Google Plus and Social SEO
Google Plus and Social SEO
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Social Shares is the Future of SEO + a Key Ranking Factor + Why you should have a Custom DiY Content Marketing System
Curated by Neil Ferree
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DiY Content Marketing System Update

From www.youtube.com - March 12, 9:27 PM

The purpose of this video is to answer the question;


IS SOCIAL SHARES THE NEW SEO?


Since the answer is YES you need ask?


  • what do I need to know?
  • what do I need to do about it?


The Name of the Game is Get in the Game!


To get in the game, you need to become part of the conversation. If you're a dog lover, you don't want to be marketing to cat people, so being in the right conversation matters.


DiY Content Marketing on SlideShares


Once you've tagged the right monitoring signals you need package your marketing message using social various sharing tool + apps so you can syndicate your content (message) to your top socials and become part of the conversation.


Social Signals →

Social Shares →

Social Engagements →

Relationship → Customer

  • 5 Comments (more)
  • +
Adam Donkus's curator insight, April 2, 2:46 PM

Lots of useful nuggets in Neils video..

 
Neil Ferree's comment, May 1, 3:31 PM
Thanks for the mention Adam • amazing how many smart business owners have not embraced social content marketing to the extent they should have by now?
Adam Donkus's comment, May 1, 3:38 PM
It is gaining. As all of the search engines continue to use social media footprints as a major factor for rankings, it should pick up steam.
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Neil Ferree, Social SEO Consultant Schedule a Free Social SEO Consult

Neil Ferree, Social SEO Consultant Schedule a Free Social SEO Consult | Google Plus and Social SEO | Scoop.it
From www.vcita.com - April 17, 2:07 PM

Click this vCita link to if you would like to schedule a free 30 minute phone meeting to discuss how my DiY Content Marketing System will increase your social signals and social shares and get better SERPs for your pages!

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SEO Writing that Ranks | Social Media Today

SEO Writing that Ranks | Social Media Today | Google Plus and Social SEO | Scoop.it
From socialmediatoday.com - June 14, 10:59 AM
While there is no simple formula for achieving top positions in search results, these tips will help appease both search engines and your site visitors.
Neil Ferree's insight:

Many factors contribute to a website reaching and maintaining high positions in search results for target terms.


These factors include user experience, site structure, alt tags on images, site maps, and more. Above all content is definitely still king. However, not all types of content can rule over the kingdom of SERPs.


The following are 10 tips for writing content that will help your website rank higher in search results:


  1. Write for users, optimize for robots
  2. Forget about keyword density and keyword stuffing
  3. Integrate related keywords, synonyms, and grammatical variations into your content
  4. Use Google’s free tools to find long-tail keyword variations that you can blend into your site copy
  5. Focus on writing long, in-depth, quality content
  6. Target high quality low competition long-tail keywords
  7. Write content that answer’s common questions from prospects
  8. Get your content noticed and shared on social media platforms
  9. Strive to build your AuthorRank and develop your Google+ profile
  10. Don’t forget about title tags and meta descriptions, they are the first thing people typically see in search results


Make sure your http://bit.ly/RichSnippet is Rendering Properly

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13 Reasons Why Your Brain Craves Infographics [HTML 5]

13 Reasons Why Your Brain Craves Infographics [HTML 5] | Google Plus and Social SEO | Scoop.it
From neomam.com - June 12, 11:10 AM
Enjoy our HTML 5 interactive infographic that exaplains why infographics are so successful
Neil Ferree's insight:

An Impressive Display of HTML 5 and Infogaphics 


What's rather cool is when you scroll through to the end of this HTML 5 Infographic, it tells you how long you've been viewing the piece.


I must be a slow reader, it took me 1:03 to process this stellar submission

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Social SEO for Small Businesses | Social Media Today

Social SEO for Small Businesses | Social Media Today | Google Plus and Social SEO | Scoop.it
From socialmediatoday.com - June 11, 5:47 PM

Most small business struggle with social media marketing. Can you Relate?

Neil Ferree's insight:

What does Social SEO mean?


Social SEO refers to the idea that social media links and interaction play a considerable part in a website’s search rankings. It sounds complicated (and, in reality it is) but basically SEO is all about optimizing content whether it’s on your website or on a social media platform in order to appear higher in search rankings.

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Content Marketing A Guide to Marketing Genius – a Giant Infographic

Content Marketing A Guide to Marketing Genius – a Giant Infographic | Google Plus and Social SEO | Scoop.it
From hosting.ber-art.nl - June 10, 11:05 AM
Content Marketing A Guide to Marketing Genius – a Giant Infographic Did you know that
Neil Ferree's insight:

Learn How to Build a DIY Content Marketing System 
http://bit.ly/How2BuildCMSystem

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SEO metrics that matter: A Raven Tools Hangout recap

SEO metrics that matter: A Raven Tools Hangout recap | Google Plus and Social SEO | Scoop.it
From raventools.com - June 7, 11:42 AM
Missed Raven's recent Google Hangout on Air about the SEO metrics that matter? Don't worry; we've got you covered. Here's video and audio.
Neil Ferree's insight:

SEO Metrics that Matter 

An All-Star Cast of SEO Experts Weigh In What Matters + What Doesn't

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Top 31 SEO Experiment​s You Want To Know About - Search Engine Journal

Top 31 SEO Experiment​s You Want To Know About - Search Engine Journal | Google Plus and Social SEO | Scoop.it
From www.searchenginejournal.com - June 5, 11:11 AM
If you own an online business, or work in the world of search engine optimization (SEO), then you probably know by now that SEO is not an exact science
Neil Ferree's insight:

See #2 Google and Twitter


  • Tweets are counted but indexed slower
  • Google+ posts are much more immediate


This is why I configured Friends+Me to sync up with


Twitter, LinedIn and Facebook to my content marketing system so my G+ posts will synd to these other top socials

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Content Marketing: 5 tips for WordPress blogging | MarketingSherpa Blog

Content Marketing: 5 tips for WordPress blogging | MarketingSherpa Blog | Google Plus and Social SEO | Scoop.it
From sherpablog.marketingsherpa.com - June 4, 4:40 PM
In this MarketingSherpa blog post, learn five tips to improve your blogging efforts with WordPress. These tips and tricks are simple to use and do not take an HTML expert to use in daily blogging.

Via Baochi
Neil Ferree's insight:

It matter how you package and present your content to your customers. These 5 CM Tips for WordPress Bloggers will come in handy else you can build https://www.google.com/search?q=Content+Marketing+System

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12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing - Search Engine Journal

12 Reasons Why Hitting Publish is Only the Beginning of Content Marketing - Search Engine Journal | Google Plus and Social SEO | Scoop.it
From www.searchenginejournal.com - June 3, 11:31 AM
Most of us think our job is done after we hit the “Publish” button on Wordpress. We take a deep breath, sit back in our chair, and congratulate ourselve
Neil Ferree's insight:

Follow these 12 Steps to maximize your Content Marketing efforts

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The Recipe for a Perfect Landing Page [Infographic] | Business 2 Community

The Recipe for a Perfect Landing Page [Infographic] | Business 2 Community | Google Plus and Social SEO | Scoop.it
From www.business2community.com - June 3, 10:05 AM
Having a proper landing page is the most important part of designing a website that converts your leads into customers effectively. The basics are incredibly
Neil Ferree's insight:

Emotion is More Powerful (converts better than) Logic


  • Fear
  • Love
  • Belonging 
  • Trendsetting
  • Leadership


How to discover your emotional sweet spot

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About.me Customized for Scoop.it

About.me Customized for Scoop.it | Google Plus and Social SEO | Scoop.it
From about.me - June 2, 11:29 AM

The default meta Scoop.it renders from your About.me page is crappy so I resized a screen caprture to replace the deafult image attached. 

Neil Ferree's insight:

About.me platform let's you showcase your social presence and influence and expertise.


The Social Icons Connect and Showcase your Social Link Wheel and the Latest Posts pulls from WP.com property


If you use Bit.ly http://bit.ly/JNFvCita you can include the vCita lead generation routine to track the source and timing of the social engagments

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[Infographic] Google's 200 Ranking Factors - Search Engine Journal

[Infographic] Google's 200 Ranking Factors - Search Engine Journal | Google Plus and Social SEO | Scoop.it
From www.searchenginejournal.com - June 1, 11:33 AM
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to
Neil Ferree's insight:

Look at your last 50 posts then consult with one of these SEO Experts 

https://www.google.com/search?q=OnPage+Optimization+SEO for a better Onpage Optimization and superior SEO appeal

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Semantic SEO: The Guide For Small Business ~ Web Marketing Dude

Semantic SEO: The Guide For Small Business ~ Web Marketing Dude | Google Plus and Social SEO | Scoop.it
From www.webmarketingdude.com - May 30, 9:53 PM
Neil Ferree's insight:

Is Semantic SEO the new Onpage Optimization SEO?


https://www.youtube.com/results?search_query=Onpage+Optimization

Dave Roberts's curator insight, May 31, 7:42 AM

Semantics is coming to the Web!
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Why Engaging Online Content Is a Must for SEO

Why Engaging Online Content Is a Must for SEO | Google Plus and Social SEO | Scoop.it
From www.entrepreneur.com - June 14, 8:38 PM
How your startup can benefit from high-quality website content, and why you might need to hire someone to oversee it for you.
Neil Ferree's insight:

Key factors Google considers to be indicators of high quality:


  • Longer content
  • Images and video
  • Proper text formatting
  • Correct spelling and grammar
  • Outbound links to other high-quality sites
  • Inbound links and social shares from other high-quality sources


A proper content strategy requires a significant amount of time and talent. But as a time-crunched business owner, you might not have enough bandwidth to regularly generate and oversee the content creation for your website. If that's the case consider hiring a director of content who can create and publish white papers, newsletters blog posts or e-books for you.


Make sure your http://bit.ly/RichSnippet renders with the content you create publish and syndicate to your top socials.

Martin (Marty) Smith's curator insight, June 15, 6:21 AM

Content is the new SEO.
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SMX Advanced 2013: Authorship: The Deep Dive

SMX Advanced 2013: Authorship: The Deep Dive | Google Plus and Social SEO | Scoop.it
From www.bruceclay.com - June 13, 10:59 AM
The first morning of SMX Advanced in the SEO promenade room has been rockin' with news on depth of data, rich nuggets, authorship and AuthorRank.
Neil Ferree's insight:

Authorship is link building!


When you write an article with authorship and link back to your post, it links back to your G+ profile. Results can be that you dominate the SERPs!

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Rescooped by Neil Ferree from Online Marketing Resources
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5 Useful Google Authorship Cheatsheets and Infographics

5 Useful Google Authorship Cheatsheets and Infographics | Google Plus and Social SEO | Scoop.it
From www.searchenginejournal.com - June 11, 6:23 PM

I've doing a lot of digging into Google Authorship for some time now. It's amazing to watch Google experiment with it! But how does it all work?


Via Pedro Da Silva
Neil Ferree's insight:

Author Rank vs. People Rank vs. Authorship and how they all work once your http://bit.ly/RichSnippet is connected to all of the above

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How Google's +1 Button Affects SEO

How Google's +1 Button Affects SEO | Google Plus and Social SEO | Scoop.it
From mashable.com - June 10, 7:33 PM
Since the days of Google Buzz, the +1 button has been a mystery to users and content producers alike. It's different from Facebook's "Like" button, in that it doesn't directly s...
Neil Ferree's insight:

Read this article on Mashable to gleen insights into how the Google +1 Button affects SEO and how Social Shares is the New SEO and how you can leverage this new emerging trend in SEO

Two Pens's curator insight, June 10, 11:24 PM

A +1 to this article on Google's +1 and its affect on SEO.
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Why Good Content and Social Media Go Hand in Hand - Business 2 Community

Why Good Content and Social Media Go Hand in Hand - Business 2 Community | Google Plus and Social SEO | Scoop.it
From www.business2community.com - June 10, 9:30 AM
Neil Ferree's insight:

According to a recent Forbes article, it can take a mid-size company at least 32 hours a month to successfully manage one social media campaign. Where does this leave companies with several fading social profiles under their belt? 

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The 5 Essential Steps to Effective Content Marketing - Search Engine Journal

The 5 Essential Steps to Effective Content Marketing - Search Engine Journal | Google Plus and Social SEO | Scoop.it
From www.searchenginejournal.com - June 6, 10:43 AM

It's probably not possible to teach you everything you need to know about content marketing in a single post, but our goal is to get as close as possible 

Neil Ferree's insight:

The Ideal Story | Follows this basic 7-point structure:


  1. A person
  2. In a place
  3. Has a problem
  4. They try to solve the problem intelligently
  5. And fail
  6. They try to solve the problem again
  7. And succeed (or fail tragically)
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Top 32 Power Words That Will Really Sell Your Content [Infographic] - Bit Rebels

Top 32 Power Words That Will Really Sell Your Content [Infographic] - Bit Rebels | Google Plus and Social SEO | Scoop.it
From www.bitrebels.com - June 4, 10:51 PM
Getting people to notice your content is a mastery that takes experience to fully comprehend. This power words infographic will help you find the shortcuts.
Neil Ferree's insight:
  • WIIFM = What's in it for Me
  • NIMTC = Need Interest Money Time Commitment
Dawn Matheson's curator insight, June 5, 2:42 PM

Why say utilize when you mean use? Stick to the power words - short, sweet, and packed with meaning! Read on! ~ Terry
Laura Brown's comment, June 5, 3:49 PM
There are times for bigger words. Too many small words can make you seem too casual and not an expert/ authority on the topic. It's good to have some mix/ balance of words.
Lorre Baisch Hopkins's comment, June 7, 1:23 AM
Sometimes writers try too hard to use big words, and end up sounding stupid. If you wouldn't talk that way, you shouldn't write that way!
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Negative SEO: Looking for Answers from Google

Negative SEO: Looking for Answers from Google | Google Plus and Social SEO | Scoop.it
From searchenginewatch.com - June 3, 8:37 PM
It seems we're finally starting to see more of what many have suspected: that others can indeed affect your rankings with bad links – otherwise known as negative SEO.
Neil Ferree's insight:

As if we didn't know Negative SEO wasn't alive and well. The good news is social shares is your ticket to offset all this negative SEO crap going on!

Mian umair's curator insight, June 4, 11:36 AM

Offering creative logo design, landing page design, web banner design, flyer brochure, custom website design and complete e-commerce solutions to all our clients in USA, Canada, and UK.http://www.kooldesigning.com
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Using Social Media to Build Links

Using Social Media to Build Links | Google Plus and Social SEO | Scoop.it
From socialmediatoday.com - June 3, 10:32 AM

Over the last year or so we have seen many changes to the way companies go about implementing their link building campaigns. With search engines like Google looking to distinguish between high quality websites with authority and spam sites producing numerous backlinks to climb up search rankings, it has meant that many traditional anchor text based links have become less valuable.

 

This has led to more and more companies focusing on social media to facilitate their link building campaigns. In this article we will explain how companies go about link building using social media.

 Find Out More: http://socialmediatoday.com/tom-shurville/1505981/link-building-using-social-media


Via Antonino Militello
Neil Ferree's insight:

Links vs Shares 


Which SEO asset works best for you? Getting quality links from relevant sites has always been cumbersome. Social SEO makes it easier.

David Duncan's curator insight, June 3, 4:57 AM

Here is some good information about how to use social media to help with link building. This is especially important in light of Googles recent changes to the way it recognises quality content
Pierrick Fischer's curator insight, June 10, 5:20 AM

Creating your links strategy? Anchor text is starting to be outdated... Step into the future already and switch to Social Media to be No. 1!
Josie's curator insight, June 16, 10:38 AM

Building links is great for SEO and great SEO allows for excellent branding opportunities!
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Billions of Geotagged Tweets Visualized in Twitter's Amazing Maps

Billions of Geotagged Tweets Visualized in Twitter's Amazing Maps | Google Plus and Social SEO | Scoop.it
From mashable.com - June 2, 1:04 PM

Ever wonder what it would look like to plot every single geotagged tweet since 2009 on a map? Twitter has done just that.

 

Twitter posted these maps of Europe, New York City, Tokyo and Istanbul on its blog Friday. They use billions of geotagged tweets: Every dot represents a tweet, with the brighter colors showing a higher concentration of tweets. It's pretty amazing how the mapped-out tweets clearly match with population centers, highways and the like — though perhaps that's obvious.


Via Lauren Moss
Neil Ferree's insight:

Some smart guy said Twitter is not a Technology • It's a Conversation and will ocurr with or without you and knowing where the conversation is happening can be very useful to online marketers who use Twitter

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The Ridiculously Exhaustive Social Media Dimensions Blueprint (Infographic) | Business 2 Community

The Ridiculously Exhaustive Social Media Dimensions Blueprint (Infographic) | Business 2 Community | Google Plus and Social SEO | Scoop.it
From www.business2community.com - June 1, 6:49 PM
Like all new technology, social media changes fast. Very fast.  Just trying to keep your head around all of the different platforms, how to approach
Neil Ferree's insight:

Mechanics aside, having consisent branding color scheme and visuals on the top socials is well worth paying attention to the details of each of these socials so your visitors become accustomed to your look and feel and USP

Bogdan S's curator insight, June 2, 2:31 AM

Great infographic about social media profiles design.
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Small Business Social: How to Build Relationships

Small Business Social: How to Build Relationships | Google Plus and Social SEO | Scoop.it
From www.socialmediaexaminer.com - May 31, 1:16 PM
Do you use social media to attract and engage customers? Are you wondering how you can use social media to market your business and drive sales?
Neil Ferree's insight:

Another reason to have your http://bit.ly/RichSnippet hitting on all cylinders and why it makes a lot of sense to learn How to Build Content Marketing System from an SEO shop who's been there and done that

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Social Shares is the Future of SEO

Social Shares is the Future of SEO | Google Plus and Social SEO | Scoop.it
From jnferree.wordpress.com - May 29, 8:23 PM

Social Shares is the Future of SEO. Links pointing to your site are still important and Google still uses links to rank your site.

Neil Ferree's insight:

Social Shares is the new SEO • You are the Brand so make sure your http://bit.ly/RichSnippet is set-up Right

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