"once you start gathering content to share, you begin to realize it’s a bit more complicated than you thought. It takes a bit of focus and creativity to find good content and then organise it."
Via Guillaume Decugis
Google Plus and Social SEO
I provide Social SEO Consulting Services to the Small Business Community. You would want to add me to one of your G+ Circles if you want and need help Increasing your Social Shares and Social Signals and Improving your Google organic Search Results
Curated by Neil Ferree
Follow this blueprint to manage your social media presence so when someone Google's your name, your social profiles are compelling and social engaging.
So you can Manage your Social Media Presence, it helps to know what your prospect will see when they Google your name or your Brand.
I will show you a simple process you can follow so you can critique your own social footprint and verify your profiles on Facebook, Twitter, YouTube, Pinterest, Google+, LinkedIn and SlideShare showcase your value proposition the way you them too.
The next step is to get your top socials to render on page 1 of Google for your target keyword phrases.
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.
Do you consider the optimal number of words in your blog titles and email subject lines?
How about the amount of time it takes to read a SlideShare Deck or listen to a Podcast and these other social updates.
Organic results might not look the same, but Google is switching “from strings to things” as the Knowledge Graph integrates with search landscape.
I suspect SaaS shops like Canva and Pic Monkey will see a nice spike in new user adoption once Google fully implement this new image ranking dynamics into their algo.
Ask any of the top bloggers you know and routinely follow this: "What's more important, the Headline or the Image"?
My hunch is ALL of them will tell you both are critical if you want your article to get read, your video to get viewed or your deck to get devoured
Visit the Advanced Marketing Institute, drop in your working headline and score it before you hit the GO Button so you can confirm if you've got the optimal EMV triggers (emotional marketing value) to excite your target audience.
Do you struggle trying to generate leads with social media?
Melonie Dodaro asked 7 experts to find out what every business owner should be doing to do it right.
You'll love the tip from +Andy Crestodina
Pop open Analytics and look at Acquisition > Social > Conversions.This report shows you how many people from which social networks are taking action.
If you want to dig into the data, measure the total traffic that came from each network and divide it by the number of conversions.
Now you’ll know the conversion rate, which is the likelihood that they’ll become customers!
Now you can see which social networks are bringing you the visitors that are likely to act.
Focus on those networks. Those are the visitors who are most likely to become paying customers."
Having the original versus curated content debate? Here's research to help you. Advantages and disadvantages of original vs curated content are presented.
Creating quality content takes time, effort, money and skill.
Curating quality content take the same of each.
Heidi Cohen provides some nice stats on each strategy.
Either way you go, it's critical to have a significant online presence.
This article covers some of the central points of using content marketing to increase your presence in Google Search.
Content Marketing involves more than just finding quality content and sharing on the social web.
Content Discovery requires that we curate high quality articles, videos and Deck that provide answers to questions we and our community are asking, but do so in a way that is fast and efficient.
This article covers the many moving parts involved and the results achieved after 2 years of time and effort.
How do you know that your content marketing endeavors are working? Take a look at how knowing your Klout score can help.
Do you track your Klout score? Do you care what what your score is?
Me neither, but after reading this SAP article, maybe we should?
After all, we need to manage our social media presence even if we run a small business brick and mortar operation.
What is Web Visibility?
In the broadest sense it can mean anything that results in awareness of you and/or your business online and offline. In a stricter sense it can mean anything that results in the growing and nurturing of your online audience.
Creating great content is the cornerstone of every online marketing strategy, if it provides value to your target audience and you're answering questions your ideal customers are asking.
Great content by itself won't mean much unless it gets found, seen, read and shared online. Here is the A-to-Z of Web Visibility a handy resource for knowing how to increase your social media presence.
Raven Tools releases new reporting & dashboard engine that makes report creation and viewing easier and more intuitive.
The trouble with SEO reports is, they are long, tedious and overwhelming.
No One Reads A 400-Page SEO Report Anymore.
In this short video I show you the only way to import your LinkedIn connections into Google+ in bulk. If you’re familiar with my previous post on importing Facebook to Google+, the process here is similar. Unlike other methods for importing your LinkedIn contacts which require you to add each contact individually, I use Circloscope …
Most small business owners will agree LinkedIn is the social platform of choice for business professionals.
Since personalized search results favors those who post frequently to Google+ the ability to import your LinkedIn connections to a G+ Circle is a huge business benefit.
Watch this video and read the article on how to import your LinkedIn connections to Google+ in less than 5 minutes.
Of my 679 connections I have on LinkedIn, 571 new connections are now in a Google+ Circle and I did this in less than 5 minutes. Bamg!
This is a great technique for managing your social media presence.
Search Engine Marketing - To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than simply rely on traditional SEO tactics, according to a recent ...
I was surprised to learn some of the key ranking factors we focussed on in the past were no longer as influential as they once were.
If you want to get your webpages, articles and videos to rank high in the search engines, here are the moving parts you need to know and how they influence the Google algorithm.
Follow this Blueprint to dramatically increase your social media presence on Facebook, Twitter, LinkedIn, Google Plus, YouTube, and Pinterest to amplify your online visibility and exposure across the social web.
The good news is, most of the social media tools and apps featured in this Deck are using the Fremium version, so your out of pocket expense is minimal. The tricky part ofs to make sure you create and curate quality content and properly package and promote it.
This social content marketing blueprint doesn't guarantee success but it does empower the average social marketer with the means to amplify their online visibility and social marketing effectiveness.
Let start off with a question: Why would you share the most popular content from high traffic content sites that most people are already reading and sharing?
Why you should Share Content From Lesser Known Authors?
Social media has a considerable amount of “noise”.
If you are going to be successful using content curation, then you need to be able to cut through the noise effectively.
If you are curating the same content everyone else is, from sources that everyone is already reading and sharing themselves, you end up amplifying the noise, not cutting through it.
This is how to How to Increase Your Social Media Presence
Sidekick provides you with powerful contact insight right in your inbox. It doesn't change how you email; it simply makes your email workflow easier, better, and faster.
Signals is now SideKick. Get Sidekick for 1 Month for Free
The Free Tool Salespeople Use To Know When Their Emails Are Opened.
Writing a well structured blog post and an SEO-friendly blog post at the same time can be a challenge, this guide helps you out!
How long does it take for you to publish a killer blog post article?
For me, its usually 2-3 hours, unless I count the time it takes me to create the SlideShare Deck and YouTube video that I like to embed into my blog post articles.
If you're like me and spend a few hours before you publish an article worth reading, it makes total sense to properly optimize your article by following these seo friendly guidelines by Yoast.
Turning your SlideShare Deck into an animated GIF can be an effective marketing maneuver if the Deck is short, sweet and to the point.
Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait -- you ca
Google Authorship May Be Dead, But Author Rank Is Not. Google Authorship and Author Rank aren't the same thing. Here's why Google Authorship can die yet Author Rank lives on
This makes it even more important that help Google ID your body of work and expertise. Once way to make that happen is to connect your top socials to your Google+ About Tab like I did hear.
Want to improve your blog?
Want to find strong blogs in your field?
Grade a blog or blogs with a simple 10-point report card to assess their strengths and weaknesses.
This is a handy 10 point check list for grading a blog post article on your site or any site for that matter.
I would add that embedding a SlideShare Deck or a YouTube video or both into your blog post would enhance your onpage SEO appeal like I did here How to Manage Your Social Media Presence.
Social Media Management is still one of the most grossly underestimated job skills out there.
If you are serious about growing your Google Plus following and gaining some clients from the platform -- you should be doing these 7 things.
@Bill Gassett knows a thing or two about Real Estate. After all, he's been one a Top REMAX Agent in the Boston area for past 15 years.
He also knows how to use social media marketing to differentiate his R.E. services from his competitors and grow his following on G+
Even if you're not in real estate, these social media tips will do you service if you follow Bill's advice. I did and it worked from me.
Find out how to increase your social media presence here.
Ready to build a promotion, for the holidays or just in general, here's an infographic loaded with 18 tips that can help make your next contest a success.
Is the best practice of gating content best for conversions?
Experts share their stances and some surprising results from their gated content campaigns.
For some niche sites, gated content works well and doesn't irk the user for having to opt in to a email list to gain access to the content.
For other niche markets, not making the info readily available doesn't make much sense since list building isn't a key business driver.
Either way, knowing how gated content processes work is useful in getting into the psychology of your ideal customer.
As Social Media for Business Owners, We have all made mistakes when it comes to social media; but the best way to avoid them in the future is to draw attention to them. Kim covers 21 mistakes to avoid.
Earlier this month, The Atlantic posted a fascinating article on social media referral traffic.
When your USP (unique selling proposition) is not as social friendly as you would like, the people who share your marketing message (aka) social referral traffic doesn't show up using conventional analytic tools.
When that's the case,the tactics used in this article from The Atlantic will come in pretty handy especially when you're trying to better manage your social media presence.