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3 Essential Content Curation Best Practices to Boost Content Marketing Performance

3 Essential Content Curation Best Practices to Boost Content Marketing Performance | Google Plus and Social SEO | Scoop.it

Here is an excerpt from interesting article by Lee Odden on his Online Marketing Blog:

"Curation is the cornerstone of being useful on the social web by finding, filtering and adding insight to content online and sharing with social networks.

Qualitative curation over time helps associate the topics being curated with the company or person doing the curating.
In combination with original content and industry participation, curation can be very powerful for creating awareness and credibility.

Content Curation Facilitates Many Content Marketing Objectives:
- Efficient, topically focused collection of information that appeals to customers looking for a “single source” on a particular topic.
- Grows awareness of your brand as a topical authority based on adding insight to industry commentary.
- Facilitates networking into spheres of influence in your industry. Collecting and sharing content from influential members of your community can get you on their radar resulting in being mentioned, links or even referrals.

Blending a mix of new content with the filtering and management of other useful information streams is a productive and manageable solution for providing prospective customers a steady stream of high quality and relevant content.
Pure creation is demanding. Pure automation doesn’t engage. Curating content can provide the best of both. Here are several best practices to help you with curation sources, types of content and where to publish.

1. Sources of News to Curate:
- Industry specific newsletters sent to you via email;
- Links to content and media shared on Twitter, Facebook, StumbleUpon, Reddit and other social sharing websites;
- Curation tools: Flipboard, Scoop.it, Storify.com;
- Real-time search engines: Topsy, socialmention.com;
- Niche topic blogs;
(...and others on original article)

2. Types of Content to Curate:
- Useful resources relevant to your target audience: blogs, news, training, tips, networking and industry events;
- Content created by influential people of importance to the target audience
- Statistics, research and reports;
- Compelling or provocative industry news;
- Tips, How To’s and best practices;
- Compile large collections of resources according to topical theme;
(...and more others on original article)

3. Where to Publish Curated Content:
- Company Blog;
- eBooks;
- Social Media Channels;
- Niche Microsite Dedicated to a Specific News Category.

The key is to do the homework of understanding what motivates your community and to assemble a compelling mix of curated, repurposed and original content to inspire them to engage and buy. Be thoughtful about the usefulness of the content you assemble, create and promote..."

Read full, original and interesting article here:
http://www.toprankblog.com/2013/02/content-curation-best-practices/




Via Giuseppe Mauriello, Ricard Lloria, Anthony Burke
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Impulso's curator insight, February 26, 2013 11:13 AM

Article extrêmement intéressant de Lee Odden sur Online Marketing Blog reprenant quelques best practices pour votre curation. Really worth reading!

Beth Kanter's comment, February 27, 2013 8:03 AM
Thank you for a great summary
Giuseppe Mauriello's comment, February 27, 2013 8:12 AM
@Beth ...thank you so much for appreciation and rescoop about it. Much appreciated!
Google Plus and Social SEO
Social Shares is the Future of SEO. You are the Brand. Your Google Authorship and Rich Snippet is your New Personal Logo. The more Social Shares your Authorship receives the better your Social Authority becomes. http://www.FerreeMoney.com
Curated by Neil Ferree
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The benefits of content curation for seo

In a recent survey of 1,550 US professionals on the impact of content curation for their business goals, 65% said content curation helped with regards to SEO. Not only that but data from 65M+ pieces of content curated on the Scoop.it platform show that an average of 40% of traffic comes from Google Search.


This presentation explains why and outlines content curation best practices for SEO.


Via Guillaume Decugis
Neil Ferree's insight:


Content Marketing System Best Practices 

Content Marketing Best Practices

Content Curation Best Practices

Having and Doing Both is Better

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Guillaume Decugis's curator insight, April 22, 1:14 PM

We've read a lot of things on the impact of content curation for SEO - including a lot of confusing things, particularly around duplicate content which is by no means content curation. So we wanted to set the record straight and compile (curate?) the list of benefits for SEO that good content curation brings as well as best practices  to follow.


Please add your own thoughts and feedback to the discussion.

Guillaume Decugis's curator insight, April 22, 1:16 PM

As search engines have become smarter and smarter at fighting web spam over the last few years, the impact of good content curation has kept increasing. 

APGuignard's curator insight, Today, 12:38 AM

La curation profite au SEO ...

 

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How to Manage Your Social Media Presence [INFOGRAPHIC] - SocialTimes

How to Manage Your Social Media Presence [INFOGRAPHIC] - SocialTimes | Google Plus and Social SEO | Scoop.it
Many well-educated and promising job candidates have missed out on opportunities based on their social media activity and profiles.
Neil Ferree's insight:

Forty-two percent of recruiters have chosen candidates based on their social media profiles, so make a good impression.


An overwhelming 80 percent of hiring managers look for professional affiliations and not-for-profit experience


Cleaning-up personal or even questionable content begins with Google; by simply Googling yourself, you might find that some of what you thought were private posts and/or comments made on social media have been made publicly available. 


What does your social footprint look like?

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malek's curator insight, April 22, 7:24 AM

Very helpful with managing social presence when you have a limited time. #4keeps

Lea Vainshtein's curator insight, April 22, 8:21 AM

המלצות לניהול נכון של מדיה חברתית:

חשוב להתיחס למדיה כמו למקום עבודה - התדמית שאתה רוצה להקרין במקום עבודה - תקרין במדיה חברתית.

מומלץ לבחור טוב את תמונת הפרופיל, שהתמונות המפורסמות יהיו הולמות ורצוי לא להתבדח יתר על המידה.

 

Maria Morató Camprubí's curator insight, April 22, 9:48 AM

Com portar al corrent les teves xares socials

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25 Small Business Social Media Trends You Need - Heidi Cohen

25 Small Business Social Media Trends You Need - Heidi Cohen | Google Plus and Social SEO | Scoop.it
Small Business Social Media Trends for 2014. 25 small business social media facts including 3 charts based on research. Includes 10 smb social media tips.
Neil Ferree's insight:

Regardless of your company size, its useful to check how the fastest growing SMBs (aka) small and medium sized business as represented by the Inc 500 use social media.


Due to smaller size and lower amount of resources, these firms tend to take advantage of social media opportunities faster than their larger competitors.

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Come Over To The Plus Side: Google+ And Its SEO Benefits

Come Over To The Plus Side: Google+ And Its SEO Benefits | Google Plus and Social SEO | Scoop.it
SEO as we knew it is dead. Or at least it’s dying. The good news is that Google+ is evolving to present an entirely new (and much more natural, too) form of SEO meant to help searches find the most…
Neil Ferree's insight:
Personalized Searches

Personalized searches make Google+ for SEO a must-join network because it adds a level of, you guessed it, personalization to the online search experience for content marketers.


By developing a strong following and understanding of Google+ for SEO, a content marketer can increase their reach and influence in Google searches.


In addition to author pictures in SERPs, content shared on Google+ may appear higher in the search results in some cases


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1,000,000 people and businesses are now using Scoop.it!

1,000,000 people and businesses are now using Scoop.it! | Google Plus and Social SEO | Scoop.it
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.

Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →
Neil Ferree's insight:

1,000,000 Million Businesses and Marketers don't adopt your platform unless it provides high value business benefits and that's exactly what +Scoop.it has done and one of the main reasons why Scoop.it is a core component in my content curation and syndication model via Google Plus and Social SEO

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malek's curator insight, April 9, 3:27 PM

At first I was intrigued. At 1M, I can't believe my eyes.

Laurie DesAutels's comment, April 9, 3:30 PM
It is well deserved recognition.
Official AndreasCY's curator insight, April 10, 2:51 PM

Best tool around! Definitely deserve it's success!

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Why Social Is the New SEO

Why Social Is the New SEO | Google Plus and Social SEO | Scoop.it
In January of this year, Matt Cutts released a video explaining that social signals do not impact search engine result rankings. For a long time, every SEO
Neil Ferree's insight:

As we move forward in the new SEO era of social, the takeaway is this stay active on your social networks. Pay attention to them, curate them, improve them, enhance them, and remain plugged into this valuable resource.

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Content Marketing in 15 Minutes a Day

Marketing Profs' Ann Handley and V3 Integrated Marketing's Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.Content Mark...
Neil Ferree's insight:

Content Marketing in 15 Minutes a Day is focused on how restaurant industry professionals with businesses large and small can maximize their content marketing and social media efforts. 

Ann Handley and Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.

Topics Covered


  • How social media influences buying behavior 
  • Challenges for business owners related to content marketing 
  • How to start with a competitive analysis 
  • How to develop a Content Marketing and a SMM plan 
  • Tricks for effective engagement across platforms 
  • Tools you can use to help maximize your social reach 
  • How to look at your goals, your strategy and measure ROI
  • Mobile trends for restaurants and how to integrate mobile into your overall strategies 


You won't be able to pull this off in 15 minutes a day (at first) but over time, you will become more efficient and more effective if you plan well, execute smartly these CM and SMM concepts presented in this SlideShare Deck of 82 slides 

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How to build niche email lists using Google+

How to build niche email lists using Google+ | Google Plus and Social SEO | Scoop.it
If you are looking to create small opt in email lists then this post will show you show to do so using Google circles.
Neil Ferree's insight:

Very simple but a very effective way to get the messages you want to people who 'opt in' to wanting them.


You will almost certainly find people will engage more with the content too.

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Google+ Trumps Twitter & Facebook in Engaging Social Referrals

Google+ Trumps Twitter & Facebook in Engaging Social Referrals | Google Plus and Social SEO | Scoop.it
A study by content discovery and sharing firm, Shareaholic, says that social platforms like Google+ and LinkedIn drive few, but more engaged referrals compared to Twitter, Facebook and Pinterest.However, brand heads insist that this does not really change the game.
Neil Ferree's insight:

The true cost of remaining anonymous, then, might be irrelevance


Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.


The true cost of remaining anonymous, then, might be irrelevance

~ Eric Schmidt

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How to Do Google Plus SEO?

How to Do Google Plus SEO? | Google Plus and Social SEO | Scoop.it
SEO Strategies that Work for Google Plus Google Plus is more than just a social networking site. It can be a way to boost your business and traffic to the website. Most of the Internet marketers are …
Neil Ferree's insight:

Google Plus and Social SEO is the same thing only different than




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BlairEvanBall's curator insight, March 30, 9:23 PM

It's a multi-faceted approach to SEO with Google+.

However the strategy if used properly and executed well will pay dividends for you and your business.

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5 Free Tools for Seeing the Analytics of Any Website

5 Free Tools for Seeing the Analytics of Any Website | Google Plus and Social SEO | Scoop.it

Here are five free tools, available to anyone. Just plug in the web address of your competitor. Some of these analytic tools are more accurate than others.


Alexa and Compete don’t include traffic levels in their free versions.


So here’s a report from trafficestimate.com.


Keep in mind that estimates may be way off, especially for smaller, lower traffic websites.

Neil Ferree's insight:

I compared 10 social media blogs using Alexa and SimilarWeb for:


  • Total Visits
  • Page Views
  • Time on Site
  • Bounce Rate


I posted my findings on my SlideShare Deck with the title of the deck being 10 Social Media Blogs You Should Follow.


As Andy said in his article, estimates may be way off, especially for smaller lower traffic sites.


I was surprised to see the bounce rate, time on site and page views for some of these big popular blogs were not very impressive


The Free Tools I use to Rank and Score a Website include:



At a minimum, you should scan your own website using each of these tools above and compare the results with your Google Analytics stats for accuracy.


At the end of the day, all this analytics stuff doesn't mean squat if your content marketing strategy isn't working for you. Here's how to fix it!

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How to Find and Encourage Google+ Fans to Share Your Content

How to Find and Encourage Google+ Fans to Share Your Content | Google Plus and Social SEO | Scoop.it
Use Google+ Circles, Ripples and searches to identity, monitor and connect with your brand evangelists on Google+.
Neil Ferree's insight:

Follow this G+ Blueprint by one of the best Google+ coaches and trainers on the Plus is you increase your follower count on Google+ the right way.


Actionable steps and detailed processes are clearly identified that new users as well as experienced Google+ users can act upon.


Follow this simple process and your follower count and social engagement on Google+ will increase exponentially. 

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Neil Ferree's curator insight, March 26, 2:52 PM

Follow this G+ Blueprint by one of the best Google+ coaches and trainers on the Plus is you increase your follower count on Google+ the right way.


Actionable steps and detailed processes are clearly identified that new users as well as experienced Google+ users can act upon.


Follow this simple process and your follower count and social engagement on Google+ will increase exponentially. 

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Social Shares is the New SEO

Social Shares is the New SEO | Google Plus and Social SEO | Scoop.it

Social Shares is the New SEO. This Mind Map shows the tools and apps I use for setting up a DiY Content Marketing System.

Neil Ferree's insight:

Its pretty easy to get a +1 on a G+ post or a Like on Facebook update or a retweet on one of your Tweets if your content is cool and well thought out and your image and intro are all in sync.


Getting someone to share your article, post or tweet with their friends and social connections is a horse of a different color, so being able to increase your online visibility is becoming more challenging.


This Mind Map covers a lot of what's involved in making this happen and will be useful to you if you agree social shares is the new seo?

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Neil Ferree's curator insight, March 25, 6:04 PM

Which impacts your social content marketing more?


My experience shows that social signals
  • Facebook Like  
  • Google +1
  • Retweet
happens far more often than social share (ie) when someone shares your content with their social connections, much the same way we do here on Scoop.it
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Nimble Social CRM

Nimble Social CRM | Google Plus and Social SEO | Scoop.it
Nimble is the only simple solution to combine the best features of high-end CRM systems with the communication power of social media.
Neil Ferree's insight:

Nimble Social CRM


Connect Your Contacts and Build Profitable Relationships


Your relationships make or break your business success. They are harder than ever to manage in our noisy world.


We built Nimble to smartly manage your relationships in one place.With intelligent context and insights to your contacts you can be quick, agile and smart with your relationships.You can be Nimble.

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Google Trends Now Lets Users Subscribe To Receive Email Notifications

Google Trends Now Lets Users Subscribe To Receive Email Notifications | Google Plus and Social SEO | Scoop.it
Google Trends announced today it has added a “Subscribe” feature, allowing users to receive email notifications on search topics, Hot Searches for any country, or any US monthly top chart. From the announcement by Googler Gavri Smith on the Google Search blog: I’m a Liverpool F.C. fan, so I set up a subscription to get notifications […]
Neil Ferree's insight:

I set up a couple of trending subscriptions for;



Its interesting to see how these search terms have become more "popular" over time and not even on the radar 12 months ago?


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Marilyn Moran's comment, April 20, 2:23 PM
That will be helpful. Thanks for sharing @Neil Ferree
mireia's curator insight, April 21, 2:12 PM

Google trends lets users suscribe to receive emai notifications

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5 Ways Digital Marketers Can Rock their Strategy with SEMrush - SEMrush Blog

5 Ways Digital Marketers Can Rock their Strategy with SEMrush - SEMrush Blog | Google Plus and Social SEO | Scoop.it
Are you a social SEO marketer or just new to SEMrush? Marcela de Vivo of Gryffin Media shares her SEMrush go-tos for clients.
Neil Ferree's insight:

If you follow @Marcela like I do, you know she's one of few SEO Pros who not only uses best of class SEO tools but as you will see by reading this guest post article she did on SEM Rush, she use best of class practices for her site and her client's sites too.


We all want to Monetize Social Media is some form or fashion and be able to measure it succinctly.


Using SEMRush is a good starting point and knowing who the top social media marketing experts are is right behind it.

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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Google Plus and Social SEO | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Via Martin (Marty) Smith, Peg Corwin
Neil Ferree's insight:

These are all Top Content Curators on Scoop.it 


You need to click each Scoopiteer's name to view their topic page in order to decide if their content is what you've been looking for?


As for my Topic Panels, you will find these;


I provide 1-on-1 Scoop.it coaching and training for marketers who want to fast track their content curation and syndication efforts using the industry leading Scoop.it CC platform.
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Ana Cristina Pratas's comment, April 12, 1:37 AM
Thank you Marty - and especially for all your fantastic sharing!
Therese Torris's curator insight, April 17, 4:39 AM

Glad to have made the list. As an afterthought, I feel proud to be in the the company of Beth Kanter @ttorris

delta14's curator insight, April 21, 9:52 AM

Un aporte muy interesante y enriquecedor.

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Social Media Marketing and the Power of Google Plus

Social Media Marketing and the Power of Google Plus | Google Plus and Social SEO | Scoop.it
If you are keen to use social media for marketing then Google+ will connect you to the right people with whom you want to build relationships.
Neil Ferree's insight:

Google Plus and Social Media Marketing


Part 1 Using Google+ to build lasting relationships
Part 2 Meeting in 'the real world' changes everything
Part 3 How to enable other people to amplify you and your content


Back in the day, you could write a check for $1500 and get a bunch of irrelevant backlinks to your site, a couple of 300-500 word articles spun 200 times, posted to 200 article directories, a few PR releases and the SEO shop from India would do this all while you slept. 


Enter Panda and Penguin and Hummingbird. All of the above are toast (unless) you're fearless and getting whacked by Google doesn't bother you? 


You cannot outsource relationships. These days, to successfully compete online, you have to put in the time and effort and build your relationships the right way and this article by martin shervington will help guide you through the process!

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Molchester Ltd SEO's curator insight, April 15, 1:22 AM

Social Media Marketing and the Power of Google Plus

Emmanuel Oladapo's curator insight, April 18, 10:40 PM

Google + have revolutionized the way social media works for marketing, providing simple and flexible tools which are easy to use for anybody interested in marketing. Most marketers don't find it easy to use social media tools for marketing especially the popular social networking sites that provide limited supports in accessing the mass and preaching their products.

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Adapting to Changing Trends in Online Attorney Search

Adapting to Changing Trends in Online Attorney Search | Google Plus and Social SEO | Scoop.it
Injury attorney Jonathan Roesenfeld discusses the semantic web and quality changes that firms and solos must embrace in order to succeed online.

Via Jeffrey Lapin
Neil Ferree's insight:

Great advice by @Jonathan Rosenfeldon why law firms need to have a semantic web strategy and content marketing plan, so as to replace the old school link building model with his quality changes. 


I like that it confirms my theory that links have replaced by a newer model based on social shares and social signals for quality scoring. Author Rank will probably replace Pagerank before too long?


You are the Brand Your Rich Snippet is your New Personal Logo 

Social Shares is the new SEO vs. suspicious backlinks?


Its cool that this re-scooped story comes along at the same time as @Scoop.itcrosses the 1 million registered users this week.


Having a well tuned content marketing system is going to be key! 

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Jeffrey Lapin's curator insight, April 10, 1:08 PM

Adapting to Changing Trends in Online Attorney Search

 

Very informative article by Jonathan Rosenfeld (via Circle of Legal Trust) about online legal marketing.

 

The summary is excellent:

 

"Search engines are changing. This is inevitable because the Internet itself is changing ... The trick is to adapt so that your website can remain at the top of every search. If possible, dedicate an employee, or at least a significant amount of one’s time, to work on assembling genuine content to match what users are browsing for on the web ... Move on from trying to link your site to every other site, and focus on authentically building up your own to make it stand out from the pack."

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Top 50 Content Marketing Experts - STRYDE

Top 50 Content Marketing Experts - STRYDE | Google Plus and Social SEO | Scoop.it
At Stryde, we strive to connect with all facets of our digital marketing community. Accordingly, we’ve compiled a list of who we consider to be the Top 50 Content Marketing experts. To compile this list, we used things like Twitter followers, frequency and quality of interactions in the social realm, breadth and depth of experience, …
Neil Ferree's insight:

I would image many of these Top 50 Content Marketing Experts also use Scoop.it like I do?


I'm not sure Twitter followers is as strong of an indicator as is frequency, quality of interactions, breadth and depth of experience, then again Klout and other social metric aggregators rely on Twitter as an indicator. 


If improving your social content marketing efforts is on your radar, here are 50 social content marketing experts you should consider following and engaging with on your social channels.

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Martin (Marty) Smith's comment, April 7, 7:03 PM
Thanks @Neil Ferree for vote of confidence. Marty
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4 Social Dashboards to Track Social Media Performance

4 Social Dashboards to Track Social Media Performance | Google Plus and Social SEO | Scoop.it
A social media dashboard gives you an overview of your social media activity. Check out 4 dashboards you can use.
Neil Ferree's insight:

Once you have identified your top performing social channels, your next step is to create and curate and syndicate your social marketing content to these channels.


It will save you a lot of time and aggravation if you have your social link wheel properly set up and in place to maximize your social content marketing efforts.

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13 Google+ Tools to Improve Your Marketing

13 Google+ Tools to Improve Your Marketing | Google Plus and Social SEO | Scoop.it
Are you struggling to gain traction on Google+? Do you want to optimize your Google+ presence? If you want to dominate social media, you have to distribute rich media content efficiently and effectively.
Neil Ferree's insight:

Ryan says "if you want to dominate social media, you have to distribute rich media content efficiently and effectively"


The truth is, you're NOT going to dominate social media even if you master these 13 tools.


However, you will increase your online visibility and grow your social klout so long as your content marketing model includes this!

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Neil Ferree's curator insight, April 3, 9:44 AM

Ryan says "if you want to dominate social media, you have to distribute rich media content efficiently and effectively" The truth is, you're NOT going to dominate social media even if you master these 13 tools.


However, you will increase your online visibility and grow your social klout so long as your content marketing model includes this!

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Ideal Blog Post Length for SEO

Ideal Blog Post Length for SEO | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

Optimization for a blog post use these new revised numbers.


For conventional onpage optimization read this article.

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3 Steps to Build a Social Media Marketing Sales Funnel

3 Steps to Build a Social Media Marketing Sales Funnel | Google Plus and Social SEO | Scoop.it
Are you looking for a smart way to use social channels for lead conversion? Are you tracking and leveraging your target customers’ path to buying your product?
Neil Ferree's insight:

Event tracking gives you intel about button or link clicks, which is especially useful if customers have to go offsite to buy your product.


If you have a WordPress site, you can even install this plugin that automatically creates event tracking for you!

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Suzen Pettit's curator insight, March 27, 11:10 AM

Learn how to make the most from Google analytics; this article explains how crucial data can be for determining your marketing plans.

Dawn Matheson's curator insight, March 28, 7:18 AM

A funnel is something we can all understand, and Social Media Examiner uses that for the foundation of understanding how to untangle social for maximum benefit (aka "conversion"). ~ Terry

 

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A Guide to Google Chrome Extensions as Suggested by the Google+ Community

A Guide to Google Chrome Extensions as Suggested by the Google+ Community | Google Plus and Social SEO | Scoop.it

What are Google Chrome Extensions? 


Chrome Extensions are “… small software programs that can modify and enhance the functionality of the Chrome browser. 

Neil Ferree's insight:

If you're a fan of Chrome like many of us are then you know installing the right extensions form the Chrome store is the way to go. 


This guide will help you find and use the best ones.

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Randy Bauer's curator insight, March 26, 7:43 AM

Extensions on Chrome can expand function and capability. This is a great Guide to Get the Most Out of Chrome Extensions. Original by http://plusyourbusiness.com