Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Marketing Message to the Right People at the Right Time. Let's Connect on Google+
Curated by Neil Ferree
Follow these guidelines so your content discovery and social sharing will be more efficient and you can dramatically increase your social media presence.
Its become common knowledge that if you want to compete, you must have a significant presence on the the social web these days!
A solid content marketing strategy must include a process for both creating and curating quality content and sharing it across the social web.
These tools will enable you to set-up your content discovery RSS feeds, social monitoring and listening filters, schedule your social updates and create a customized content sharing model using the Sniply social share workflow engine.
The New Scoop.it Analytics Dashboard makes it pretty easy to identify where your audience is coming from.
Which scooped stories appeal most to your audience.
How engaged your audience is and
Which articles are getting the most traction and shares
As with most things. You reap what you sow. The more scoops I curate and share on the social web, the more traffic my topics and top socials receive. [ I knew that ]
The rules of search have changed.
In fact, they change on a daily basis. But never so dramatically has rank been uprooted since the explosion of social media.
Social media sites, especially the power houses of Facebook, Twitter and LinkedIn, have become backlink central for affecting organic search results.
Social media's influence on driving business via the web is expected to surpass search engine optimization (SEO) according to eMarketer.
This is Why I use the Sniply Workflow to Drive Traffic to my SlideShare Decks.
If your Deck gets featured on Slideshare or if you share a featured Deck, you will reap the same rewards (e.g.) more traffic to your designated webpage, article, video or deck.
Increase Your Online Visibility in The Stream
Knowing how to increase your online visibility in the Google+ Stream or in the Twitter stream or even your Facebook stream is becoming more challenging.
Increase Your Online Visibility on the social web, by having the same headline in your G+ Post as well as your Twitter update and your LinkedIn update.
Add a Pulse piece along with a Slideshare Deck and a YouTube video carrying the same headline, perhaps you could land a page 1 organic SERP for this longtail KW phrase and end up owning the phrase and save your PPC money for other money phrases?
It wouldn't hurt to alt text the image with the same keyword phrase and use the same #hashtags in your G+ post and Pinterest Pin and Twitter update as well?
Social media is often used for personal expression; to show special interests, proud moments, something informative, and personal statements. Social media accounts can be an extension of who were are. We live in a time where we can reach more people than in person. It can be tempting to tell everyone everything...
Before you hit the go button and post a social update to your Twitter stream or Facebook page, make sure you don't shoot yourself in the foot by posting something that might come back to bite you in the butt!
This Infographic is a handy guide to reference when it comes to knowing how to manage your social media presence.
If your content is good and by good I mean straight out of the top drawer, it will bolster your content marketing efforts. Here are 7 steps to epic content
There is so much content being created every hour of every day that its becoming much more difficult to create new compelling content AND raise above the noise level.
Jeff explains in this piece what it takes to create epic content in 7 steps or what I would refer to as best practice in content marketing.
Engagement metrics may not be the best gauges of social media effectiveness, but disregarding this data may result in the loss of valuable information.
Back in 2012, I published an article that predicted Social Shares is the New SEO.
Depending on how you look at it and how active your social media marketing efforts are, while social shares may not have the ranking influence of a PR5 link, try and compete in your niche without have a strong social media presence to expand your reach and expand your brand awareness.
Tips from writers and experts on how to write a professional bio for Twitter, LinkedIn, Facebook or Google+.
Want to make the most of your online presence? Here's the ultimate social media image sizes guide for the top eight social networks.
This is an experiment to test how a Google+ Post using the same headline on Scoop.it will render the G+ Post and compare how the G+ Stream content get's ranked sooner and higher versus a Scoop.it story.
As a consequence of that, trying to game this new arrangement will likely be very difficult to do. Google is going to look for signals that certain tweets have greater value. Here are the types of signals that could be available to them:
Will this fundamentally alter the digital landscape? No, but it does mean that a strong presence on Twitter will have more value than it did before. To capitalize on this shift, do the following:
As the full partnership takes effect, we may discover other ways to optimize our Twitter strategies for search, but until then, preparing for the shift using the steps above is a wise move.
Let’s keep this simple and offer a summary of conclusions:
Clearly Google does not use the Like data. They don’t have it, except for raw aggregate numbers to which they can attach no value. This conclusion is supported by the test we did to see if 800 or more Likes attracted Google’s attention. It did not.
Google Does not Index All Shares on Prominent Profiles. Even for megastars, Google’s indexing of their posts is inconsistent. Under 60% of all their posts are indexed. Interestingly enough, they do index 85% of the posts that contain links, but still not 100%.
The challenges of social media automation One of the built-in risks in scheduling content is losing the personal, relatable aspect of social media. It’s a risk and challenge that we all are very eager to solve.
Use direct mentions, hat tips, and vias as often as possible. Whenever possible, address others directly on social media, linking to their profile so they receive a notification.
This is how you can increase your social media presence
Your headline is the most important piece of copy on your page.
Information Architecture (IA) is the organising and labelling of your website content to support usability and findability. You want to enable your users to find what they are looking for, whilst also funnelling them into the areas you want them to go.
Navigation is fundamental to IA, and should be determined during the research and planning phase.
Here is our website launch checklist. Actually, this is a combination of several checklists related to launching websites. We’ve removed some of the internal communication items and added a few items related to marketing.
Content and SEO Checklist
Let’s start with the content itself. These steps will make sure that you follow on-page SEO best practices and that top content is all carefully migrated over.
Understand Your Audience Needs
Whether you’re marketing to consumers or business professionals, share the details that matter most to them.
From common everyday solutions to detailed instructions, take your knowledge and translate it into useable and valuable social media content.
Ideally, customers would not only follow your channel, but also read, pay attention to, and engage with your content. Marketers measure engagement by looking at the number of views, page likes, comments, clicks on the company website from social media, and content consumption driven by social media.
Leads and Conversions
The Holy Grail and end game for all marketing efforts, including social, is leads and conversions.
Organizations that have marketing automation solutions that tie into their CRM system can generally track any leads from social media down the pipeline, tracking which content ultimately contributed to a particular deal.
At the very least, organizations can track gated assets by giving them a unique campaign ID which can then be tracked throughout the sales process.
Some say content marketing is only for people with deep pockets, and that short of creating Star Wars, you'll struggle to make an impact. We happen to disagree.
Over the past three years, we've been diligently working with SMBs to find success with content marketing via our products, our blog, a Meetup series, and endless conversations with clients as well as subject matter experts.
The results of this work have added up the lean content marketing ideology, which is the practice of optimizing content strategies in order to create the highest impact with the least amount of time and resources.
Posted by randfish
When it comes to building an SEO strategy, many marketers (especially those who don't spend a significant amount of time with SEO) start off by asking a few key questions.
According to Rand (and I agree with his position) social SEO tactics don't (or shouldn't) come into play until you've nailed down your social SEO strategy. Asking the right questions is a good place to start.
Ask yourself, your agency or social consultant these 5 questions?
1) What does our organization create that helps solve searchers' questions or problems?
2) What is the unique value we provide that no one else does?
3) Who's going to help amplify our message, and why will they do it?
4) What is our process for turning visitors from search into customers?
5) How do we expose what we do that provides value here in a way search engines can easily crawl, index, understand, and show off?
In a survey last year of more than 1,500 professionals using content curation, 76% of them said content curation helped them reach their business goals. As content becomes more and more important to achieve success, it also becomes critical to measure how it effectively helps. In fact, as renowned businessman & author Peter Drucker put it, "If you can't measure it, you can't improve it."
Having data is is one thing, but being able to analyze it is a completely different ballgame. Data needs to be visual in order to have an impact and guide future actions, and that is why we have created a beautiful new interactive Analytics center within Scoop.it. We've taken into consideration some of the most important data points that guide content marketing strategies, including whether or not content resonates with an audience, times of day the audience is online, and work division between team members, and based our redesign off of them.
The bottom line is that today, we’re excited to announce a complete revamp of our analytics dashboard bringing not only better looking, easier to use analytics but also new metrics and KPI’s to better understand the impact of your content curation.
The New Scoop.it analytics dashboard provides the same data points as before, only now its easier to find / see where your sweet spots are and where they come from.
Did you know that every day on the internet:
4.75 billion pieces of content are hared
1.8 billion photos are uploaded
700 million Snapchats taken
500 million tweets tweeted
Marketing, as we know it, is being transformed right in front of our eyes. More and more messages are being promoted every day, on more channels, and as a result, consumers are learning to simply tune out the noise.
Because of this, brands must leverage content marketing to deliver the useful...
Content Marketing System Best Practices is one way to increase your online visibility and dramatically increase your social media presence.
Here is a list of 15 neuromarketing tactics that any website can use. Each is based on a specific bias. Most of these are simple, subtle, and very common if you know where to look. Every marketing website should be using at least a few of these tactics.
2. Endorsements and the Halo Effect
3. Social Media Shares
4. Social Media Widgets
5. Trust Seals: Certifications
6. Number of Happy Customers
7. “Our Most Popular” Best-Seller
8. Studies and Statistics
9. “As Seen In” Press Mentions
11. Plans and Pricing Pages
12. Limited Supply
13. Early Bird Registration, Countdown
14. Trial Periods, Free Samples
15. Colors and Action
Buzzsumo is one of, if not the best content search tools out there. If you’ve used or are currently using the platform do you also take advantages of it’s many benefits, even as a free subscriber?
Neil Ferree of FerreeMoney.com recently created a Buzzsumo tutorial on his YouTube channel and he was kind enough to come on and talk with us about it and share his knowledge of the platform. Head on over to Buzzsumo.com and follow along right here on your A Slice A Day
The Top Content search lets you find the most shared content for any topic or domain.
Try searching for big data or any targeted keyword phrase you're trying to get ranked for to see who's sharing similar content and on which top social networks. Thanks to Mark Tennant for the invite to his Podcast A Slice A Day
Edgar is a social media management tool for scheduling your updates across multiple channels. Create content queues and continuously share content.
Social Media Marketing tools like Edgar are worth looking into if you're struggling with being able to find quality content to share with your audience.Having a custom content marketing system that includes content discovery and tactics to properly frame and position the share is where system like this come into play.
Share Content and Drive Traffic.
Attach your call-to-action to every link you share.
What if there was a way that you could share content to other people’s stuff and still easily bring them back to your own content, with little or no effort? I know it sounds like a pipe dream, but with this tool, its very easy to do and it’s shockingly cool. It’s call Snip.ly ~ Michael Stelzner
When you share someone else’s link, you are driving traffic to their site and generating no traffic in return. That kind of blows. What if I told you that every time you promoted someone else’s site, you can actually drive more traffic back to your site? ~ Neil Patel