The Internet's Kevin Bacon Effect: Any Web Page Can Be Accessed From Any ...
Via Martin (Marty) Smith
Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Marketing Message to the Right People at the Right Time. Let's Connect on Google+
Curated by Neil Ferree
Content Discovery can take a long time when you're looking to find just the right article or video you know your audience will appreciate sharing with them.As a matter of fact recent studies show, this is the biggest time consuming task for most content curation efforts. Here are the Top Content Discovery sources me and my team use to curate quality articles and videos we share to the social web.
If you're reading this piece on Scoop.it then you already know how nice it is to have access to the Scoop.it discovery engine when you're looking for just the right article or video to share with your social audience.
If you've not discovered the Pulse Publishing Platform yet, give it a whirl. Pulse publishing platform is pretty sweet and getting better.
Listen and follow Neil's steps on curating content so you too become a Content Marketing Ninja!
Marketing Automation for Small Business [Podcast]
Content Discovery precludes Content Marketing. Most SMB's struggle with finding the time and resources to develop and deploy a cohesive content marketing campaign that produces the desired results.
Listen to +Mark Tennant Podcast on how an SMB can accomplish all of the above in less than 1 hour a Day.
Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. We know our cus
How Do You Answer ‘What Is The ROI of Content?’
With the launch of Google’s mobile-friendly update fast approaching, it should come as no surprise that it’s hot on every webmasters mind.
Sounds like having a mobile friendly website that loads fast will determine if your site shows up on page 1 or page 101 in the SERPs
Whether you are a writer, or manage a team of writers, use this colossal content writing checklist to create a compelling message for your audience.
Try to employ as many of these content marketing dynamics into each and every article you write.
[Bonus Tip] Imitate Excellence
That’s right… even if you don’t have a marketing bone in your body, you can generate more traffic and sales.
You don’t have to know a lot about online marketing to generate traffic or sales. Simple things like adjusting the keywords within your content or tweaking the titles of your blog posts can increase your traffic.
If you are going to use the tactic above, don’t adjust your title tag too much unless you are trying to optimize your click-through rates. Instead, focus your efforts on optimizing the keywords within your content. By adding long tail phrases, you’ll generate more search traffic.
Consumers online behaviour has changed. They make split-second decisions based on visual content. Here are the 10 new rules of visual content marketing
The law of credibility states that your customers must be willing to stand by your brand by publicly aligning themselves with it. In layman terms, if your customers are posting images and sharing their experiences, they should be linking back to you or tagging you in their social media updates.
This Marketing Automation for Small Business solution is easy to use and fast to deploy. It takes less than 1 hour per day to curate and share high quality content to your top social profiles.
Snip.ly lets you share quality curated content while at the same time, enable you to drive targeted traffic to your website, YouTube channel, Slideshare Deck or any landing page you want to share with your target audience.
Sniply Analytics Metrics Define
Clicks are the total number of times people have clicked on your Sniply links to visit your shared content.
Conversions are the total number of times people have clicked on your Sniply message and call-to-action.
Conversion Rate is the ratio between Clicks and Conversions.
Average Pages Per Visit is the average number of pages people visit after clicking on your Sniply links.
Average Time on Site is the average amount of time people spend in total after clicking on your Sniply links.
Average Time on Landing Page is the average amount of time people spend on the first page after clicking on your Sniply links.
Bounce Rate is the percentage of people who leave your Sniply links within 10 seconds.
At its most basic, content curation is the process of finding, organizing, and presenting content from the flood of information and media that inundate the web by the second.
Scoop.it is a service that crawls and indexes over 10 million pages per day, so the database of content you’re drawing from is massive and ever-growing.
A free membership will let you find content, curate it, and publish on you own Scoop.it page, but you’ll have to pony up a subscription if you want integration with your own websites and social channels, custom-branded content hubs, and analytics.
Personalty still drives content engagement for B2B and B2C brands and it’s becoming increasingly more important to use imagery that gets attention...
Best Practices for B2B Content Marketing
Learn how to use the psychology of excitement to make your marketing more engaging.
People are emotional creatures. We decide and take action (including buying decisions) based largely on emotions.
If your marketing content tries to reach your audience only through a rational approach, there’s a good chance it will fall flat.
With Twitter blocking Meerkat's access to it social graph, what happens next for the live-streaming app?
Live-streaming app Meerkat became the talk of the town at this year’s SXSW in Austin, as attendees rushed to download the app and share their lives with others via real-time video streaming.
The app was such an instant success, Twitter decided to pull the plug on the access Meerkat (and other competing apps) had to Twitter’s social graph, which decreases the app’s ability to automatically notify users when their friends are streaming.
Twitter recently purchased a competing live-streaming service, Periscope, so the move wasn’t exactly a surprise.
Simply creating content isn't sufficient to gain readership. You need to actively promote that new post so that people can see it and have a chance to read it.
It can take a long time to build up email and subscribers, so in the meantime, you will need to be more proactive. Here's all the things Mike does after he publishes a post to get readers to see it, read it and share it.
Follow these steps to get maximum exposure for your newly published blog post article.
How many of these tasks do you do?
If you don’t have the time or staff to create your own content, the Scoop.it content curation platform can help. Use it to find great content, customize it for yourself, and publish to multiple platforms with a single click – effective content marketing at the click of a button!
Marketing Automation is OK up to a point.
People who merely cross post shared content to their social channels without any introduction or framing of the shared content are not as appealing as those content curator's who take the ti8me to address the WiiFM factor and give their readers insight into why the shared content is useful and how they might benefit from reading the article or watching the video.
How do you know if your social media marketing efforts are effective?
Which posts drive the most traffic?
What social media metrics should you be monitoring?
How do you interpret the numbers once you…
Step 1: Set your conversion goals
Before you jump into measuring every single post, comment or like, first think about your business goals on social media.
Follow these guidelines to increase your online visibility and measure your social media marketing success.
Your content alone can’t work well if you don’t do strategic content promotion. Remember: A content that is not found, is a content wasted.
If you want your content to be found, seen, read and shared, its key to have a content marketing system set-up so your target audience will find it, read it, like it and share it accordingly.
Content Marketing can be cumbersome and time consuming but it doesn’t have to be either. This is an advanced Content Marketing Ninja Hack I’ve been using to drive targeted traffic to my Blog. By following this routine, you can quickly find and curate quality content and share it with your target audience on multiple social networks. …
You will need to have the following social media profiles, tools and apps in order to clone this content marketing routine.Content Marketing Ninja Tools
The terms "Content Strategy" and "Content Marketing" have become blurred together, yet the two couldn't be more different. Learn what sets them apart.
There are plenty of "experts" that will tell you before you execute a content marketing strategy, you need to know who your audience is and what keeps them up and night and then then just give them what they want.
There's more to it than that of course, but it all boils down to addressing the WiiFM factor. Handle that and your content marketing plan should get the results you seek.
Every way, shape and form that your business comes into contact prospects, customers and friends of friends of both, you are performing a marketing function
Most of us make some (or all) of these marketing mistakes at some point and time. Being aware of them is helpful. How many of these goofs have you done in your career?
John shares his knowledge and expertise on how to not to shoot yourself in the foot by making these mistakes. I like how he breaks these 60 tips into digestible categories;
The Customer Journey
Know – This is how people become aware of your business and brand.
Like – This is the stage in which people are starting to notice your brand and decide if they want to know more.
Trust – No one buys from companies they do not trust and it’s never been easier to learn who is trustworthy, and who is not.
Try – This is a stage that many neglect, but now that I think you have the answer, can you prove it?
Buy – The buying experience itself is an often overlooked touch point in the marketing process, but it must be as intentional as everything that led to this point.
Repeat – One of the best ways to grow a business is to do more with existing clients while you add new.
Refer – Every business loves referrals – most get referrals for good work done, but few intentionally generate referrals.
Sharing content is an art, whoever says that all you have to do is write, post and press share is far from being close to mastering the art of content sharing. To be honest I didn’t think I was going to be a content marketer, I love writing and I am fond of sharing content …
Great sharing starts with great content
It really doesn't matter if you are creating your own content, or looking to share other people’s posts, in order to be an ‘influencer’, sharing valuable pieces of content that people love, you must first create or locate content that was created in order to do one of the following
This is an advanced Content Marketing Ninja Hack I've been using to drive targeted traffic to my Blog.
By following this content marketing routine, you can quickly find and curate quality content and share it with your target audience on multiple social networks.
You will need to have the following social profiles and apps set-up in advance to clone this content marketing routine.
Social Media Tools
Feedly Reader (Pro)
Scoop.it (Pro Account)
Snip.ly (Basic Account)
Buffer App (Basic Account)
Social Media Profiles
Step #1 Search Feed
This Content Marketing Ninja Hack uses some of the best social content marketing tools and apps around so the average CMer can find and share great content without spending a ton of time doing so.
Get in touch to arrange a 1-on-1 session to see my system in action and decide if this routine is a good fit for you and your content marketing strategy.
Serial entrepreneur Mark Cuban explains a very common social-media error--and what his company is doing about it
In the future, these digital profiles will provide more information on a person's proclivities than just about any other current source of Big Data aggregation available. So you'd better start thinking about how to clean up your posts, he says. He's is working on two projects--called Cyber Dust and Xpire to help users do just that.
“Know the rules well, so you can break them effectively” Dalai Lama Social media has evolved considerably over the past few years, in a way that nobody could’ve possibly predicted. Following th…
Rule #4: Share others’ content more than your content. There are many rules of social sharing (the 80/20 rule, the golden ratio, the rule of thirds and so on) and they all say you should share more of other people’s content than your own.
Do you have a monitoring tool set up to track important mentions on Facebook, Twitter, blogs and more?
Are you monitoring the trends related to conversations about your brand? Is all that social media activity paying off?
I have a business mentor named Bill Liao who is a highly successful business person. Listening is one of the most important things he taught me. What are people saying that is negative or positive about you or your business?
There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations!
I use Buzzsumo, mention, Commun.it and Google Alerts to keep my ear to ground on what people are saying about me and my company.
This list of SMM monitoring tools are handy additions to taking care of the social monitoring tasks.