Share ideas that matter on the social web and experience
the benefits of curating the world's best content.
I don't have a Facebook, a Twitter or a LinkedIn account
|
Rescooped by Neil Ferree from SEO and Social Media Marketing onto Google Plus and Social SEO |
Scoop.it!
Social signals are the future of SEO as well as essential for the here and now. A little known and well-hidden social signals map released by Google in 2009 can help you build the most effective and efficient social SEO plan.
Read more here: http://socialmediatoday.com/danaraam/1233876/google-social-signals-map-you-didn-t-know-existed
Some Google Ripples are more impactful than others. Either way, you want your http://bit.ly/RichSnippet connected to all of the above.
Are you sure you want to delete this scoop?
 Your new post is loading...
Scoop.it!
Click this vCita link to if you would like to schedule a free 30 minute phone meeting to discuss how my DiY Content Marketing System will increase your social signals and social shares and get better SERPs for your pages!
Neil Ferree's insight:
The vCita scheduling system has a nice UX that's easy to install and if you create a custom Bit.ly like this http://bit.ly/JNFvCita you can track daily + weekly + monthly social engagements in a snap! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Excerpted from article by Copyblogger: "One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.
Let’s look at some tips on resonance, and how to build harmony with your readers. Seth Godin is a master at creating that “in tune” feeling with his readers. His posts makes his readers virtually vibrate with harmony — they strike a chord. As readers, we believe what Seth is saying is correct, and that makes us want to read more and buy his products.
Don’t assume that a post has to be about a positive topic in order to create harmony. You don’t need to talk about unicorns and rainbows in every piece that you write. Sometimes you can get people to agree with you by giving a piece of difficult-to-hear (but crucially important) advice.
Try being: - Specific — Each article should be simple and direct, no matter what length it is. - Useful — Useful stuff is memorable, and it resonates with your audience. - Brave — Don’t be afraid to say the things no one else is saying. if you’re out in front of the rest of the pack, you could be talking about something everyone else is afraid to talk about. - Emotional — Good content gets us worked up. It stirs up emotion, whether that feeling is wonder, awe, happiness, sadness or anger.
Maria Popova, Chris Brogan, and Neil Patel are writers who are masters at creating resonance and harmony with their readers.
Whether you’re aware of it or not, your favorite bloggers are creating harmony with you every time they write a great post. It’s one of the main reasons you love them. They are listening to your needs and desires, and they are agile."
Read full original article here: http://www.copyblogger.com/resonant-content-marketing/
Via Giuseppe Mauriello, Margaret Doyle
Neil Ferree's insight:
h/t Margaret for the OP that she scooped from CopyBlogger with Insights into how this tactic serves guys in the Tourism space 
R Dilip Kumar's curator insight,
March 28, 11:16 AM
We tend to ignore a lot of things just because it is too simple..It is the same with blogging as well.. This is a nice article that reinforces a lot of these basics.. 
Margaret Doyle's curator insight,
March 28, 6:28 PM
Great advice. For tourism and hospitality practitioners, it is so important to be sensitive to the traveler's experience, where they are in their travel cycle and offering specific value for them that is accessible. 
Mike Ellsworth's curator insight,
March 29, 9:16 PM
It's not often that you see the advice to be emotional in your content. But, folks, it's *social* media, after all. You need to Be a Person (the name of our book series http://bit.ly/OrderBeAPerson ;) to make that connection with your readers. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
http://www.ferreemoney.com/blog/how-to-build-a-diy-content-marketing-system/ Social Shares is Becoming the New SEO Knowing how to Curate...
Neil Ferree's insight:
All of your top performing YouTube Videos should find their way to one of your Scoop.it Topics using their Bookmarklet app Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Social media websites like Facebook and LinkedIn always rank well for businesses. The content you are posting on your social media networks also has an impact on your overall ranking
Neil Ferree's insight:
Social Shares is the new SEO • You are the Brand so make sure your http://bit.ly/RichSnippet is set-up Properly Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Neil Ferree's insight:
Before you should curate and syndicate content to your top socials you will need to inspect each social profile to make sure your branding visuals and tagline and meta are ALL in sync with your rel=author Authorship (aka) http://bit.ly/RichSnippet is conneceed so your Vetted ID gets credit for the social signals and shares your content attracts + triggers Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Neil Ferree's insight:
The article How to Get Ranked on Page 1 of Google first appeared on SMM+ on September 11, 2011 Ever since, I've owned the Top 2 SERP's Back when I took this screen capture only 8,000 people had me in their Google+ Circles. Today its over 15,000 • Social SEO is the way to go! https://www.google.com/search?q=Get+Ranked+on+Page+1+Google For your marketing message to get found + read + shared you must have a Content Marketing strategy in motion and your Social SEO skills probably need fine tuning. https://www.google.com/search?q=How+to+Build+Content+Marketing+System Your Social Link Wheel must include Top 6 Socials (at a minimum) and fully optimized in a post Panda Penguin world. https://www.google.com/search?q=Social+Link+Wheel The same rules apply for Video Marketing. YouTube is the 2nd largest SE so your needs to rank "above the fold" like this does. https://www.youtube.com/results?search_query=Get+Ranked+on+Page+1 Our Authorship, Authorty and rel=author and Rich Snippet are being tracked by Google. The more social signals + shares our content generates the more trust our "vetted" Google ID becomes and the better our rankings. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Many people know that headlines are one of the most powerful tools we have at getting our prospects to take action. But they are consistently overlooked or too focused on what we care about. So wh...
Neil Ferree's insight:
Content is King • Always has been • Always Will Be So why is it that we compose an awesome blog but nobody reads it? More than likely, the headline sucks rocks • Read these 100 Greatest Headlines of All Time and if you want to know how to find awesome headline ideas Contact Me Here Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Google’s has been very clear about their feelings regarding unnatural links. Their recent actions resounded deeply within the SEO community and have inspired a higher level of discourse around things like content, quality and scalability.
Neil Ferree's insight:
Guest Blogging can help establish your Authority as an expert in a niche so long as you play by the rules and your Rich Snippet gets the credit Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
As marketers tackle the inbound marketing terrain, here's what's going through their brain.
Neil Ferree's insight:
One of my Sin Scenarios How long is too long to spend looking for an image for this post? Its worse when working on http://bit.ly/SocialMediaAutomate Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Psychology is the study of human behavior... The aim of marketing is to influence human behavior, and you can’t begin to do that if you don’t understand how humans behave.
Neil Ferree's insight:
Measure what matters to you 5 important areas of the social media sales process:
Social Shares is the Future of SEO Content Marketing will Help Grow Your Social Signals and Improve your Rankings so long as you have properly setup your http://bit.ly/RichSnippet Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
As Facebook Graph Search evolves and marketers begin to come to grips with the opportunities provided from the social graph, it becomes clear that a combination of both search and social media tactics are required if brands aim to improve...
Neil Ferree's insight:
Social Shares for SEO appeal and Traffic on Facebook Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
A local SEO industry survey, managed by SEO software company Brightlocal, revealed that the most in-demand SEO services are on-site SEO and Google+ optimization.
Neil Ferree's insight:
The trick is finding a Local SEO Consultant who has a Local Listing that is ranked in the 5 Pack and website that's ranked on page 1 of Google organic Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Excerpted from article by Pawan Deshpande, CEO at Curata:
Via Giuseppe Mauriello 
AndySernovitz's comment,
May 7, 12:52 AM
hehe......this guy(Pawan Deshpande) definately doesnt know whats content piracy and is just interested in posting his own link again n again to steal some traffic by unneccessary conversations ,iam with you Giuseppe,buddy
MyKLogica's comment,
May 7, 2:38 AM
well, it is a pity that two skilled professionals do not know to how to do converge assertively their differences, and result in better contents, and content curation. Both of you are partly right and partly wrong, under my point of view, and instead of focusing in your differences, why don´t you focus on what may bring you together?
Therese Torris's comment,
May 7, 5:40 AM
@pawan @giuseppe I appreciate your work, both. We should value the mere fact that you and we are able to share diverging point of views on an open Platform like Scoop.it. That is true Social Content Curation, isn't it?
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
Scoop.it!
9 Social Media Benefits Every Business Can Use No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using...
Neil Ferree's insight:
Heidi is always sharing good actionable social media marketing tips and this piece is no exception Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The biggest chunk of social traffic to websites comes from outside the official social networks like Facebook and Twitter.
Neil Ferree's insight:
Dark Social shares via email and IM activity accounts for 69% of the social shares and 20% comes from Facebook and its very difficult to measure or so says this article from The Atlantic
Tapping into target audience's dark social shares would be nice
Margaret Doyle's curator insight,
May 19, 1:37 PM
Most businesses are entirely unaware of the influence of this activity on customers choices. 
Neil Ferree's comment,
May 20, 12:04 PM
There's some guys on LI who question if 69% is accurate for FoS
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more! Via Bonnie Burns
Neil Ferree's insight:
Social Shares is the new SEO • You are the Brand so make sure your http://bit.ly/RichSnippet is set-up Properly 
Lee Ehlers's curator insight,
May 17, 11:33 AM
I often have trouble finding useful, current info about Social Media--particularly about the different categories or tools that fall under the domain of Social Media. Any reliable information detailling how to use specific social media apps/widgets etc. is most appreciated! Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
YouTube Audience Retention
Neil Ferree's insight:
Just about every Tom Dick and Henry is capable of creating a video that provides useful and actionable info • but that doesn't mean your audience will stick around long enough to hear the punch line especially if 53% will click away in the 1st 30 seconds (unless) you know how to do this Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Relationship building with a giant, remote, hugely powerful company. Who really wants to have to do that? Cultivating relationships with real live people
Neil Ferree's insight:
Content marketing done well is one of the best Google relationship building tactics there is! So do it well and do it often. If you aren’t capable of writing great content and following through with content placement, find someone to do it for you. If you have to pay someone to do it for you, it’s money well spent. Content Marketing is a necessary part of having a solid presence on the web. How to Build a DIY Content Marketing System Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Neil Ferree's insight:
Either hide your personal search results for S+YW or via Incognito else you will see 2 Rich Snippets http://bit.ly/RichSnippet in the search results Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large.
Via Antonino Militello, Gaurav Pandey
Neil Ferree's insight:
The Future of SEO be it Social SEO or Local SEO or Video SEO all Tactics and Techniques are in a Flux as to what is need to get REsults 
David Pangione's comment,
May 11, 7:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment,
May 11, 7:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 11, 10:27 PM
Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Why would anyone put the word obfuscate in the title of a blog post when muddle, make unclear, or cloud would suffice?
Neil Ferree's insight:
Don’t Focus on Phrases • Focus on Meaning
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
We created the 7 steps to an optimised content marketing strategy make it easy for you to adapt your existing online strategy to a focused content plan. Source: Visual.ly Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers. Via Level343
Neil Ferree's insight:
Same thing only different vs. Parento SEO 
Level343's curator insight,
May 7, 8:53 AM
Use the 50/30/20 Rule Weintraub and Litwinka’s spin on Facebook content calls for 50/30/20 rule.
1. 50 percent news: Include a custom blend of third party, non-competitive content from sites such as AllTop.com and Buzzfeed.com industry
2. 30 percent personality: Highlight a sparkle of strategic personalization and personality with real time journalism that can only happen on your Facebook Page.
3. 20 percent business: After you’ve given away all the friendship bracelets, it is time for business and put on the most tasteful type of branded, self promotional content. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
The Pareto principle (also known as the 80–20 rule, the law of the vital few, and the principle of factor sparsity) states that, for many events, roughly 80% of the effects come from 20% of the causes.[1][2] Business-management consultant Joseph M. Juran suggested the principle and named it after Italian economist Vilfredo Pareto, who observed in 1906 that 80% of the land in Italy was owned by 20% of the population; he developed the principle by observing that 20% of the pea pods in his garden contained 80% of the peas.[2] It is a common rule of thumb in business; e.g., "80% of your sales come from 20% of your clients". Mathematically, where something is shared among a sufficiently large set of participants, there must be a number k between 50 and 100 such that "k% is taken by (100 − k)% of the participants". The number k may vary from 50 (in the case of equal distribution, i.e. 100% of the population have equal shares) to nearly 100 (when a tiny number of participants account for almost all of the resource). There is nothing special about the number 80% mathematically, but many real systems have k somewhere around this region of intermediate imbalance in distribution.[3]
Neil Ferree's insight:
Pareto SEO is a good Model for getting Preferred SEO Results. If you want to use this tactic Let's Talk Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
Five of my favorite Google Analytics reports and features, plus one I really, really don't like. At all.
Neil Ferree's insight:
There's 123 slides in this Deck and over 15,000 Views < 3 Days coz its that's dam good • the Google Analytics dashbaord advanced segements in this deck are the best I've seen to date 
sylectra's curator insight,
May 5, 8:42 PM
Really good stuff, especially Google's variation on the online marketing funnel, showing that the items at the top of the funnel - display for branding, social for general exploration - are in the zone labeled "assists" in the conversion (read: cannot usually measure its benefit). However, Google Analytics has a way to report on social media channels that id, in fact, assist with a sale so that you can take a deep breath before pruning the marketing budget. Delete the scoop?
Are you sure you want to delete this scoop?
Yes
Scoop.it!
From company blogs to Pinterest boards, social media and content marketing integration is a must-do for today’s businesses. Strategic content marketing
Neil Ferree's insight:
You can't Manage it • if you don't Measure it Setting up Conversion Goals in GA is Step #1
Visit http://bit.ly/SocialAuditMaster (search for) Dashboard + Install
[Note] you must be signed in to G+ for these javascripts to work! 
Deb Nystrom, REVELN Consulting's curator insight,
May 7, 5:16 AM
Here's how to be the data person, get clear what social media is worth the time. ~ Deb 
Robin Martin's comment,
May 15, 10:27 AM
LOL Deb...I just rescooped my own scoop...! Guess it still is on my mind...trying to work in social media into our Google analytics...but first we absolutely need to get all of our SM in sync/on the same page!
Delete the scoop?
Are you sure you want to delete this scoop?
Yes
|
A mental map for conceptualizing the weigth of Social Media in your SEO Strategy!
Also look up for one word: Pubsubhubbub!
Anybody who's googling their own name on a regular basis won't be surprised to see this map. You are googling your name, right?
Looks like we have a new term on the horizon!