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Social Media Numbers That Don't Mean Jack

Social Media Numbers That Don't Mean Jack | Google Plus and Social SEO | Scoop.it
As social media and other digital means increasingly blend into traditional PR, the macro goals remain the same: Generate share-of-mind with the target audience(s), and if we're living right, brand preference.
Neil Ferree's insight:

FB Likes and ReTweets might make you feel good but are they really anything to write home about? Whereas, a Social Share to a massive following with a CTA that says "do this now and thank me for it later" is worth a lot more

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Google Plus and Social SEO
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