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10 Social SEO Steps You Can Implement Right Now

10 Social SEO Steps You Can Implement Right Now | Google Plus and Social SEO | Scoop.it

When it comes to website optimization, search and social do share a complementary relationship. While the two facets of digital marketing are often independently managed, the lines are increasingly blurred as both disciplines work together in delivering a common goal: information discovery.

 

While SEO and social media calls for two distinctive sets of skills and expertise, the integration of search and social has made it possible to attain two objectives in a single effort.

 

An article on Forbes defines the unofficial term “social SEO” as such,

 

Social SEO encompasses the idea that social media links and interaction play a huge part in a website’s search rankings.

 

Read more at http://www.business2community.com/seo/10-social-seo-steps-you-can-implement-right-now-0384187#lYKTZbvyovttZvv0.99


Via Antonino Militello
Neil Ferree's insight:

My Mantra "Social Shares is the New SEO" in-Sync w/ Social Shares SEO

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Tim O'Keefe's comment, February 1, 2013 10:46 AM
HEre is my take. SEO is social is SEO. IS Reputation Management.
Tim O'Keefe's comment, February 1, 2013 10:48 AM
A share is a link no? A like is a share (link)
Richard Stadler's curator insight, February 8, 2013 12:42 AM

SEO has been around for a long time now, but there are always new implementation methods and cincepts to learn; and the effectiveness of SEO.

Google Plus and Social SEO
Social Shares is the Future of SEO. You are the Brand. Your Google Authorship and Rich Snippet is your New Personal Logo. The more Social Shares your Authorship receives the better your Social Authority becomes. http://www.FerreeMoney.com
Curated by Neil Ferree
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Top 50 Content Marketing Experts - STRYDE

Top 50 Content Marketing Experts - STRYDE | Google Plus and Social SEO | Scoop.it
At Stryde, we strive to connect with all facets of our digital marketing community. Accordingly, we’ve compiled a list of who we consider to be the Top 50 Content Marketing experts. To compile this list, we used things like Twitter followers, frequency and quality of interactions in the social realm, breadth and depth of experience, …
Neil Ferree's insight:

I would image many of these Top 50 Content Marketing Experts also use Scoop.it like I do?


I'm not sure Twitter followers is as strong of an indicator as is frequency, quality of interactions, breadth and depth of experience, then again Klout and other social metric aggregators rely on Twitter as an indicator. 


If improving your social content marketing efforts is on your radar, here are 50 social content marketing experts you should consider following and engaging with on your social channels.

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Martin (Marty) Smith's comment, April 7, 7:03 PM
Thanks @Neil Ferree for vote of confidence. Marty
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Why Social Is the New SEO

Why Social Is the New SEO | Google Plus and Social SEO | Scoop.it
In January of this year, Matt Cutts released a video explaining that social signals do not impact search engine result rankings. For a long time, every SEO
Neil Ferree's insight:

As we move forward in the new SEO era of social, the takeaway is this stay active on your social networks. Pay attention to them, curate them, improve them, enhance them, and remain plugged into this valuable resource.

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1,000,000 people and businesses are now using Scoop.it!

1,000,000 people and businesses are now using Scoop.it! | Google Plus and Social SEO | Scoop.it
Interest-based content curation was only a vision 2 years ago when we launched: in a post Web 2.0 world, we felt that more and more we are the content we publish. Whether we liked it or not, we would all need to become media - a problem for busy professionals who don’t have time or inspiration for that and whose primary expertise is often not to be a content publisher.

Since then, publishing-by-curation rapidly turned into an important trend as 1,000,000 freelance professionals, community managers, content marketers, educators, knowledge managers, thought leaders, and more are now using Scoop.it to demonstrate and share their professional expertise, develop visibility for their small or mid-sized businesses or to make the company they work for smarter. Continue reading →
Neil Ferree's insight:

1,000,000 Million Businesses and Marketers don't adopt your platform unless it provides high value business benefits and that's exactly what +Scoop.it has done and one of the main reasons why Scoop.it is a core component in my content curation and syndication model via Google Plus and Social SEO

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malek's curator insight, April 9, 3:27 PM

At first I was intrigued. At 1M, I can't believe my eyes.

Laurie DesAutels's comment, April 9, 3:30 PM
It is well deserved recognition.
Official AndreasCY's curator insight, April 10, 2:51 PM

Best tool around! Definitely deserve it's success!

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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Google Plus and Social SEO | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Via Martin (Marty) Smith, Peg Corwin
Neil Ferree's insight:

These are all Top Content Curators on Scoop.it 


You need to click each Scoopiteer's name to view their topic page in order to decide if their content is what you've been looking for?


As for my Topic Panels, you will find these;


I provide 1-on-1 Scoop.it coaching and training for marketers who want to fast track their content curation and syndication efforts using the industry leading Scoop.it CC platform.
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Ana Cristina Pratas's comment, April 12, 1:37 AM
Thank you Marty - and especially for all your fantastic sharing!
Ana Cristina Pratas's comment, April 12, 1:37 AM
Thank you Marty - and especially for all your fantastic sharing!
Therese Torris's curator insight, Today, 4:39 AM

Glad to have made the list. As an afterthought, I feel proud to be in the the company of Beth Kanter @ttorris

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4 Social Dashboards to Track Social Media Performance

4 Social Dashboards to Track Social Media Performance | Google Plus and Social SEO | Scoop.it
A social media dashboard gives you an overview of your social media activity. Check out 4 dashboards you can use.
Neil Ferree's insight:

Once you have identified your top performing social channels, your next step is to create and curate and syndicate your social marketing content to these channels.


It will save you a lot of time and aggravation if you have your social link wheel properly set up and in place to maximize your social content marketing efforts.

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13 Google+ Tools to Improve Your Marketing

13 Google+ Tools to Improve Your Marketing | Google Plus and Social SEO | Scoop.it
Are you struggling to gain traction on Google+? Do you want to optimize your Google+ presence? If you want to dominate social media, you have to distribute rich media content efficiently and effectively.
Neil Ferree's insight:

Ryan says "if you want to dominate social media, you have to distribute rich media content efficiently and effectively"


The truth is, you're NOT going to dominate social media even if you master these 13 tools.


However, you will increase your online visibility and grow your social klout so long as your content marketing model includes this!

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Neil Ferree's curator insight, April 3, 9:44 AM

Ryan says "if you want to dominate social media, you have to distribute rich media content efficiently and effectively" The truth is, you're NOT going to dominate social media even if you master these 13 tools.


However, you will increase your online visibility and grow your social klout so long as your content marketing model includes this!

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5 Free Tools for Seeing the Analytics of Any Website

5 Free Tools for Seeing the Analytics of Any Website | Google Plus and Social SEO | Scoop.it

Here are five free tools, available to anyone. Just plug in the web address of your competitor. Some of these analytic tools are more accurate than others.


Alexa and Compete don’t include traffic levels in their free versions.


So here’s a report from trafficestimate.com.


Keep in mind that estimates may be way off, especially for smaller, lower traffic websites.

Neil Ferree's insight:

I compared 10 social media blogs using Alexa and SimilarWeb for:


  • Total Visits
  • Page Views
  • Time on Site
  • Bounce Rate


I posted my findings on my SlideShare Deck with the title of the deck being 10 Social Media Blogs You Should Follow.


As Andy said in his article, estimates may be way off, especially for smaller lower traffic sites.


I was surprised to see the bounce rate, time on site and page views for some of these big popular blogs were not very impressive


The Free Tools I use to Rank and Score a Website include:



At a minimum, you should scan your own website using each of these tools above and compare the results with your Google Analytics stats for accuracy.


At the end of the day, all this analytics stuff doesn't mean squat if your content marketing strategy isn't working for you. Here's how to fix it!

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3 Steps to Build a Social Media Marketing Sales Funnel

3 Steps to Build a Social Media Marketing Sales Funnel | Google Plus and Social SEO | Scoop.it
Are you looking for a smart way to use social channels for lead conversion? Are you tracking and leveraging your target customers’ path to buying your product?
Neil Ferree's insight:

Event tracking gives you intel about button or link clicks, which is especially useful if customers have to go offsite to buy your product.


If you have a WordPress site, you can even install this plugin that automatically creates event tracking for you!

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Suzen Pettit's curator insight, March 27, 11:10 AM

Learn how to make the most from Google analytics; this article explains how crucial data can be for determining your marketing plans.

Dawn Matheson's curator insight, March 28, 7:18 AM

A funnel is something we can all understand, and Social Media Examiner uses that for the foundation of understanding how to untangle social for maximum benefit (aka "conversion"). ~ Terry

 

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A Guide to Google Chrome Extensions as Suggested by the Google+ Community

A Guide to Google Chrome Extensions as Suggested by the Google+ Community | Google Plus and Social SEO | Scoop.it

What are Google Chrome Extensions? 


Chrome Extensions are “… small software programs that can modify and enhance the functionality of the Chrome browser. 

Neil Ferree's insight:

If you're a fan of Chrome like many of us are then you know installing the right extensions form the Chrome store is the way to go. 


This guide will help you find and use the best ones.

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Randy Bauer's curator insight, March 26, 7:43 AM

Extensions on Chrome can expand function and capability. This is a great Guide to Get the Most Out of Chrome Extensions. Original by http://plusyourbusiness.com

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8 Social Media Blogs You Should Add to Feedly RSS Reader

8 Social Media Blogs You Should Add to Feedly RSS Reader


Google Plus for Business: 3 Tools to Instantly Give Better Results

7 Tips For Creating Valuable Content Your Clients Actually Want

10 Golden Rules to Successful Social Media Marketing

Content Marketing System Best Practices

5 LinkedIn Marketing Tips to Optimize Your Social Media Success

Taming the Social Media Marketing Beast

How to Identify Relevant Hashtags for Your Business

6 Ways a Formatted G+ Post Will Increase Engagement & Interest

Neil Ferree's insight:

Do you use Feedly RSS Reader like I do to source awesome articles, videos, podcasts for your content marketing campaigns? Me too!


Here 8 Awesome Social Media Marketing Blogs you will want to add to your Feedly RSS reader to get some of the best SMM content you'll find anywhere.

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Abdul Torah's curator insight, March 24, 10:17 AM

8 Social Media Blogs You Should Add to Feedly RSS Reader

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How to get your long tail keywords to rank on page 1

How to get your long tail keywords to rank on page 1 | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

Here are 25 long tail keyword phrases that I've gotten to rank on page 1 of Google using my social link wheel methodology. Any SEO guy worth his weight in salt would not guarantee you will get the same results, but if you follow my formula exactly as I have, your odds of getting your content and social profiles and website to rank on page 1 of Google go up exponentially. 

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Why “OC/DC” is the Replacing SEO (or) Is It?

Why “OC/DC” is the Replacing SEO (or) Is It? | Google Plus and Social SEO | Scoop.it
Introducing “OC/DC” — the replacement for SEO

What people really mean when they say “SEO” is the idea of optimizing content for discovery and conversion…
Neil Ferree's insight:

If you read Moz or Copyblogger and put any equity in their expertise like me a few thousand other SEO Professionals do, OC / DC is your new blueprint for assisting your client's to get to the promise land.

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Neil Ferree's curator insight, March 16, 10:30 AM

Make no mistake: legitimate SEO tactics still matter today as part of any content marketing campaign. On-page Optimization is still key for the SE bots as is Off-Page link building (but) optimizing content for discovery and conversion is your new SEO mantra!

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How Martin Smith Uses Scoop.it To Find Content Marketing’s Over / Under

How Martin Smith Uses Scoop.it To Find Content Marketing’s Over / Under | Google Plus and Social SEO | Scoop.it
Visual Marketing Over/Under or How I Use Scoop.it
Friends like Phil Buckley and Mark Traphagen are curious about how and why I use Scoop.it.
Neil Ferree's insight:

Finding and publishing relevant curated content to your blog and your top social channels and doing it at a fraction of the time it takes to research, compose, edit and publish an original article on your blog has huge upside to those who use the Scoop.it platform.


@Martin (Marty) Smith dives deep into the technical aspects of how he uses and measures his content marketing over/under quotient and for some, that's honey to the bee.


For me, I find enormous value in being able to train my Scoop.it CC engine to find more than just relevant content, I seek content that has 3 things every submission needs;


  • A Headline with Immediate Click Me Now Appeal
  • An Image that tells and sells Read Me Now
  • Copy worthy of a Demian Farnworth byline


What Marty forgot to mention in his well thought out piece is the awesome social content amplification that occurs when you curate awesome content that other Scoopiteers share to their top socials.


Seeing 10 people share your Scooped Story to their social channels with the click of a mouse is good validation you're on the right track

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Martin (Marty) Smith's comment, March 20, 7:52 AM
Wow, great thoughts here @Neil Ferree going to curate into my G+ post. Thanks for the cool share. Marty
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Social Media Marketing and the Power of Google Plus

Social Media Marketing and the Power of Google Plus | Google Plus and Social SEO | Scoop.it
If you are keen to use social media for marketing then Google+ will connect you to the right people with whom you want to build relationships.
Neil Ferree's insight:

Google Plus and Social Media Marketing


Part 1 Using Google+ to build lasting relationships
Part 2 Meeting in 'the real world' changes everything
Part 3 How to enable other people to amplify you and your content


Back in the day, you could write a check for $1500 and get a bunch of irrelevant backlinks to your site, a couple of 300-500 word articles spun 200 times, posted to 200 article directories, a few PR releases and the SEO shop from India would do this all while you slept. 


Enter Panda and Penguin and Hummingbird. All of the above are toast (unless) you're fearless and getting whacked by Google doesn't bother you? 


You cannot outsource relationships. These days, to successfully compete online, you have to put in the time and effort and build your relationships the right way and this article by martin shervington will help guide you through the process!

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Molchester Ltd SEO's curator insight, April 15, 1:22 AM

Social Media Marketing and the Power of Google Plus

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Adapting to Changing Trends in Online Attorney Search

Adapting to Changing Trends in Online Attorney Search | Google Plus and Social SEO | Scoop.it
Injury attorney Jonathan Roesenfeld discusses the semantic web and quality changes that firms and solos must embrace in order to succeed online.

Via Jeffrey Lapin
Neil Ferree's insight:

Great advice by @Jonathan Rosenfeldon why law firms need to have a semantic web strategy and content marketing plan, so as to replace the old school link building model with his quality changes. 


I like that it confirms my theory that links have replaced by a newer model based on social shares and social signals for quality scoring. Author Rank will probably replace Pagerank before too long?


You are the Brand Your Rich Snippet is your New Personal Logo 

Social Shares is the new SEO vs. suspicious backlinks?


Its cool that this re-scooped story comes along at the same time as @Scoop.itcrosses the 1 million registered users this week.


Having a well tuned content marketing system is going to be key! 

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Jeffrey Lapin's curator insight, April 10, 1:08 PM

Adapting to Changing Trends in Online Attorney Search

 

Very informative article by Jonathan Rosenfeld (via Circle of Legal Trust) about online legal marketing.

 

The summary is excellent:

 

"Search engines are changing. This is inevitable because the Internet itself is changing ... The trick is to adapt so that your website can remain at the top of every search. If possible, dedicate an employee, or at least a significant amount of one’s time, to work on assembling genuine content to match what users are browsing for on the web ... Move on from trying to link your site to every other site, and focus on authentically building up your own to make it stand out from the pack."

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Content Marketing in 15 Minutes a Day

Marketing Profs' Ann Handley and V3 Integrated Marketing's Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.Content Mark...
Neil Ferree's insight:

Content Marketing in 15 Minutes a Day is focused on how restaurant industry professionals with businesses large and small can maximize their content marketing and social media efforts. 

Ann Handley and Shelly Kramer co-presented at the International Pizza Expo in Las Vegas in March 2014.

Topics Covered


  • How social media influences buying behavior 
  • Challenges for business owners related to content marketing 
  • How to start with a competitive analysis 
  • How to develop a Content Marketing and a SMM plan 
  • Tricks for effective engagement across platforms 
  • Tools you can use to help maximize your social reach 
  • How to look at your goals, your strategy and measure ROI
  • Mobile trends for restaurants and how to integrate mobile into your overall strategies 


You won't be able to pull this off in 15 minutes a day (at first) but over time, you will become more efficient and more effective if you plan well, execute smartly these CM and SMM concepts presented in this SlideShare Deck of 82 slides 

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How to build niche email lists using Google+

How to build niche email lists using Google+ | Google Plus and Social SEO | Scoop.it
If you are looking to create small opt in email lists then this post will show you show to do so using Google circles.
Neil Ferree's insight:

Very simple but a very effective way to get the messages you want to people who 'opt in' to wanting them.


You will almost certainly find people will engage more with the content too.

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Google+ Trumps Twitter & Facebook in Engaging Social Referrals

Google+ Trumps Twitter & Facebook in Engaging Social Referrals | Google Plus and Social SEO | Scoop.it
A study by content discovery and sharing firm, Shareaholic, says that social platforms like Google+ and LinkedIn drive few, but more engaged referrals compared to Twitter, Facebook and Pinterest.However, brand heads insist that this does not really change the game.
Neil Ferree's insight:

The true cost of remaining anonymous, then, might be irrelevance


Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.


The true cost of remaining anonymous, then, might be irrelevance

~ Eric Schmidt

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Ideal Blog Post Length for SEO

Ideal Blog Post Length for SEO | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

Optimization for a blog post use these new revised numbers.


For conventional onpage optimization read this article.

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How to Do Google Plus SEO?

How to Do Google Plus SEO? | Google Plus and Social SEO | Scoop.it
SEO Strategies that Work for Google Plus Google Plus is more than just a social networking site. It can be a way to boost your business and traffic to the website. Most of the Internet marketers are …
Neil Ferree's insight:

Google Plus and Social SEO is the same thing only different than




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BlairEvanBall's curator insight, March 30, 9:23 PM

It's a multi-faceted approach to SEO with Google+.

However the strategy if used properly and executed well will pay dividends for you and your business.

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How to Find and Encourage Google+ Fans to Share Your Content

How to Find and Encourage Google+ Fans to Share Your Content | Google Plus and Social SEO | Scoop.it
Use Google+ Circles, Ripples and searches to identity, monitor and connect with your brand evangelists on Google+.
Neil Ferree's insight:

Follow this G+ Blueprint by one of the best Google+ coaches and trainers on the Plus is you increase your follower count on Google+ the right way.


Actionable steps and detailed processes are clearly identified that new users as well as experienced Google+ users can act upon.


Follow this simple process and your follower count and social engagement on Google+ will increase exponentially. 

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Neil Ferree's curator insight, March 26, 2:52 PM

Follow this G+ Blueprint by one of the best Google+ coaches and trainers on the Plus is you increase your follower count on Google+ the right way.


Actionable steps and detailed processes are clearly identified that new users as well as experienced Google+ users can act upon.


Follow this simple process and your follower count and social engagement on Google+ will increase exponentially. 

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Social Shares is the New SEO

Social Shares is the New SEO | Google Plus and Social SEO | Scoop.it

Social Shares is the New SEO. This Mind Map shows the tools and apps I use for setting up a DiY Content Marketing System.

Neil Ferree's insight:

Its pretty easy to get a +1 on a G+ post or a Like on Facebook update or a retweet on one of your Tweets if your content is cool and well thought out and your image and intro are all in sync.


Getting someone to share your article, post or tweet with their friends and social connections is a horse of a different color, so being able to increase your online visibility is becoming more challenging.


This Mind Map covers a lot of what's involved in making this happen and will be useful to you if you agree social shares is the new seo?

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Neil Ferree's curator insight, March 25, 6:04 PM

Which impacts your social content marketing more?


My experience shows that social signals
  • Facebook Like  
  • Google +1
  • Retweet
happens far more often than social share (ie) when someone shares your content with their social connections, much the same way we do here on Scoop.it
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10 Popular Content Curation Tools

10 Popular Content Curation Tools | Google Plus and Social SEO | Scoop.it
Content curation tools play an important part in how you find and publish content, these are the 10 most popular tools available that make curation easier.
Neil Ferree's insight:

Its no surprise @Scoop.it is in the top spot on this Top 10 Content Curation tools.


Mest of the 50+ businesses we've coached and trained on how to increase brand awareness and online visibility using Scoop.it is strong validation this content marketing tool is the way to go!

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Joyce Valenza's curator insight, March 22, 3:43 PM

Interesting list of free and not-so-free options

Cynthia Alvarado's curator insight, March 23, 2:28 PM

Information overload is the problem of the day. A good curation tool can help keep track of the things you want without going through a million websites.

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29 Design Resources That Work Miracles

Design is everything with content. When you're pushing out an aggressive marketing campaign it usually will involve a great amount of content. Our designer K...
Neil Ferree's insight:

Visual Imagery and Content Marketing go hand-in-hand these days. The Title of your piece has to have the right stuff for sure and unless your image goes POP → you're probably not going to get the results you're looking for? These free visual tools will help make that happen.

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Randy Bauer's curator insight, March 21, 8:05 AM

This is a Great Resource on Creating Visual Content for Online - Marketing and Design. 

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Google's Matt Cutts: We've Taken Action On A Large Guest Blog Network

Google's Matt Cutts: We've Taken Action On A Large Guest Blog Network | Google Plus and Social SEO | Scoop.it
Google’s head of search spam, Matt Cutts, announced really early this morning on Twitter that Google has taken action on “a large guest blog network.” Cutts previously warned the webmaster and SEO community that guest blogging is done, at least for SEO and link building purposes. Well, it might not have been done — it […]
Neil Ferree's insight:

Long gone are the days of submitting your article to a slew of article directories. Apparently, guest blogging even on perceived legit sites like this one MyBlogGuest has seen its best days too.


A better strategy is to post original content and monetize your social media marketing efforts that way or do like I do and curate content using a content curation platform like @Neil Ferree

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