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Top 5 SEO Projections for 2013

Top 5 SEO Projections for 2013 | Google Plus and Social SEO | Scoop.it

2012 is coming to an end and Google has been very active with the latest Panda and Penguin updates during this year.

 

Indeed, search engine optimization is a moving target of every webmaster competing for traffic! In this article, we will discuss five projections by SEO experts around the globe.

 

What might Google come up with in 2013? Let’s find out!

 

Top 5 SEO Projections:

 

1. Google Author Rank markup will be the basis of ranking.

2. Guest posting will be devalued by Google.

3. Social signals will highly affect the SERPs.

4. Highly increasing personalized search results will be recognized.

5. Technical parameters such as page titles and descriptions will have greater bearing in SEO.

 

Read More At: http://www.business2community.com/seo/top-5-seo-projections-for-2013-0339795

 

As *Social Shares* and *Social Signals* http://binged.it/Ueynik continue to impact search rankings the ability to create amazing content and promote it on social media is becoming the most important skill an internet marketer must have. In 2013, social signals will likely eclipse link building as a key ranking factor.


Via Antonino Militello
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Bill Chen's comment, December 22, 2012 6:19 AM
http://www.airmaxpaschertofr.com/
Google Plus and Social SEO
I Provide Social SEO Consulting Services to the Small Business Community. You should to add me to a Circle on Google+ https://plus.google.com/+NeilFerree/ if you want to Increase your Social Shares and Improve your Organic Search Results
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How to Manage Your Social Media Presence

How to Manage Your Social Media Presence | Google Plus and Social SEO | Scoop.it
Follow this blueprint to manage your social media presence so when someone Google's your name, your social profiles are compelling and social engaging.
Neil Ferree's insight:

Before you can Manage your social Media Presence, it helps to know what your prospect will see when they Google your personal name or your Brand name.


In this piece, I show you a simple process to follow so you can vet your own social footprint and make sure your social profiles on Facebook, Twitter, YouTube, Pinterest. Google+, LinkedIn and SlideShare  present your value prop you in the best light possible.


Next step is to get your top socials to render on page 1 of Google for target keyword phrases.

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Raise the Roof Marketing's curator insight, August 7, 12:38 AM

Some great ideas here to manage all of your social media channels and keep them consistent.

Pamela Perry King's curator insight, August 11, 10:40 AM

Excellent way to manage "Your Brand"

Randy Bauer's curator insight, August 20, 9:52 AM

Neil Ferree provides a complete blueprint to managing your social presence and how this promotes social engagement. 

A must reference for Social Media.

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How to Choose the Right Social Network for Your Business

How to Choose the Right Social Network for Your Business | Google Plus and Social SEO | Scoop.it
The complete guide on how to choose a social network for your business, featuring valuable statistics, research, demographics, and questions.
Neil Ferree's insight:

Facebook is the largest social network. Google+ is a distant 2nd. This new Buffer App article outline who's who and which is which for;

◄ Image based 
◄ SEO / Author
◄ Video
◄ Location
◄ Kitchen Sink
◄ Niche 
Business



The number of active users is one metric to consider. Social engagement (+1's and reshares and comments) are as important if not more.


Personalized search results are influenced by Likes on Facebook and being Circled on Google.


Which is more important to you?


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30+ Ultimate Headline Formulas for Tweets, Posts, and Emails

30+ Ultimate Headline Formulas for Tweets, Posts, and Emails | Google Plus and Social SEO | Scoop.it
A full list of headline formulas used by the pros - the best templates to follow to get your headlines clicked on social media, blogposts, emails, and more
Neil Ferree's insight:

We enjoy pairing the work of headline writing with the science of human psychology. With that in mind, here are eight headline strategies that are backed by psychology.


  1. Surprise – “This Is Not a Perfect Blog Post (But It could've Been)”
  2. Questions – “Do You Know How to Create the Perfect Blog Post?”
  3. Curiosity gap – “10 Ingredients in a Perfect Blog Post. Number 9 Is Impossible!”
  4. Negatives – “Never Write a Boring Blog Post Again”
  5. How to – “How to Create a Perfect Blog Post”
  6. Numbers – “10 Tips to Creating a Perfect Blog Post”
  7. Audience referencing – “For People on the Verge of Writing the Perfect Blog Post”
  8. Specificity – “The 6-Part Process to Getting Twice the Traffic to Your Blog Post”


Use these tactics to create a Headline that will entice your readers to click through to read and hopefully engage and share your post.

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How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From | Google Plus and Social SEO | Scoop.it
Do you want to know where to spend your time and money? Here's how Google Analytics Acquisition reports can help you drive traffic and sales.
Neil Ferree's insight:

Before we can monetize our social media marketing campaigns, we need to create and track where our social media traffic is coming from using these tactics and techniques with Google Analytics.

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Is this the Social Media Marketing Tipping Point?

Is this the Social Media Marketing Tipping Point? | Google Plus and Social SEO | Scoop.it
Social media has been with us for over a decade. Its impact started small but it's now significant. We have passed a social media marketing tipping point
Neil Ferree's insight:

Where is Social Media now?


  • In 2014 Facebook is dominant with with 1.15 billion users. 
  • Twitter has over 550 million registered users. 
  • Google+ has reached 359 million monthly active users.

So you will also need to consider Instagram, Pinterest, LinkedIn, Slideshare and YouTube. It will also be determined by whether you sell to business (B2B) or to consumers (B2C) so you can effectively manage your social media presence.

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Technical Audit of KISSmetrics and the 24 Tools Used

Technical Audit of KISSmetrics and the 24 Tools Used | Google Plus and Social SEO | Scoop.it

In this post, Eli provides a comprehensive technical Inbound audit for KISSmetrics. This technical audit is extremely detailed, and it covers a wide range of inbound topics. 

Neil Ferree's insight:

A Technical Audit of a website entails peeling off the layers of the onion one slice at a time. Make sure you read to the end so you can download the PDF of the 24 tools Eli used in this technical audit.


A Social Media Audit is the same thing only different - not nearly as complex, but just as useful when it comes to driving targeted traffic to your website.



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How Does Social Media Affect SEO?

How Does Social Media Affect SEO? | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

If Jill puts Jack in a circle, and Jack +1’s a page about buckets. That page will rank higher when Jill searches for “buckets.” She will also see that Jack likes this page, right there in the search results.


Key Take Away


Do whatever you can to encourage your Facebook fans and Twitter Followers and YouTube subscriber and your loyal WordPress readers to Add you to a Circle on Google Plus and see how much better and faster your content renders in the SERPs.

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How To Make The Business Case For Content Curation

How To Make The Business Case For Content Curation | Google Plus and Social SEO | Scoop.it

Have You Made the Business Case For Content Curation? If not, this data will help persuade your management to invest in content curation

Neil Ferree's insight:

According to Heidi Cohen, one of the best and brightest content marketing professionals on the Social Media Examiner circuit, these are 5 Reasons Why You Need to Include Content Curation in your SMM Mix.


  1. Content curation fills holes in your editorial offering. Use content curation to cover topics where you lack depth of in-house expertise. Instead of creating in-depth information, you provide context and commentary.
  2. Content curation leverages the power of other people’s content (OPC) Legally integrate your prospects and customers’ information. While only a small proportion of will contribute, make it easy for them to become a part of your content process.
  3. Content curation increases content reach. Content curation creates ego bait. The person or website you reference in your content often will share your article or piece of content. Of course, when you feature the content on your site, you need to add to the conversation. Just aggregating links generally isn’t enough to attract attention.
  4. Content curation requires lower amounts of internal production resources. Since curated content starts with published content from other places, it does need the same level of editorial and technology work to get it in shape.
  5. Content curation extends life of existing content you already own. Auditing and cataloging your content across your organization, expands your content offering and makes it more useable at the same time. This has a big impact on your content marketing budget since you’re getting additional use at no cost.
Use these Content Curation Best Practices so you can better
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An Easy Guide to Creating a Presentation in Canva

An Easy Guide to Creating a Presentation in Canva | Google Plus and Social SEO | Scoop.it

Creating a presentation is a key element for many positions these days whether you're an executive, speaker, or working in a professional setting.


Watch these Videos on how easy to use Canva does its thing!

Neil Ferree's insight:

Are you using Canva yet? You can create awesome cover pages for your SlideShare Decks


Once your Deck is done, create a YouTube video and embed the video into the Deck, reupload the Deck, grab the embed code from SlideShare and now you have a rich media Deck and Video you can embed into your blog post article like I've done here.

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PIP-UK's comment, July 30, 2:08 AM
Scooped to try later thanks
PIP-UK's curator insight, July 30, 2:09 AM

Looks interesting feel a test drive coming on later 

Stefanie Greene's curator insight, July 30, 8:52 AM

I'm quickly becoming a huge fan of Canva. It's incredibly helpful for creating social media graphics!

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Why Social Media Is So Important for Your Business in 2014

Why Social Media Is So Important for Your Business in 2014 | Google Plus and Social SEO | Scoop.it
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media ma…
Neil Ferree's insight:

Here are the most popular ones:



And of course, blogging is key!


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Social Media and Your Small Business

Social Media and Your Small Business | Google Plus and Social SEO | Scoop.it
Facebook. Pinterest. Google+. Instagram. Twitter. LinkedIn. YouTube. So many social networks, and so little time! Today’s small businesses have important decisions to make when it comes to soci…
Neil Ferree's insight:

Whether your SMB drives revenue via B2B or B2C or if your service offerings requires a How To Video to help convert your prospect to become a client, this infographic will probably come in handy!


Having a plan on how to manage your social media presence and which social channel you need to have an active presence will save you a lot of grief. Here's a few inside tips to help you decide?



Click Here to schedule a 30 minute Google Hangout on how to take your social media marketing plan to the next level.

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Microsoft announces Bing Offers Card-Linked -- enter to win $100

Microsoft announces Bing Offers Card-Linked -- enter to win $100 | Google Plus and Social SEO | Scoop.it

Google is a great search engine, but so is Bing. Many people dismiss Microsoft's offering without even trying it. This is a shame, as people do not know what they are missing.


While its search-results are relevant and appropriate, there is so much more. Google is simplistic in its design, but Microsoft creates a world of color, images and discovery to bring life to the overall experience.


There are benefits to both design choices and it is a personal preference, but I prefer beauty over a white page with a Google logo.

Neil Ferree's insight:

As the semantic web and conversational search becomes more common and more people ask Siri or talk to Google (even though) Apple now uses Bing for search, the closer your content matches the long tail queries your customers are asking, the better your conversions will be.

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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Google Plus and Social SEO | Scoop.it
You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential.
Neil Ferree's insight:

Top hashtags found on Twitter when Social Media Marketing is the topic being tweeted include:


  • #socialmedia
  • #SMM
  • #twitter
  • #contentmarketing
  • #social
  • #content
  • #marketing


RiteTag - RiteTag helps ensure that the tags you use are well-chosen by showing you how good, great, or overused a particular hashtag is.


Tips on how to manage your social media presence

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PERFORMANCE DIGITALE EXPO's curator insight, July 28, 12:13 AM

Pour éviter le trop de hashtags

2DiFore Marketing Solutions's curator insight, July 28, 9:27 AM

Consistency in your daily marketing is extremely important but how do you get it done? Have you had the chance to use hashtags lately? We here at #2difore give it a shot weekly....

Martina Patone's curator insight, July 29, 4:50 AM

hashtag

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The Basic of Google Analytics

The Basic of Google Analytics | Google Plus and Social SEO | Scoop.it

Do you need a deeper understanding of Google Analytics? This article shows the basics of navigating Google Analytics and what you need to set up now.


I've installed 2 dashboards on my GA account that instantly show me most social shared content and top 5 cities by visitor count.

Neil Ferree's insight:

The better you are at measuring your GA metrics the better you know who your target your audience is and what content they seek?

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sylectra's curator insight, Today, 9:58 AM

It is important to get comfortable pulling key details from a Google Analytics account, even if  you don't need to be a statistician.

successmakers's curator insight, Today, 1:19 PM

This is one of the best tutorials to give you the basics of Google Analytics I've seen.

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How to Sell SEO Like a Boss [Infographic]

How to Sell SEO Like a Boss  [Infographic] | Google Plus and Social SEO | Scoop.it

This is my 11th year of selling SEO. The one thing that helps me dominate my competition is my experience. Experience is everything. I wish I knew 10 years what I know now.

Neil Ferree's insight:

How to Sell SEO Like a Boss.


Like Marvin said Experience is Everything


Then again, when it comes to Selling SEO service, your experience along with impressive results makes all the difference in the world.


#7 Don't tell them, show them your work. 



The more questions your content answers that your customers care about will convert better now that the semantic web is in place!

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Forget PowerPoint, How to Create Presentations in WordPress

Forget PowerPoint, How to Create Presentations in WordPress | Google Plus and Social SEO | Scoop.it
Want to get rid of PowerPoint for your presentations? Learn how to create SEO friendly HTML5 slideshow presentations in WordPress.
Neil Ferree's insight:

Sharing your PowerPoint presentation on your website is not as straight forward. Usually you have to use third-party sites such as SlideShare to share and embed your presentation.


What if I told you that you can create and share presentations in WordPress? In this article, we will show you how to create HTML presentations in WordPress and leave PowerPoint behind.


An HTML5 Slideshow on your own website is better SEO. All your slides can be indexed by search engines and users can land directly on your site.

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Content Marketing Optimization

Content Marketing Optimization | Google Plus and Social SEO | Scoop.it
Here is the ultimate guide to content marketing optimization. It breaks content optimization into 5 categories with 50 tactics. It's more than just search!
Neil Ferree's insight:

Having a Content Marketing System is no longer an option. The social web makes it possible for personal brands and big brands alike to promote their content hereby raising the bar to be heard much higher.


It's critical that you are able to maximize your social media presence and convey your expertise and influence as an Authority in your niche.

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Google+ Checklist [Infographic]

Google+ Checklist [Infographic] | Google Plus and Social SEO | Scoop.it

Do you need to make sure you are getting everything right on your Google+?


Use this checklist to audit your own Profile or the Profile of your client. 

Neil Ferree's insight:

Handy checklist for making sure you're using best practices and techniques when posting and sharing and engaging on Google+

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Two Pens's curator insight, August 4, 12:05 PM

Via Neil Ferree. Simple to do, and necessary no matter what hoo-hoo you've heard from people about how Google+ isn't important. It is.

Neil Ferree's comment, August 4, 12:39 PM
Thanks Cynthia. Good to see you on my screen again!
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Site Speed vs Responsive Design: Which is More Important?

Site Speed vs Responsive Design: Which is More Important? | Google Plus and Social SEO | Scoop.it
Some of you may recall the early days of the Internet. It was an amazing experience to have all of this information at your fingertips and be able to chat with people from all over the world. But, it was also a very dark time.
Neil Ferree's insight:

Is your WordPress Website Responsive?

Do your Pages Load Fast?

Find out which is more important to your Readers?


Speed Test Sites:



Those in the know say under 2 seconds is the target.

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Mike Donahue's curator insight, August 8, 6:30 AM

This is another flawed "this vs that" article but it needs to be shared anyway. The flaw is there is no responsive vs speed argument to be made. MAKE FAST RESPONSIVE SITES.

 

I share the article because it has some valid stats about the affect that speed can have on conversions and bounce. Speed needs to be a requirement for all site design, responsive or otherwise.

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How To Promote Your Blog Posts For Maximum Readership

How To Promote Your Blog Posts For Maximum Readership | Google Plus and Social SEO | Scoop.it
After I have finished writing, editing, deep linking and have published a new blog post, my work has just gotten started. Simply creating content isn't sufficient to gain readership. You need to actively promote that new post so that people can see it and have a chance to read it. It can take a long time to build up email and RSS subscribers, so in the meantime, you will need to be more proactive. Here are all the things I do after I publish a post to get readers to it. (Updated 12/27/13!)
Neil Ferree's insight:

How to Increase Your Social Media Presence once you've written and published your blog post article.

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Ayanbode Rufus's curator insight, August 5, 3:51 AM

Blogging.................

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Social Media Strategy: How Much Time Does a Good Strategy Take?

Social Media Strategy: How Much Time Does a Good Strategy Take? | Google Plus and Social SEO | Scoop.it
A look at what's involved in a social media strategy and how much time it takes to invest in a quality strategy every week.
Neil Ferree's insight:

You know social media marketing must play a major role in how you market your business online.


You know having a social media strategy is absolutely necessary.You know it takes a lot of time to execute your social marketing strategy and its getting more complex and requires more time, effort and resources than ever before. What you might not know is how important it is to conduct a thorough social media auditThis Buffer App article covers a lot of what you need to know when it comes to planning and executing your social media strategy.


Tip on how to manage your social media presence.

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The Busy Person's Guide to Content Curation: A 3-Step Process

The Busy Person's Guide to Content Curation: A 3-Step Process | Google Plus and Social SEO | Scoop.it

What is Content Curation?


Content curation is sorting through a large amount of web content to find the best, most meaningful content and presenting these in an organized, valuable way.


Google Plus and Social SEO

Neil Ferree's insight:

One of my go to list sources for finding topic relevant articles, videos and podcasts is Feedly RSS Reader.


One of its nice features is how Feedly shows the number of shares from the Feedly CommunityI make sure the Title and Image are compelling before I consider sharing the piece to my social channels.


If you do this right and long enough,. over time your readers will come to rely on your curation skills and maybe even an authority and a subject matter expert. For me, I shooting to be known as an SME for Social Content Marketing..



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Randy Bauer's curator insight, August 20, 9:58 AM

Feedly is my pick for tracking sites  I follow in a few niches. Allows me to avoid too much clutter.  I then send it to Pocket for a more thorough read. The keeper go to my Evernote.

not to forget the value of Scoop.it to curate with insights and fabulous for embedding on webpage and sending to social media posts.

Thanks to @Neil Ferree for this and other great content.

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Surviving Without Snippets: Your New Video SEO Strategy

Surviving Without Snippets: Your New Video SEO Strategy | Google Plus and Social SEO | Scoop.it
With Google's reduction in video snippets, what should your video SEO strategy look like?
Neil Ferree's insight:

Starting on July 17th, we took note of a change in how videos are displayed in search results. Its been rumored that Google will no longer be showing video snippets for anyone but a few big brands and YouTube.


Any well planned content marketing strategy includes video in the mix. The loss of video thumbnails (snippets) will raise the video quality bar.




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Social Media Is The New Blackhat

Social Media Is The New Blackhat | Google Plus and Social SEO | Scoop.it

What happens when fake friends tell fake friends about your product? Does anyone care? Actually, yes, Google.


They care because of how intertwined Social Media and SEO rankings are. SEO best practices are and should be the foundation of any business’ online marketing strategy. 

Neil Ferree's insight:

recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic.


Tips on how to manage your social media presence.

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12 Lessons From LinkedIn’s Largest Content Marketing Group

12 Lessons From LinkedIn’s Largest Content Marketing Group | Google Plus and Social SEO | Scoop.it
Recently the Content Marketing Academy LinkedIn Group turned 1 year old. In that time, the group has not only become the largest content marketing group on LinkedIn (13,000 members and counting), but…
Neil Ferree's insight:

Since you're seeing this on Scoop.it you probably have connected your LinkedIn Profile & Business Page and this LinkdedIn Group (as in) Content Marketing Academy to post your update. Yeah, me too!

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