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Social Is Seo And Content Is Social

Social Is Seo And Content Is Social | Google Plus and Social SEO | Scoop.it

You probably have already heard that Social Media is the new SEO, too. The reason isn’t rocket science. Major search engines are focused on delivering the best possible search experience to their users.

 

Otherwise, they cease to become “major” search engines. That being the premise — sites offering more relevant content get more visibility in the SERPs (Search Engine Results Pages).

 

Read More At: http://jupiterjimsmarketingteam.com/2012/10/13/content-is-still-king-social-media-and-seo/

 

 


Via Antonino Militello
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Google Plus and Social SEO
I Provide Social SEO Consulting Services to the Small Business Community. You could and should add me to one of your Circles on Google+ if you want and need help Increasing your Social Shares and Improving your Organic Search Results
Curated by Neil Ferree
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How to Manage Your Social Media Presence

How to Manage Your Social Media Presence | Google Plus and Social SEO | Scoop.it
Follow this blueprint to manage your social media presence so when someone Google's your name, your social profiles are compelling and social engaging.
Neil Ferree's insight:

Before you can Manage your social Media Presence, it helps to know what your prospect will see when they Google your personal name or your Brand name.


In this piece, I show you a simple process to follow so you can vet your own social footprint and make sure your social profiles on Facebook, Twitter, YouTube, Pinterest. Google+, LinkedIn and SlideShare  present your value prop you in the best light possible.


Next step is to get your top socials to render on page 1 of Google for target keyword phrases.

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Raise the Roof Marketing's curator insight, August 7, 12:38 AM

Some great ideas here to manage all of your social media channels and keep them consistent.

Pamela Perry King's curator insight, August 11, 10:40 AM

Excellent way to manage "Your Brand"

Randy Bauer's curator insight, August 20, 9:52 AM

Neil Ferree provides a complete blueprint to managing your social presence and how this promotes social engagement. 

A must reference for Social Media.

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Google Authorship May Be Dead, But Author Rank Is Not

Google Authorship May Be Dead, But Author Rank Is Not | Google Plus and Social SEO | Scoop.it
Google ended its three-year experiment with Google Authorship yesterday, but the use of Author Rank to improve search results will continue. Wait -- you ca
Neil Ferree's insight:

Google Authorship May Be Dead, But Author Rank Is Not. Google Authorship and Author Rank aren't the same thing. Here's why Google Authorship can die yet Author Rank lives on


This makes it even more important that help Google ID your body of work and expertise. Once way to make that happen is to connect your top socials to your Google+ About Tab like I did hear.

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3 SEO Techniques You Probably Haven’t Heard About

3 SEO Techniques You Probably Haven’t Heard About | Google Plus and Social SEO | Scoop.it
Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. Sadly though, most business …
Neil Ferree's insight:

Semantic + Holistic + Barnacle = New SEO


Semantic SEO 

Search engines are focusing on becoming “more human” by understanding the natural language of the queries. 


Holistic SEO

Holistic SEO deals with delivering a better user experience.


Barnacle SEO

Just the way barnacles attach themselves to whales in order to get nutrients, a small business can latch itself to a relevant big brand.


All of these techniques will help drive traffic to your site as will using a Social SEO methodology where your audience learns to trust your content for being current, relevant and useful.

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26 Creative Ways to Publish Social Media Updates |

26 Creative Ways to Publish Social Media Updates | | Google Plus and Social SEO | Scoop.it
Are you struggling to find ideas for posts on Twitter, Facebook and Google+? This article helps you deliver a never-ending supply of social media updates.
Neil Ferree's insight:

If you get stuck coming up with useful and creative ways to enhance your social media updates, give one of these 26 Tactics a shot.


#1: Attention-Grabbing Quotes
#2: Book Recommendations
#3: Celebrate Company Milestones
#4: Dates That Are Fun Celebrations
#5: Evergreen Content
#6: Feature Hashtagged Events
#7: Giveaways and Contests
#8: Help Out by Answering Questions
#9: Interview Staff Members
#10: Jokes and Lighthearted Posts
#11: Kids’ Photos
#12: Link to Useful Content
#13: Mention Others in Your Industry
#14: Negative Posts (Generally Avoid!)
#15: Outtakes and Mistakes
#16: Promotional Posts
#17: Questions for Your Audience
#18: Reply to Messages
#19: Share Other People’s Updates
#20: Thank Someone Who Helped Out
#21: Ultimate Lists of Resources
#22: Visual Content
#23: Weekly Themed Posts
#24: X vs. Y
#25: “You” (Your Audience)
#26: Zen-Like Calm When Responding

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malek's curator insight, August 28, 3:48 PM

Creative, resourceful guide. Start small (1-2) ways at a time. 

Don't forget to bookmark

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It's Over: The Rise & Fall Of Google Authorship For Search Results

It's Over: The Rise & Fall Of Google Authorship For Search Results | Google Plus and Social SEO | Scoop.it
Anyone who follows Google knows that nothing it creates is immune from elimination. Like so many efforts before it, Authorship is fading into the sunset.
Neil Ferree's insight:

Now that Google has put the final nail in the coffin of Authorship you will want to make sure your social ink wheel can command a page 1 ranking even without rel=author in the mix.


This is why having a plan to manage your social media presence is as important today as it was 3 years ago when Google+ launched. This is what is looks like in the organic search results



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Pascal Côté's curator insight, August 28, 8:03 PM

Mais pourquoi!? C'était si bien! #google

Serena Bucci's curator insight, August 29, 2:33 AM

The end of Authorship! 

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How To Boost Conversions by 529% in 45-Minutes (Two Step-By-Step Case Studies)

How To Boost Conversions by 529% in 45-Minutes (Two Step-By-Step Case Studies) | Google Plus and Social SEO | Scoop.it

There’s a simple way to increase your blog’s conversion rate by 529%. Once you know what it is, and how it works, you’ll want to kick yourself for not trying it sooner.


In fact, this technique (The Content Upgrade) has flooded my business with thousands of new subscribers every month.

Neil Ferree's insight:

How to increase your conversions by 529%.Brian Dean shows how he does it on every new blog post article.

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The Basic of Google Analytics

The Basic of Google Analytics | Google Plus and Social SEO | Scoop.it

Do you need a deeper understanding of Google Analytics? This article shows the basics of navigating Google Analytics and what you need to set up now.


I've installed 2 dashboards on my GA account that instantly show me most social shared content and top 5 cities by visitor count.

Neil Ferree's insight:

The better you are at measuring your GA metrics the better you know who your target your audience is and what content they seek?

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sylectra's curator insight, August 23, 9:58 AM

It is important to get comfortable pulling key details from a Google Analytics account, even if  you don't need to be a statistician.

successmakers's curator insight, August 23, 1:19 PM

This is one of the best tutorials to give you the basics of Google Analytics I've seen.

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How to Sell SEO Like a Boss [Infographic]

How to Sell SEO Like a Boss  [Infographic] | Google Plus and Social SEO | Scoop.it

This is my 11th year of selling SEO. The one thing that helps me dominate my competition is my experience. Experience is everything. I wish I knew 10 years what I know now.

Neil Ferree's insight:

How to Sell SEO Like a Boss.


Like Marvin said Experience is Everything


Then again, when it comes to Selling SEO service, your experience along with impressive results makes all the difference in the world.


#7 Don't tell them, show them your work. 



The more questions your content answers that your customers care about will convert better now that the semantic web is in place!

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Forget PowerPoint, How to Create Presentations in WordPress

Forget PowerPoint, How to Create Presentations in WordPress | Google Plus and Social SEO | Scoop.it
Want to get rid of PowerPoint for your presentations? Learn how to create SEO friendly HTML5 slideshow presentations in WordPress.
Neil Ferree's insight:

Sharing your PowerPoint presentation on your website is not as straight forward. Usually you have to use third-party sites such as SlideShare to share and embed your presentation.


What if I told you that you can create and share presentations in WordPress? In this article, we will show you how to create HTML presentations in WordPress and leave PowerPoint behind.


An HTML5 Slideshow on your own website is better SEO. All your slides can be indexed by search engines and users can land directly on your site.

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Content Marketing Optimization

Content Marketing Optimization | Google Plus and Social SEO | Scoop.it
Here is the ultimate guide to content marketing optimization. It breaks content optimization into 5 categories with 50 tactics. It's more than just search!
Neil Ferree's insight:

Having a Content Marketing System is no longer an option. The social web makes it possible for personal brands and big brands alike to promote their content hereby raising the bar to be heard much higher.


It's critical that you are able to maximize your social media presence and convey your expertise and influence as an Authority in your niche.

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Google+ Checklist [Infographic]

Google+ Checklist [Infographic] | Google Plus and Social SEO | Scoop.it

Do you need to make sure you are getting everything right on your Google+?


Use this checklist to audit your own Profile or the Profile of your client. 

Neil Ferree's insight:

Handy checklist for making sure you're using best practices and techniques when posting and sharing and engaging on Google+

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Two Pens's curator insight, August 4, 12:05 PM

Via Neil Ferree. Simple to do, and necessary no matter what hoo-hoo you've heard from people about how Google+ isn't important. It is.

Neil Ferree's comment, August 4, 12:39 PM
Thanks Cynthia. Good to see you on my screen again!
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Site Speed vs Responsive Design: Which is More Important?

Site Speed vs Responsive Design: Which is More Important? | Google Plus and Social SEO | Scoop.it
Some of you may recall the early days of the Internet. It was an amazing experience to have all of this information at your fingertips and be able to chat with people from all over the world. But, it was also a very dark time.
Neil Ferree's insight:

Is your WordPress Website Responsive?

Do your Pages Load Fast?

Find out which is more important to your Readers?


Speed Test Sites:



Those in the know say under 2 seconds is the target.

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Mike Donahue's curator insight, August 8, 6:30 AM

This is another flawed "this vs that" article but it needs to be shared anyway. The flaw is there is no responsive vs speed argument to be made. MAKE FAST RESPONSIVE SITES.

 

I share the article because it has some valid stats about the affect that speed can have on conversions and bounce. Speed needs to be a requirement for all site design, responsive or otherwise.

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How To Promote Your Blog Posts For Maximum Readership

How To Promote Your Blog Posts For Maximum Readership | Google Plus and Social SEO | Scoop.it

After I have finished writing, editing, deep linking and have published a new blog post, my work has just gotten started. Simply creating content isn't sufficient to gain readership. You need to actively promote that new post so that people can see it and have a chance to read it. It can take a long time to build up email and RSS subscribers, so in the meantime, you will need to be more proactive. Here are all the things I do after I publish a post to get readers to it.

Neil Ferree's insight:

How to Increase Your Social Media Presence once you've written and published your blog post article.

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Ayanbode Rufus's curator insight, August 5, 3:51 AM

Blogging.................

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How To Build A Large Following On Google Plus (And Why You Should)

How To Build A Large Following On Google Plus (And Why You Should) | Google Plus and Social SEO | Scoop.it
Learn why Google Plus is an excellent, but underrated social network that you can use to build a sizable following on.
Neil Ferree's insight:

Personalize search results will become more important now that Google has pulled the plug on Authorship. The more people who have add you to a Google+ Circle, the better your content will rank.


Here's a few examples of how this works.


How to Manage Your Social Media Presence

https://www.google.com/search?q=How+to+Manage+your+Social+Media+Presence


Content Marketing System

https://www.google.com/search?q=Content+Marketing+System


What is a Social Link Wheel

https://www.google.com/search?q=What+is+a+Social+Link+Wheel


Dominate Page 1

https://www.google.com/search?q=Dominate+Page+1



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Google To Stop Showing Authorship Information In Search Results by @mattsouthern

Google To Stop Showing Authorship Information In Search Results by @mattsouthern | Google Plus and Social SEO | Scoop.it
Last month we reported that Google would be removing Authorship pictures from search results. Now it has been confirmed by Google’s John Mueller that Authorship information will be removed from search results entirely.
Neil Ferree's insight:

Depending on the browser and if you are signed in vs. incognito will determine if the Authorship Snippets renders on the SERPs or not?

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The Top 50 RSS Feeds

The Top 50 RSS Feeds | Google Plus and Social SEO | Scoop.it

Now that Bundle Post is handling millions of curated, marketing and other social media posts on a monthly basis, trends within our massive database are starting to appear.

Neil Ferree's insight:

Most of these RSS Feeds are in my Feedly Reader. How about you? Bundlepost helps curate quality content for you so you can filter and share with your target audience.  This is useful for managing and increasing your social media presence.

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malek's curator insight, August 26, 11:30 AM

The top 30 are already on my feedly feeds, leaving me to experiment with 20. Time to rejuvenate.

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Top 20 LinkedIn Tips from the Experts

Top 20 LinkedIn Tips from the Experts | Google Plus and Social SEO | Scoop.it
Get the best advice on how to enhance your influential ability on LinkedIn! Here are the top 20 tips you can learn from.
Neil Ferree's insight:

LinkedIn is one of the best social channels for growing your business contacts and increase your social media presence.

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Gilberto Galea's curator insight, August 26, 1:21 PM

Great tips!

cairoqween's curator insight, August 26, 9:09 PM

This is perfect for my blog

Raise the Roof Marketing's curator insight, August 27, 11:22 AM

Love LinkedIn for building your brand and connecting with the right people.

Suggested by Bill Gassett
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Best Google Plus Real Estate Articles For August 2014

Best Google Plus Real Estate Articles For August 2014 | Google Plus and Social SEO | Scoop.it

The Best Google Plus Real Estate articles for August 2014. See some of the well written and helpful content found on Google+ for Real Estate.

Neil Ferree's insight:

We've all seen the Google+ Mashups of the best of articles on how to make the most of using Google+.


These R.E. articles is from the real estate perspective by Bill Gassett The Top REMAX Pro in the greater Boston area.

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Bill Gassett's comment, August 28, 11:46 AM
Thanks very much for sharing my friend!
Bill Gassett's comment, Today, 9:25 AM
Thanks for the scoop Jerry!
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Content Marketing System Best Practices from Content Curation Fact or Fiction

Content Marketing System Best Practices from Content Curation Fact or Fiction | Google Plus and Social SEO | Scoop.it

Following this content marketing system best practices model is very useful and effective and here's why.

Neil Ferree's insight:

Once you know who your target audience is and what content will resonate with them, you will want to create and curate and share your content on the social channels they are most active on.


Follow this best practices model on how to do exactly that.

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How to Choose the Right Social Network for Your Business

How to Choose the Right Social Network for Your Business | Google Plus and Social SEO | Scoop.it
The complete guide on how to choose a social network for your business, featuring valuable statistics, research, demographics, and questions.
Neil Ferree's insight:

Facebook is the largest social network. Google+ is a distant 2nd. This new Buffer App article outline who's who and which is which for;

◄ Image based 
◄ SEO / Author
◄ Video
◄ Location
◄ Kitchen Sink
◄ Niche 
Business



The number of active users is one metric to consider. Social engagement (+1's and reshares and comments) are as important if not more.


Personalized search results are influenced by Likes on Facebook and being Circled on Google.


Which is more important to you?


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30+ Ultimate Headline Formulas for Tweets, Posts, and Emails

30+ Ultimate Headline Formulas for Tweets, Posts, and Emails | Google Plus and Social SEO | Scoop.it
A full list of headline formulas used by the pros - the best templates to follow to get your headlines clicked on social media, blogposts, emails, and more
Neil Ferree's insight:

We enjoy pairing the work of headline writing with the science of human psychology. With that in mind, here are eight headline strategies that are backed by psychology.


  1. Surprise – “This Is Not a Perfect Blog Post (But It could've Been)”
  2. Questions – “Do You Know How to Create the Perfect Blog Post?”
  3. Curiosity gap – “10 Ingredients in a Perfect Blog Post. Number 9 Is Impossible!”
  4. Negatives – “Never Write a Boring Blog Post Again”
  5. How to – “How to Create a Perfect Blog Post”
  6. Numbers – “10 Tips to Creating a Perfect Blog Post”
  7. Audience referencing – “For People on the Verge of Writing the Perfect Blog Post”
  8. Specificity – “The 6-Part Process to Getting Twice the Traffic to Your Blog Post”


Use these tactics to create a Headline that will entice your readers to click through to read and hopefully engage and share your post.

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How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From

How to Use Google Analytics Acquisition Reports to Know Where People Are Coming From | Google Plus and Social SEO | Scoop.it
Do you want to know where to spend your time and money? Here's how Google Analytics Acquisition reports can help you drive traffic and sales.
Neil Ferree's insight:

Before we can monetize our social media marketing campaigns, we need to create and track where our social media traffic is coming from using these tactics and techniques with Google Analytics.

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Is this the Social Media Marketing Tipping Point?

Is this the Social Media Marketing Tipping Point? | Google Plus and Social SEO | Scoop.it
Social media has been with us for over a decade. Its impact started small but it's now significant. We have passed a social media marketing tipping point
Neil Ferree's insight:

Where is Social Media now?


  • In 2014 Facebook is dominant with with 1.15 billion users. 
  • Twitter has over 550 million registered users. 
  • Google+ has reached 359 million monthly active users.

So you will also need to consider Instagram, Pinterest, LinkedIn, Slideshare and YouTube. It will also be determined by whether you sell to business (B2B) or to consumers (B2C) so you can effectively manage your social media presence.

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Technical Audit of KISSmetrics and the 24 Tools Used

Technical Audit of KISSmetrics and the 24 Tools Used | Google Plus and Social SEO | Scoop.it

In this post, Eli provides a comprehensive technical Inbound audit for KISSmetrics. This technical audit is extremely detailed, and it covers a wide range of inbound topics. 

Neil Ferree's insight:

A Technical Audit of a website entails peeling off the layers of the onion one slice at a time. Make sure you read to the end so you can download the PDF of the 24 tools Eli used in this technical audit.


A Social Media Audit is the same thing only different - not nearly as complex, but just as useful when it comes to driving targeted traffic to your website.



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How Does Social Media Affect SEO?

How Does Social Media Affect SEO? | Google Plus and Social SEO | Scoop.it
Neil Ferree's insight:

If Jill puts Jack in a circle, and Jack +1’s a page about buckets. That page will rank higher when Jill searches for “buckets.” She will also see that Jack likes this page, right there in the search results.


Key Take Away


Do whatever you can to encourage your Facebook fans and Twitter Followers and YouTube subscriber and your loyal WordPress readers to Add you to a Circle on Google Plus and see how much better and faster your content renders in the SERPs.

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