Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Message to the Right People at the Right Time. Get in Touch (424) 248-5122
Curated by Neil Ferree
Last year, marketers spent $135 billion creating digital marketing content. However, much of it is wasted as 70 percent of it isn't being used and social media is littered with failed attempts.
Over the past two-and-a-half years, content output has easily tripled, Yuksel says. From social to mobile to the Web, the digital world has served up a content-consumption smorgasbord. It's no longer simply pushing a marketing message.
Yuksel says content marketing today is about participating in online conversations and hyper-personalizing content to regions and individuals. If all of this sounds labor intensive, you're right.
Content curation is a great tactic for marketers without the resources to produce tons of original content. Columnist Chuck Sharp shares his tips on how to do it right.
People want to know your take on the article. If you just regurgitate what someone else has written, you miss the point of content curation.
That's one of the nice things about the Scoop.it model. Each curated piece of content we share, we get to add our SME and insight into what the piece is and its value add.
Now that Google+ has added Collections to the platform, there are curators who can host their curated content on a Collection and share it freely to their loyal followers.
Think you’re just a “random social sharer”? Think again. It turns out our personal identity drives most of what we choose to share. Read on to find out more.
There are some interesting differences highlighted between generations and genders:
Overall, more than 85 percent of respondents said they posted on social media at least once a week.
This is clearly a complex area with many differences in behavior depending on age, gender, and personal values.
Make sure the employers Googling you see positive, professional results.
Summarize what you share.
If you're savvy on social media, then you know you should be sharing news on industry trends as status updates on LinkedIn, Twitter, Facebook, Pinterest or any other network of choice. Wouldn't it be nice to have a summary of the newsworthy articles, all in one place?
Content aggregators collect and compile the content you share across different platforms. This means that if you shared one article on LinkedIn and another on Facebook and also found a motivating pin on Pinterest, you can tell Paper.li, RebelMouse, or Scoop.it to add it to your profile.
Avoid these five mistakes to beat the odds and get more customers from your next inbound marketing campaign.
Its easy to forget these 5 Basic No No's
You haven’t set measurable goals
You've forgotten to track ROI
You’re not creating high quality content
You have an inexperienced team
You forget you’re actually marketing
You should avoid these snafus if you want to dramatically increase your social media presence
Content marketing has been the most successful method of acquiring users for our startup Process Street.
A number of people ask me about my process (no pun) for creating and marketing content that drives users to our product, so I wanted to give the Scoop.it readers the inside scoop.
Follow this simple blueprint if you want to become a Content Marketing Ninja
Make your social media frequency the most valuable. Find out how often you should be posting to Facebook, Twitter, LinkedIn, Google+ and more.
One caveat: Most of this research comes from before Facebook’s recent algorithm change.
These days, the feed values fresh content highly. (As a result, media companies can post four to 10 times more often than brands and still see engagement.)
An Edgerank Checker study posted on the Moz blog determined that one way to counteract the algorithm change might be to publish more frequently – as often as you have fresh, compelling content to share.
Today, Facebook announced Instant Articles, a way for publishers to post stories directly on Facebook.
We’ve known this would be coming, and there's been some debate over whether it’s good or bad.
Would you trust Google or Facebook to be your content hosting partner or will your self hosted WordPress site remain your castle?
Many people hesitate to use their personal networks for sharing industry content, because they don't know what to share. Don't worry, we got you covered!
Brand content is any content that’s produced by the company. This includes corporate blogs, videos, images, infographics, resources, job ads, etc.
Aggregated content is what most people actually mean when they say curated content. This is any third party content, meaning content that’s not produced by your company. This could include industry news, helpful resources, reports, funny videos, a GIF of a bunny dancing on a stripper pole (that was a great easter present from Evan Lewis, one of our Business Development team members). This content is shared as-is, with no edits.
Curated content is any third party content that you’ve strategically chosen to editorialize and share. This means that you don’t share the content as-is – you highlight the key points of the content and add your own commentary to it. This is way more powerful and personalized than just aggregated content.
8 well-known experts help you understand more about content marketing, how to start and what you should do to have an effective, and lasting content marketing campaign.
Nothing outrageously or out of the box thinking here. More like a common sense approach to content marketing.
1. Make sure your content is really focused on your target audience.
2. My best advice is to invest in educating yourself about web marketing broadly.
3. My advice to any person who is starting a content marketing campaign is to think about your audience first.
4. Know your goals.
5. Strive for an understanding of who your audience is.
6. Understand what business outcome you want to impact.
7. Lay down the fundamentals of why you want to do it, and what your purpose is.
8. Know your audience and create a content schedule.
Content marketing can attract traffic and build brand awareness. But how do you turn traffic into sales? Here are some content marketing tips to achieve that
Content Marketing & Content Curation really do go hand-in-hand if you want your audience to find and share your content.
Here are some insightful tips on how to plan and execute your content marketing ninja strategy.
The top content marketing strategies to use for your landing page to increase conversions and traffic.
Marketing Your Content With Landing Pages
There are several ways in which you can take advantage of content marketing and landing pages:
This is an excellent way to grow your list and expand your online visibility
Microsoft unveiled its new browser Edge as a follow-up to the recently defunct Internet Explorer. The new browser boasts faster speeds and better features, which could enhance the search experience for users.
Microsoft has also partnered with Uber for integration into Cortana. Not only is the company incorporating the car ride service into its calendar for Outlook, it also aims to suggest Uber rides alongside transit information. This will assist Windows mobile users in deciding which method of transport they would like to use for a journey.
Overwhelmed by the options for image sizes for all the social platforms? This post shares 5 Social Media Image Size Hacks for creating quick visual content.
Here are 5 Social Media Image Size Hacks to Fast-Track your Visual Content Creation – across more than one social media platform.
Content marketing is time consuming. It is lots of moving parts and needs many skills.It's complicated. So what are 10 mistakes that the amateurs often make
There are a lot of moving parts involved in a well honed content marketing system for a small business owner to consider. If you want to become a content marketing ninja and increase your online visibility and brand awareness on the social web, you will want to avoid making these 10 rookie mistakes.
America's Small Business Summit: Share a picture of your small business on Instagram or Twitter.
Post of picture of your small business on Instagram or Twitter to enter this competition.
Creativity counts so give it your best shot.
Every so often you find a “wake-up-and-smell-the-coffee-people” report. Gartner’s recently released 2015 CEO Survey:
Committing to Digital is one such piece of research. The wake-up call here is for CEOs who think they're ready for digital business. Based on this research, it seems most are not.
Fixing this, according to Mark Raskino, research vice president at Gartner, will require substantial investment in the business itself. But that’s not all. What is Topic: Digital Marketing.
Customer-facing and analytics capabilities remain among the most sought-after technologies.
About 37 percent of respondents ranked customer engagement management (CEM) as the leading technology-enabled business capability, followed by digital marketing (32 percent) and business analytics (28 percent).
These are 25 great content curation and marketing tools that are meant to help you find, sift, organize and share relevant information with your readers and
When you think about content discovery, knowing where and how to find and curate great content to share with your social connections, these 25 tools will come in handy.
A guide to mobile social media: How to customize your profile, design your updates, and share specifically for tablets and phones.
Has your Twitter marketing moved beyond Twitter's basics? This article revisits basic Twitter features and discusses the best ways to use them.
Pro Tip #2 Curate & Shares Twitter Lists
This is how to become a content marketing ninja
In 2015, consumers are more empowered than ever before—and they know it. People are using new methods to learn about products and services; shifting the way they navigate sales funnels. Marketers have to adapt to these changes. The single most important improvement companies can make to their marketing strategies is investing in marketing automation software.
Marketing automation for Small Business doesn't have to be over complex! Here's why?
Do you struggle to get ROI for your time with LinkedIn? Social selling requires a particular strategy but once perfected, it can save time & create results.
When done right, SEO gives small businesses a huge opportunity to cut through the noise of the Internet and get noticed.
Over the past decade, search engine optimization has changed dramatically.
What once consisted of trying to outwit an algorithm has now evolved into a sophisticated art of audience targeting, centered around delivering tangible value to prospects and customers.
We all know the reference when we say “50 Shades,” but I promise you we aren’t trying to complicate any business relationships. We’re just pointing out that
Watch 50 Shades of Social Selling webinar to learn how to nurture and build relationships with social networking guru and founder of the The Sales Foundry Kurt Shaver, and Nimble CEO, Jon Ferrara.
Kurt and Jon use this webinar platform to share their integral techniques and strategies to help cultivate your brand and grow your network.
These methods include the many social shades, warm calling, the 5 E’s of engagement, social signal listening, finding your influencer network, deeper LinkedIn searches, and the levels of content sophistication.