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Social Shares is the Future of SEO + a Key Ranking Factor + Why you should have a Custom DiY Content Marketing System
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Neil Ferree
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Scooped by Neil Ferree onto Google Plus and Social SEO |
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Click this vCita link to if you would like to schedule a free 30 minute phone meeting to discuss how my DiY Content Marketing System will increase your social signals and social shares and get better SERPs for your pages! 
Neil Ferree's curator insight,
Today, 6:09 PM
Giving away valuable free info is common amoung many SEO guys and I'm no different. Once you're confident I can help with your SEO challenges you are likely to hire me. That's why I offer a Free 30 Minute Consultation Delete the scoop?
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Once your Social Audit is complete, you can roll-out a Content Marketing model that looks a lot like this (phase 1) model.
Neil Ferree's insight:
Social Media Audit on Thinglink interactive image engine Delete the scoop?
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If the success of your content marketing strategy is in any way dependent on your search engine optimization and search engine rankings, explore these 8 tools and tactics for tracking your keywords... It would be easy to shrug our shoulders and dismiss them as annoying gremlins that mysteriously move from one spot to the next. But the reality is that rankings are based on sophisticated — and often proprietary technologies — and will therefore vary among the search engine results pages (SERPs) of different search tools. Geography (influenced by IP addresses) and personalization (including anonymous cookies that track browsing history) will also continue to make an impact. Take heart: If the success of your content marketing strategy is in any way dependent on your search engine optimization (SEO) and search engine rankings, there are plenty of tools and tactics available that might merit your time and effort to explore. Here are eight ways I check keyword rankings as a part of an overall SEO-focused content marketing strategy: Via Jeff Domansky
Neil Ferree's insight:
Penguin 2.0 didn't mess with any of these page 1 SERP's
We all know Social Shares is the Future of SEO so while organic search is still a player • its losing it luster right? Delete the scoop?
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Gather round and watch the smackdown as these two titans of digital marketing wrestle for 2012 marketing budget. Explore who wins when Social Media battles S...
Neil Ferree's insight:
until recently social media hasn't been the cash cow many internet marketers had hoped for. Even though this video was shot 11 months ago (June 2012) Is there any doubt social and search go hand in hand? Delete the scoop?
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The “conversational search” that Google demonstrated at last week’s Google I/O conference is now available to users of its Chrome browser, and it’s a significant leap in how we use search engines.
Neil Ferree's insight:
Speak Your Search Gets Updated If you have the latest version of Chrome, you can click on the microphone in the search box to speak your search. I spoke search social link wheel and it worked! Delete the scoop?
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Excerpted from article by Copyblogger: "One job you have as a content marketer is to think of your reader as a tuning fork. You need to publish great content in order to create resonance with that reader — to get that person to emit a particular tone that gets them to know, like, and trust you.
Let’s look at some tips on resonance, and how to build harmony with your readers. Seth Godin is a master at creating that “in tune” feeling with his readers. His posts makes his readers virtually vibrate with harmony — they strike a chord. As readers, we believe what Seth is saying is correct, and that makes us want to read more and buy his products.
Don’t assume that a post has to be about a positive topic in order to create harmony. You don’t need to talk about unicorns and rainbows in every piece that you write. Sometimes you can get people to agree with you by giving a piece of difficult-to-hear (but crucially important) advice.
Try being: - Specific — Each article should be simple and direct, no matter what length it is. - Useful — Useful stuff is memorable, and it resonates with your audience. - Brave — Don’t be afraid to say the things no one else is saying. if you’re out in front of the rest of the pack, you could be talking about something everyone else is afraid to talk about. - Emotional — Good content gets us worked up. It stirs up emotion, whether that feeling is wonder, awe, happiness, sadness or anger.
Maria Popova, Chris Brogan, and Neil Patel are writers who are masters at creating resonance and harmony with their readers.
Whether you’re aware of it or not, your favorite bloggers are creating harmony with you every time they write a great post. It’s one of the main reasons you love them. They are listening to your needs and desires, and they are agile."
Read full original article here: http://www.copyblogger.com/resonant-content-marketing/
Via Giuseppe Mauriello, Margaret Doyle
Neil Ferree's insight:
h/t Margaret for the OP that she scooped from CopyBlogger with Insights into how this tactic serves guys in the Tourism space 
R Dilip Kumar's curator insight,
March 28, 11:16 AM
We tend to ignore a lot of things just because it is too simple..It is the same with blogging as well.. This is a nice article that reinforces a lot of these basics.. 
Margaret Doyle's curator insight,
March 28, 6:28 PM
Great advice. For tourism and hospitality practitioners, it is so important to be sensitive to the traveler's experience, where they are in their travel cycle and offering specific value for them that is accessible. 
Mike Ellsworth's curator insight,
March 29, 9:16 PM
It's not often that you see the advice to be emotional in your content. But, folks, it's *social* media, after all. You need to Be a Person (the name of our book series http://bit.ly/OrderBeAPerson ;) to make that connection with your readers. Delete the scoop?
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http://www.ferreemoney.com/blog/how-to-build-a-diy-content-marketing-system/ Social Shares is Becoming the New SEO Knowing how to Curate...
Neil Ferree's insight:
All of your top performing YouTube Videos should find their way to one of your Scoop.it Topics using their Bookmarklet app Delete the scoop?
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Social media websites like Facebook and LinkedIn always rank well for businesses. The content you are posting on your social media networks also has an impact on your overall ranking
Neil Ferree's insight:
Social Shares is the new SEO • You are the Brand so make sure your http://bit.ly/RichSnippet is set-up Properly Delete the scoop?
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Neil Ferree's insight:
Before you should curate and syndicate content to your top socials you will need to inspect each social profile to make sure your branding visuals and tagline and meta are ALL in sync with your rel=author Authorship (aka) http://bit.ly/RichSnippet is conneceed so your Vetted ID gets credit for the social signals and shares your content attracts + triggers Delete the scoop?
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Neil Ferree's insight:
The article How to Get Ranked on Page 1 of Google first appeared on SMM+ on September 11, 2011 Ever since, I've owned the Top 2 SERP's Back when I took this screen capture only 8,000 people had me in their Google+ Circles. Today its over 15,000 • Social SEO is the way to go! https://www.google.com/search?q=Get+Ranked+on+Page+1+Google For your marketing message to get found + read + shared you must have a Content Marketing strategy in motion and your Social SEO skills probably need fine tuning. https://www.google.com/search?q=How+to+Build+Content+Marketing+System Your Social Link Wheel must include Top 6 Socials (at a minimum) and fully optimized in a post Panda Penguin world. https://www.google.com/search?q=Social+Link+Wheel The same rules apply for Video Marketing. YouTube is the 2nd largest SE so your needs to rank "above the fold" like this does. https://www.youtube.com/results?search_query=Get+Ranked+on+Page+1 Our Authorship, Authorty and rel=author and Rich Snippet are being tracked by Google. The more social signals + shares our content generates the more trust our "vetted" Google ID becomes and the better our rankings. Delete the scoop?
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Many people know that headlines are one of the most powerful tools we have at getting our prospects to take action. But they are consistently overlooked or too focused on what we care about. So wh...
Neil Ferree's insight:
Content is King • Always has been • Always Will Be So why is it that we compose an awesome blog but nobody reads it? More than likely, the headline sucks rocks • Read these 100 Greatest Headlines of All Time and if you want to know how to find awesome headline ideas Contact Me Here Delete the scoop?
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Google’s has been very clear about their feelings regarding unnatural links. Their recent actions resounded deeply within the SEO community and have inspired a higher level of discourse around things like content, quality and scalability.
Neil Ferree's insight:
Guest Blogging can help establish your Authority as an expert in a niche so long as you play by the rules and your Rich Snippet gets the credit Delete the scoop?
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As marketers tackle the inbound marketing terrain, here's what's going through their brain.
Neil Ferree's insight:
One of my Sin Scenarios How long is too long to spend looking for an image for this post? Its worse when working on http://bit.ly/SocialMediaAutomate Delete the scoop?
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ThingLink image search
Neil Ferree's insight:
Social SEO search results on Thinglink • Hover + Views+ CTR 17.6% Delete the scoop?
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TOUCH this image
Neil Ferree's insight:
Thinglink turns any image into an Interactive Image and now you can embed custom icons to the interactive image Providing Unqiue Content is one of the Best Ways to get your marketing message found + seen + read + shared Delete the scoop?
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Social Media Marketing Podcast 42: In this episode Mitch Joel shares how future technology will change the way you market your business.
Neil Ferree's insight:
How has the seemingly ubiquitous adoption of social media led to the need for businesses and marketers to change? Delete the scoop?
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Social media marketing: learn from some experts from Social Media Marketing World 2013 how you can improve your social media marketing strategy.
Neil Ferree's insight:
Too Much Facebook • Not Enough Google+ am I in the Minority thinking that Google+ vs Facebook is a far gone conclusion • the only thing missing is the phat lady singing Delete the scoop?
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9 Social Media Benefits Every Business Can Use No longer marketing’s shiny new object, social media has become an indispensable tool to achieve key business goals since prospects and customers spend at least one out of five online minutes using...
Neil Ferree's insight:
Heidi is always sharing good actionable social media marketing tips and this piece is no exception 
Dawn Matheson's curator insight,
May 22, 1:41 PM
Did you know that prospects and customers spend AT LEAST 1 of every 5 online minutes using social media?
As Heidi Cohen points out ... "social media is an indespensible tool to achieve key business goals." Delete the scoop?
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The biggest chunk of social traffic to websites comes from outside the official social networks like Facebook and Twitter.
Neil Ferree's insight:
Dark Social shares via email and IM activity accounts for 69% of the social shares and 20% comes from Facebook and its very difficult to measure or so says this article from The Atlantic
Tapping into target audience's dark social shares would be nice
Margaret Doyle's curator insight,
May 19, 1:37 PM
Most businesses are entirely unaware of the influence of this activity on customers choices.
Neil Ferree's comment,
May 20, 12:04 PM
There's some guys on LI who question if 69% is accurate for FoS
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Here's a Google+ cheat sheet to keep handy and get the most out of every post. This cheat sheet breaks it all down from post anatomy, notifications, style options, photo editing and more! Via Bonnie Burns
Neil Ferree's insight:
Social Shares is the new SEO • You are the Brand so make sure your http://bit.ly/RichSnippet is set-up Properly 
Lee Ehlers's curator insight,
May 17, 11:33 AM
I often have trouble finding useful, current info about Social Media--particularly about the different categories or tools that fall under the domain of Social Media. Any reliable information detailling how to use specific social media apps/widgets etc. is most appreciated! Delete the scoop?
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YouTube Audience Retention
Neil Ferree's insight:
Just about every Tom Dick and Henry is capable of creating a video that provides useful and actionable info • but that doesn't mean your audience will stick around long enough to hear the punch line especially if 53% will click away in the 1st 30 seconds (unless) you know how to do this Delete the scoop?
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Relationship building with a giant, remote, hugely powerful company. Who really wants to have to do that? Cultivating relationships with real live people
Neil Ferree's insight:
Content marketing done well is one of the best Google relationship building tactics there is! So do it well and do it often. If you aren’t capable of writing great content and following through with content placement, find someone to do it for you. If you have to pay someone to do it for you, it’s money well spent. Content Marketing is a necessary part of having a solid presence on the web. How to Build a DIY Content Marketing System Delete the scoop?
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Neil Ferree's insight:
Either hide your personal search results for S+YW or via Incognito else you will see 2 Rich Snippets http://bit.ly/RichSnippet in the search results Delete the scoop?
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Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large.
Via Antonino Militello, Gaurav Pandey
Neil Ferree's insight:
The Future of SEO be it Social SEO or Local SEO or Video SEO all Tactics and Techniques are in a Flux as to what is need to get REsults 
David Pangione's comment,
May 11, 7:14 PM
I have found that there are tons and tons of strategies to SEO. Some beginners that enter are just bewildered by the amount of information they feel is needed to be learned.
Gaurav Pandey's comment,
May 11, 7:35 PM
Hi David, I feel it's the same for marketing, if not more overwhelming. However, going forward we will see a lot of overlap between the two roles and it's probably not going to affect those who are really good at SEO, but a lot of people with intermediate-advanced knowledge who call themselves SEO pro's will surely come under the pump as a marketing expert could acquire intermediate SEO skills if he has to.
NUMBER 1 FOOD TESTING CERTIFICATION SERVICE INDIA's curator insight,
May 11, 10:27 PM
Rand Fishkin shares his take on the shift from "SEO" to "inbound marketing" and what the future holds for our industry at large. Delete the scoop?
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Why would anyone put the word obfuscate in the title of a blog post when muddle, make unclear, or cloud would suffice?
Neil Ferree's insight:
Don’t Focus on Phrases • Focus on Meaning
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We created the 7 steps to an optimised content marketing strategy make it easy for you to adapt your existing online strategy to a focused content plan. Source: Visual.ly Delete the scoop?
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