Google Plus and Social SEO
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Google Plus and Social SEO
I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Message to the Right People at the Right Time. Get in Touch (424) 248-5122
Curated by Neil Ferree
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6 Proven Strategies for Successfully Promoting Content Across Social Media 

6 Proven Strategies for Successfully Promoting Content Across Social Media  | Google Plus and Social SEO | Scoop.it
If you're looking to boost your blog content and marketing results - Start here with these 6 proven strategies for promoting content across social media.

Via Kamal Bennani, massimo facchinetti
Neil Ferree's insight:

6 proven strategies for promoting content across social media.

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6 Collaboration Tools for Social Media Marketing Teams

6 Collaboration Tools for Social Media Marketing Teams | Google Plus and Social SEO | Scoop.it
Collaboration tools make it easier for everyone on your team to stay on track with content creation, task assignment, and deadlines.
Neil Ferree's insight:

Do you want to improve communication with your marketing team? Looking for tools to help?

 

Collaboration tools make it easier for everyone on your team to stay on track with content creation, task assignment, and deadlines.

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Frédérique Izaute's curator insight, March 16, 2016 9:36 AM

Do you want to improve communication with your marketing team? Looking for tools to help?

 

Collaboration tools make it easier for everyone on your team to stay on track with content creation, task assignment, and deadlines.

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26 Tips for Improving Your Social Media Marketing

26 Tips for Improving Your Social Media Marketing | Google Plus and Social SEO | Scoop.it
Does your social media marketing need a boost? This article shares 26 ways, an A-Z guide, to improve your social media efforts.
Neil Ferree's insight:

If it were me, I would scale back these 26 steps to a more manageable 5 Steps in our SMM model.


Step 1. Scoop.it the Article

Step 2. Read the Article

Step 3. Tweet/Snip the Article

Step 4. Buffer App the Article

Step 5. Track your Traffic

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Dean Ryan G. Martin's curator insight, March 31, 2015 10:31 PM

"Social media marketing has come a long way. There are many new avenues to explore and places where businesses can stand out." I agree.

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How to Quickly Improve Your Social Media Presence

How to Quickly Improve Your Social Media Presence | Google Plus and Social SEO | Scoop.it

Understand Your Audience Needs


Whether you’re marketing to consumers or business professionals, share the details that matter most to them.

From common everyday solutions to detailed instructions, take your knowledge and translate it into useable and valuable social media content.

Neil Ferree's insight:

Create an Integrated Social Media Strategy

Social media is not a one-off tactic. Ensure that each of your social properties is tied into your overall marketing strategy.


This means that each spoke or social media channel serves a purpose, working together to support a long-term plan.

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New Social Network Tsu Pays Its Users Who Post Raises $7 Million

New Social Network Tsu Pays Its Users Who Post Raises $7 Million | Google Plus and Social SEO | Scoop.it
Tsu pays its members using ad revenue.
Neil Ferree's insight:

Tsu is a new online social network where you can interact with your friends, family and other users, making it possible and profitable for you to monetize your social media activity.


Tsu is still free to sign up by invitation only

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18 Tips For Running a Successful Social Media Contest

18 Tips For Running a Successful Social Media Contest | Google Plus and Social SEO | Scoop.it
Ready to build a promotion, for the holidays or just in general, here's an infographic loaded with 18 tips that can help make your next contest a success.
Neil Ferree's insight:
Contests, coupons and free products offered by businesses drive the majority of social media users to stay more connected with brands they follow.Some of these 18 tips are more obvious than others. Whether these tactics apply to your niche will likely depend on how you implement a contest to entice your readers to engage with you and your brand.Regardless, preparing and promoting a contest is a very effective way to increase your social media presence.
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Content Marketing Optimization

Content Marketing Optimization | Google Plus and Social SEO | Scoop.it
Here is the ultimate guide to content marketing optimization. It breaks content optimization into 5 categories with 50 tactics. It's more than just search!
Neil Ferree's insight:

Having a Content Marketing System is no longer an option. The social web makes it possible for personal brands and big brands alike to promote their content hereby raising the bar to be heard much higher.


It's critical that you are able to maximize your social media presence and convey your expertise and influence as an Authority in your niche.

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How to Manage Your Social Media Presence

How to Manage Your Social Media Presence | Google Plus and Social SEO | Scoop.it
Follow this blueprint to manage your social media presence so when someone Google's your name, your social profiles are compelling and social engaging.
Neil Ferree's insight:

So you can Manage your Social Media Presence, it helps to know what your prospect will see when they Google your name or your Brand. 


I will show you a simple process you can follow so you can critique your own social footprint and verify your profiles on Facebook, Twitter, YouTube, Pinterest, Google+LinkedIn and SlideShare showcase your value proposition the way you them too.


The next step is to get your top socials to render on page 1 of Google for your target keyword phrases.

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Pamela Perry King's curator insight, August 11, 2014 1:40 PM

Excellent way to manage "Your Brand"

Randy Bauer's curator insight, August 20, 2014 12:52 PM

Neil Ferree provides a complete blueprint to managing your social presence and how this promotes social engagement. 

A must reference for Social Media.

Adeel's curator insight, September 2, 2014 1:00 AM

Sky host makes web facilitating for domain &email registration as essential as could sensibly be normal. Our goal is to give negligible exertion & best web encouraging & we use breakthrough fittings for giving quality web encouraging organizations in Pakistan.

http://skyhost.pk

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Social Media Strategy: How Much Time Does a Good Strategy Take?

Social Media Strategy: How Much Time Does a Good Strategy Take? | Google Plus and Social SEO | Scoop.it
A look at what's involved in a social media strategy and how much time it takes to invest in a quality strategy every week.
Neil Ferree's insight:

You know social media marketing must play a major role in how you market your business online.


You know having a social media strategy is absolutely necessary.You know it takes a lot of time to execute your social marketing strategy and its getting more complex and requires more time, effort and resources than ever before. What you might not know is how important it is to conduct a thorough social media auditThis Buffer App article covers a lot of what you need to know when it comes to planning and executing your social media strategy.


Tip on how to manage your social media presence.

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Social Media Is The New Blackhat

Social Media Is The New Blackhat | Google Plus and Social SEO | Scoop.it

What happens when fake friends tell fake friends about your product? Does anyone care? Actually, yes, Google.


They care because of how intertwined Social Media and SEO rankings are. SEO best practices are and should be the foundation of any business’ online marketing strategy. 

Neil Ferree's insight:

recent study by Shareaholic, which tracked 300,000 websites over four months, suggested that social-media referrals now lead to 30 percent of websites’ overall traffic.


Tips on how to manage your social media presence.

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Marareia Hamilton's curator insight, September 18, 2014 6:43 AM

Companies that part take in dishonest business practises through using social media to make false representations about their brand can be seen as unethical and irresponsible. Google’s crack down on this matter will see companies at risk of losing all their social media efforts which will inevitably result in wasted money, loss of exposure and interaction and more importantly loss of credibility. With social media becoming a more popular promotional tool for businesses, Google will be tested in their efforts to monitor deceiving activities. Perhaps stricter industry standards need to be put in place to stop businesses unethically using social media  to gain advantage.  

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The Human Factor in Content Marketing (Infographic)

The Human Factor in Content Marketing (Infographic) | Google Plus and Social SEO | Scoop.it
With so much focus on tools, techniques, metrics and optimization, it’s possible to lose sight of one of the most integral components of successful content marketing: people. Shouldn’t people a…
Neil Ferree's insight:

Great content marketing can’t just be about the content.


Ultimately, it's a much better connect with the people who matter, putting them at the forefront of every content marketing decision you make. 


This is a key concept for figuring out how to manage your social media presence and deploying your content marketing strategy.


Ping for more #ContentMarketing

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malek's curator insight, July 16, 2014 7:18 AM

The glut in demand is a good opportunity for human curators

Alisha Shibli's curator insight, July 16, 2014 2:42 PM

One of the most overlooked element in marketing.

Jesse Freet's curator insight, July 17, 2014 9:50 AM

We thought this infographic was interesting. At Wentworth Solutions we make it our priority to focus on more than what we create at our desks. We focus on the people we deal with.

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How to Increase Your Social Media Presence

How to Increase Your Social Media Presence | Google Plus and Social SEO | Scoop.it

There are many ways that social analytics can influence a content-driven business’ editorial process. First and most obvious is by applying that data to decide what topics to cover and when to publish them for your editorial calendar.


By understanding which articles, videos or blog posts are being clicked, copied and shared, publishers can make better decisions about what topics to focus on, and get the most ROI from their editorial teams.


Using sharing tools, a news site recently discovered that while crime-related stories tended to be the most shared content category, shared sports-related content actually drove the largest volume of new users to the site.

Neil Ferree's insight:

These are some of the more effective methods using social analytics when trying to better manage your social media presence.

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How to Use Google+ for Social Media Contests

How to Use Google+ for Social Media Contests | Google Plus and Social SEO | Scoop.it
Here's how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success.
Neil Ferree's insight:

Running contests, giveaways, promotional offers, etc., has become a staple part of online strategy for business owners and marketers.


They’re used to stimulate engagement, build community, encourage user-generated content, create a unique experience and increase brand awareness.


First let’s look at the rules.


Unfortunately, the Google+ platform has specific restrictions when it comes to hosting contests.


In fact, Google+’s Contests and Promotions Policy clearly states:


“You may not run contests, sweepstakes, or other such promotions (“Promotion”) directly on Google+ or in a manner that requires use of G+ features or functionality.”


For many people, that’s a show-stopper right there.


The good news is that it’s possible to leverage contests to engage your community on Google+ without violating their contest and promotions policy. The second line of their policy is the most important to pay attention to:


“You may display a link on Google+ to a separate site where your Promotion is hosted so long as you (and not Google) are solely responsible for your Promotion and for compliance with all applicable federal, state and local laws, rules and regulations in the jurisdiction(s) where your Promotion is offered or promoted.”


How to Manage Your Social Media Presence

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The Book On How To Promote Your Blog Is Available Now!

The Book On How To Promote Your Blog Is Available Now! | Google Plus and Social SEO | Scoop.it

There's only one totally complete and thorough guide to promoting your latest blog posts, and now it's available on Amazon for immediate download. #jnferree

Neil Ferree's insight:

Social is the way our work gets discovered. Content that is truly exceptional, unique, and useful can earn tremendous awareness through social media, and that social amplification often leads to great links, which leads to great rankings.

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How to Advertise on LinkedIn

How to Advertise on LinkedIn | Google Plus and Social SEO | Scoop.it

LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message.Are you looking for more leads from LinkedIn? Discover how to use LinkedIn ads to reach the most relevant professional audiences for your business.

Neil Ferree's insight:

LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message.

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steve batchelder's curator insight, March 12, 2016 2:15 AM

LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message.

BloggerTalks's curator insight, March 12, 2016 10:52 AM

LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message.

Frédérique Izaute's curator insight, March 16, 2016 9:36 AM

LinkedIn’s advertising platform lets you reach highly targeted groups of professionals with your customer acquisition message.

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Where Does Meerkat Go Without Twitter’s Support?

Where Does Meerkat Go Without Twitter’s Support? | Google Plus and Social SEO | Scoop.it
With Twitter blocking Meerkat's access to it social graph, what happens next for the live-streaming app?
Neil Ferree's insight:

Live-streaming app Meerkat became the talk of the town at this year’s SXSW in Austin, as attendees rushed to download the app and share their lives with others via real-time video streaming.


The app was such an instant success, Twitter decided to pull the plug on the access Meerkat (and other competing apps) had to Twitter’s social graph, which decreases the app’s ability to automatically notify users when their friends are streaming.


Twitter recently purchased a competing live-streaming service, Periscope, so the move wasn’t exactly a surprise.

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Top 25 Inbound Marketing Articles

Top 25 Inbound Marketing Articles | Google Plus and Social SEO | Scoop.it
October is on it's way out... hope you're ready for the week's best inbound marketing news before you head out for Halloween!
Neil Ferree's insight:

Lots of interesting articles from some of the best and brightest minds in content marketing, social content marketing, seo and social seo you will find anywhere on the Net.

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How to use Content Marketing for High Visibility in Google Search

How to use Content Marketing for High Visibility in Google Search | Google Plus and Social SEO | Scoop.it

is article covers some of the central points of using content marketing to increase your presence in Google Search.

Neil Ferree's insight:

Content Marketing involves more than just finding quality content and sharing on the social web.


Content Discovery requires that we curate high quality articles, videos and Deck that provide answers to questions we and our community are asking, but do so in a way that is fast and efficient.


This article covers the many moving parts involved and the results achieved after 2 years of time and effort.

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Neil Ferree's comment, October 4, 2014 3:46 PM
Hey @malek have you tested my snip.ly routine yet?
malek's comment, October 4, 2014 4:25 PM
I sure did. It's smart, you may get a visit to your own page. If only snip.ly adds a little visual. Thanks for exchange
sylectra's curator insight, October 11, 2014 12:59 PM

Check out the comparison table. The author's website outranks Wikipedia and Business Insider even though it doesn't have the highest trust flow, backlinks or number of words on the page. The article does have the highest Google +1s, by a long shot.

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3 SEO Techniques You Probably Haven’t Heard About

3 SEO Techniques You Probably Haven’t Heard About | Google Plus and Social SEO | Scoop.it
Search Engine Optimization, or SEO as we popularly know it, is perhaps the most important thing to do these days if a business wants to have a successful online presence. Sadly though, most business …
Neil Ferree's insight:

Semantic + Holistic + Barnacle = New SEO


Semantic SEO 

Search engines are focusing on becoming “more human” by understanding the natural language of the queries. 


Holistic SEO

Holistic SEO deals with delivering a better user experience.


Barnacle SEO

Just the way barnacles attach themselves to whales in order to get nutrients, a small business can latch itself to a relevant big brand.


All of these techniques will help drive traffic to your site as will using a Social SEO methodology where your audience learns to trust your content for being current, relevant and useful.

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Is this the Social Media Marketing Tipping Point?

Is this the Social Media Marketing Tipping Point? | Google Plus and Social SEO | Scoop.it
Social media has been with us for over a decade. Its impact started small but it's now significant. We have passed a social media marketing tipping point
Neil Ferree's insight:

Where is Social Media now?


  • In 2014 Facebook is dominant with with 1.15 billion users. 
  • Twitter has over 550 million registered users. 
  • Google+ has reached 359 million monthly active users.

So you will also need to consider Instagram, Pinterest, LinkedIn, Slideshare and YouTube. It will also be determined by whether you sell to business (B2B) or to consumers (B2C) so you can effectively manage your social media presence.

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How To Promote Your Blog Posts For Maximum Readership

How To Promote Your Blog Posts For Maximum Readership | Google Plus and Social SEO | Scoop.it

After I have finished writing, editing, deep linking and have published a new blog post, my work has just gotten started. Simply creating content isn't sufficient to gain readership. You need to actively promote that new post so that people can see it and have a chance to read it. It can take a long time to build up email and RSS subscribers, so in the meantime, you will need to be more proactive. Here are all the things I do after I publish a post to get readers to it.

Neil Ferree's insight:

How to Increase Your Social Media Presence once you've written and published your blog post article.

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Ayanbode Rufus's curator insight, August 5, 2014 6:51 AM

Blogging.................

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A Scientific Guide to Hashtags: How Many, Which Ones, and Where

A Scientific Guide to Hashtags: How Many, Which Ones, and Where | Google Plus and Social SEO | Scoop.it
You should be using hashtags on social media. But how many, where and on what networks? Here's the data you need to max out their potential.
Neil Ferree's insight:

Top hashtags found on Twitter when Social Media Marketing is the topic being tweeted include:


  • #socialmedia
  • #SMM
  • #twitter
  • #contentmarketing
  • #social
  • #content
  • #marketing


RiteTag - RiteTag helps ensure that the tags you use are well-chosen by showing you how good, great, or overused a particular hashtag is.


Tips on how to manage your social media presence

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PERFORMANCE DIGITALE EXPO's curator insight, July 28, 2014 3:13 AM

Pour éviter le trop de hashtags

2DiFore Marketing Solutions's curator insight, July 28, 2014 12:27 PM

Consistency in your daily marketing is extremely important but how do you get it done? Have you had the chance to use hashtags lately? We here at #2difore give it a shot weekly....

Martina Patone's curator insight, July 29, 2014 7:50 AM

hashtag

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Why Social Media Is So Important for Your Business in 2014

Why Social Media Is So Important for Your Business in 2014 | Google Plus and Social SEO | Scoop.it
Social media networks were a novelty 5 years ago, but today their importance is no longer debated. Yes, businesses have definitely realized the power of social media and accepted that social media ma…
Neil Ferree's insight:

Here are the most popular ones:



And of course, blogging is key!


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Why Does a Body of Specialist Media Pay Dividends for Content Creators? | UGC list creation, content curation & crowdsourcing.

Why Does a Body of Specialist Media Pay Dividends for Content Creators? | UGC list creation, content curation & crowdsourcing. | Google Plus and Social SEO | Scoop.it
Blogs posts work but slides, videos & lists transcend paid, owned & earned media. Why does a body of content of a single media type make a great investment?
Neil Ferree's insight:

Understanding P.O.E.M. 

(paid, owned & earned media) is essential as social media maturates, further amplifying the role and value of Content Networks.


The Sweet Spot

See Slide #3 in Nick's Deck

Social Networks vs. Content Networks


Insights into How to Manage Your Social Media Presence

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Margaret McKinley's curator insight, July 7, 2014 11:59 AM

Read on and see the discussion about social networks vs. content networks which are key to marketing content these days

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Are You Ready For Multi-Platform Social Media Use?

Are You Ready For Multi-Platform Social Media Use? | Google Plus and Social SEO | Scoop.it
Social Media Use Varies By Platform [Research-Charts]
Social media is no longer one-size fits all.
Participants use different social media venues to engage with people they know including family, friends and colleagues.
Neil Ferree's insight:
Over 50% or 107 million US adults over 18 use 2+ social media platforms.

Based on research by 140 Proof and IPG Media Lab, most US adults use a variety of different social media venues.


How to Manage Your Social Media Presence

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