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Social Shares is the Future of SEO. You are the Brand. Your Google Authorship and Rich Snippet is your New Personal Logo. The more Social Shares your Authorship receives the better your Social Authority Becomes http://www.FerreeMoney.com
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What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic]

What You Need to Know About Jab, Jab, Jab, Right Hook by Gary Vaynerchuk [Infographic] | Google Plus and Social SEO | Scoop.it

I'm all about Infographics these days, so I decided to break down my new book into some fun stats. Take a look!

 

Marty Note
Gary Vaynerchuk's latest book is excellent. Gary describes the Thank You Economy as a great "jab" book. He wanted to right a great "right hook" book too, a book about conversion and how to finish the social marketing fight we are all in. 

He is aware, via his consulting work, that many view social media as a fad. He wishes them well as they fade off into obscurity (lol). I love his 3 characteristics of a great "right hook":

* Easy to understand (and present) Call-to-Action (CTA). 
* Crafted agnostic and beautiful on any receiving device.

* Respects the nuances of the social network for which you make the content. 

That last bullet should be the eye opening moment for many Internet marketers. Marketers who have one-sided conversations that don't respect the subtle and not so subtle nuance of platforms they use to communicate their stories will be treated like the spammers they are. 

It is not enough, Vaynerchuk explains, to have awesome content. Content must be massaged to the medium. Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories. To be heard your marketing must speak the right language at the right time. 

Will be writing a more extensive review, but BRAVO and KUDOS to Gary for creating writing another groundbreaking book a true "right hook".  



Via Martin (Marty) Smith
Neil Ferree's insight:

What we need to know as Internet Marketers


Where once the medium was the message now the medium influences the shape, form, tone and syntax of our stories.


To be heard your marketing must speak the right language at the right time.


 What are your Top Performing Social Media Profiles?

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malek's curator insight, January 9, 1:18 PM

Looks interesting. Infographic is a visual leap, add some fun and you have a great resource to read and SHARE

Lori Wilk's curator insight, January 9, 6:39 PM

Gary is keeping us up on the latest trends in the marketplace. You can always learn something from his books  and blogs. Great use of infographics and his ways of explaining was we need to know for our businesses about social media.

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The 19 Degrees of Kevin Bacon

The 19 Degrees of Kevin Bacon | Google Plus and Social SEO | Scoop.it
The Internet's Kevin Bacon Effect: Any Web Page Can Be Accessed From Any ...

Via Martin (Marty) Smith
Neil Ferree's insight:

It's all connected • the hip bone is connected to the knee bone and everything happens from there • Read this assessment from Martin • he's a smart guy

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Google Plus (Google+): The Painful Realization | Social Media Today

Google Plus (Google+): The Painful Realization | Social Media Today | Google Plus and Social SEO | Scoop.it
 Yesterday was an awesome day.  I played with Google+ all day.  I’ve had a blast on it experimenting with features and building my social graph from scratch.  Today however, was a different story; I had a moment of uncomfortable clarity.
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6 Ways to Expand Your Social Media Reach

6 Ways to Expand Your Social Media Reach | Google Plus and Social SEO | Scoop.it
Social media marketing is simple in one sense. Create content that adds value and then try and get it out to as many people as possible.That's reach. If you do it well then the crowd shares and it travels around the world at the speed of a click.

Via Thomas Faltin, Martin (Marty) Smith
Neil Ferree's insight:

Some call it Social Reach I call it Social Link Wheel that becomes your Social Sphere of Influence and that's where the fun begins.

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Martin (Marty) Smith's curator insight, October 8, 2013 11:40 AM

Great Jeff Bullas (@jeffbullas) post (as usual) and Thomas Faltin ( @Odin666CF_DE)scoop (also as usual).


I love all 6 of Jeff's recommendations (especially contest, games and gamificaiton #2) and agree with "matching the hatch" of content to social net (tip #4).


@Scoopit does great Twitter chats (think Twitter on SPEED live). Lots of good tips to learn from...as usual.

Neil Ferree's comment, October 8, 2013 6:02 PM
I like the idea of curating and sharing content that travels the world at the speed of a click!
Thomas Faltin's comment, October 9, 2013 6:14 AM
thx all for comments :-)
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How to Create an Effective Google+ SEO Content Strategy

How to Create an Effective Google+ SEO Content Strategy | Google Plus and Social SEO | Scoop.it

Robin Good: If you have decided to move on to Google+ ground and start doing something serious about it, I wouldn't hesitate one second in recommending this truly thorough guide on setting up an effective marketing strategy via Google+.

Neil Patel at Search Engine Journal covers it all. From how to optimize your Google+ Profile and Circles to how to format your Google+ post and headlines, he does a thorough job of summarizing and explaining clearly what you need to do to make Google+ work for you.

 

Very useful. 9/10

 

Full article: http://www.searchenginejournal.com/how-to-create-an-effective-google-seo-content-strategy/39734/  


Via Robin Good, Antonino Militello
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