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Google Plus and Social SEO
Social Shares is the Future of SEO. You are the Brand. Your Google Authorship and Rich Snippet is your New Personal Logo. The more Social Shares your Authorship receives the better your Social Authority Becomes http://www.FerreeMoney.com
Curated by Neil Ferree
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5 Characteristics Of High Converting Headlines

5 Characteristics Of High Converting Headlines | Google Plus and Social SEO | Scoop.it

The information you’re about to read is very powerful, but I need to offer two disclaimers.


  • All these techniques don’t work all the time in every situation. Nonetheless, the data does point to these characteristics as being effective most of the time.
  • Different techniques work better for different audiences. Studies may say one thing, but your mileage may vary. You know your audience best.
Neil Ferree's insight:

The better your headline, the better your marketing. 


Use these five characteristics to improve your conversion rates. Here’s what works:


  • Use numbers (odd numbers work best)
  • Use 5-9 words if people are familiar 16-18 if they’re not
  • Use negative words, or at least few positive superlatives
  • Use a two-part model
  • Be very, very clear


I chose to Scoop this article from Neil Patel since he's one of the most respected and successful online marketers I know. 


The interesting thing was how the headline Neil used in this piece didn't score well when I tested it via AMI headline analyzer?


I made a minor tweak to get a score of 62% but left the original headline in tact. I only edited the image.

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2DiFore Marketing Solutions's curator insight, July 10, 5:12 AM

Useful, practical information to get your open rate that much higher, read on.....

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How to Use Google Suggest to Grow Your Long Tail Traffic

How to Use Google Suggest to Grow Your Long Tail Traffic | Google Plus and Social SEO | Scoop.it

If you are not targeting long tail keywords, you are missing out on a lot of traffic. Out of the 262,169 visitors that came to Quick Sprout from search engines in the last 30 days, 238,195 came from long tail terms.

Neil Ferree's insight:

My name is Neil Ferree and my site doesn't command nearly the visitor count as Neil Patel does but that doesn't mean I'm not a fan of targeting long tails in my SEO/SEM campaigns.


As a matter of fact, I am and have been a long tail marketer for awhile. Most recently, my radar is all over how to manage your social media presence and its derivatives, namely:


Searches related to manage your social media


  • manage your social media accounts
  • manage your social media presence
  • manage your social media in one place
  • time to manage your social media
  • manage social media marketing
  • social media experience
  • best social media marketing
My SlideShare and YouTube and WordPress and List.ly pages are percolating this initial long tail with its cousins coming soon to a social channel near you.
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Google Removes Authorship Photos and Google+ Circle Counts From Search Results

Google Removes Authorship Photos and Google+ Circle Counts From Search Results | Google Plus and Social SEO | Scoop.it
Google's getting rid of author profile pictures and Google+ circle counts in search results. Here's what you need to know.
Neil Ferree's insight:

So you'll still have your name in search results, and your name will be linked to your Google+ profile, but your photo and social following will be hidden ... which, let's be honest, was one of the main reasons we all set it up anyway.


The results indicate users are drawn to results with Google Authorship pictures even if they're below the fold. And see that little click icon? It means the user ultimately chose that result


I for one would like to see Google reverse its decision to remove our profile Head-shot and Circle Count Rich Snippets from the SERP's. 


It took me quite a bit of time and effort to get these top rankings for these semantic queries to show up high in the organic search results

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How to Use Google+ for Social Media Contests

How to Use Google+ for Social Media Contests | Google Plus and Social SEO | Scoop.it
Here's how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success.
Neil Ferree's insight:

Running contests, giveaways, promotional offers, etc., has become a staple part of online strategy for business owners and marketers.


They’re used to stimulate engagement, build community, encourage user-generated content, create a unique experience and increase brand awareness.


First let’s look at the rules.


Unfortunately, the Google+ platform has specific restrictions when it comes to hosting contests.


In fact, Google+’s Contests and Promotions Policy clearly states:


“You may not run contests, sweepstakes, or other such promotions (“Promotion”) directly on Google+ or in a manner that requires use of G+ features or functionality.”


For many people, that’s a show-stopper right there.


The good news is that it’s possible to leverage contests to engage your community on Google+ without violating their contest and promotions policy. The second line of their policy is the most important to pay attention to:


“You may display a link on Google+ to a separate site where your Promotion is hosted so long as you (and not Google) are solely responsible for your Promotion and for compliance with all applicable federal, state and local laws, rules and regulations in the jurisdiction(s) where your Promotion is offered or promoted.”


How to Manage Your Social Media Presence

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13 Scary-Ass Content Marketing Stats

13 Scary-Ass Content Marketing Stats | Google Plus and Social SEO | Scoop.it
It’s Friday the 13th, last night was the full moon, Mercury’s in retrograde…I’m scared. Be wary, friends. There are some crazy rhythms in the universe right now. And I don’t just mean at yo…
Neil Ferree's insight:

By 2020, customers will manage 85% of their interaction with the enterprise without interacting with a human. (Source)


It's should be pretty obvious that how you manage your social media sales funnel should become a KPI well before 2020.

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APIntd's curator insight, June 16, 3:17 AM

Just in case ?

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Understanding the Impact of Dwell Time on SEO by @neilpatel

Understanding the Impact of Dwell Time on SEO by @neilpatel | Google Plus and Social SEO | Scoop.it
Being a smart SEO is not just about geeking out on technical details. Increasingly, SEO is less of a science and more of an art — the art of understanding your users and delivering exactly the kind of content they need and want.
Neil Ferree's insight:

Read this article to understand the different between what Neil Patel defines as Dwell Time versus Time on Site (visit duration) that we see used by Alexa and SimilarWeb site scoring metrics.


View my SlideShare Deck on how I compared 10 social media marketing sites using Alexa and SimilarWeb statistics comparing these sites by:


  • US Rank
  • Total Visits
  • Page Views
  • Bounce Rate
  • Time on Site


Before reading this article, I was equating Time on Site as Dwell Time when in fact, its similar but not the same.

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How to Be An Author Google Loves

How to Be An Author Google Loves | Google Plus and Social SEO | Scoop.it
Want to be an established author and rank well on the SERPs? You've got to put in the work! Here are some guidelines on how to be an author Google loves.
Neil Ferree's insight:

Now that Scoop.it has enabled us to update our G+ Brandpages from our Scoop.ot Topics page, its more important than ever to follow these Authorship setup guidelines.


Social Shares is the New SEO. You are the Brand and your Google Authorship Bio Headshot Rich Snippet is your new personal logo.


If you want your headshot to render in the organic search results (and you do) then follow these tips from SEMrush.

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Top 20 Google Analytics Blogs in 2014 | OnlineMetrics

Top 20 Google Analytics Blogs in 2014 | OnlineMetrics | Google Plus and Social SEO | Scoop.it
Do you want to improve your skills in Google Analytics and related areas? Make sure to read these top Google Analytics blogs from today!
Neil Ferree's insight:

Here's a classic example on why being active on Google+ is so dam smart for me and guys like me.


Whether you're super savvy with Google Analytics or not, we all need to know what's working with our Social SEO efforts and what's not. I for one am not all that skilled at slicing and dicing my GA metrics, so this top 20 GA blog article is right up my alley.


Too bad Josh Berg isn't using Scoop.it else I could give him props for his sharing this awesome post in my stream.

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malek's curator insight, May 2, 3:11 PM

How to dig into Google Analytics. A well compiled list for beginners up to experts... #must read

My Web Tips's curator insight, May 6, 1:26 AM

I have another tab open in my browser right now with Google Analytics open for my sites. I was going to search for some trainng courses and ran into this scoop. Thanks!

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5 Ways Digital Marketers Can Rock their Strategy with SEMrush - SEMrush Blog

5 Ways Digital Marketers Can Rock their Strategy with SEMrush - SEMrush Blog | Google Plus and Social SEO | Scoop.it
Are you a social SEO marketer or just new to SEMrush? Marcela de Vivo of Gryffin Media shares her SEMrush go-tos for clients.
Neil Ferree's insight:

If you follow @Marcela like I do, you know she's one of few SEO Pros who not only uses best of class SEO tools but as you will see by reading this guest post article she did on SEM Rush, she use best of class practices for her site and her client's sites too.


We all want to Monetize Social Media is some form or fashion and be able to measure it succinctly.


Using SEMRush is a good starting point and knowing who the top social media marketing experts are is right behind it.

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20 Favorite Content Curators on Scoop.it Are #MustFollows

20 Favorite Content Curators on Scoop.it Are #MustFollows | Google Plus and Social SEO | Scoop.it

20 Scoopiteers who've taught me more than I can repay in one lifetime about #contentmarketing and #contentcuration are #MustFollows :

@Robin Good

@maxOz
@Ally Greer

@Ana Cristina Pratas

@ janlgordon

@Brian Yanish - MarketingHits.com

@Karen Dietz

@malek

@Thomas Faltin

@Jeff Domansky

@Alex Butler

@The Fish Firm

@massimo facchinetti

@Giuseppe Mauriello

@Mariano Pallottini

@Jesús Hernández

@Guillaume Decugis

@Cendrine Marrouat - www.socialmediaslant.com

@Neil Ferree

@Jesús Hernández

@Peg Corwin


Via Martin (Marty) Smith, Peg Corwin
Neil Ferree's insight:

These are all Top Content Curators on Scoop.it 


You need to click each Scoopiteer's name to view their topic page in order to decide if their content is what you've been looking for?


As for my Topic Panels, you will find these;


I provide 1-on-1 Scoop.it coaching and training for marketers who want to fast track their content curation and syndication efforts using the industry leading Scoop.it CC platform.
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malek's curator insight, June 24, 8:18 AM

@Neil Ferree You made my day again.

massimo scalzo's curator insight, June 25, 12:56 AM

Marty Smith gives us a list of persons who know HOW....We can take a look at thema and see how they curate Content. Thank you Marty!

Rémy Ginoux's curator insight, July 10, 3:21 PM

Possible Inspiring readings for Summer Vacation...

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4 Social Dashboards to Track Social Media Performance

4 Social Dashboards to Track Social Media Performance | Google Plus and Social SEO | Scoop.it
A social media dashboard gives you an overview of your social media activity. Check out 4 dashboards you can use.
Neil Ferree's insight:

Once you have identified your top performing social channels, your next step is to create and curate and syndicate your social marketing content to these channels.


It will save you a lot of time and aggravation if you have your social link wheel properly set up and in place to maximize your social content marketing efforts.

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8 Social Media Blogs You Should Add to Feedly RSS Reader

8 Social Media Blogs You Should Add to Feedly RSS Reader


Google Plus for Business: 3 Tools to Instantly Give Better Results

7 Tips For Creating Valuable Content Your Clients Actually Want

10 Golden Rules to Successful Social Media Marketing

Content Marketing System Best Practices

5 LinkedIn Marketing Tips to Optimize Your Social Media Success

Taming the Social Media Marketing Beast

How to Identify Relevant Hashtags for Your Business

6 Ways a Formatted G+ Post Will Increase Engagement & Interest

Neil Ferree's insight:

Do you use Feedly RSS Reader like I do to source awesome articles, videos, podcasts for your content marketing campaigns? Me too!


Here 8 Awesome Social Media Marketing Blogs you will want to add to your Feedly RSS reader to get some of the best SMM content you'll find anywhere.

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Abdul Torah's curator insight, March 24, 10:17 AM

8 Social Media Blogs You Should Add to Feedly RSS Reader

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7 Google+ Tips to Create Maximum Engagement

7 Google+ Tips to Create Maximum Engagement | Google Plus and Social SEO | Scoop.it

Google+ engagement. 

Everyone wants it, but few know how to create it.

Neil Ferree's insight:

Follow these 7 Google+ Tips by Rebekah and you will probably see your social engagement increase 10 fold and your content marketing efforts will improve along with your social engagements.

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An Introduction to Google+

This is the first video in a series of five which covers just about everything you need to know about Google+ 


Martin is a Master at teaching others how to maximize our social marketing efforts especially when it comes to learning how to manage your social media presence on Google+

Neil Ferree's insight:

This is the first video in a series of five which covers just about everything you need to know about Google+


00:01 Plus your Business introduction
00:32 *Home page*
00:45 How to post, add photos, videos, links, events
02:29 Edit or delete your post. Link, embed, disable comments, disable reshares, view ripples (public post only).
02:41 *Circles*
03:03 Create new circles
03:16 Your circles. Suggestions. Who added you. Discover.
03:42 Circle management. Add, move, sort, delete.
05:26 Back to Home. How circles define your experience.
05:41 Individual Streams. Notifications On/Off. Posts visibiliy.
06:05 *Notifications* The bell (Mr Jingles). Notifications window.
09:25 Top tool bar. Share button, account information, your profile and pages.
09:38 Events, birthdays, recent photos
10:00 *Communities* Where to find them. Join or create your own.
10:36 *Home again* How to interact with other people's posts.
11:05 Mentioning (+name). Editing post. Deleting post.
11:38 View post activity. Who +1d or shared?
12:05 *Settings.* Control notifications.
12:30 *Hangouts.* Brief overview
14:10 The following areas are just mentioned so you know where you can find them on the left menu. Hangouts on air, Pages, Local, What's hot, Send feedback, Take a tour, Region and Help. 
15:27 Miscellaneous. Hashtags, search bar, launcher.
16:17 *Profile* View others and accessing your own.
16:35 Changing profile and cover photo.
17:16 About tab
17:45 People
18:23 Links
19:27 Wrap up. Closing titles.

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Marilyn Moran's curator insight, July 6, 12:22 PM

This is an absolute must-watch if you're new to Google+.

Raise the Roof Marketing's curator insight, July 7, 1:00 AM

Great into video to Google+

Dawn Matheson's curator insight, July 8, 2:24 PM

Our thanks to Neil Ferree for breaking down the video with a timestamp outline.

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Why Does a Body of Specialist Media Pay Dividends for Content Creators? | UGC list creation, content curation & crowdsourcing.

Why Does a Body of Specialist Media Pay Dividends for Content Creators? | UGC list creation, content curation & crowdsourcing. | Google Plus and Social SEO | Scoop.it
Blogs posts work but slides, videos & lists transcend paid, owned & earned media. Why does a body of content of a single media type make a great investment?
Neil Ferree's insight:

Understanding P.O.E.M. 

(paid, owned & earned media) is essential as social media maturates, further amplifying the role and value of Content Networks.


The Sweet Spot

See Slide #3 in Nick's Deck

Social Networks vs. Content Networks


Insights into How to Manage Your Social Media Presence

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Margaret McKinley's curator insight, July 7, 8:59 AM

Read on and see the discussion about social networks vs. content networks which are key to marketing content these days

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Google Pulls Profile Photos and Circle Counts from Search Results

Google Pulls Profile Photos and Circle Counts from Search Results | Google Plus and Social SEO | Scoop.it
Google announced today they will remove profile photos and the author's Google+ circle counts from search results. Google's John Mueller had the following to say about this change: We've been doing...
Neil Ferree's insight:

I suspect the debate on having your Google Profile photo and Circle Count included in the SERP has any influence on the CTR.


My hunch says ranked pages that had a Google profile photo and the author's circle count linked to their ranked pages got a better CTR than those that didn't.


Probably more so if the SERP was a Google+ Local Listing versus a Google+ Personal Profile.

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Circloscope Premium is Live

Circloscope Premium is Live | Google Plus and Social SEO | Scoop.it

Circloscope Premium (beta) is Live

Task #1 Removed People Inactive for 1 Month
Task #2 Show Engagers in My Last 10x Posts
Task #3 Find out what most duplicated means?


Take a Tour of Circloscope Circle Management for Google+

Neil Ferree's insight:

With the New Circloscope Premium you can quickly find out who engaged with your last 10 or 20+ posts.


You can scan your Circles to find out who hasn't posted to their Google+ Stream for 1 week or 1 month or more?


You can find out who is not following you back and either re-engage with them or remove them from your Circle.


With the New Circloscope, you can better manage your G+ Circles.

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How To Manage Your Social Media Presence

Whether you are seeking a new Job Opportunity on LinkedIn or you are a small business owner or a Social SEO Consultant wanting to showcase your service offerings, its as easy as ever for a prospective client to socially vet you in a matter of minutes.


Follow this blueprint to better manage your social media presence so your prospective clients will find your social link wheel appealing, compelling and more likely to engage you via one of your top social media channels.


Its best to do these search queries signed into Google and Bing accounts and in the incognito mode so you can minimize the personalization results to determine which of your social media channels are your most influential social channels.

Neil Ferree's insight:

If you want to better Manage Your Social Media Presence the first thing you want to do is find out what your prospective customer is gong to see when they Google your personal brand (your name) and your business brand (your company name) and then follow this social media blueprint to optimize your social link wheel. 


When you do this, you will find that the leads your social content generates will convert faster than if you didn't use this process.


Click Here if you want to set up a (free 30 minute) Google Hangout to discuss this process in more detail.

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Bill Hubbell's curator insight, July 3, 2:29 PM

How to better manage your Social  Science mage, tips by Neil Ferree, a G+ Guru,  and a man that I have learned so much from. 

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Google’s Hummingbird and the Entity Search Revolution

Google retooled its search engine late last year, introducing a new system called Hummingbird that moves beyond keyword search and into entity search. Learn the difference between entity vs. keyword search on both Google and Bing, and how SEOs can and should  take advantage of this change.

Neil Ferree's insight:

How Hummingbird + Entity Search + Semantic Search Rolls

This is as good a crystal ball as I've ever seen. Especially if you have a knack and skillful at answering questions and your content hub is Schema markup rich (see slide 58) and your Genesis WordPress website and social link wheel is structured such that each new piece of content can improve the performance of the previous content so that your coded http://bit.ly/RichSnippet renders is in the search results when and where they are most effective for you.

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How to Manage your Social Media Presence

Whether you are seeking a new Job Opportunity on LinkedIn or you are a small business owner or a Social SEO Consultant wanting to showcase your service offerings, its as easy as ever for a prospective client to socially vet you in a matter of minutes.


Here's the routine you should follow to better manage and control your social media presence so that your prospective clients will find your social link wheel appealing, compelling and more likely to engage you via one of your top social media channels.

Neil Ferree's insight:

Its smart to conduct these searches on Google and Bing using both methods. 1) signed in with your credentials 2) incognito mode so you don't let the personalization search results influence your decision as to which social profile is your top performing social channel.

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How to Create Perfect Social Media Posts (Infographic)

How to Create Perfect Social Media Posts (Infographic) | Google Plus and Social SEO | Scoop.it
Are you happy with the interaction your social media posts receive? Well if the answer is no, the following infographic can help you increase engagement!
Neil Ferree's insight:

Tips on how to properly package your social updates on:



The Optimum Time to Post to each Social Channel

The Best Time vs. Worst Time to Post to each Social Channel


All of these tips are good to know and use, although they're still somewhat general. For example, the image you use in your blog post article should have the same KW as in your H1 Title. If you use this tactic, you will find your images will rank on page 1 of Google even if the person doesn't select the image view.


If you Google what is a social link wheel you will see 2 of the 5 images sit on my site and I've owned this SERP for 20+ months.

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shir biran's curator insight, May 2, 3:41 AM

All of the social networks users want to be heard.

Take a look on several things that will help you to expand your publications.

All we have to ask ourselves is- why and in what cost?

Daniele Donati's curator insight, May 5, 6:55 AM

Come creare il #post perfetto per ogni #social #infografica

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Why Social Is the New SEO

Why Social Is the New SEO | Google Plus and Social SEO | Scoop.it
In January of this year, Matt Cutts released a video explaining that social signals do not impact search engine result rankings. For a long time, every SEO
Neil Ferree's insight:

As we move forward in the new SEO era of social, the takeaway is this stay active on your social networks. Pay attention to them, curate them, improve them, enhance them, and remain plugged into this valuable resource.

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Top 50 Content Marketing Experts - STRYDE

Top 50 Content Marketing Experts - STRYDE | Google Plus and Social SEO | Scoop.it
At Stryde, we strive to connect with all facets of our digital marketing community. Accordingly, we’ve compiled a list of who we consider to be the Top 50 Content Marketing experts. To compile this list, we used things like Twitter followers, frequency and quality of interactions in the social realm, breadth and depth of experience, …
Neil Ferree's insight:

I would image many of these Top 50 Content Marketing Experts also use Scoop.it like I do?


I'm not sure Twitter followers is as strong of an indicator as is frequency, quality of interactions, breadth and depth of experience, then again Klout and other social metric aggregators rely on Twitter as an indicator. 


If improving your social content marketing efforts is on your radar, here are 50 social content marketing experts you should consider following and engaging with on your social channels.

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Martin (Marty) Smith's comment, April 7, 7:03 PM
Thanks @Neil Ferree for vote of confidence. Marty
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5 Free Tools for Seeing the Analytics of Any Website

5 Free Tools for Seeing the Analytics of Any Website | Google Plus and Social SEO | Scoop.it

Here are five free tools, available to anyone. Just plug in the web address of your competitor. Some of these analytic tools are more accurate than others.


Alexa and Compete don’t include traffic levels in their free versions.


So here’s a report from trafficestimate.com.


Keep in mind that estimates may be way off, especially for smaller, lower traffic websites.

Neil Ferree's insight:

I compared 10 social media blogs using Alexa and SimilarWeb for:


  • Total Visits
  • Page Views
  • Time on Site
  • Bounce Rate


I posted my findings on my SlideShare Deck with the title of the deck being 10 Social Media Blogs You Should Follow.


As Andy said in his article, estimates may be way off, especially for smaller lower traffic sites.


I was surprised to see the bounce rate, time on site and page views for some of these big popular blogs were not very impressive


The Free Tools I use to Rank and Score a Website include:



At a minimum, you should scan your own website using each of these tools above and compare the results with your Google Analytics stats for accuracy.


At the end of the day, all this analytics stuff doesn't mean squat if your content marketing strategy isn't working for you. Here's how to fix it!

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How Martin Smith Uses Scoop.it To Find Content Marketing’s Over / Under

How Martin Smith Uses Scoop.it To Find Content Marketing’s Over / Under | Google Plus and Social SEO | Scoop.it
Visual Marketing Over/Under or How I Use Scoop.it
Friends like Phil Buckley and Mark Traphagen are curious about how and why I use Scoop.it.
Neil Ferree's insight:

Finding and publishing relevant curated content to your blog and your top social channels and doing it at a fraction of the time it takes to research, compose, edit and publish an original article on your blog has huge upside to those who use the Scoop.it platform.


@Martin (Marty) Smith dives deep into the technical aspects of how he uses and measures his content marketing over/under quotient and for some, that's honey to the bee.


For me, I find enormous value in being able to train my Scoop.it CC engine to find more than just relevant content, I seek content that has 3 things every submission needs;


  • A Headline with Immediate Click Me Now Appeal
  • An Image that tells and sells Read Me Now
  • Copy worthy of a Demian Farnworth byline


What Marty forgot to mention in his well thought out piece is the awesome social content amplification that occurs when you curate awesome content that other Scoopiteers share to their top socials.


Seeing 10 people share your Scooped Story to their social channels with the click of a mouse is good validation you're on the right track

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Martin (Marty) Smith's comment, March 20, 7:52 AM
Wow, great thoughts here @Neil Ferree going to curate into my G+ post. Thanks for the cool share. Marty