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I Build Content Marketing Systems and Help My Clients Monetize their Social Media Campaigns by Increasing their Online Visibility on the Right Social Networks, with the Right Message to the Right People at the Right Time. Get in Touch (424) 248-5122
Curated by Neil Ferree
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5 Characteristics Of High Converting Headlines

5 Characteristics Of High Converting Headlines | Google Plus and Social SEO | Scoop.it

The information you’re about to read is very powerful, but I need to offer two disclaimers.


  • All these techniques don’t work all the time in every situation. Nonetheless, the data does point to these characteristics as being effective most of the time.
  • Different techniques work better for different audiences. Studies may say one thing, but your mileage may vary. You know your audience best.
Neil Ferree's insight:

The better your headline, the better your marketing. 


Use these five characteristics to improve your conversion rates. Here’s what works:


  • Use numbers (odd numbers work best)
  • Use 5-9 words if people are familiar 16-18 if they’re not
  • Use negative words, or at least few positive superlatives
  • Use a two-part model
  • Be very, very clear


I chose to Scoop this article from Neil Patel since he's one of the most respected and successful online marketers I know. 


The interesting thing was how the headline Neil used in this piece didn't score well when I tested it via AMI headline analyzer?


I made a minor tweak to get a score of 62% but left the original headline in tact. I only edited the image.

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2DiFore Marketing Solutions's curator insight, July 10, 2014 8:12 AM

Useful, practical information to get your open rate that much higher, read on.....

Scooped by Neil Ferree
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The 100 Greatest Headlines of All Time

The 100 Greatest Headlines of All Time | Google Plus and Social SEO | Scoop.it
Many people know that headlines are one of the most powerful tools we have at getting our prospects to take action.  But they are consistently overlooked or too focused on what we care about. So wh...
Neil Ferree's insight:

Content is KingAlways has beenAlways Will Be


So why is it that we compose an awesome blog but nobody reads it? More than likely, the headline sucks rocks • Read these 100 Greatest Headlines of All Time and if you want to know how to find awesome headline ideas Contact Me Here

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