Here's how three brands leverage Google+ as a core component of their social contest strategy and the keys to their success.
|Scooped by Neil Ferree|
Running contests, giveaways, promotional offers, etc., has become a staple part of online strategy for business owners and marketers.
They’re used to stimulate engagement, build community, encourage user-generated content, create a unique experience and increase brand awareness.
First let’s look at the rules.
Unfortunately, the Google+ platform has specific restrictions when it comes to hosting contests.
In fact, Google+’s Contests and Promotions Policy clearly states:
“You may not run contests, sweepstakes, or other such promotions (“Promotion”) directly on Google+ or in a manner that requires use of G+ features or functionality.”
For many people, that’s a show-stopper right there.
The good news is that it’s possible to leverage contests to engage your community on Google+ without violating their contest and promotions policy. The second line of their policy is the most important to pay attention to:
“You may display a link on Google+ to a separate site where your Promotion is hosted so long as you (and not Google) are solely responsible for your Promotion and for compliance with all applicable federal, state and local laws, rules and regulations in the jurisdiction(s) where your Promotion is offered or promoted.”