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All-in-One Social Media News
The what, why, and how social media impacts you as a consumer, marketer, or both.
Curated by Mike Macey
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New Twitter Analytics, 10 Quick Metrics You Can Use Today

New Twitter Analytics, 10 Quick Metrics You Can Use Today | All-in-One Social Media News |
Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only.
UPDATE: This is still rolling out slowly to all Twitter users.
Mike Macey's insight:

Like WordPress Stats and Facebook Insights, Twitter Analytics provides anyone with simple easy-to-understand insights into their tweets into three sections.

Timeline Activity – Measures follows, unfollows, mentions, and engagement with your content Followers  - Measures long term follower growth and follower demographics like gender, location, psychographics, and similar Twitter usersWebsites – Measures total tweets, clicks and engagements of content from your website (requires use of ‘advanced’ Twitter ads)

There is no one-size-fits-all way of using Twitter Analytics.  When I reviewed mine, six metrics interested me.  You will likely have different interest.


     1.  # of Clicks

     2.  Most Engagement

     3.  Measuring Reach

     4.  Who My Followers Were Following

     5.  Follower Demographics

     6.  Follower Psychographics


While I don't advertise on Twitter, the # of Clicks and Engagement told me which post titles and content were most popular with my followers.  


I experienced problems trying to retrieve Followers information and received the following message:


     It may take up to 24 hours to display the data for this graph.
     If you continue to experience any issues, please contact support        using the "Need help?" link at the top of the page. Try again later.




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The Marketer’s Guide To Social Media [INFOGRAPHIC] - AllTwitter

The Marketer’s Guide To Social Media [INFOGRAPHIC] - AllTwitter | All-in-One Social Media News |

By Shea Bennett on April 30, 2012 8:00 AM

For the third consecutive year, have released their CMO’s (Chief Marketing Officer’s) Guide To The Social Landscape.

Five new members have made the roster this year, including Pinterest and Google+.

The infographic is presented below in full. However, if you visit the CMO website the visual can be sorted by customer communication, brand exposure, site traffic and SEO. Somewhat surprisingly, CMO rated Google+ as the top social network in three of these categories, with Twitter securing the number one spot in site traffic.*

Still, this is a useful one-stop summary of the pros and cons of the different social networks, and a fantastic resource for both brands and marketers.

View interactive [INFOGRAPHIC] 

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What Makes Vine So Hot?

What Makes Vine So Hot? | All-in-One Social Media News |

It's the kind of moment that comes rarely, but tech journalists live for it: a service is launched with little fanfare and receives a sudden, energetic burst of genuine buzz.

Mike Macey's insight:

It's all iPhone right now but Android and Window apps are coming. 

I've seen a lot of goofy 6 second video published with Vine and why not?  It's new, creative, and fun.  But serious is just around the corner.

I'll go ahead and coin the phrase . . . "Vintage Vine" will definitely look and feel much different a year from now.  Video Professionals, advertsing agencies, and intuitive marketers are already busy marking up their picture boards.

I believe Vine with be the new "6 second Pinterest." -- Mike Macey, Influencer, ThinkUp New Media.

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Top Twitter Blog Marketing Tips :

Top Twitter Blog Marketing Tips : | All-in-One Social Media News |

This guest post is by Lior Levin. Twitter is one of the top three or four social media marketing tools" ...  @ProBlogger

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