Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only.
UPDATE: This is still rolling out slowly to all Twitter users.
|Scooped by Mike Macey|
Like WordPress Stats and Facebook Insights, Twitter Analytics provides anyone with simple easy-to-understand insights into their tweets into three sections.
Timeline Activity – Measures follows, unfollows, mentions, and engagement with your content Followers - Measures long term follower growth and follower demographics like gender, location, psychographics, and similar Twitter usersWebsites – Measures total tweets, clicks and engagements of content from your website (requires use of ‘advanced’ Twitter ads)
There is no one-size-fits-all way of using Twitter Analytics. When I reviewed mine, six metrics interested me. You will likely have different interest.
1. # of Clicks
2. Most Engagement
3. Measuring Reach
4. Who My Followers Were Following
5. Follower Demographics
6. Follower Psychographics
While I don't advertise on Twitter, the # of Clicks and Engagement told me which post titles and content were most popular with my followers.
I experienced problems trying to retrieve Followers information and received the following message:
It may take up to 24 hours to display the data for this graph.
If you continue to experience any issues, please contact support using the "Need help?" link at the top of the page. Try again later.