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All-in-One Social Media News
The what, why, and how social media impacts you as a consumer, marketer, or both.
Curated by Mike Macey
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Victoria’s Secret is too secret on Pinterest. | LL Social

Victoria’s Secret is too secret on Pinterest. | LL Social | All-in-One Social Media News | Scoop.it
A beach wrap by Victoria's Secret is one the most pinned images on Pinterest this year. Victoria's Secret got minimal traffic since the viral image wasn't actually on their site.


Lost Traffic


If Victoria’s Secret would have taken the time to put together the images they paid to have taken and placed them one after another in a vertical manner, a number of people would have pinned it, and I believe it would have still gone viral.


Not too late for Victoria’s Secret and other businesses to take advantage.


By being on Pinterest, they can be the ones who introduce apparel to their audience, and thus control where the links go.


The case of this viral pin also show that brands need to at least monitor Pinterest. Monitoring lets businesses learn what products are popular, but also the image format that people like best.


All business interested in Pinterest should consider providing pictures that are photo booth style. Multiple images can tell a story, and when they are arranged vertically, they command more space in people’s feeds. Something to consider the next time you are putting together images of products or even just images to go with a blog post.  


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How Honda Reverses Brand Communication on Pinterest

How Honda Reverses Brand Communication on Pinterest | All-in-One Social Media News | Scoop.it
Presently the third largest social network, Pinterest has become a channel that brands are eager to conquer.
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The Marketer’s Guide To Social Media [INFOGRAPHIC] - AllTwitter

The Marketer’s Guide To Social Media [INFOGRAPHIC] - AllTwitter | All-in-One Social Media News | Scoop.it

By Shea Bennett on April 30, 2012 8:00 AM


For the third consecutive year, CMO.com have released their CMO’s (Chief Marketing Officer’s) Guide To The Social Landscape.


Five new members have made the roster this year, including Pinterest and Google+.


The infographic is presented below in full. However, if you visit the CMO website the visual can be sorted by customer communication, brand exposure, site traffic and SEO. Somewhat surprisingly, CMO rated Google+ as the top social network in three of these categories, with Twitter securing the number one spot in site traffic.*


Still, this is a useful one-stop summary of the pros and cons of the different social networks, and a fantastic resource for both brands and marketers.


View interactive [INFOGRAPHIC] 

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