A beach wrap by Victoria's Secret is one the most pinned images on Pinterest this year. Victoria's Secret got minimal traffic since the viral image wasn't actually on their site.
If Victoria’s Secret would have taken the time to put together the images they paid to have taken and placed them one after another in a vertical manner, a number of people would have pinned it, and I believe it would have still gone viral.
Not too late for Victoria’s Secret and other businesses to take advantage.
By being on Pinterest, they can be the ones who introduce apparel to their audience, and thus control where the links go.
The case of this viral pin also show that brands need to at least monitor Pinterest. Monitoring lets businesses learn what products are popular, but also the image format that people like best.
All business interested in Pinterest should consider providing pictures that are photo booth style. Multiple images can tell a story, and when they are arranged vertically, they command more space in people’s feeds. Something to consider the next time you are putting together images of products or even just images to go with a blog post.