Even though it's currently in beta for English audiences only, we'll explain what Graph Search means for small businesses and brands.
Mike Macey's insight:
Graph Search is not Google, Bing, or Yahoo. Graph Search is the powerful new Facebook search to help members explore connections between people, places, and things as well as make discoveries from within Facebook.
With more than 1 billion people on the social network, you can conduct a lot of market research for marketing and particularly Facebook ads.
If you are an online, retail, or network marketer selling healthy food products, supplements, or glueten free cookbooks, you could search for 'Friends who like Whole Foods." then friends of friends who like Whole Foods and then friends of friends of friends who like Whole Foods. drill down your search with the many sorts available within Graph Searcvh and then test, test, test. Target marketing will improve every ad campaign.
Facebook is only one piece of your marketing funnel but requires the same business best practices approach as all platforms. Learning about custom apps/tabs, landing pages, mobile, and tracking require time and effort.
Remember the Facebook Timeline changes some users started to notice in December? The ones that include a row of fresh options at the top of the page, below your picture, and the...
Mike Macey's insight:
Just when you thought you were learning how the app tabs could be displayed, how many you could create, and how-to develop your marketing . . .change is in the air.
Facebook rolled out a new look in New Zealand Tuesday, January 8th.
If you are an agency, you and your clients are facing change, marketing decisions, development, and added expense. Application providers and developers will have to re-think their products and services.
BLACKSBURG -- Lujure Media, a fast-growing Internet company born in a spare room above a Blacksburg bar a year and a half ago, on Friday announced $550,000 in outside funding to further develop its Facebook page-customization tool.
The student-founded company, which already is collecting revenue of $100,000 a month, expects to expand employment from nine to 30 this year and apply the added money to refine its offerings, said company President Nathan Latka.
Has Facebook rolled out Graph Search in your market? I just got approved today!! Woo-Hoo.
Mike Macey's insight:
This is marketer’s gold mine. I've added links to four additional articles including 'Updating Privacy Settings with Graph Search."
We are now building 'captive websites inside Facebook' with navigation bars, video, pdf presentation sliders, and email social marketing. If your brand is struggling on Facebook, send me an email requesting a free 1/2 hour consultation. Click on 'Contact' tab on blog page.
For the third consecutive year, CMO.com have released their CMO’s (Chief Marketing Officer’s) Guide To The Social Landscape.
Five new members have made the roster this year, including Pinterest and Google+.
The infographic is presented below in full. However, if you visit the CMO website the visual can be sorted by customer communication, brand exposure, site traffic and SEO. Somewhat surprisingly, CMO rated Google+ as the top social network in three of these categories, with Twitter securing the number one spot in site traffic.*
Still, this is a useful one-stop summary of the pros and cons of the different social networks, and a fantastic resource for both brands and marketers.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.