All-in-One Social Media News
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All-in-One Social Media News
The what, why, and how social media impacts you as a consumer, marketer, or both.
Curated by Mike Macey
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What's New in Instagram Advertising | How Can You Benefit From These Best Practices?

What's New in Instagram Advertising | How Can You Benefit From These Best Practices? | All-in-One Social Media News | Scoop.it
Instagram recently signed a large deal with Omnicom Media to engage in more advertising. Here are some of our predictions for the future of Instagram ads.


Small business owners, entrepreneurs, and network marketers can benefit from professional ad agencies and national brands using Instagram to build brand awareness.


Mike Macey's insight:

It is important to read how professionals use Instagram for advertising. Instagram like Facebook for Business is not for "SPAM." Consider the following "excerpt and read the entire article" to become more familiar with Best Practices and protecting your online reputation and the intefrity of your personal or business brand:

"It’s important to note that all of the selected brands already had an established presence on Instagram. That’s a good prerequisite to have before venturing into advertising on the platform; it ensures the company is able to create the high-quality, engaging content that gains likes and comments organically. Besides, with 65% of the most valuable brands worldwide active on Instagram, the platform is recognized as an arena for corporate storytelling to flourish."

NOTE: "high-quality, engaging content that gains likes and comments organically" and "storytelling to flourish." If using Instagram, how would you change branding yourself now?

by Mike Macey

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The Marketer’s Guide To Social Media [INFOGRAPHIC] - AllTwitter

The Marketer’s Guide To Social Media [INFOGRAPHIC] - AllTwitter | All-in-One Social Media News | Scoop.it

By Shea Bennett on April 30, 2012 8:00 AM


For the third consecutive year, CMO.com have released their CMO’s (Chief Marketing Officer’s) Guide To The Social Landscape.


Five new members have made the roster this year, including Pinterest and Google+.


The infographic is presented below in full. However, if you visit the CMO website the visual can be sorted by customer communication, brand exposure, site traffic and SEO. Somewhat surprisingly, CMO rated Google+ as the top social network in three of these categories, with Twitter securing the number one spot in site traffic.*


Still, this is a useful one-stop summary of the pros and cons of the different social networks, and a fantastic resource for both brands and marketers.


View interactive [INFOGRAPHIC] 

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