Men do more mobile shopping than women -- 45% of guys have shopped using a mobile device, compared with just 34% of females.
The survey revealed that a quarter of men and 15% of women do their mobile shopping while at work. Waiting for others also prompts mobile purchases. The study found 12% of females and 8% of males have shopped via their mobile device while in a waiting room.
“We recognize that mobile consumerism is on the rise, and it’s important for companies to learn where, why, and how their audiences are making their buying decisions,” said Matt Dusig, co-founder and CEO of uSamp.
5StarControl has applauds Ryan Ruud for making the case for a local social marketing identity. Reputation management site 5StarControl wrote that local businesses are going to blossom with social media marketing – the new local business marketing approach.
Consumer psychology, according to Ruud’s article, predisposes customers to shop locally when brand recognition is identified with locally-owned business markets. By connecting consumer brand loyalty to local business markets, small businesses are taking advantage of an invaluable local, social resource. To support this, he cites MainStay Salire’s study, “Social Media ROI: Quantifying the Beneﬁts of Social Media,” which reports that the use of locally defined social media content in marketing can create ten times the consumer exposure over the use of corporate media strategies.
How small businesses can make the most of FacebookShreveport TimesWant thousands of new Facebook fans for your small business? How about posting a photo of a cake in the shape of a snake? That worked recently for Francesca Pitcher.
Hey Facebook Friends; stop by and check out my daily Paper.li newspaper. I have selected resources small business owners and entrepreneurs can find useful for their social media marketing.I will be adding small business articles from around the USA.
This is not casual reading with your morning cup of joe. Corina Mackay has put together a college course compendium that will have you reading, studying, linking, taking notes, and trying to explain to your better half why you can't get one blog post written.
From beginners to old-hats, we all have something to learn about content marketing. We know you have better things to do than spending your days scouring the web for the info you need, so we’ve taken the liberty of doing that for you.
Behold our epic list of the very best tips, info and resources to kick-start your content marketing strategy.
It has been fairly obvious for a few years that the search-driven, URL-centric web would converge with the web of social objects. It's something that drives Google(s goog)'s paranoia and something Facebook(s fb) dreams about. However, the company most likely to capture the opportunity is Twitter, the San Francisco-based company that started life as a micro-messaging company but has now evolved into a new kind of hybrid-media platform.
Twitter has been slowly transforming itself into a post-Google information company. In past few weeks alone it has unveiled expandable tweets, hashtag-based pages and other similar innovations. These embellishments to their core messaging offering show that it is Twitter, and not Facebook, that Google has to worry about.
"Looking for the best small business SEO and Internet marketing strategy guide for 2012?
Based on the current state of search, SEO, David Mercer makes some pretty powerful deductions about how to move forward with the best SEO and Internet marketing strategy possible.
The keywords for small business SEO and marketing in 2012 are Diversity, Authority, and Engagement.
Content needs to be diversified to cater for different needs now that direct product sale conversions are likely going to diminish with Google's product search taking the majority share of the pie.
Community discussions, reviews, human interest articles are good ways to get around Google product search and still offer value to readers, with the potential to convert.
SEO and Internet Marketing Diversity
Don't put all your faith in SEO. It's not clear what effects knowledge graph and product search will have. Combine that with the current algorithmic fluxes and, while SEO is hugely important, you should agree that having all your eggs in the proverbial SEO basket is probably not prudent.
Place Emphasis On Authority and Engagement
Not only should small business diversify into social media, but the nature of small business content marketing is going to have to change. Look to put more emphasis on engagement and authority.
The more a business can interact with people, the more likely you are to drive success.
Interaction shouldn't be limited to social networks either. Get people signed up to newsletter, get people commenting on blog posts and articles. If someone writes a great comment, take the opportunity to reply and engage with them.
There are no shortcuts to building a highly qualified and engaged social following. Building engaged social communities is specific to your business, industry and circumstances. It requires an understanding of your value offering, and market context.
Social media marketing is going to become more important! Don't ignore it just because it is hard to get off the ground.
There’s been a lot of talk about how social media’s impact on search this week, with industry conference SMX Advanced having taken place. It’s interesting to see this study site Facebook shares and Tweets as major signals. It’s not incredibly surprising, given that these are two of the Internet’s major social networks, but it is interesting that they top Google’s own Google+.
If you have a technology addiction, I can almost guarantee it will be one of two things.
1) A social media network (most probably Facebook), or a
2) mobile device.
Walk down the street and you will see people peering into small screens whether stationary or moving and I would warrant that one in two would be checking Facebook .
Social media marketing is quite often associated with building Facebook likes and many businesses think that this is the beginning and the end of the social media marketing adventure, activities and tactics.
The reality is that content is where you should be starting as you start the social media marketing journey.
Just tweeting a phrase or updating a Facebook page with a “sales” message is not what social media is about. You need to add value to people’s lives.
Social media marketing requires a new way of marketing thinking and philosophy.
Marketers are buzzing from the aftershocks of Google's recent most updates, code-named Panda and Penguin.
When you manage your own WordPress website, blog, and social platforms with inegtrity, you never have to look over your shoulder (or in this case your Google search rankings or those pesky Google animals). It is so easy to follow the exact steps to add your own SEO with either WordPress plugin All-in-one-SEO or WordPress SEO by Yoast.
Since I have refocused my business on Custom Facebook Pages for Business (great for all-in-one websites with blog, news feeds, photo sliders and albums, contest and more), read this article and check out the link of a successful Facebook Page implementing engagement. -- Mike Macey, Curator.
Marketing via the Internet can be an amazing tool. If utilized correctly, a small business can experience steady gains in popularity and exposure. ...
Fresh and Original Content SEO is irrelevant without having unique content to optimize. With major search engines like Google and Bing increasingly favoring original content, companies that offer novel web-based content such as eBooks, whitepapers, videos, and blogs are seeing the best SEO results.
As a side note, to be most effective at capturing prospects and eventually customers, remember to optimize your web-based content with enticing calls-to-action (CTAs) that link to landing pages.
You can also learn more from two of the pioneers of "Inbound Marketing" and founders of Hubspot. Their book is a must-have for any serious online marketer: http://j.mp/InboundMktngBook
Don't want to pay for high or hidden fees for hotel Wi-Fi? Here's how to avoid those charges.
Whether traveling for business or pleasure, no one wants to arrive at a hotel to find expensive Wi-Fi access. Hotels could potentially lose business by charging guests high or hidden fees for Internet. But many establishments — especially luxury lodging — still charge a pretty penny to go online, with little guarantee for a fast connection, either.
According to a recent J.D. Power & Associates study, about 55% of all hotel guests access the Internet during their stays — up 20% from 2006. About 87% of that group is using Wi-Fi.
This weekend, I uploaded my new Facebook plugin for WordPress. It took me about 20-30 minutes to create my new Facebook app and add ID codes to my plugin. Francisco Rosales of Social Mouths wrote a very good blog on "How-to Install the Facebook Plugin."
Good news for the social media-minded business owner: Facebook has made it easier to integrate its social functions into many websites. The Menlo Park-based social media giant released its own pre-made plug-in for popular website and blogging tool, WordPress.
With the new plug-in, called Facebook for WordPress, website owners can add Like, Subscribe, Send and Recommendations buttons easily onto not only pages, but also to photo albums and online stores -- adding extra sharing and engagement options. One function called Social Publisher automatically posts new content on a website back to a company's Facebook page. There are also Insights functions, which track how much activity occurs.
While dubbed "the official" Facebook plug-in for WordPress, this tool enters a crowded field of Facebook add-ons, including Facebook Connect, Facebook Tab Manager and Facebook Members.