Men do more mobile shopping than women -- 45% of guys have shopped using a mobile device, compared with just 34% of females.
The survey revealed that a quarter of men and 15% of women do their mobile shopping while at work. Waiting for others also prompts mobile purchases. The study found 12% of females and 8% of males have shopped via their mobile device while in a waiting room.
“We recognize that mobile consumerism is on the rise, and it’s important for companies to learn where, why, and how their audiences are making their buying decisions,” said Matt Dusig, co-founder and CEO of uSamp.