5StarControl has applauds Ryan Ruud for making the case for a local social marketing identity. Reputation management site 5StarControl wrote that local businesses are going to blossom with social media marketing – the new local business marketing approach.
Consumer psychology, according to Ruud’s article, predisposes customers to shop locally when brand recognition is identified with locally-owned business markets. By connecting consumer brand loyalty to local business markets, small businesses are taking advantage of an invaluable local, social resource. To support this, he cites MainStay Salire’s study, “Social Media ROI: Quantifying the Beneﬁts of Social Media,” which reports that the use of locally defined social media content in marketing can create ten times the consumer exposure over the use of corporate media strategies.