Marketing via the Internet can be an amazing tool. If utilized correctly, a small business can experience steady gains in popularity and exposure. ...
Fresh and Original Content
SEO is irrelevant without having unique content to optimize. With major search engines like Google and Bing increasingly favoring original content, companies that offer novel web-based content such as eBooks, whitepapers, videos, and blogs are seeing the best SEO results.
As a side note, to be most effective at capturing prospects and eventually customers, remember to optimize your web-based content with enticing calls-to-action (CTAs) that link to landing pages.
You can also learn more from two of the pioneers of "Inbound Marketing" and founders of Hubspot. Their book is a must-have for any serious online marketer: http://j.mp/InboundMktngBook