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All-in-One Social Media News
The what, why, and how social media impacts you as a consumer, marketer, or both.
Curated by Mike Macey
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Promoting Your Brand Using LinkedIn Publisher

Promoting Your Brand Using LinkedIn Publisher | All-in-One Social Media News | Scoop.it

LinkedIn Publisher was finally made available to me last week. LinkedIn Publisher is being rolled out to the entire LinkedIn community in phases. I posted my first article.


What is LinkedIn Publisher?

LinkedIn Publisher is the blogging platform thatLinkedIn Influencers have been using for the last year or so. LinkedIn Influencers are thought leaders who LinkedIn asked to publish their writings on LinkedIn Pulse.


LinkedIn Publisher will soon be made available to everyone.


Why should you care


Via Brian Yanish - MarketingHits.com
Mike Macey's insight:

Here's 4 great advantages for using the new Linkedin Publisher.


  1. What should I publish?  What do you know? What skill or knowledge do you have that you would like to promote?
  2. How often should I publish?  Be consistent! Pick a frequency that you can maintain.
  3. When should I publish?  In my opinion, early in the week and early in the day works best.
  4. How will readers find my posts?  If you subscribe to LinkedIn pulse, you get an e-mail every morning with articles that might interest you. LinkedIn will send to everyone who is subscribed to LinkedIn pulse and is a first degree connection a link to your article.


Please, Linkedin is not a platform for selling and sponsoring into network marketing companies.  It is a venue for providing valuable and interesting content readers will enjoy, find useful, and perhaps share with their friends and colleagues.


By Mike Macey

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Mike Macey's comment, June 23, 2:09 PM
Thanks for sharing Brian.
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The "Facebook-Free-Lunch" is over.

The "Facebook-Free-Lunch" is over. | All-in-One Social Media News | Scoop.it
Over the past several months, Facebook has been reducing the organic reach of Pages. A recent study found that companies' posts dropped from reaching 12% of their followers in October to just 6% by February
Mike Macey's insight:

The "Facebook-Free-Lunch" is over.  Facebook has given marketers an awesome platform to build followers and now we must "pay-to-play!" 

I find it ironic that so many marketers are upset they must now pay for access to a billion plus for less than $ .25 per thousand versus $2.75 for Google Ad Words, $8.00 for radio, and a whopping $32.00 for newspapers.  Get over it.  If you are in business to make money, then you should know Facebook and their stockholders are too.


Advertising 'best practices' are evolving as each platform works to provide the best online experience for their users and marketers alike. 

Embrace change. 


Third party tools for marketing and measurement are evolving too.  Even the least experienced business owner can effectively learn how to market themselves on a budget with a measured ROI.

What type of Facebook advertising are you considering?


By Mike Macey

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Essential Content Marketing Editorial Calendar Template Every Marketer Can Use

Essential Content Marketing Editorial Calendar Template Every Marketer Can Use | All-in-One Social Media News | Scoop.it
The pressure to publish timely, engaging, content has never been higher. Brands have evolved into media companies that must think like publishers. Today’s portfolio of content channels — websites, blogs, Facebook, etc.

Via Brian Yanish - MarketingHits.com
Mike Macey's insight:

The calendar template include 3 Excel templates


  • Editorial calendar template
  • Blog publication calendar template
  • Marketing calendar template
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News Feed FYI: A Window Into News Feed | Facebook for Business

News Feed FYI: A Window Into News Feed | Facebook for Business | All-in-One Social Media News | Scoop.it
Facebook for Business gives you the latest news, tips, and best practices for using Facebook to help meet your business goals:www.facebook.com/facebookforbusiness...
Mike Macey's insight:

This awesome news was just posted my my friend and fellow Colorado Facebook app builder Karen Newland  . . .

Heads Up! Important news about today's Facebook press conference on the News Feed algorithm, formerly referred to as Edgerank. It appears that the old system, based on affinity, weight and decay, no longer applies and there is a new system. The big change is a new way to surface older stories that people may not have scrolled far enough to see earlier in the day.

This is really great news for your FB Pages.

...."Today we are announcing an update to the News Feed ranking algorithm. Now organic stories that people did not scroll down far enough to see can reappear near the top of News Feed if the stories are still getting lots of likes and comments.

Previously, people read 57% of the stories in their News Feeds, on average. They did not scroll far enough to see the other 43%. When the unread stories were resurfaced, the fraction of stories read increased to 70%.

The data suggests that this update does a better job of showing people the stories they want to see, even if they missed them the first time."....

Here's the part Page owners should be jumping for joy about:

..."For Page owners, this means their most popular organic Page posts have a higher chance of being shown to more people, even if they're more than a few hours old."...

This means your FB updates should have a much longer shelf life...

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What Happens Online In 60 Seconds? Incredible Statistics, Facts & Figures! [INFOGRAPHIC]

What Happens Online In 60 Seconds? Incredible Statistics, Facts & Figures! [INFOGRAPHIC] | All-in-One Social Media News | Scoop.it
You may have heard of the internet. It’s kind of a big deal.
How big? Well, stuff happens. Quite a lot of stuff, in fact.

Via Brian Yanish - MarketingHits.com
Mike Macey's insight:

If you think the Conversation Wheel from Brian Solis makes your brain Stop, Stop and digest the 'facts and figures' in this infographic.


And there are many business people out there who 'believe' social media is important to their brand and bottom line!

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Guillermo Pérez's curator insight, July 26, 2013 10:07 AM

Una cosa es cierta, para bien o para mal la gente se comunica.

Gerardo Varela's curator insight, July 26, 2013 11:40 AM

Lo que pasa en la era de la información

JM - Axioma WebLab's curator insight, August 18, 2013 8:35 PM

Incredible facts !

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LinkedIn Introduces Sponsored Updates for Companies

LinkedIn Introduces Sponsored Updates for Companies | All-in-One Social Media News | Scoop.it
LinkedIn is taking another page from the playbooks of Facebook and Twitter with its latest ad product.
Mike Macey's insight:

LinkedIn introduced Sponsored Updates on Tuesday, which will let the more than 3 million companies on the social network pay to promote updates to a broader audience, rather than just to those users who already follow them.


Linkedin has made it possible for marketers to target unique segments of their 225 million members.


There are many who think Linkedin is going the wrong direction.  They feel Linkiedin is abandoning their core business proposition providing a network for business professionals to do business.


What is your opinion?

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Facebook Stickers Now Available on the Web

Facebook Stickers Now Available on the Web | All-in-One Social Media News | Scoop.it
Facebook Stickers, the extra-large emoticons mobile users have been throwing into Facebook chats for a while now, are now also available on the web.
Mike Macey's insight:

As if we don't have enough to think about while booking away every chance we get, now we are faced with deciding which Facebook Sticker our friend would like or would fit the moment in our conversation.  Would you use Facebook Stickers?  Would you ever use them for business?

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Google Sunsets Google Checkout To Put Focus On Google Wallet

Google Sunsets Google Checkout To Put Focus On Google Wallet | All-in-One Social Media News | Scoop.it
Google is putting Google Checkout out to pasture and placing its payment processing future solely on Google Wallet. The company has announced it will retire Google Checkout in six months.
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Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing | Social Media Today

Use Pinterest Web Analytics to Jumpstart Your Social Media Marketing | Social Media Today | All-in-One Social Media News | Scoop.it
Rather than telling people about your products, Pinterest makes it possible to show what you have to offer.
Mike Macey's insight:

Visual marketing is important to many readers.  Pinterest for Business can be incorporated into your marketing plan for new customers, exisitng customers, and branding. 


Businesses should set up a Pinterest Business account.  You can convert personal accounts used for business to a new Business account.  Instructions are included here.


Pinterest users spend more money, shop more frequently, and purchase items more often and in larger quantities than users on any other social network. Women are about five times as likely to use the site as men. Unlike other social bookmarking sites, content shared on Pinterest is driven entirely by visuals — it’s impossible share something on Pinterest unless an image is involved. You can reach millions of people if your pinned content — a picture or video — goes viral. If your business relies on driving website traffic, you should create a company presence on the site.

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Pinterest Chips Away at Facebook’s Commerce Referrals: Infographic - SocialTimes

Pinterest Chips Away at Facebook’s Commerce Referrals: Infographic - SocialTimes | All-in-One Social Media News | Scoop.it
According to a data-rich infographic from Rich Relevance, Facebook's share of referrals to e-commerce sites is waning, while Pinterest's continues to grow. And, users who drop in from Pinterest spend more.
Mike Macey's insight:

Pinterest betters Facebook share of referrals to e-Commerce sites by 44%. 

With the new Pinterest Business profile, you can access to Pinterest analytics and much more.  Learn how to set up a new account or convert your current personal profile to a business account  -- http://business.pinterest.com.

Learn how-to get more traffic , more customers, and SEO improvement -- http://bit.ly/ZEsK3b.

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4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC]

4 Big Social Media Lessons from Small Businesses [INFOGRAPHIC] | All-in-One Social Media News | Scoop.it
Social Media is not just a method only being utilized by big brands anymore. Small businesses are starting to embrace and implement social techniques on a grander scale.

Via CVPlus
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All About Apps (Infographic)

All About Apps (Infographic) | All-in-One Social Media News | Scoop.it
  via Mobile Future Mobile Future’s infographic showcases the rapid emergence of this relatively new segment of the mobile marketplace and its contributions to U.S. innovation, job creation an...

Via Ana Cristina Pratas, Gust MEES, donhornsby, John van den Brink
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Gust MEES's comment, April 24, 2013 3:43 PM
#Tomas, right, BUT in two different TOPICS of my curation ;) Some people are following ONLY 1 TOPIC, so a need 2 bring it in where it fits in ===> #Education and ALSO #Apps, OK?
Tina Laramie's curator insight, April 24, 2013 8:16 PM

This is something to think about. Maybe App developer is in your future.

AlGonzalezinfo's curator insight, April 24, 2013 9:20 PM

$46 Billion by 2016, wow!

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The Periodic Table of WordPress Plugins

The Periodic Table of WordPress Plugins | All-in-One Social Media News | Scoop.it
Over 23000 WordPress plugins have been contributed to the WordPress.org Plugin Directory. This table showcases the 108 most popular WordPress plugins, ranked by the number of downloads.
Mike Macey's insight:

Have you ever learned about a new WordPress plugin and just had to find it for your blog?  Were you overwhelmed with the additional options for similar  plugins and descriptions?  I waste a lot of time looking at all the goodies and playing clickety-click to see if there might be a better plugin.

You research # of downloads, # of versions, last update, and compatibility with your current WordPress version.  Or, you go the WordPress Plugin Directory and learn that Plugins can extend your WordPress to do almost anything you can imagine. In the directory you can find, download, rate, and comment on all the best plugins the WordPress community has to offer: 24,677 plugins, 446,931,939 downloads, and counting.  You can also find 'Featured Plugins' to include unique but lesser downloaded options.

If you are a newbie or basic WordPress user, I recommend starting with the top 10 most downloaded plugins.  If you need more features, look through The Periodic Table of WordPress Plugins that feature the top 108. 

10 most downloaded WordPress plugins

  1.     Askimet
  2.     All in One SEO Pack
  3.     Contact Form 7
  4.     Google XML Sitemaps
  5.     NextGEN Gallery
  6.     WP Super Cache
  7.     Google Analytics for WordPress
  8.     Jetpack
  9.     WPtouch
  10.     WordPress Importer
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Five Facebook problems you need to fix right now - Fox News

Five Facebook problems you need to fix right now - Fox News | All-in-One Social Media News | Scoop.it
AllFacebook
Five Facebook problems you need to fix right now
Fox News
Facebook has been in the news a lot recently.

Via LindaHorn
Mike Macey's insight:

Important Facebook housekeeping tips for managing your profile.

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What's New in Instagram Advertising | How Can You Benefit From These Best Practices?

What's New in Instagram Advertising | How Can You Benefit From These Best Practices? | All-in-One Social Media News | Scoop.it
Instagram recently signed a large deal with Omnicom Media to engage in more advertising. Here are some of our predictions for the future of Instagram ads.


Small business owners, entrepreneurs, and network marketers can benefit from professional ad agencies and national brands using Instagram to build brand awareness.


Mike Macey's insight:

It is important to read how professionals use Instagram for advertising. Instagram like Facebook for Business is not for "SPAM." Consider the following "excerpt and read the entire article" to become more familiar with Best Practices and protecting your online reputation and the intefrity of your personal or business brand:

"It’s important to note that all of the selected brands already had an established presence on Instagram. That’s a good prerequisite to have before venturing into advertising on the platform; it ensures the company is able to create the high-quality, engaging content that gains likes and comments organically. Besides, with 65% of the most valuable brands worldwide active on Instagram, the platform is recognized as an arena for corporate storytelling to flourish."

NOTE: "high-quality, engaging content that gains likes and comments organically" and "storytelling to flourish." If using Instagram, how would you change branding yourself now?

by Mike Macey

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The 10 Big Rules of Small Talk

The 10 Big Rules of Small Talk | All-in-One Social Media News | Scoop.it
Anyone who's been caught at a wedding reception or a cocktail party discussing recent precipitation knows that making small talk isn't as easy as it sounds.
Mike Macey's insight:

10 Ways To Engage Stragers With Small Talk, By Mike Macey


It's amazing how many people struggle to meet strangers.  But then I'm a sanguine personality type and it's easy for me.

#JenniferTung gives women and men 10 ideas to learn 'Small Talk' and how to engage others.

I love social media.  I loved sitting on the front porch of my grandma's house and saying high to strangers as they walked by.  I love talking to strangers.


Unfortunately, social media has become an innocuous way of meeting new friends online without having to engage them face-to-face.

Jennifer shared an elemental comment from the director of the 'Shyness Research Institute at Indiana University' (I never considered the presence of a shyness institute) - "A golden rule is that you don't have to be brilliant --  just nice!"

If you struggle to meet strangers and engage in small talk, you will enjoy The 10 Big Rules of Small Talk.

If you are a small business person or network marketer, you will find some easy to learn tips for meeting and introducing yourself.

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LinkedIn_Message_Writing_Guide.pdf

Mike Macey's insight:

Social networks like Linkedin are replacing the 'old school' method of cold calling.  It would appear to a novice online marketer that sending an unsolicited message is an easy way to prospect on Linkedin.


Unfortunately, many sales people and marketers fail (or ignore) the importance of online etiquette and Best Practices for prospecting on Linkedin.  Messaging on Linkedin is certainly not for your '1 minute elevator pitch.'


#SalesBenchmarkIndex produced a professional guideline to educate anyone interested in mastering the art of doing business on Linkedin.  This 5 page guide outline 4 reasons to send a message, 4 types of desired results you should expect, 4 sample templates, and 14 questions for planning a successful messaging approach to consummate new relationships and potential business.


#thinkupnewmedia @thinkunewmedia

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7 Top Social Sharing Plugins for WordPress in 2013

7 Top Social Sharing Plugins for WordPress in 2013 | All-in-One Social Media News | Scoop.it
In the following post you’re going to learn exactly which WordPress plugin I use as my go-to plugin for social shares. You’re also going to discover some other (...)
Mike Macey's insight:

There are some very good Free and premium plugins mentioned in this article. 


Personally I do not like the Digg Digg or other skyscraper placements. When I add the 'WP Touch' plugin for mobile,skyscraper socials block the readers view of content on the margin as you scroll.


Depending on my client's choice or compatibility with their persona and theme design, I may ue the new WordPress.com Jetpack Sharing plugin. This plugin works great if the client's readers are familiar with sharing options on the internet (one size does not fit all as the author shared on his own site with two sharing options).  It is clean and the onboard stats screen makes it simple to get a quick glance of your engagements.


I am familiar with all of plugins revied and any one of them will help spread your content.  Is your content unique and will anyone 'want' to share it with their followers?


@adamjayc #adamjayc #mikemacey #thinkupnewmedia

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New Twitter Analytics, 10 Quick Metrics You Can Use Today

New Twitter Analytics, 10 Quick Metrics You Can Use Today | All-in-One Social Media News | Scoop.it
Twitter recently opened up their analytics product to anyone with a Twitter login. Previously it was reserved for Twitter ad customers only.
UPDATE: This is still rolling out slowly to all Twitter users.
Mike Macey's insight:

Like WordPress Stats and Facebook Insights, Twitter Analytics provides anyone with simple easy-to-understand insights into their tweets into three sections.

Timeline Activity – Measures follows, unfollows, mentions, and engagement with your content Followers  - Measures long term follower growth and follower demographics like gender, location, psychographics, and similar Twitter usersWebsites – Measures total tweets, clicks and engagements of content from your website (requires use of ‘advanced’ Twitter ads)

There is no one-size-fits-all way of using Twitter Analytics.  When I reviewed mine, six metrics interested me.  You will likely have different interest.

 

     1.  # of Clicks

     2.  Most Engagement

     3.  Measuring Reach

     4.  Who My Followers Were Following

     5.  Follower Demographics

     6.  Follower Psychographics

 

While I don't advertise on Twitter, the # of Clicks and Engagement told me which post titles and content were most popular with my followers.  

 

I experienced problems trying to retrieve Followers information and received the following message:

     

     It may take up to 24 hours to display the data for this graph.
     If you continue to experience any issues, please contact support        using the "Need help?" link at the top of the page. Try again later.

 

 

 

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Top 5 Facebook Page Image Sources - Affiliate Manager, Marketer, Web Developer, and Entrepreneur

Top 5 Facebook Page Image Sources - Affiliate Manager, Marketer, Web Developer, and Entrepreneur | All-in-One Social Media News | Scoop.it

A list of Luke Peerfly's top 5 Facebook Page image sources used to build engagement on his Facebook Pages.


Mike Macey's insight:

Finding images comensurate with your post are often hard to find. 


Facebook post with single photos or images generate 120% more engagement with readers.  This is why you want to add images when appropriate.


I also find some great photos on flickr for use under the Creative Commons license.  I like to take pictures of building and street signs, signs and images in stores, and using camscanner for mobile . . . I capture images out of magazines, sales brochures, and a variety of other print media.  You never know when you can use an image.


Another way to attract engagement is including relevant text to help tell a quick story. A great way is using the normal format of online memes, which include relevant text in large font directly on top of the image.

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So What Is the Future of Business?

So What Is the Future of Business? | All-in-One Social Media News | Scoop.it
Author Brian Solis asks, "What's the Future of Business?
Mike Macey's insight:

Is your business mobile?  As a business owner, network marketer, or media manager, are you providing compelling content for the fastest growing smartphone and Facebook  [user] segments over 50?

Brian Solis tells us in this article that most discussions of technology center on 'millennials' who are digital natives, but that’s missing a huge part of the story. Users over 50; they’re not as native as a millennial, but they’re learning to live a digital lifestyle. It changes you a little bit, and sometimes fundamentally…how you find information, how you make decisions, what you share and how much you share. That starts to make you more informed, more empowered, and your expectations increase about personalization and about reactions when you say something.

Or, are you complacent and satisfied you are a market leader in your industry or profession?  With the fast changing world of social media, you need to read everyday.  I recommend setting up a RSS reader to capture your favorite news and blog sites relevant to your business or profession.  check out these RSS readers from Mashable http://on.mash.to/12zNGY1.

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What Is Possible When You Want to Become an Entrepreneur?

What Is Possible When You Want to Become an Entrepreneur? | All-in-One Social Media News | Scoop.it
Remember, when you where a kid and you thought you could do anything? But then your thinking changed, here is the infographic showing what happened since then from our upcoming book on kickstarter:...
Mike Macey's insight:

I knew at age 5 that I loved selling and making money.  My first venture was selling duck eggs.  I had ducks, rabbits, a monkey named Amos, and a shetland horse. 


My baby sitter grandma Horning told me one day that duck eggs were better than chicken eggs for baking cakes.  I thought WOW, everyday there are new eggs and I could go around to all the neighbors and tell them about the value of duck eggs.


Well, I did and that was the beginning of my entrepreneurial life.  I am unemployable and have been since I was about 22.  I did work for a couple of companies and received W-2 pay but the earning were straight commission. 


I find a lot of people who want to be entrepreneurs but it scares the holy crap out of them and their spouse.  I believe you are either a natural born entrepreneur, can learn to act as one, or join a network marketing company. 


But, what if?


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Facebook Fan Page Demographics: Likes, Reach and Talking About This

Facebook Fan Page Demographics: Likes, Reach and Talking About This | All-in-One Social Media News | Scoop.it
How much do you know about the people who like your Page, are reached with your content and create your stories? Here's how to monitor it...
Mike Macey's insight:

Learn how-to increase Facebook Page readership, Likes, Comments, and Shares.  Facebook Insights is an onboard analytic or statistical tool that will help you write better engaging post.


As expected, Jon Loomer presnts an easy to understand process -- Mike Macey, Influencer.

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Why Email Is Still Alive [Infographic] - SocialTimes

Why Email Is Still Alive [Infographic] - SocialTimes | All-in-One Social Media News | Scoop.it

This infographic shows how email marketing campaigns have benefitted from new technology and have also found a niche among media outlets and small business owners.


Via Guillaume Decugis
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Susan Kay Daniels's comment, May 9, 2013 3:19 PM
Yes, Kathy and Paul, I have finally relented and am growing an "email" list with MailChimp. Doing everything through Social Media alone was just not working for me. Thanks for your comments. Here is a link to my website: http://crazydreamersdo.com if you care to visit. That would be nice :) Thank you for your comments
Minna Kilpeläinen's comment, June 9, 2013 3:57 PM
Thank you, Susan Daniels, for your insight. It was interesting.
Kathy Lenard's comment, June 9, 2013 4:55 PM
Thank you for your comments Susan, Paul and Minna. I will visit your website Susan Daniels.
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Video Marketing Strategy Using Google+ Hangouts On Air via @TheToddHartley

Learn how http://www.WireBuzz.com creates great video content that borrows credibility, earns high-value links, and gets picked up by search engines. In this video, CEO Todd Hartley explains WireBuzz's pre-production process, how he gets links, and how he expands the reach of his video content. Watch the video to learn more!


Via Brian Yanish - MarketingHits.com
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Brian Yanish - MarketingHits.com's curator insight, April 25, 2013 1:16 AM

Watch this video to see one of the best case studies I've seen regarding video content marketing.

Lydia Gracia's curator insight, April 25, 2013 6:31 AM

thanks for this tuto!