I joined Google the day after my Stanford graduation in June of 2011, and two days later got to take a peek at the product I would be working on for the next three months...
The news yesterday that Vic Gundotra, Google’s Senior Vice President of Social, is leaving comes as little surprise. I read about it on Facebook first, then on Twitter, then on Secret, and then on Google+, which perhaps says everything about the success of Google’s most recent foray into social. Google+’s momentmay have passed, but the lessons to be learned will last a lifetime for me, and for the hundreds of others who played a role in building it.
The Coming Death of GoogleToday, it can be hard to imagine that Google faced a deep existential threat to its business three years ago. The company’s financials were as strong as always, but there was a growing cacophony among bloggers and the wider media over the future of the company in the throes of an industry rapidly changing due to social, local and mobile. Google was still primarily a web-based company, the bulk of its revenues derived from advertising that had failed to deeply penetrate any of these three nascent verticals....
Introduction to How to Become the Best Hangout or Hangout-On-Air Guest!
We will start with the invite; meaning, how to get into the video call to begin with. Then we’ll move to the environment (that means your lighting, your backdrop, the equipment you might use to do your hangout).
The next section is going to guide you through the actual Hangout tools, or the interface itself (meaning, where the tools are and where the buttons are that you will click).
And last but not least I’ll provide some special tips that will help you make the best impression possible using Hangouts.
Google is slowly but surely improving Google+ and trying to bring the social network to the masses.
Yet some of Google+'s best features are less than obvious for both avid Google Plussers and those who are still wondering what the point of it is. Here are some of the more interesting or at least useful tips for getting the most out of Google+...
Google plus is one of the most unknown, under-utilized internet marketing tools available on the internet right now. It contains magical powers, like the ability to get your face to appear next to your search result listings in Google Search and the opportunity to network with thousands of like-minded individuals.
Many whisper that Google Plus holds the secret to future Google Search organic rankings.
At the very minimum, Google Plus is a vibrant community full of engaged users that are ready to become a part of your online audience. It also has so much potential to become intertwined with every aspect of Google’s multiple prominent platforms.
It needs to trust you are who you say you are, your content is yours, and you have authority in your niche. It requires this in order to deliver the most relevant search results possible. Search is its bread and butter. So it created Google Plus, its “identity” engine.
In this article, we’ll look at “trust.”
Why does Google make it such a priority, and how can we use Google Plus to build it?
Increasing Visibility & Influence In Google Search
That means that anyone who wants to make use of Google+ as part of an overall strategy of increasing visibility and influence in Google Search should be actively pursuing all of the following tactics:
- Build a strong network within Google+. You should seek to cultivate not just a large number of followers, but more importantly, active relationships and partnerships with influential Google+ users. Their citations to your profile have a powerful effect on its authority to Google.
- Cultivate quality links from trusted websites. Create the kind of presence on Google+ that site owners want to recommend and link to. When being interviewed or referenced by a site, ask if they would link to your Google+ profile or page for identity purposes.
- Use Google Authorship for your content across the Web. Although this tip applies only to personal profiles, since Google Authorship involves a legitimate, Google-approved link to our profile, the more quality content you produce on trusted sites, the more authority given to your profile.
Congratulations, you have created or are about to create a Google+ business page! On Google+ a page can follow anyone, also personal profiles. A page can join communities and create them, too. A page can +mention anyone, send private messages and engage just like a personal profile: Very different from Facebook. See the helpful links at the end of this article!
For your page promotion to succeed, keep these five steps in mind:
★ Post good content, not only your own ads ★ Engage with others on comments ★ Share their posts and add your thoughts ★ Join communities ★ Don't spam communities, don't just drop links
Google Plus is currently the fastest growing social network on the internet; although not quite the size of Facebook (yet), the fact that it has Google behind it means that it is only going to become more prevalent in our online lives.
There are lots of great guides out there on Google Plus, but one of the things you can do right now is to join some of the Google Plus communities (like real time forums) and follow Google Plus pages and people from Google itself.
The benefits of having Google Plus business page can no longer be ignored when it comes to social SEO. To put your best foot forward, you must make your business more attractive for your clients and prospects. Here are the tips on how to do it.
As professional content curators, creators, and promoters, we've all heard about the importance of Google Authorship, and know that, somehow, it does have more benefits than just causing our beautiful faces to show up in search results next to content we've published.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.