There are some amazing examples of how colors actually affect our purchasing decisions. After all, sight is the strongest developed sense in most human beings. It’s only natural that 90% of an assessment for trying out a product is made by color alone.
So how do colors really affect us, and what is the science of colors in marketing, really? As we strive to make improvements to online products, studying this phenomenon is key. Find some of the latest, most interesting research on the subject at the article link...
"Looking for a nice selection of SEO power tools that will help diagnose technical issues and optimize your website, or perhaps gain insight on what your competition is doing? Below are 13 SEO tools (many of them free) to do just that.
Even if you have little to no budget, you will still able to get the job done with this selection of search marketing power tools.
1. Your Eyes 2. IIS SEO Toolkit 3. Screaming Frog 4. Majestic SEO 5. Adobe Site Catalyst 6. Google Analytics 7. SEMrush 8. Google Webmaster Tools 9. Bing Webmaster Tools 10. SEO Tool Set 11. Google Trends 12. HitWise 13. You Get Signal."
The Pentagon’s blue-sky research agency is readying a nearly four-year project to boost artificial intelligence systems by building machines that can teach themselves — while making it easier for ordinary schlubs like us to build them, too.
When Darpa talks about artificial intelligence, it’s not talking about modeling computers after the human brain. That path fell out of favor among computer scientists years ago as a means of creating artificial intelligence; we’d have to understand our own brains first before building a working artificial version of one. But the agency thinks we can build machines that learn and evolve, using algorithms — “probabilistic programming” — to parse through vast amounts of data and select the best of it. After that, the machine learns to repeat the process and do it better.
Social media has rapidly become an important part of many peoples’ lives, not just as a way to keep up with friends and family, but also for professional networks, exploring fields of research, shopping, sharing content and fostering online communities.
It has also become a crucial aspect of a businesses’ online presence- now a firm can connect with consumers and tailor their online relationships with customers, other brands, and with employees. Predicting quite what is going to happen in this ever changing digital landscape isn’t easy, but it’s certainly worth noting some of the rising trends and having a look ahead to 2013.
Learn more about these trends, including social marketing, content development, branding, video + media applications, social tv, and the growing influence of mobile devices in social media...
Is your Facebook page lonely? Not getting the number of fans you’d hoped for? Don’t be discouraged and check out these easy Tips!
1. Are You as Funny as You Think You Are?: Humor is a great way to connect with your audience and to show a lighter side to your business.
2. Be Seriously, Serious: Just as humor can be honey to your bees, serious posts, including anything from holiday-themed posts, to trending topics in your market, can be just as valuable to your audience.
3. Keep Your Personal Opinions Personal: No matter what topic or issue you’re trying to address, never pick sides.
4. Reuse, Recycle: As long as the content is relevant and beneficial to your audience, re-posting someone else’s content is an excellent way to draw attention to your page.
5. Simply Be the Best: One of the number one goals we should all strive for in marketing is consistently providing the best information at exactly the right time.