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Does SEO Boil Down to Site Crawlability and Content Quality? - Whiteboard Friday

Does SEO Boil Down to Site Crawlability and Content Quality? - Whiteboard Friday | Google | Google+ | Local and SEO | SEM trends | Scoop.it
What does good SEO really mean these days? Rand takes us beyond crawlability and content quality for a peek inside the art and science of the practice.
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Google Announces Winners of Its Bay Area Impact Challenge

Google Announces Winners of Its Bay Area Impact Challenge | Google | Google+ | Local and SEO | SEM trends | Scoop.it
Four nonprofit groups in San Francisco have each won $500,000, plus support assistance from Google, as part of the company's Bay Area Impact Challenge.
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Google+ Is Very Much Alive -- Here's Why

Google+ Is Very Much Alive -- Here's Why | Google | Google+ | Local and SEO | SEM trends | Scoop.it
Did you hear the one about Google+ being dead, walking dead, on life support, in a coma, finished, going away, and kaput?...
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Google Panda 4.0: How Will It Affect Your Site’s SEO?

Google Panda 4.0: How Will It Affect Your Site’s SEO? | Google | Google+ | Local and SEO | SEM trends | Scoop.it
The Internet is abuzz with Google’s latest algorithm update, Panda 4.0, Google’s latest algorithm change has marketers, webmasters, and business owners alike scrambling to understand how it’s i…
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A Complete Guide to Improving Engagement on GooglePlus | Social Media Today

A Complete Guide to Improving Engagement on GooglePlus | Social Media Today | Google | Google+ | Local and SEO | SEM trends | Scoop.it
The entire purpose of social networking is to connect, share and engage. GooglePlus makes it simple when you understand the basics. Go beyond just sharing a link or two, enter the social zones where the fun, and engagement really begins to happen.
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Backlinks = Rankings, Rankings = Traffic – Deal With It

Backlinks = Rankings, Rankings = Traffic – Deal With It | Google | Google+ | Local and SEO | SEM trends | Scoop.it
Cheap, easy, automated link spamming is no longer an option for those in it for the long haul. Editorial link building is alive and well and more powerful than ever before. Links still matter a lot and they will continue to matter for many years.
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Email Promotion Search Engine Optimization and Strategy | Social Media Today

Email Promotion Search Engine Optimization and Strategy | Social Media Today | Google | Google+ | Local and SEO | SEM trends | Scoop.it
The best practices covered in this post are proven tactics in SEO, social media and email marketing. These expert tips are a great and solid foundation to build on when evaluating and growing the maturity of your organisation’s digital marketing strategy.
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21 Simple Ways to Get More Followers for Your Google Plus Business Page

21 Simple Ways to Get More Followers for Your Google Plus Business Page | Google | Google+ | Local and SEO | SEM trends | Scoop.it
With its business-friendly features and implications for Google search, here's how you can supercharge your page on the network now.
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Come Over To The Plus Side: Google+ And Its SEO Benefits

Come Over To The Plus Side: Google+ And Its SEO Benefits | Google | Google+ | Local and SEO | SEM trends | Scoop.it
SEO as we knew it is dead. Or at least it’s dying. The good news is that Google+ is evolving to present an entirely new (and much more natural, too) form of SEO meant to help searches find the most…
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"8 Step SEO Plan" Just Released; Search Engine Optimization Made Easy With This Simple Yet Powerful Online Marketing Plan

Miami, Florida (PRWEB) April 04, 2014 John Vincent Kriney, OptFirst's founder, releases the "8 Step SEO Plan". The book lifts the curtain revealing how his system "changes an esoteric process into a tangible product." He discusses his frustration with his own industry, Search Engine Optimization, and highlights how to navigate through the impostors in the online marketing field.
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Black Hat SEO vs. White Hat SEO- A Choice you Make

Black Hat SEO vs. White Hat SEO- A Choice you Make | Google | Google+ | Local and SEO | SEM trends | Scoop.it
The methods used to improve the ranking of websites on search engines define the black and white hat SEO. Search engine optimization helps you bring traffic to your website. The higher your site is r…
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6 Local SEO Strategies For Small Businesses

6 Local SEO Strategies For Small Businesses | Google | Google+ | Local and SEO | SEM trends | Scoop.it
I recently wrote about 7 Reasons Why Your Business Should Invest in SEO, which generated a fair amount of views and shares. I thought I would do a followup article to address a specific side of Search Engine Optimization; Local SEO. Why? I think the better question is, why not? But I digress. As [...]
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Yes, You Can Kick-Start Your Own SEO Campaign. Here's How.

Yes, You Can Kick-Start Your Own SEO Campaign. Here's How. | Google | Google+ | Local and SEO | SEM trends | Scoop.it
Newbie businesses can turn their inhouse staffers into website optimizers and social-media marketers for a while.
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Social Networks Drive Content Discovery

Social Networks Drive Content Discovery | Google | Google+ | Local and SEO | SEM trends | Scoop.it
The recently leaked New York Times Innovation Report shows the publisher struggling in the digital world. It also highlights significant changes in the way people are discovering content. In essence …
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Create your own private Chrome app store

Create your own private Chrome app store | Google | Google+ | Local and SEO | SEM trends | Scoop.it
Thanks to consumerization, IT no longer is in the driver's seat. But Google offers Chrome administrators a way to steer users in the right direction.
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Google Android TV Release Date During Google I/O Conference 2014? Rumors And Details Emerge Quietly

Google Android TV Release Date During Google I/O Conference 2014? Rumors And Details Emerge Quietly | Google | Google+ | Local and SEO | SEM trends | Scoop.it
Will Google's Android TV be a success, or another failed attempt at quality entertainment?
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Were You Really Hit By A Search Engine Penalty, Or Is It Something Else?

Were You Really Hit By A Search Engine Penalty, Or Is It Something Else? | Google | Google+ | Local and SEO | SEM trends | Scoop.it
Often, I’ll speak to prospective clients who think they’ve been hit by an algorithm update or a penalty. They’ve lost a lot of organic traffic, so they immediately think that a search engine change is to blame. Unfortunately, I’ve also run into many situations where SEOs are using algorithm updates such as Panda or Penguin […]
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27 Must Use SEO Tools for Incredible Content Marketing Results | Inbound & Content Marketing Hub

27 Must Use SEO Tools for Incredible Content Marketing Results | Inbound & Content Marketing Hub | Google | Google+ | Local and SEO | SEM trends | Scoop.it
We all want content marketing results, but they can be hard to get without the right SEO tools. Here is a list containing 27 search optimization essentials.
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Understanding Email - Webmag.co | Digital Resources for Net Professionals

Understanding Email - Webmag.co | Digital Resources for Net Professionals | Google | Google+ | Local and SEO | SEM trends | Scoop.it
Website Magazine's WebMag.co provides infographics, videos and more for 'Net professionals.
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Google Plus Just as Popular as Twitter in U.S., Study Says

Google Plus Just as Popular as Twitter in U.S., Study Says | Google | Google+ | Local and SEO | SEM trends | Scoop.it
Google Plus has the same number of U.S. users as Twitter and more opportunity for brands, according to a new survey from Forrester Research. Google Plus, the 2-year-old network that put social in the search giant, is far from a ghost town as some have called it, the survey said.
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Why Google's+ Post ads Program May Be Important For You

Why Google's+ Post ads Program May Be Important For You | Google | Google+ | Local and SEO | SEM trends | Scoop.it
On April 16, 2014 Google announced that +Post ads would be available to all Google+ brand pages that have more than 1,000 followers. In this article I will review what these are, why it is important for brands to consider taking advantage of them, as well as why this [...]
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Chapter 4: Modern Keyword Research - Search Engine Journal

Chapter 4: Modern Keyword Research - Search Engine Journal | Google | Google+ | Local and SEO | SEM trends | Scoop.it
Chapter 4: Modern Keyword Research Even five years ago, keyword research was relatively straightforward. Marketers started with a …
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3 Reasons SEO Isn't Going Away For Startup Tech Companies

3 Reasons SEO Isn't Going Away For Startup Tech Companies | Google | Google+ | Local and SEO | SEM trends | Scoop.it
Some analysts have speculated that in a matter of years, SEO as we know it will no longer be a relevant strategy for companies. However, for startup tech companies, I believe SEO will be a permanent fixture as a digital marketing strategy. Here's why...
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How Google Algorithm Changes Are Impacting Marketing Processes

How Google Algorithm Changes Are Impacting Marketing Processes | Google | Google+ | Local and SEO | SEM trends | Scoop.it
Google algorithm changes have a significant impact on businesses and their marketing processes. Understand how to objective manage Google algorithms.
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Design and On Page Optimization - The Building Blocks - Search Engine Journal

Design and On Page Optimization - The Building Blocks - Search Engine Journal | Google | Google+ | Local and SEO | SEM trends | Scoop.it
Chapter 5: Design and On Page Optimization – The Building Blocks A good SEO campaign is built on …
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