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G+ Business Pages Marketing Tips to Help You Get More Targeted Traffic to Your Google Plus Business Page http://www.ferreemoney.com/marketing-blog/
Curated by Neil Ferree
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BuzzSumo – A Video Tutorial

http://edwardscom.net/?p=1921 - Buzzsumo is one of, if not the best content search tools out there. If you've used or are currently using the platform do you also take advantages of it's many benefits
Neil Ferree's insight:

Buzzsumo is a powerful social monitoring tool. It let's see;


  • Who is sharing your content on the social web
  • Most shared articles, videos & decks on the social web
  • Find key influencers to promote your content
  • Analyze what content performs best for any topic 
  • Analyze what content performs best for any competitor


Watch my Buzzsumo Video Tutorial Here


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How to Prove Your Social Media Impact

How to Prove Your Social Media Impact | Google Plus Business Pages | Scoop.it
For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves.
Neil Ferree's insight:

Fortunately, the data trail is there, but for social to get the credit it deserves, the dots between the social share and the downstream conversion need to be connected. 


It’s challenging but not impossible. Here are the steps to track 

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The New Scoop.it Analytics makes it easy to Track your KPI's

The New Scoop.it Analytics makes it easy to Track your KPI's | Google Plus Business Pages | Scoop.it

The New Scoop.it Analytics Dashboard makes it pretty easy to identify where your audience is coming from.


Which scooped stories appeal most to your audience.


How engaged your audience is and


Which articles are getting the most traction and shares


Via Brian Yanish - MarketingHits.com
Neil Ferree's insight:

Questions I like to get Answered from Analytics


  • Top Traffic Sources
  • Most Shared Content
  • Most Engaged Users
It would be handy if Scoop.it would include a Poll feature we could use to ask our readers some of the above questions and metrics?


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Neil Ferree's curator insight, March 5, 2015 6:27 PM

As with most things. You reap what you sow. The more scoops I curate and share on the social web, the more traffic my topics and top socials receive. [ I knew that ]

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How to Dramatically Increase Your Social Media Presence

How to Dramatically Increase Your Social Media Presence | Google Plus Business Pages | Scoop.it

We all know having a presence on the social web is critical these days. A solid content marketing strategy must include a process for both creating and curating quality content and sharing it across the social web.


If you follow these guidelines, your social content discovery and sharing processes will be more efficient and will dramatically increase your social media presence and social engagement.


This is the first step in building a robust social following of topic relevant and like minded individuals while growing your personal or business brand.

Neil Ferree's insight:

If a tree falls in a forest and no one is around to hear it, does it make a sound? If you publish an epic article and nobody sees it, does your online visibility grow? Its the same thing in internet marketing.


Unless your content marketing efforts expand your reach and online visibility, your social shares and social engagements won't reach the right people at the right time on the right social channel with the right marketing message.

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Social Media Profiles + Tools + Apps

Its pretty clear why you want to have a fully populated and optimized social profile on the top social networks.


Posting updates on your top socials is commonplace these days. Knowing what tools to use and how to use them is becoming more important.


Social content marketing is not just for big brands anymore. SMB's must up their SMM game to stay in step and effectively compete in their niche markets.


Here's my top socials, tools and apps I use daily.

Neil Ferree's insight:

Having a strong presence on the social web is no longer an option. Which social networks you're active on is the question at hand. Here are the top social networks, tools and apps I use daily in my social media marketing efforts.


Which socials are you most active on?

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Neil Ferree's curator insight, February 28, 2015 5:37 PM

Back in the day, I used to follow the be everywhere model.


That was then, this is now. Today, I find that having a presence on the top social networks (e.g.) Facebook, Twitter, LinkedIn, Pinterest, Google+ YouTube and SlideShare is more than adequate. How about you? What are your top socials?

Bill Gassett's comment, February 28, 2015 5:38 PM
@Neil Ferree I see it fine on my end?
Neil Ferree's comment, February 28, 2015 5:42 PM
It worked when I used the bookmarklet in Chrome, and thanks for the feedback.
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5 Things We Did In 2014 To Grow By 1059%

5 Things We Did In 2014 To Grow By 1059% | Google Plus Business Pages | Scoop.it
2014 was a pivotal year for us here at Gleam, we’ve gone from humble bootstrapped beginnings to now having a product that is reaching more than 10M users every month & growing at 20%. We’ve managed to ditch our corporate … Continue Reading →

Via Pantelis Chiotellis
Neil Ferree's insight:

31 Well Known Social Media Experts Tell You Their Social Media Marketing Tips for 2015

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How to Create The Perfect Social Media Post

How to Create The Perfect Social Media Post | Google Plus Business Pages | Scoop.it
As a marketer, you may find yourself struggling when it comes to formulating the perfect social media post.
To make things easier for you, I’ve decided to create a cheat sheet you can use when trying to create the perfect social media post.
Neil Ferree's insight:

Follow these tips from Neil to increase your social media presence by creating the perfect social media post and update.

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Social Media Is a Waste of Time (Unless...)

Social Media Is a Waste of Time (Unless...) | Google Plus Business Pages | Scoop.it

Social Media Marketing can be a huge waste of time (unless) you know and follow these SMM tips.

Neil Ferree's insight:

Forget about trying to convince people to trust your Brand with a single Tweet or a Facebook update. Read and follow these guidelines from Mark if you want to get a decent ROI from your SMM efforts.

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Blank Space // Style (Taylor Swift Mash-Up) - Louisa Wendorff

ARROW "EP" available on iTunes now! // https://itunes.apple.com/us/album/arrow-ep/id878148931?ls=1 My friend Devin + I linked up again to do a little TaySway...
Neil Ferree's insight:

7 Million Views in 2 Weeks is an Awesome Accomplishment and a marker Emma Rose will shot for once her debut cover comes out

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How to Increase Your Social Media Presence

How to Increase Your Social Media Presence | Google Plus Business Pages | Scoop.it
Follow these guidelines so your content discovery and social sharing will be more efficient and you can dramatically increase your social media presence.
Neil Ferree's insight:

We all know having a presence on the the social web is critical these days.


A solid content marketing strategy must include a process for both creating and curating quality content and sharing it across the social web.


Best of Class Social Content Management Tools

The next step is to install and configure the following social media management tools.

These tools will enable you to set-up your content discovery RSS feeds, social monitoring and listening filters, schedule your social updates and create a customized content sharing model using the Sniply social share workflow engine.



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6 Great Examples of Facebook Quiz Marketing via @sniply

6 Great Examples of Facebook Quiz Marketing via @sniply | Google Plus Business Pages | Scoop.it
Buzzfeed’s 100 content creators produce one to five quizzes every day and millions of people take them. Facebook quiz marketing works. Here are 6 examples
Neil Ferree's insight:

Sounds like a Good Facebook Quiz campaign can generate some nice traffic to your website?

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20 Social Media Marketing Tips From the Pros | Social Media Examiner

20 Social Media Marketing Tips From the Pros | Social Media Examiner | Google Plus Business Pages | Scoop.it
Would you like to improve your social media marketing? This article shares 20 ways to get results with social media marketing.
Neil Ferree's insight:

Would you like to improve your social media marketing?

Is that a trick question?

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Conversion Rate Optimization (CRO) Techniques: The Complete List

Conversion Rate Optimization (CRO) Techniques: The Complete List | Google Plus Business Pages | Scoop.it
This is the most comprehensive list of conversion optimization techniques on the planet. Whether you run an ecommerce site, a blog, or a brick and mortar business, you’ll love this guide. Before “Conversion Rate Optimization (CRO) Techniques: The Complete List”, these techniques were scattered across the internet. Now, with the help of Devesh Khanal of […]
Neil Ferree's insight:

Hybrid Connect is one of the best WordPress plugins many top bloggers use in their conversion rate optimization routines.


WP Sharely is its companion "gated content" reveal plugin that we use to encourage a social share before viewing the video or getting to download the pdf document.


Brain's techniques do the same thing only different.

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Neil Ferree's curator insight, November 11, 2014 2:15 PM

Hybrid Connect is one of the best WordPress plugins many top bloggers use in their conversion rate optimization routines.


WP Sharely is its companion "gated content" reveal plugin that we use to encourage a social share before viewing the video or getting to download the pdf document.


Brain's techniques do the same thing only different.

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How to Dramatically Increase Your Online Visibility and Your Brand Awareness

How to Dramatically Increase    Your Online Visibility and Your Brand Awareness | Google Plus Business Pages | Scoop.it

There are 2 primary tasks involved to dramatically increase your online visibility and brand awareness;


  • Content Discovery
  • Content Sharing
For many of us, Feedly replaced Google Reader as the primary RSS reader. One of the things I like about Feedly is that it will show how many times an article has been shared by the feedly community. I won’t usually share an article that hasn't been shared at least 100 times.

Why bother sharing an article that nobody wants to read and possibly share to their fans and followers?With a feedly Pro account, you can create a shared collectio
Neil Ferree's insight:

Its OK to post a social update to multiple social channels so long as your curated content is properly framed alerting the reader about how and why the shared content is of value and WIIFM is spelled out.

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Neil Ferree's curator insight, March 6, 2015 4:36 PM

Using Scoop.it and Feedly will save you tons of time for finding quality content your target audience is hungry for.


Snip.ly and the Buffer App are ideal content sharing tools that semi-automate the social sharing process but still allow you to properly frame the shared content so you can advise your readers why and how they will benefit from reading (and sharing) your curated content.

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Google+ a Disappointment With a Purpose

Google+ a Disappointment With a Purpose | Google Plus Business Pages | Scoop.it
More important to Google’s business, it helps the company track logged-in users. That’s important to the advertisers that drive Google’s business, who want to know whether the user who saw an ad on a desktop computer later purchased the item from a smartphone.
Neil Ferree's insight:

Despite its shortcomings, Google+ helped Google accomplish important strategic goals, and is helping it do battle with Facebook. For one, it encouraged millions of users to establish Google accounts.


Thanks to a controversial change to Google’s privacy policy, these accounts now connect Google’s various services, from Gmail to Google Maps to search. That helps the company personalize those services, letting people search for their own photos via Google for instance.

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Should I Post This? Your Guide to Social Media [Infographic]

Should I Post This? Your Guide to Social Media [Infographic] | Google Plus Business Pages | Scoop.it

Social media is often used for personal expression; to show special interests, proud moments, something informative, and personal statements. Social media accounts can be an extension of who were are. We live in a time where we can reach more people than in person. It can be tempting to tell everyone everything...


Via Lauren Moss, malek
Neil Ferree's insight:

Before you hit the go button and post a social update to your Twitter stream or Facebook page, make sure you don't shoot yourself in the foot by posting something that might come back to bite you in the butt!


This [Infographic] is a handy guide to reference when it comes to knowing how to manage your social media presence.

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Chris Gower's curator insight, March 5, 2015 11:06 AM

Some valuable e-safety thoughts :) 

Owen Kim's curator insight, March 7, 2015 4:48 AM

Social media is something that almost everyone uses and can give significant impact to people. Some people cannot differentiate what is and what is not appropriate to upload or publish hence it is good that everyone knows what and when to upload. Some people now days leave negative comments because of inappropriate posts which may lead to conflicts between people or hurting one's emotion. I feel that people should be sensitive when uploading a post so that negative impacts of social media will not worsen.

Sze Min's curator insight, March 8, 2015 6:20 AM

Almost everyone has social media accounts nowadays. But it stills narrow down to whether you are using it appropriately or not. Especially when the social medias are linked together, you would have to be careful on how you use it, as once the photos or status are online, everybody in the world would be able to see it.

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The 10 Most Popular Brands Online

The 10 Most Popular Brands Online | Google Plus Business Pages | Scoop.it
Google was the most popular brand online in 2014, ranking first for the second year in a row, according to a recent report from Infegy.

The report was based on data from billions of online conversations that occurred last year about 800 top brands. The top 50 brands were then ranked based on a combination of popularity (volume of conversations) and sentiment (how positive the conversations were).

Google claimed the top spot thanks to the high volume of conversations about the brand (718 million posts) as well as the generally positive sentiment of those interactions (69% were positive). Twitter ranked second, followed by Facebook.

Online chatter about Apple (No. 4) spiked in September and October, during the launch of the iPhone 6. However, total conversations about the brand were down 32% from 2013.

Via Brian Yanish - MarketingHits.com
Neil Ferree's insight:

I didn't know BMW was bigger that YouTube, did you?


I guess BMW cracked the code when it comes to online visibility and having a strong social media presence.

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The Most Effective Marketing Strategies for Small Businesses

The Most Effective Marketing Strategies for Small Businesses | Google Plus Business Pages | Scoop.it
Marketing Strategy - Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft.
Neil Ferree's insight:

Some 62% of small businesses surveyed cite word-of-mouth/customer referrals as a top 3 marketing strategy, by far the highest endorsement level of any tactic.

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Why Snip.ly is the Best URL Shortener for Social Sharing

Why Snip.ly is the Best URL Shortener for Social Sharing | Google Plus Business Pages | Scoop.it
Here’s what 2 super successful marketers have to say about Snip.ly and why I declate Snip.ly is the Best URL Shortener for Social Sharing What if there was a way that you could share content to other people’s stuff and still easily bring them back to your own content, with little or no effort? I …
Neil Ferree's insight:

Its perfectly fine to increase your social media presence using Snip.ly or other social sharing update routine so long as its not all about you, but you should also include (share) other people’s content versus simply boasting about you and your products and services.

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Neil Ferree's curator insight, January 8, 2015 9:29 PM

Its perfectly fine to increase your social media presence using Snip.ly or other social sharing update routine so long as its not all about you, but you should also include (share) other people’s content versus simply boasting about you and your products and services.

2DiFore Marketing Solutions's curator insight, January 9, 2015 9:12 AM

What a great tips for a frigid Friday! We all know about bit.ly but learn more about Snip.ly and change your marketing outcome in 2015!

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Cicret Bracelet Like a tablet...but on your Arm

With the Cicret Bracelet, you can make your skin a touchscreen.


Read your mails, play your favorite games, answer your calls, check the weather, find your way to the theatre.


Do whatever you want on your arm.

Neil Ferree's insight:

I Want One :: What about you?

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Using Google+ to Appear in the Top Results Every Time

Using Google+ to Appear in the Top Results Every Time | Google Plus Business Pages | Scoop.it
Google's search results are showing a strong bias toward content that has been shared or +1'd by people you follow on Google+. In today's special Halloween edition of Whiteboard Friday, Rand shows you examples of this bias, and explains just what is going on.

Via Peg Corwin
Neil Ferree's insight:

I've said before and I'll say it again.


Its to your advantage to create, curate and share content that will encourage your fans & followers to Add you to a Google+ Circle so your content will rank high in the organic personalized search results.

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Peg Corwin's curator insight, January 1, 2015 7:41 AM

If people follow you on Google Plus or exchange emails with you in Gmail, they are being shown your +1ed links in Google search results with very broad keyword matching, according to this late 2013 post that I am just discovering.  Anyone know if this has changed lately?

Nedko Aldev's curator insight, June 29, 2015 8:54 AM

 

873
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The Top Google Search Rank Factors in 2014

The Top Google Search Rank Factors in 2014 | Google Plus Business Pages | Scoop.it

To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than rely on the traditional SEO tactics according to a recent report from Searchmetrics.

Neil Ferree's insight:

We need to cover our bases. We need to utilize both onpage and offpage optimization tactics to good rankings with the top search engines.

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Uber is Now Worth More Than Twitter

Uber is Now Worth More Than Twitter | Google Plus Business Pages | Scoop.it
Uber is Now Worth More Than Twitter
Neil Ferree's insight:

Uber announced a $1.2 billion round of funding today to help the ridesharing company go after Asian markets, add a ton of extra jobs and do some overdue (and much-needed) upgrades within the company, too.

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How to Use WordPress Plugins to Streamline Your Business

How to Use WordPress Plugins to Streamline Your Business | Google Plus Business Pages | Scoop.it
Are you using WordPress for business? Do you need to streamline key online business processes? With WordPress plugins, you can automate online sales, customer service, project management, email marketing and more.
Neil Ferree's insight:

Since WordPress is the #1 Blogging platform on the Web, these kind of articles are worth a closer look to maximize the reach of our wordpress blogs.

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State of Search Conference Dallas Texas 2014

State of Search Conference Dallas Texas 2014 | Google Plus Business Pages | Scoop.it

Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm. 

Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights.

Neil Ferree's insight:
Key Take Aways
  • Google is using click-thru data and sadly, it is easy to manipulate.
  • The ranking fluctuations since the Pigeon update are deliberate.
  • Weekly or monthly rank tracking data is useless. Need to track daily.
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Neil Ferree's curator insight, November 18, 2014 11:45 AM

Key Takeaways


  1. Google is in fact using click-through data in its local rankings, and sadly, it is easy to manipulate.
  2. The ranking fluctuations since the Pigeon update are deliberate. (Darren thinks this is true?)
  3. Weekly or monthly rank tracking data is useless. Need to track at least daily to measure trends.