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DIy Content Marketing system by Neil Ferree via Slideshare
Neil Ferree's insight:
Social Shares is the Future of SEO • You are the Brand so you need to make sure your http://bit.ly/RichSnippet is set-up Properly so your Rich Snippet shows up in the SERP's when one of your Webpages gets ranked on Page 1 of Google
A Toronto-based media website Newsana is opening public beta testing today; it is a social platform for news junkies that curates the highest quality content possible, as voted on by its users.
From "FAQ" page:
"Newsana is an community of passionate people who are dedicated to finding and discussing quality news and ideas from around the world. Our members share and vote on their favourite stories which determines the Top 5 Essential Stories of the day from a variety of topics.
It’s not new to have a community based on finding and sharing news, but only Newsana creates a community for quality minds to share quality content.
This is done by:
- Filtering out the noise. We provide members with an easy guide to the Top 5 Essential Stories per topic, not a shotgun blast of information that’s impossible to keep up with.
- Elevating the conversation.
- Higher standards. We don’t have an open door policy; our members must apply and show they are passionate about making the Internet a better place.
By focusing our activity on finding Top 5 Essential Stories in any given topic, we’re bringing much-needed context, and smart conversation, to the often chaotic online news landscape.
In order to maintain that quality and make sure our community standards are upheld, we require that everyone who pitches a story is a Newsana member..."
A lot of naysayers complain that Google Plus doesn’t have what it takes to help businesses succeed. Those critics obviously haven’t taken a deeper look at what the site offers. When you know these following four secrets, you can maximize Google+ so that it works for your business.
Secret #1: You Need a Google+ Local Page
Secret #2: You Need Google+ Authorship
Google+ lets you set up an Authorship account that connects your blog posts with your Google+ profile. Actually, that’s a rather simplistic way of looking at it, especially considering that Google’s search engine now uses Authorship as a part of its ranking algorithm.
Secret #3: You Have to Get Involved
It’s fun to play on the Internet, but you have a business to run. That’s totally understandable. It’s important to notice that getting involved in Google+ is a part of running your business. Luckily, it doesn’t require as much time as Facebook and Twitter.
Secret #4: Use Google+ to Share Exclusive Promotions
Google+ doesn’t actually let you run promotions on its site. You can, however, use your circles to spread information about promotions. Include a link in your post that will take them to a site giving them the details or asking them to participate in some way.
Google considers 200+ ranking factors when determining where our sites rank in organic search.
The average PageRank of an author’s content.
The average number of +1s and Google+ shares the author’s content receives. The number of Google+ circles an author is in. Reciprocal connections to other high AuthorRank authors. The number and authority of sites an author’s content has been published to. The engagement level of an author’s native Google+ content (i.e., posts to Google+). The level of on-site engagement for an author’s content Outside authority indicators (e.g., the presence of a Wikipedia page). YouTube subscribers and/or engagement on authored videos (speculation: multiple-attribution author markup for YouTube videos coming soon). Any number of importance/authority metrics on social networks that Google deems trustworthy Real world authority indicators like published works on Google Books or Google Scholar.
When Google launched Google+ Local it brought to the front Zagat reviews, which replaced the Google star ratings in the Google Maps results.
A Google Business Help thread has one merchant who said on average he received 30-60 visits per day from Google from his maps result and now it is down to 0 to 5 visits per day. He said it is "destroying" his business! [Note to Google] Ready Fire Aim!
At the end of May, Google launched one of its biggest multi-product overhauls in quite some time with the release of Google+ Local. The new, more social, offerings replaced the Google Places pages and brought the importance of its Zagat acquisition to light.
About.me makes it easy for you to learn about my background and interests.
Neil Ferree's insight:
The About.Me Widget in WordPress.com Dashboard comes ready made. You might need to fine tune it a bit so the text renders properly depending on the Theme you're using. I opted to use the Superhero theme on my Social Local Video SEO site
Google Plus Profile Updates. On March 6, Google+ started rolling out a new design for profiles and pages (just one day before Facebook's new News Feed design announcement). The most noticeable change is the size ...