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Google Plus Adds Facebook & Twitter-Like Content Discovery Features

Google Plus Adds Facebook & Twitter-Like Content Discovery Features | Google Plus Business Pages | Scoop.it
Google Plus has launched new features to make your social experience more fun. What’s Hot displays popular posts & Ripples is a conversation visualization tool.
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Google Plus Business Pages
G+ Business Pages Marketing Tips to Help You Get More Targeted Traffic to Your Google Plus Business Page https://plus.google.com/+SocialMediaMarketingPlusLosAngeles/
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State of Search Conference Dallas Texas 2014

State of Search Conference Dallas Texas 2014 | Google Plus Business Pages | Scoop.it

Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm. 

Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights.

Neil Ferree's insight:
Key Take Aways
  • Google is using click-thru data and sadly, it is easy to manipulate.
  • The ranking fluctuations since the Pigeon update are deliberate.
  • Weekly or monthly rank tracking data is useless. Need to track daily.
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Neil Ferree's curator insight, November 18, 11:45 AM

Key Takeaways


  1. Google is in fact using click-through data in its local rankings, and sadly, it is easy to manipulate.
  2. The ranking fluctuations since the Pigeon update are deliberate. (Darren thinks this is true?)
  3. Weekly or monthly rank tracking data is useless. Need to track at least daily to measure trends.
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Conversion Rate Optimization (CRO) Techniques: The Complete List

Conversion Rate Optimization (CRO) Techniques: The Complete List | Google Plus Business Pages | Scoop.it
This is the most comprehensive list of conversion optimization techniques on the planet. Whether you run an ecommerce site, a blog, or a brick and mortar business, you’ll love this guide. Before “Conversion Rate Optimization (CRO) Techniques: The Complete List”, these techniques were scattered across the internet. Now, with the help of Devesh Khanal of […]
Neil Ferree's insight:

Hybrid Connect is one of the best WordPress plugins many top bloggers use in their conversion rate optimization routines.


WP Sharely is its companion "gated content" reveal plugin that we use to encourage a social share before viewing the video or getting to download the pdf document.


Brain's techniques do the same thing only different.

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Neil Ferree's curator insight, November 11, 2:15 PM

Hybrid Connect is one of the best WordPress plugins many top bloggers use in their conversion rate optimization routines.


WP Sharely is its companion "gated content" reveal plugin that we use to encourage a social share before viewing the video or getting to download the pdf document.


Brain's techniques do the same thing only different.

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Customer Acquisition Strategy for Startups | The Complete Guide

Customer Acquisition Strategy for Startups | The Complete Guide | Google Plus Business Pages | Scoop.it
Proven inbound marketing tactics and resources that will help your startup acquiring customers in a way that differentiates you from the crowd..
Neil Ferree's insight:

CONTENT MARKETING
The absolute best tactic for acquiring new customers as a cash-poor startup is utilizing the power of content marketing. Although the buzz around this term is at an all-time high, the results for those businesses that do it well speak for themselves.


SEARCH ENGINE OPTIMIZATION
The great part about creating practical, useful content is that all of those shares and links will help you start to naturally rank in search engines. And as you know, organic search results are a great place for potential customers to find you.


EMAIL MARKETING
Do you know what smart entrepreneurs do with the traffic they receive from inbound marketing content and SEO? They build an email list. Outside of direct sales, there is no better business outcome attached to first-time visitors than when they subscribe to receive newsletters and email updates from you.


COPYWRITING
When a design and product-focused blog like Basecamp tells you to go hug your copywriter, you just know that words still rule the web. Choosing the right words is an important part of how your business sells online, so invest a little time in learning about powerful wordsmithing.


CONVERSION RATE OPTIMIZATION
When your website starts getting traffic, it’s time to start doing something with it! The fact is, improving certain elements of your site can help you increase leads and sales with the traffic that you already have.


SOCIAL MEDIA MARKETING
There is a lot of ongoing hype surrounding social media marketing. The truth is that social media isn’t all that useful on its own … but it is the gasoline that fires and spreads your online content.


ANALYTICS
Building an online business without utilizing analytics is like driving with your eyes closed. If you don’t know what’s working (or what’s not!), where people are visiting, and how your pages are performing, then you’re headed toward failure.

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Neil Ferree's curator insight, November 8, 5:42 PM

Your business will only thrive by marketing smart; acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base you don’t have to keep paying for every month. 


The absolute best tactic for acquiring new customers as a cash-poor startup is utilizing the power of content marketing. Although the buzz around this term is at an all-time high, the results for those businesses that do it well speak for themselves.


CONTENT MARKETING
The absolute best tactic for acquiring new customers as a cash-poor startup is utilizing the power of content marketing. Although the buzz around this term is at an all-time high, the results for those businesses that do it well speak for themselves.


SEARCH ENGINE OPTIMIZATION
The great part about creating practical, useful content is that all of those shares and links will help you start to naturally rank in search engines. And as you know, organic search results are a great place for potential customers to find you.


EMAIL MARKETING
Do you know what smart entrepreneurs do with the traffic they receive from inbound marketing content and SEO? They build an email list. Outside of direct sales, there is no better business outcome attached to first-time visitors than when they subscribe to receive newsletters and email updates from you.


COPYWRITING
When a design and product-focused blog like Basecamp tells you to go hug your copywriter, you just know that words still rule the web. Choosing the right words is an important part of how your business sells online, so invest a little time in learning about powerful wordsmithing.


CONVERSION RATE OPTIMIZATION
When your website starts getting traffic, it’s time to start doing something with it! The fact is, improving certain elements of your site can help you increase leads and sales with the traffic that you already have.


SOCIAL MEDIA MARKETING
There is a lot of ongoing hype surrounding social media marketing. The truth is that social media isn’t all that useful on its own … but it is the gasoline that fires and spreads your online content.


ANALYTICS
Building an online business without utilizing analytics is like driving with your eyes closed. If you don’t know what’s working (or what’s not!), where people are visiting, and how your pages are performing, then you’re headed toward failure.

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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Google Plus Business Pages | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.
Neil Ferree's insight:

If you're going to repost to your top socials as I'm sure you will do many times during the week, use this tip sheet to ensure you''re doing it the right way each and every time.


Specs covered in this piece;


Everything from word count to video minutes to best to post to what social channel. 
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Make your Google+ Page or Profile a Destination

Make your Google+ Page or Profile a Destination | Google Plus Business Pages | Scoop.it

Google+ is more than a social identity, it’s a social layer. Since the birth of Google+ in 2011, Google has slowly and consistently integrated the social network with its other products and services including Google Maps, Gmail, Google Play, YouTube, Google Search, Google Calendar, and more. With these integrations comes not only the chance to  to increase awareness for your brand across multiple Google services,

Neil Ferree's insight:

You should create, populate and optimize a Google+ Personal Page and a Google+ Brand page to get maximum value from the platform.

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Gerard Downey's curator insight, October 31, 3:33 PM

I have to say Google plus is amazing did some testing on a site with no links time to go back

Dawn Matheson's curator insight, October 31, 3:41 PM

I agree - Google+ is your social CV that helps fans, followers, and interested seekers see you for the influencer you are.

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Small Business Marketing Tips: How to Succeed on Social Media

Small Business Marketing Tips: How to Succeed on Social Media | Google Plus Business Pages | Scoop.it

What are some of the biggest challenges trending in small business? A collection of small business marketing tips on how to succeed on social media when you're strapped for time and money.

Neil Ferree's insight:
42 resources to stay on the cutting edge of online marketing
  1. Buffer blog
  2. Hubspot
  3. DuctTape Marketing
  4. Danny Brown
  5. Small Biz Trends
  6. Small Biz Lady
  7. Gary Vee
  8. Medium
  9. LinkedIn
  10. Moz
  11. EConsultancy
  12. Search Engine Land
  13. Inbound.org
  14. Growth Hackers
  15. The Next Web
  16. Mashable
  17. Jay Baer
  18. Social Fresh
  19. Seth Godin
  20. Ad Age
  21. Fast Company
  22. Jay Vig Media
  23. Venture Beat
  24. Brian Solis
  25. Brian Kramer
  26. Social Media Examiner
  27. Forbes Tech
  28. Simply Measured
  29. BrandWatch
  30. Inc Magazine
  31. Pew Research
  32. Think with Google
  33. Yahoo Ad Buzz
  34. Noah Kagan
  35. Neil Patel
  36. Michael Brito
  37. Pat Flynn
  38. Brian Fanzo
  39. Razor Social
  40. Chris Brogan
  41. Wired
  42. Tech Crunch
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How Do You Set Lower Bandwidth For A Google Hangout On Air?

http://www.PaulColligan.com How do you set lower bandwidth for a Google Hangout On Air. It's very easy, as can been seen in this video below. One of the most...

Via Ileane Smith, Randy Hilarski
Neil Ferree's insight:

I am doing more and more Hangouts for 1-on-1 training sessions to private video chat sessions so this tip from @Randy Hilarski is timely and useful.

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Randy Hilarski's curator insight, October 3, 2013 8:12 PM

This is a great feature that I did not know was available. Personally my bandwidth fluctuates wildly so I may downgrade one notch to improve my Hangout experience.

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Why Content and Social Media Marketing are the New SEO

Why Content and Social Media Marketing are the New SEO | Google Plus Business Pages | Scoop.it

SEO is the process of making your web site more accessible to search engines. Google's algorithmic updates the last 3-5 years ("panda" "penguin" "hummingbird") have reshaped the SEO marketing landscape permanently.

Neil Ferree's insight:

To Increase Your Online Visibility requires time , effort and knowing who your target audience is and what their needs are?

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whitehatworlds.com's comment, October 17, 12:48 AM
Thanks for share. http://www.whitehatworlds.com/
Guillaume Decugis's curator insight, October 17, 12:08 PM

It's been a while now that SEO experts such as Lee Odden or Rand Fishkin have commented on the algorithm changes of Google that completely changed SEO from an obscure technical back linking technique to a much more human ability to produce content humans enjoy and like to share. 


This post gives a number of actionable tips on how to implement a successful SEO strategy in 2014. 


But beyond the list of tips, SEO today boils down mostly to publishing content that your targeted audience will enjoy: because it educates, it entertains them, it informs them, etc...


And therefore the key to success is being consistent which - as the above chart shows - is the main challenge today: producing a constant stream of high quality content is not just tough, it's impossible. Even major media groups have given up on this as they got beaten by the Huffington Post (which this post is interestingly from), BuzzFeed and Upworthy. Mixing your own content with curated content however does not only makes this possible but also makes your entire site and publishing efforts more credible

Ken Dickens's curator insight, October 20, 3:37 PM

Standard On-Page SEO Practices still apply because this is the entry point for Google to know what a page is about and index it correctly.  But, creating great content is what it is all about.  -Ken

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Local Search Ranking Factors 2014 - Local SEO and How to Rank in Google - Moz

Local Search Ranking Factors 2014 - Local SEO and How to Rank in Google - Moz | Google Plus Business Pages | Scoop.it

Local marketing experts rank the most important factors that influence Google's local search algorithm. What's most important for Local SEO?

Neil Ferree's insight:

If you want your local listing to rank high in the local search results (and who doesn't) here's the top Moz metrics you need to know.

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Google Releases Video Series On Taking Your Local Business Online

Google Releases Video Series On Taking Your Local Business Online | Google Plus Business Pages | Scoop.it

Google's Maile Ohye, a well-known personality in the SEO space, has published six-videos adding up to about 30 minutes, containing advice on bringing your local business online.

Neil Ferree's insight:

Getting found in the local search results is as important as anything you can do for having an online presence. Whether you're a law firm or a pizza shop, your Google+ Local Listing is key to your success.

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10 Golden Rules to Successful Social Media Marketing

10 Golden Rules to Successful Social Media Marketing | Google Plus Business Pages | Scoop.it
Get social, and stay socially active, relevant and connected. 10 golden rules to successful social media marketing.
Neil Ferree's insight:

Where you share your social media content is important. 


How you share your social media content is important too.


Follow these 10 Golden Rules @Rebekah Radice shares in this SMM article to get the maximum benefit from your social media marketing.


Contact Me to learn how to manage your social media presence.

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Small businesses have their own social network today in Brazzlebox

Small businesses have their own social network today in Brazzlebox | Google Plus Business Pages | Scoop.it
The new community is designed specifically for the needs of Mom and Pop stores and other businesses that often have to plan carefully if they even want to buy a new office chair.
Neil Ferree's insight:

Is this new start-up Brazzelbox one to watch for us SMB types?


Reviews are NOT part of their business model? Is this a red flag or will the SMB profile with photos and product info be enough to compete with the likes of Yelp, Angie's List, G+ Local, Merchant Circle et al?

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Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories

Post-Pigeon Best Practice: How To Optimize For Internet Yellow Pages & Directories | Google Plus Business Pages | Scoop.it

Many marketers have written off Internet Yellow Pages as dead, the recent Google Pigeon update may have made them relevant once more.

Neil Ferree's insight:

Citations for your Local Listing are the same thing only different as high PR links are for your Website. Google Pigeon may be bringing life back to the yellow pages?

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How To Get More Interaction On Google+

How To Get More Interaction On Google+ | Google Plus Business Pages | Scoop.it

Ever wondered "Why don't You get +1's, comments and reshares like everyone else on Google+?" Well, the short answer is, don't just know what to say, know how to say it. Take a look at this infographic that breaks down how to get more engagement on Google+.

Neil Ferree's insight:

Photos and Images perform better in comparison to other posts on Google Plus. Here's Why?

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How To Manage Your Social Media Presence

Whether you are seeking a new Job Opportunity on LinkedIn or you are a small business owner or a Soc...

Neil Ferree's insight:

Follow this blueprint if you want to better manage your social media presence so when a prospective client Google’s your name or your business name, they’ll find your social profiles appealing and compelling.


This will increase the likelihood of them following you and engaging you on one or more of your top social media channels.

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How to Manage Your Social Media Presence

How to Manage Your Social Media Presence | Google Plus Business Pages | Scoop.it
Follow this blueprint to manage your social media presence so when someone Google's your name, your social profiles are compelling and social engaging.
Neil Ferree's insight:

When was the last time you Google'd your name? More than likely, your Twitter profile was one of the top ranking socials in the SERPs.


When you want to vet a potential vendor, new hire or someone who you're thinking about following, do you Google their name to see what their social footprint looks like? Yeah, me too! We all do.


Read this article and follow this process to make sure your social media presence is showcasing you in your best light.


Are your social media marketing campaigns performing as well as you would like to?


If not let's talk about I How I can Help improve your results.

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How Being Helpful Helps Your Bottom Line

Learn more at http://jaybaer.com or contact jay@jaybaer.com Jay Baer is a dynamic, inspirational marketing keynote speaker who delivers critical social media...
Neil Ferree's insight:

Listen in at 1:47 on how Hilton Hotels used Social Media Monitoring to be helpful then figure out how to clone this model to fit your niche?


Tips on how to manage your social media presence

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Content Marketing Best Practices

Content Marketing Best Practices 

Neil Ferree's insight:

If Content is King then Content Distribution is Queen and the Queen is Driving the Bus.


Many have figured out our why online visibility is key to gaining traction in the super competitive social media landscape. 

Curating quality content has become a must have skill set for all internet marketers. This video provides a high level over view of what's involved in creating a custom content marketing system. 

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Google Pulls Profile Photos and Circle Counts from Search Results

Google Pulls Profile Photos and Circle Counts from Search Results | Google Plus Business Pages | Scoop.it
Google announced today they will remove profile photos and the author's Google+ circle counts from search results. Google's John Mueller had the following to say about this change: We've been doing...
Neil Ferree's insight:

The Semantic Web & Hummingbird & Conversational Search will have a major influence on the Google SERP's like these:



Authorship is alive and well. Not having your G+ Profile Photo in the SERP's is a bummer, but when your content ranks at the top of the search engine for a long tail keyword phrase per the above (and) when the user lands on your page and the content is congruent with their conversational query, the conversion will take care of itself. 


My model for influencing how and where my pages get ranked goes something like this;


  1. SlideShare Deck
  2. YouTube Video
  3. WP Blog Post
  4. Llistl.ly List
  5. Quora Q&A


Social Updates to;


  • Facebook
  • Google+
  • Twitter
  • LinkedIn
  • Pinterest
Click Here if you want to find out how this model will work for you and your social media footprint?
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How Google Authorship Changes Might Affect Your Thought Leadership ... - Business 2 Community

How Google Authorship Changes Might Affect Your Thought Leadership ... - Business 2 Community | Google Plus Business Pages | Scoop.it
How Google Authorship Changes Might Affect Your Thought Leadership ...
Neil Ferree's insight:

When it comes to managing your social media presence, when and where your Google Authorship Bio Photo renders will be determined if and when the use is signed into their Google account.

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How to Create a 5,000-View SlideShare in 10 Minutes

How to Create a 5,000-View SlideShare in 10 Minutes | Google Plus Business Pages | Scoop.it
The most efficient SlideShare tips for creating presentations that are beautiful, viral, and effective.
Neil Ferree's insight:

Creating a Deck in less than 10 minutes is rare for me.


The one technique I would add to Kevan's handy tip list would be to embed a YouTube video in the Deck where applicable like I did here.


#Slideshare #contentmarketing #JNFerree

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M. Philip Oliver's curator insight, July 17, 8:38 PM
Thanks to Neil Ferree
massimo scalzo's curator insight, July 18, 4:56 AM

Very interesting techniques to create SlideShare views in the blink of an eye !

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Does Your Landing Page Suck? If so, or you're not sure, watch this video!

Does Your Landing Page Suck? If so, or you're not sure, watch this video! | Google Plus Business Pages | Scoop.it
For the first time ever, Unbounce is joining forces with ConversionXL to crown The Ultimate Landing Page Champion. Over 3 weeks, Unbounce’s Oli Gardner and ConversionXL’s Peep Laja will review tear apart brave contestants’ landing pages right before your eyes. You'll decide who gets cut, who makes it to the next round and who ultimately reaches the heights of landing page glory.
Neil Ferree's insight:

If your landing page sucks, you want to watch this video.


Coming to you from Unbounce


20 landing pages reviewed

Top 5 winners are picked

Did you pick the winner?

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massimo scalzo's curator insight, July 18, 5:01 AM

Neil Ferree draws our attention on Landing Pages....bellyaching for many marketers...

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20 WordPress Plugins for a More Powerful Blog

20 WordPress Plugins for a More Powerful Blog | Google Plus Business Pages | Scoop.it
Learn the 10 WordPress plugins that power the Buffer blog, plus 10 more WordPress plugins we'd love to try.
Neil Ferree's insight:

Many of these Wordpress Plugins are well known.


A few are new to me and need further testing. 


Which ones would you recommend?


Hello Bar is first on my list

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M. Philip Oliver's curator insight, July 17, 8:38 PM

Thanks to Neil Ferree

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How to Fix Google+

How to Fix Google+ | Google Plus Business Pages | Scoop.it
With Google+ in turmoil, the company's fatal flaw is exposed. Here is a plan to fix it!
Neil Ferree's insight:

As is usually the case, on such provocative posts, the comment section is where the juicy parts reside. 


Google would have to believe all of these things before retiring Google+ comment submitted by Andy Crestodina
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The CIA's Social Media Manager Deserves a Raise

The CIA's Social Media Manager Deserves a Raise | Google Plus Business Pages | Scoop.it
The CIA answered five Twitter questions on Monday, a month after sending its first official tweet.
Neil Ferree's insight:

Top 5 Tweets by the CIA


  1. No we don't know your password so we can't send it to you
  2. Yes, we are Hiring
  3. If you visit us, maybe we can take a selfie
  4. Our SR-71 Blackbird flew high and faster
  5. No, we don't know where Tupac is


Who said the CIA doesn't have a sense of humor?


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Curated by Neil Ferree
Social SEO Consultant to the Small Business Community. I can help you amplify your social content marketing campaigns, enhance and grow your social connections using my proven content marketing techniques.