Google Plus Busin...
Follow
Find
4.6K views | +0 today
 
Rescooped by Neil Ferree from Google+ Local & Local SEO News
onto Google Plus Business Pages
Scoop.it!

Google on Reviews: Asking for them is OK, Soliciting them is BAD

Google on Reviews: Asking for them is OK, Soliciting them is BAD | Google Plus Business Pages | Scoop.it

What is the difference between asking for reviews and soliciting them? It seems that a number of SMBS have discovered that one leads to jail time.

 

Google has been throwing out reviews left and right of late. This is not a bug but the outcome of a newly aggressive review spam filter.


Via Linda Buquet :: Catalyst eMarketing
more...
Michael Ehline's comment, February 24, 2013 11:27 AM
Linda is an expert at what she does.
Google Plus Business Pages
G+ Business Pages Marketing Tips to Help You Get More Targeted Traffic to Your Google Plus Business Page http://www.ferreemoney.com/marketing-blog/
Curated by Neil Ferree
Your new post is loading...
Scooped by Neil Ferree
Scoop.it!

This guy was trying to build a jewelry business and wound up with a hugely successful tech company

This guy was trying to build a jewelry business and wound up with a hugely successful tech company | Google Plus Business Pages | Scoop.it
Israeli tech startup SimilarWeb came of nowhere a couple of years ago to become a star in the web and mobile app analysis world. Sort of by accident.
Neil Ferree's insight:
Bigger than big

Offer says that from the start, "it was very clear that this was going to be big. The potential and market size was crazy big. Funny thing, we never understand how big it is. So every year it's like, stop, it's not a $100 million business, it's a billion-dollar business. And then, it's not $1 billion it's a $10 billion business," he says.

more...
No comment yet.
Rescooped by Neil Ferree from Google Plus and Social SEO
Scoop.it!

Introducing Tube Buddy

Introducing Tube Buddy | Google Plus Business Pages | Scoop.it

Trusted by thousands of YouTubers from the smallest creators to the largest brands.

Neil Ferree's insight:

Powerful bulk automation tools, you can modify thousands of videos with just a few clicks.


Seamlessly share your videos across multiple networks and leverage your existing videos to promote new ones.


Make your videos more discoverable by tagging them with popular and trending keywords.


Easily contact video commenters and your subscribers across a variety of social networks.


Automate the process of copying annotations across some or all of your videos.


Create the perfect thumbnail for your videos to attract more clicks and viewers.


Discover trending and most popular Tags based on your video's content.


Export your Subscribers to a CSV file including all social profiles & information.


Automate the process of copying cards across some or all of your videos.


YouTube only lets you create 1 set of Upload Defaults. We give you unlimited.


Gives you the ability to copy a set of Tags - either your own or from a competitor's video.


Easily share videos outside of YouTube and track which networks you've sent to.


Welcome your new subscribers effortlessly by using pre-written canned responses.


Quick access to embedding your videos with a bunch of advanced options.


Get access to StatFire and SocialBlade data and charts from directly inside YouTube.


Easily contact people who have commented on videos via YouTube, Twitter & Google+


Running a contest? Let us randomly pick a winning commenter from a video.


Apply branding across your entire library of videos with just a few clicks.

more...
Neil Ferree's curator insight, August 1, 3:03 PM

Powerful bulk automation tools, you can modify thousands of videos with just a few clicks.


Seamlessly share your videos across multiple networks and leverage your existing videos to promote new ones.


Make your videos more discoverable by tagging them with popular and trending keywords.


Easily contact video commenters and your subscribers across a variety of social networks.


Automate the process of copying annotations across some or all of your videos.


Create the perfect thumbnail for your videos to attract more clicks and viewers.


Discover trending and most popular Tags based on your video's content.


Export your Subscribers to a CSV file including all social profiles & information.


Automate the process of copying cards across some or all of your videos.


YouTube only lets you create 1 set of Upload Defaults. We give you unlimited.


Gives you the ability to copy a set of Tags - either your own or from a competitor's video.


Easily share videos outside of YouTube and track which networks you've sent to.


Welcome your new subscribers effortlessly by using pre-written canned responses.


Quick access to embedding your videos with a bunch of advanced options.


Get access to StatFire and SocialBlade data and charts from directly inside YouTube.


Easily contact people who have commented on videos via YouTube, Twitter & Google+


Running a contest? Let us randomly pick a winning commenter from a video.


Apply branding across your entire library of videos with just a few clicks.

steve batchelder's curator insight, August 2, 1:53 AM

Powerful bulk automation tools, you can modify thousands of videos with just a few clicks.


Seamlessly share your videos across multiple networks and leverage your existing videos to promote new ones.


Make your videos more discoverable by tagging them with popular and trending keywords.


Easily contact video commenters and your subscribers across a variety of social networks.


Automate the process of copying annotations across some or all of your videos.


Create the perfect thumbnail for your videos to attract more clicks and viewers.


Discover trending and most popular Tags based on your video's content.


Export your Subscribers to a CSV file including all social profiles & information.


Automate the process of copying cards across some or all of your videos.


YouTube only lets you create 1 set of Upload Defaults. We give you unlimited.


Gives you the ability to copy a set of Tags - either your own or from a competitor's video.


Easily share videos outside of YouTube and track which networks you've sent to.


Welcome your new subscribers effortlessly by using pre-written canned responses.


Quick access to embedding your videos with a bunch of advanced options.


Get access to StatFire and SocialBlade data and charts from directly inside YouTube.


Easily contact people who have commented on videos via YouTube, Twitter & Google+


Running a contest? Let us randomly pick a winning commenter from a video.


Apply branding across your entire library of videos with just a few clicks.

Scooped by Neil Ferree
Scoop.it!

8 Ways Content Curation Can Boost Your Marketing Impact

8 Ways Content Curation Can Boost Your Marketing Impact | Google Plus Business Pages | Scoop.it

Curation is a great way to diversify content for your social media audience. Learn 8 ways to integrate content curation into your content marketing strategy

Neil Ferree's insight:

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

more...
Marc Wachtfogel, PhD's curator insight, August 1, 6:27 PM

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

Os Ishmael's curator insight, August 1, 10:09 PM

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

steve batchelder's curator insight, August 2, 1:51 AM

How long does it take to plan, write and optimize a basic 750 word blog post article;  One hour four hours or more? For many, Content Curation can be an effective alternative to creating original content. It takes less time, less resources and still provides the SEO/SEM value of original content (if not more). 

Scooped by Neil Ferree
Scoop.it!

Boston’s best CMO fired from HubSpot

Boston’s best CMO fired from HubSpot | Google Plus Business Pages | Scoop.it
Two months ago we surveyed over 2,000 Boston marketers for our CMO-only conference in Boston, looking for the best local chief marketing officer. HubSpot’s Mike Volpe won hands down.
Neil Ferree's insight:

It will be interesting to see what happens to HubSpot in the aftermath of the firing of its talented CMO, Mike Volpe?

more...
No comment yet.
Rescooped by Neil Ferree from SteveB's Social Learning Scoop
Scoop.it!

How to build the perfect pricing page on your website

How to build the perfect pricing page on your website | Google Plus Business Pages | Scoop.it
There are many elements to take into account when creating a pricing page. From strategy to messaging and finally the design, each element has an active and important role in converting visitors into paying customers. Below I have divided the building of a pricing page into two main categories: The strategy and the design.

Each part of the pricing page structure is important for increasing conversion rate. Take a look at the pricing page examples below to see what other businesses are doing, the good, the bad and how to fix it.

Building a Pricing Page Strategy
When it comes to our purchasing habits many different elements influence our decision making process. From evaluating the decision to be made, gathering the right information, identifying the options, weighing the alternatives and finally making a decision, many psychological triggers kick in and effect our final decision. There are many elements to take into consideration before the actual design.

Via Brian Yanish - MarketingHits.com, steve batchelder
Neil Ferree's insight:

Designing a Pricing Page for your service offering requires more than just adding a PayPal Buy it Button for better buyer's conversions.

more...
Rescooped by Neil Ferree from Social Media sites
Scoop.it!

91 Free Twitter Tools and Apps That Do Pretty Much Everything

91 Free Twitter Tools and Apps That Do Pretty Much Everything | Google Plus Business Pages | Scoop.it
Over 90 free Twitter tools and apps to help with analytics, scheduling, discovering, unfollowing, and anything else you may need.

Via Michelle Gilstrap
Neil Ferree's insight:

Clearly, there are tons of tools you can use with Twitter as an effective  social network to market your small business

more...
Small Business Online Solutions - Patant Consultants's curator insight, July 14, 2:57 PM

Awesome list! Thanks for sharing

Michelle Gilstrap's curator insight, July 24, 1:36 PM

Check out these tools

Mike Allen's curator insight, August 2, 11:12 AM

Looking for something in particular?

Try clicking one of these categories:

 

AnalyticsChatsDiscoveryFollow/UnfollowHashtagsImagesMentions & MonitoringSchedulingTimingTrending TopicsTwitter Clients
Scooped by Neil Ferree
Scoop.it!

How Perception Became Reality and I Had to Breakup with Google+

How Perception Became Reality and I Had to Breakup with Google+ | Google Plus Business Pages | Scoop.it

This is Ryan's breakup letter to Google+. Despite spending almost an entire year building an audience on Google+, perception has become reality and its time to move on.

Neil Ferree's insight:

With a over 500 million active users, Google+ may not be the biggest social network on the web and while a dramatic decrease in social engagement is happening, it's too soon to stick a fork in it.

more...
No comment yet.
Rescooped by Neil Ferree from Marketing and Lead Generation
Scoop.it!

How to use inbound marketing to win B2B sales

How to use inbound marketing to win B2B sales | Google Plus Business Pages | Scoop.it
Did you know that by the time another business is contacting your business to purchase your product or service, they’re two-thirds to 90 percent of the way through their buying journey?!

Via massimo facchinetti
Neil Ferree's insight:

By increasing your online visibility and brand awareness so when your customer is ready to make a purchase, the likelihood of your company making the short list increases significantly.

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

Top 5 Issues Wrecking Local SEO For Multi-Location Businesses

Top 5 Issues Wrecking Local SEO For Multi-Location Businesses | Google Plus Business Pages | Scoop.it
Columnist Marcus Miller presents his comprehensive guide for ranking well in local search when you are managing multiple business locations.
Neil Ferree's insight:

As most multi-location businesses know, getting set up with a Google My Business account is crucial to getting your business information visible in Google products like Search, Maps and Google+.


Google provides a (relatively) clear set of guidelines regarding how local businesses should conduct themselves if they want any play in the local search results. Unfortunately, it is all too easy for pages to violate policy guidelines without any real nefarious intent. Factor in some overly aggressive SEO tactics, and you have a recipe for local invisibility.


more...
Neil Ferree's curator insight, July 15, 12:11 PM

Google provides a (relatively) clear set of guidelines regarding how local businesses should conduct themselves if they want any play in the local search results. Unfortunately, it is all too easy for pages to violate policy guidelines without any real nefarious intent. Factor in some overly aggressive SEO tactics, and you have a recipe for local invisibility.


Scooped by Neil Ferree
Scoop.it!

5 Unusual Tips to Improve Your SEO With Social

5 Unusual Tips to Improve Your SEO With Social | Google Plus Business Pages | Scoop.it
Interested in ways to use your social accounts to improve your SEO? In this article, you'll discover how to use social media to improve your search ranking.
Neil Ferree's insight:

Using social media as a marketing tool is highly valuable in its own right, but it can offer even more value when you leverage it to increase SEO.


While some changes to SEO algorithms make it challenging to keep up with best practices, one thing that is clear is that social media can make a big impact on your search rankings.

more...
Neil Ferree's curator insight, June 25, 1:47 PM

Using social media as a marketing tool is valuable in its own right, but it can offer even more value when you leverage it to increase SEO.


While some changes to SEO algorithms make it challenging to keep up with best practices, one thing that is clear is that social media can make a big impact on your search rankings.


Its been proven time and time again, social media marketing is one of the most effective tactics to drive traffic to your website.

Scooped by Neil Ferree
Scoop.it!

Earned Media Metrics: How To Track Your Results

Earned Media Metrics: How To Track Your Results | Google Plus Business Pages | Scoop.it
How do you track earned media? Check out how 37 marketing and PR experts define earned media metrics.
Neil Ferree's insight:

Earned media metrics defined


Just as experts differ in how they define earned media, they differ in how they define earned media metrics. Here’s how 37 marketing and PR experts track earned media and the metrics they use. (Here are 34 earned media examples to help you.)

more...
malek's curator insight, June 22, 3:53 PM

An ongoing measure to read trends and changes.

Scooped by Neil Ferree
Scoop.it!

How marketers reach 80% of people for 3 hours per day

How marketers reach 80% of people for 3 hours per day | Google Plus Business Pages | Scoop.it
One could argue from the numbers that a similarly significant percentage of marketing spend should be in mobile, but there's more to the story.
Neil Ferree's insight:

You can't be all things to all people and you shouldn't try to do so. You can't be effective on every social platform nor should you try. The trick is to find your niche and become an authority. Consistency and quality help make this happen. Whether you know it or not, most of your audience is consuming your content on their mobile device. Here's what you should focus on.

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

How to Demonstrate Popularity and Authority on Google

How to Demonstrate Popularity and Authority on Google | Google Plus Business Pages | Scoop.it
For your website and page content to rank above all others, you have to demonstrate popularity and authority on Google. Here's what it takes to do that.
Neil Ferree's insight:

Google is in the business of organizing information and making it “universally accessible and useful”. It does NOT want to render unpopular, inaccurate or incomplete search results. Its future depends on it.

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

Longer Search Queries Are the Norm: What It Means for SEO

Longer Search Queries Are the Norm: What It Means for SEO | Google Plus Business Pages | Scoop.it
Eliminating keyword-based strategies and optimizing long-tail keywords are just two ways search marketers can take action, as queries increasingly become longer.
Neil Ferree's insight:

Google uses a process called "semantic search," which analyzes the intention of a user's query, then searches for sites whose capabilities make them good fits for serving that intention. Because of this change, users are finding the traditional, short, keyword-based queries to be less effective at getting relevant results than longer, more conversational queries. In fact, many users are asking full, specific questions rather than searching for a general topic.

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

21 stunning beach photos captured with a drone

21 stunning beach photos captured with a drone | Google Plus Business Pages | Scoop.it

As one drone photographer put it, "Everything looks better from the air.  Novice photographers now have an easy way to capture stunning scenes from a bird's-eye-view.

Neil Ferree's insight:

Yep, everything looks better from the air.

more...
No comment yet.
Rescooped by Neil Ferree from Social Media Strategies
Scoop.it!

How To Write The Perfect Twitter Update

How To Write The Perfect Twitter Update | Google Plus Business Pages | Scoop.it

Writing good tweets is hard. Although tweeting should be easy – I mean, it’s only 140 characters after all – It’s much harder than meets the eye.

No matter how many you write, your last twitter update just never really seemed to do, well…anything. In this article you’re going to learn how to boost the potential of your tweets, and see what it takes to write a perfect twitter update – every time.


Via Ivo Nový
Neil Ferree's insight:

Share Content. Drive Traffic. Attach your call-to-action to every link you share. 

more...
Dawn Matheson's curator insight, May 31, 2:49 PM

From source: "In this article you’re going to learn how to boost the potential of your tweets, and see what it takes to write a perfect twitter update – every time."

Scooped by Neil Ferree
Scoop.it!

20 Ways to Effectively Market Your Small Business

20 Ways to Effectively Market Your Small Business | Google Plus Business Pages | Scoop.it

Marketing a small business can sometimes seem like a foreign language to small business owners, especially since a lot of small businesses are startups and have never been tasked with spreading the word about their company. Here, you'll learn the top 20 ways to effectively market your small business online.

Neil Ferree's insight:

Most of these 20 tips to market your small business are obvious and well known. Some are more time consuming and some are more expensive. All are doable and within reach of the typical SMB.


IMO, you should conduct a thorough social media audit and re-verify your buyer personas so you know your audience's wants and needs and you're sharing your content on the right social channels.

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

10 Content Marketing Mistakes That The Amateurs Make

10 Content Marketing Mistakes That The Amateurs Make | Google Plus Business Pages | Scoop.it
Content marketing is time consuming. It is lots of moving parts and needs many skills.It's complicated. So what are 10 mistakes that the amateurs often make
Neil Ferree's insight:

10 Content Marketing Mistakes


  1. Not automating
  2. Not optimizing for search engines
  3. Not hustling your content
  4. Not working on your headlines
  5. Not experimenting
  6. Poor quality content
  7. Not building and owning your online content distribution
  8. Not thinking like a publisher
  9. Not learning from the innovators
  10. Not paying attention to conversion and analytics


All marketers have problems to solve and overcome. But there are two key challenges when you boil it down.


  • Traffic problem
  • Conversion problem

more...
Neil Ferree's curator insight, May 1, 3:52 PM

There are a lot of moving parts involved in a well honed content marketing system for a small business owner to consider. If you want to become a content marketing ninja and increase your online visibility and brand awareness on the social web, you will want to avoid making these 10 rookie mistakes.

Jenna Coppola's curator insight, May 13, 1:45 PM

I thought this article was interesting and good for people who are just beginning to use social media marketing. The one I thought was really good was the point on "Not Working Your Headlines" because we all see headlines today that are the Buzzfeed type, they look like "20 things to do in your 20s" and they are annoying, but I think they catch the eye of some people. And for amateurs, they would probably go after this type of headline, when in reality, it's overused and a cliche at this point. This article could definitely be useful for someone new at social media marketing. But it clearly could be useful for those who are veterans, clearly, by taking a huge dig at Buzzfeed. 

Scooped by Neil Ferree
Scoop.it!

10 Marketing Techniques I Learned from Instagram Models

10 Marketing Techniques I Learned from Instagram Models | Google Plus Business Pages | Scoop.it
Do you use Instagram? If you do, you probably notice a ton of pictures of half-naked models. Most people react negatively to these images; for example, t
Neil Ferree's insight:
Technique #4: Post multiple times a day

You can’t expect to post once a week or once a day and get the most traffic. I know some people say you get better engagement if you spread out your posts. And although that’s true, it doesn’t really matter if the content you are posting is exceptionally good.


Just look at these models: they are only posting content that their followers want to see. In addition to that, they are posting the content multiple times a day as it helps them get more engagement faster.

Spend the time to curate great content. If you are pushing out great information, more people will want to follow you.

more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

How to Become a Content Marketing Ninja

How to Become a Content Marketing Ninja | Google Plus Business Pages | Scoop.it
Follow this content curation and sharing model if you want to become a content marketing ninja
Neil Ferree's insight:

Follow these 6 Steps to become a Content Marketing Ninja


Step 1. Content Discovery (Feedly or SCoop.it)

Step 2. Create a new Snip.ly shortened URL

Step 3. Enter Snip.ly URL into Scoop.it share bar

Step 4. Preview your Snip.ly CTA Banner

Step 5. Add your SEM Insights to the Scoop

Step 6. Post/share your newly Scooped story 



more...
No comment yet.
Scooped by Neil Ferree
Scoop.it!

Is Social Shares the New SEO?

Is Social Shares the New SEO? | Google Plus Business Pages | Scoop.it
Social Shares is fast becoming the key ranking factor for establishing your social authority in the semantic web search results.
Neil Ferree's insight:

When you increase your online visibility and brand awareness, you increase the likelihood of your content being shared on the social web. This will enhance your social presence with your target audience. This is how social shares is influences your SEO and rankings.

more...
No comment yet.
Rescooped by Neil Ferree from My favorites
Scoop.it!

Marketing Automation for Small Business

Marketing Automation for Small Business | Google Plus Business Pages | Scoop.it
Marketing Automation for Small Business

Via Vrinda Rajput
Neil Ferree's insight:

Recent studies show it takes the most time to find quality content to curate and share it with your target audience. When you incorporate feedly, Buzzsumo and Scoop.it into your content curation model, you can significantly reduce your content discovery cycle time.


Get in Touch 424-248-5122 for details on how to implement this custom DiY Content Marketing system for your small business.

more...
Neil Ferree's curator insight, April 10, 7:50 PM

Testing to see how a Pin on Pinterest and the Board will render on my Scoop.it panel. If this thing plays out like I want, this could be a boom for hand picking Pins and sharing them to our Scoop.it panels = very kewl indeed!

Scooped by Neil Ferree
Scoop.it!

35 Ways to Connect with Anyone Through Social Media

35 Ways to Connect with Anyone Through Social Media | Google Plus Business Pages | Scoop.it

They’re big names. They’re influential. They have an audience. You know who they are. And it would be great if you could connect with them.

Neil Ferree's insight:

Here is a guide to online networking. It’s a step-by-step approach to using social networks to build the relationships that will power your marketing. It’s the relationships with influencers that lead to press mentions, shares, links, rankings and traffic.

more...
No comment yet.
Rescooped by Neil Ferree from Google Plus and Social SEO
Scoop.it!

What The Unofficial Death Of Google+ Means For Marketing

What The Unofficial Death Of Google+ Means For Marketing | Google Plus Business Pages | Scoop.it
As the Google+ we knew splits up, what's the lesson learned? Don't put all your digital marketing eggs in one basket, advises columnist Travis Wright.
Neil Ferree's insight:

Don't put all your eggs in one basket (and) Don't believe everything your read on the Internet (and) It's not likely Google will be buying Twitter anytime soon?

more...
Neil Ferree's curator insight, April 8, 11:01 AM

Don't put all your eggs in one basket (and) Don't believe everything your read on the Internet (and) It's not likely Google will be buying Twitter anytime soon?

Scooped by Neil Ferree
Scoop.it!

Ultimate Guide to Using MailChimp and WordPress

Ultimate Guide to Using MailChimp and WordPress | Google Plus Business Pages | Scoop.it
Want to use MailChimp with your WordPress site? In this tutorial we will show you how to use MailChimp with WordPress.
Neil Ferree's insight:

Are you looking to build an email list?


Want to send email updates to your subscribers when you publish a new blog post?


MailChimp is one a leading email service provider and is extremely easy to use. In this guide, we will show you how to use MailChimp and WordPress to get more subscribers.

more...
Neil Ferree's curator insight, April 7, 5:36 PM

To connect MailChimp to your WordPress site, the first thing you will need is a MailChimp account.


Visit the MailChimp website and click on the ‘Signup Free’ button.


Fill in your email and create a username / password for your account.

Gary Obermeyer's curator insight, April 8, 4:22 PM

This is exactly what I've been looking for as I move my site to Wordpress. 

John Norman's curator insight, April 8, 5:52 PM

If you are into building websites with WordPress and want an integrated approach to building that all important client list then check out this tutorial on how to use MailChimp

Curated by Neil Ferree
I Build Content Marketing Systems for SMB's and Help Clients Monetize their Social Media Marketing by Increasing their Online Visibility on the right social networks, with the right marketing message at the right time. http://www.FerreeMoney.com