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Google Local Changes Cause Huge Drop In Visits for Local Businesses

Google Local Changes Cause Huge Drop In Visits for Local Businesses | Google Plus Business Pages | Scoop.it

When Google launched Google+ Local it brought to the front Zagat reviews, which replaced the Google star ratings in the Google Maps results. 

 

A Google Business Help thread has one merchant who said on average he received 30-60 visits per day from Google from his maps result and now it is down to 0 to 5 visits per day. He said it is "destroying" his business! [Note to Google] Ready Fire Aim!

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G+ Business Pages Marketing Tips to Help You Get More Targeted Traffic to Your Google Plus Business Page https://plus.google.com/+SocialMediaMarketingPlusLosAngeles/
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Should I Post This? Your Guide to Social Media [Infographic]

Should I Post This? Your Guide to Social Media [Infographic] | Google Plus Business Pages | Scoop.it

Social media is often used for personal expression; to show special interests, proud moments, something informative, and personal statements. Social media accounts can be an extension of who were are. We live in a time where we can reach more people than in person. It can be tempting to tell everyone everything...


Via Lauren Moss, malek
Neil Ferree's insight:

Before you hit the go button and post a social update to your Twitter stream or Facebook page, make sure you don't shoot yourself in the foot by posting something that might come back to bite you in the butt!


This [Infographic] is a handy guide to reference when it comes to knowing how to manage your social media presence.

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2DiFore Marketing Solutions's curator insight, Today, 7:36 AM

The art of personal expression has gone bezerk! It seems everyone wants to post their life story on Facebook, Twitter, Instagram and more but should you? For those millenials be careful what you post it could come back to haunt you. Ask yourself the question "would I do this in front of my parents or grandparents" if the answer is no then please don't post it! This infographic is proof....

Marco Favero's curator insight, Today, 8:22 AM

aggiungi la tua intuizione ...

Neil Ferree's curator insight, Today, 12:49 PM

Before you hit the go button and post a social update to your Twitter stream or Facebook page, make sure you don't shoot yourself in the foot by posting something that might come back to bite you in the butt!


This Infographic is a handy guide to reference when it comes to knowing how to manage your social media presence.

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How to Dramatically Increase Your Social Media Presence

How to Dramatically Increase Your Social Media Presence | Google Plus Business Pages | Scoop.it

We all know having a presence on the social web is critical these days. A solid content marketing strategy must include a process for both creating and curating quality content and sharing it across the social web.


If you follow these guidelines, your social content discovery and sharing processes will be more efficient and will dramatically increase your social media presence and social engagement.


This is the first step in building a robust social following of topic relevant and like minded individuals while growing your personal or business brand.

Neil Ferree's insight:

If a tree falls in a forest and no one is around to hear it, does it make a sound? If you publish an epic article and nobody sees it, does your online visibility grow? Its the same thing in internet marketing.


Unless your content marketing efforts expand your reach and online visibility, your social shares and social engagements won't reach the right people at the right time on the right social channel with the right marketing message.

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The 10 Most Popular Brands Online

The 10 Most Popular Brands Online | Google Plus Business Pages | Scoop.it
Google was the most popular brand online in 2014, ranking first for the second year in a row, according to a recent report from Infegy.

The report was based on data from billions of online conversations that occurred last year about 800 top brands. The top 50 brands were then ranked based on a combination of popularity (volume of conversations) and sentiment (how positive the conversations were).

Google claimed the top spot thanks to the high volume of conversations about the brand (718 million posts) as well as the generally positive sentiment of those interactions (69% were positive). Twitter ranked second, followed by Facebook.

Online chatter about Apple (No. 4) spiked in September and October, during the launch of the iPhone 6. However, total conversations about the brand were down 32% from 2013.

Via Brian Yanish - MarketingHits.com
Neil Ferree's insight:

I didn't know BMW was bigger that YouTube, did you?


I guess BMW cracked the code when it comes to online visibility and having a strong social media presence.

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Social Media Profiles + Tools + Apps

Its pretty clear why you want to have a fully populated and optimized social profile on the top social networks.


Posting updates on your top socials is commonplace these days. Knowing what tools to use and how to use them is becoming more important.


Social content marketing is not just for big brands anymore. SMB's must up their SMM game to stay in step and effectively compete in their niche markets.


Here's my top socials, tools and apps I use daily.

Neil Ferree's insight:

Having a strong presence on the social web is no longer an option. Which social networks you're active on is the question at hand. Here are the top social networks, tools and apps I use daily in my social media marketing efforts.


Which socials are you most active on?

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Neil Ferree's curator insight, February 28, 5:37 PM

Back in the day, I used to follow the be everywhere model.


That was then, this is now. Today, I find that having a presence on the top social networks (e.g.) Facebook, Twitter, LinkedIn, Pinterest, Google+ YouTube and SlideShare is more than adequate. How about you? What are your top socials?

Bill Gassett's comment, February 28, 5:38 PM
@Neil Ferree I see it fine on my end?
Neil Ferree's comment, February 28, 5:42 PM
It worked when I used the bookmarklet in Chrome, and thanks for the feedback.
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The Most Effective Marketing Strategies for Small Businesses

The Most Effective Marketing Strategies for Small Businesses | Google Plus Business Pages | Scoop.it
Marketing Strategy - Small businesses say good-ol' word-of-mouth remains the most effective marketing strategy, according to a recent report from Infusionsoft.
Neil Ferree's insight:

Some 62% of small businesses surveyed cite word-of-mouth/customer referrals as a top 3 marketing strategy, by far the highest endorsement level of any tactic.

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5 Things We Did In 2014 To Grow By 1059%

5 Things We Did In 2014 To Grow By 1059% | Google Plus Business Pages | Scoop.it
2014 was a pivotal year for us here at Gleam, we’ve gone from humble bootstrapped beginnings to now having a product that is reaching more than 10M users every month & growing at 20%. We’ve managed to ditch our corporate … Continue Reading →

Via Pantelis Chiotellis
Neil Ferree's insight:

31 Well Known Social Media Experts Tell You Their Social Media Marketing Tips for 2015

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Why Snip.ly is the Best URL Shortener for Social Sharing

Why Snip.ly is the Best URL Shortener for Social Sharing | Google Plus Business Pages | Scoop.it
Here’s what 2 super successful marketers have to say about Snip.ly and why I declate Snip.ly is the Best URL Shortener for Social Sharing What if there was a way that you could share content to other people’s stuff and still easily bring them back to your own content, with little or no effort? I …
Neil Ferree's insight:

Its perfectly fine to increase your social media presence using Snip.ly or other social sharing update routine so long as its not all about you, but you should also include (share) other people’s content versus simply boasting about you and your products and services.

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Neil Ferree's curator insight, January 8, 9:29 PM

Its perfectly fine to increase your social media presence using Snip.ly or other social sharing update routine so long as its not all about you, but you should also include (share) other people’s content versus simply boasting about you and your products and services.

2DiFore Marketing Solutions's curator insight, January 9, 9:12 AM

What a great tips for a frigid Friday! We all know about bit.ly but learn more about Snip.ly and change your marketing outcome in 2015!

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How to Create The Perfect Social Media Post

How to Create The Perfect Social Media Post | Google Plus Business Pages | Scoop.it
As a marketer, you may find yourself struggling when it comes to formulating the perfect social media post.
To make things easier for you, I’ve decided to create a cheat sheet you can use when trying to create the perfect social media post.
Neil Ferree's insight:

Follow these tips from Neil to increase your social media presence by creating the perfect social media post and update.

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Cicret Bracelet Like a tablet...but on your Arm

With the Cicret Bracelet, you can make your skin a touchscreen.


Read your mails, play your favorite games, answer your calls, check the weather, find your way to the theatre.


Do whatever you want on your arm.

Neil Ferree's insight:

I Want One :: What about you?

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Social Media Is a Waste of Time (Unless...)

Social Media Is a Waste of Time (Unless...) | Google Plus Business Pages | Scoop.it

Social Media Marketing can be a huge waste of time (unless) you know and follow these SMM tips.

Neil Ferree's insight:

Forget about trying to convince people to trust your Brand with a single Tweet or a Facebook update. Read and follow these guidelines from Mark if you want to get a decent ROI from your SMM efforts.

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Rescooped by Neil Ferree from Google+ ( Google Plus ) for Small Business
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Using Google+ to Appear in the Top Results Every Time

Using Google+ to Appear in the Top Results Every Time | Google Plus Business Pages | Scoop.it
Google's search results are showing a strong bias toward content that has been shared or +1'd by people you follow on Google+. In today's special Halloween edition of Whiteboard Friday, Rand shows you examples of this bias, and explains just what is going on.

Via Peg Corwin
Neil Ferree's insight:

I've said before and I'll say it again.


Its to your advantage to create, curate and share content that will encourage your fans & followers to Add you to a Google+ Circle so your content will rank high in the organic personalized search results.

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Peg Corwin's curator insight, January 1, 7:41 AM

If people follow you on Google Plus or exchange emails with you in Gmail, they are being shown your +1ed links in Google search results with very broad keyword matching, according to this late 2013 post that I am just discovering.  Anyone know if this has changed lately?

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Blank Space // Style (Taylor Swift Mash-Up) - Louisa Wendorff

ARROW "EP" available on iTunes now! // https://itunes.apple.com/us/album/arrow-ep/id878148931?ls=1 My friend Devin + I linked up again to do a little TaySway...
Neil Ferree's insight:

7 Million Views in 2 Weeks is an Awesome Accomplishment and a marker Emma Rose will shot for once her debut cover comes out

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The Top Google Search Rank Factors in 2014

The Top Google Search Rank Factors in 2014 | Google Plus Business Pages | Scoop.it

To achieve good ranking positions in Google organic search results, publishers need to include high-quality content on pages rather than rely on the traditional SEO tactics according to a recent report from Searchmetrics.

Neil Ferree's insight:

We need to cover our bases. We need to utilize both onpage and offpage optimization tactics to good rankings with the top search engines.

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How to Increase Your Social Media Presence

How to Increase Your Social Media Presence | Google Plus Business Pages | Scoop.it
Follow these guidelines so your content discovery and social sharing will be more efficient and you can dramatically increase your social media presence.
Neil Ferree's insight:

We all know having a presence on the the social web is critical these days.


A solid content marketing strategy must include a process for both creating and curating quality content and sharing it across the social web.


Best of Class Social Content Management Tools

The next step is to install and configure the following social media management tools.

These tools will enable you to set-up your content discovery RSS feeds, social monitoring and listening filters, schedule your social updates and create a customized content sharing model using the Sniply social share workflow engine.



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Uber is Now Worth More Than Twitter

Uber is Now Worth More Than Twitter | Google Plus Business Pages | Scoop.it
Uber is Now Worth More Than Twitter
Neil Ferree's insight:

Uber announced a $1.2 billion round of funding today to help the ridesharing company go after Asian markets, add a ton of extra jobs and do some overdue (and much-needed) upgrades within the company, too.

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6 Great Examples of Facebook Quiz Marketing via @sniply

6 Great Examples of Facebook Quiz Marketing via @sniply | Google Plus Business Pages | Scoop.it
Buzzfeed’s 100 content creators produce one to five quizzes every day and millions of people take them. Facebook quiz marketing works. Here are 6 examples
Neil Ferree's insight:

Sounds like a Good Facebook Quiz campaign can generate some nice traffic to your website?

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How to Use WordPress Plugins to Streamline Your Business

How to Use WordPress Plugins to Streamline Your Business | Google Plus Business Pages | Scoop.it
Are you using WordPress for business? Do you need to streamline key online business processes? With WordPress plugins, you can automate online sales, customer service, project management, email marketing and more.
Neil Ferree's insight:

Since WordPress is the #1 Blogging platform on the Web, these kind of articles are worth a closer look to maximize the reach of our wordpress blogs.

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20 Social Media Marketing Tips From the Pros | Social Media Examiner

20 Social Media Marketing Tips From the Pros | Social Media Examiner | Google Plus Business Pages | Scoop.it
Would you like to improve your social media marketing? This article shares 20 ways to get results with social media marketing.
Neil Ferree's insight:

Would you like to improve your social media marketing?

Is that a trick question?

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State of Search Conference Dallas Texas 2014

State of Search Conference Dallas Texas 2014 | Google Plus Business Pages | Scoop.it

Does Google use click-through rate as a ranking signal? If users are clicking and sticking on some results, and bouncing back to the search results on others, that could be a valuable quality signal for them to use in the ranking algorithm. 

Some recent tests have shown interesting (and instant) ranking boosts from click activity. Not satisfied with the results of a handful of tests, Darren has set out to test out of: clicks on website links, clicks on Google+ page links, driving directions, and branded search. He’ll describe the tests, the results, and any new insights.

Neil Ferree's insight:
Key Take Aways
  • Google is using click-thru data and sadly, it is easy to manipulate.
  • The ranking fluctuations since the Pigeon update are deliberate.
  • Weekly or monthly rank tracking data is useless. Need to track daily.
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Neil Ferree's curator insight, November 18, 2014 11:45 AM

Key Takeaways


  1. Google is in fact using click-through data in its local rankings, and sadly, it is easy to manipulate.
  2. The ranking fluctuations since the Pigeon update are deliberate. (Darren thinks this is true?)
  3. Weekly or monthly rank tracking data is useless. Need to track at least daily to measure trends.
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Conversion Rate Optimization (CRO) Techniques: The Complete List

Conversion Rate Optimization (CRO) Techniques: The Complete List | Google Plus Business Pages | Scoop.it
This is the most comprehensive list of conversion optimization techniques on the planet. Whether you run an ecommerce site, a blog, or a brick and mortar business, you’ll love this guide. Before “Conversion Rate Optimization (CRO) Techniques: The Complete List”, these techniques were scattered across the internet. Now, with the help of Devesh Khanal of […]
Neil Ferree's insight:

Hybrid Connect is one of the best WordPress plugins many top bloggers use in their conversion rate optimization routines.


WP Sharely is its companion "gated content" reveal plugin that we use to encourage a social share before viewing the video or getting to download the pdf document.


Brain's techniques do the same thing only different.

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Neil Ferree's curator insight, November 11, 2014 2:15 PM

Hybrid Connect is one of the best WordPress plugins many top bloggers use in their conversion rate optimization routines.


WP Sharely is its companion "gated content" reveal plugin that we use to encourage a social share before viewing the video or getting to download the pdf document.


Brain's techniques do the same thing only different.

Rescooped by Neil Ferree from Google Plus and Social SEO
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Customer Acquisition Strategy for Startups | The Complete Guide

Customer Acquisition Strategy for Startups | The Complete Guide | Google Plus Business Pages | Scoop.it
Proven inbound marketing tactics and resources that will help your startup acquiring customers in a way that differentiates you from the crowd..
Neil Ferree's insight:

CONTENT MARKETING
The absolute best tactic for acquiring new customers as a cash-poor startup is utilizing the power of content marketing. Although the buzz around this term is at an all-time high, the results for those businesses that do it well speak for themselves.


SEARCH ENGINE OPTIMIZATION
The great part about creating practical, useful content is that all of those shares and links will help you start to naturally rank in search engines. And as you know, organic search results are a great place for potential customers to find you.


EMAIL MARKETING
Do you know what smart entrepreneurs do with the traffic they receive from inbound marketing content and SEO? They build an email list. Outside of direct sales, there is no better business outcome attached to first-time visitors than when they subscribe to receive newsletters and email updates from you.


COPYWRITING
When a design and product-focused blog like Basecamp tells you to go hug your copywriter, you just know that words still rule the web. Choosing the right words is an important part of how your business sells online, so invest a little time in learning about powerful wordsmithing.


CONVERSION RATE OPTIMIZATION
When your website starts getting traffic, it’s time to start doing something with it! The fact is, improving certain elements of your site can help you increase leads and sales with the traffic that you already have.


SOCIAL MEDIA MARKETING
There is a lot of ongoing hype surrounding social media marketing. The truth is that social media isn’t all that useful on its own … but it is the gasoline that fires and spreads your online content.


ANALYTICS
Building an online business without utilizing analytics is like driving with your eyes closed. If you don’t know what’s working (or what’s not!), where people are visiting, and how your pages are performing, then you’re headed toward failure.

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Neil Ferree's curator insight, November 8, 2014 5:42 PM

Your business will only thrive by marketing smart; acquiring customers in a way that differentiates you from the crowd and builds an enthusiastic customer base you don’t have to keep paying for every month. 


The absolute best tactic for acquiring new customers as a cash-poor startup is utilizing the power of content marketing. Although the buzz around this term is at an all-time high, the results for those businesses that do it well speak for themselves.


CONTENT MARKETING
The absolute best tactic for acquiring new customers as a cash-poor startup is utilizing the power of content marketing. Although the buzz around this term is at an all-time high, the results for those businesses that do it well speak for themselves.


SEARCH ENGINE OPTIMIZATION
The great part about creating practical, useful content is that all of those shares and links will help you start to naturally rank in search engines. And as you know, organic search results are a great place for potential customers to find you.


EMAIL MARKETING
Do you know what smart entrepreneurs do with the traffic they receive from inbound marketing content and SEO? They build an email list. Outside of direct sales, there is no better business outcome attached to first-time visitors than when they subscribe to receive newsletters and email updates from you.


COPYWRITING
When a design and product-focused blog like Basecamp tells you to go hug your copywriter, you just know that words still rule the web. Choosing the right words is an important part of how your business sells online, so invest a little time in learning about powerful wordsmithing.


CONVERSION RATE OPTIMIZATION
When your website starts getting traffic, it’s time to start doing something with it! The fact is, improving certain elements of your site can help you increase leads and sales with the traffic that you already have.


SOCIAL MEDIA MARKETING
There is a lot of ongoing hype surrounding social media marketing. The truth is that social media isn’t all that useful on its own … but it is the gasoline that fires and spreads your online content.


ANALYTICS
Building an online business without utilizing analytics is like driving with your eyes closed. If you don’t know what’s working (or what’s not!), where people are visiting, and how your pages are performing, then you’re headed toward failure.

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Infographic: The Optimal Length for Every Social Media Update

Infographic: The Optimal Length for Every Social Media Update | Google Plus Business Pages | Scoop.it
The optimal length for social media posts and all other forms of online content. Get best practices for tweets, posts, blogs, and more.
Neil Ferree's insight:

If you're going to repost to your top socials as I'm sure you will do many times during the week, use this tip sheet to ensure you''re doing it the right way each and every time.


Specs covered in this piece;


Everything from word count to video minutes to best to post to what social channel. 
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Make your Google+ Page or Profile a Destination

Make your Google+ Page or Profile a Destination | Google Plus Business Pages | Scoop.it

Google+ is more than a social identity, it’s a social layer. Since the birth of Google+ in 2011, Google has slowly and consistently integrated the social network with its other products and services including Google Maps, Gmail, Google Play, YouTube, Google Search, Google Calendar, and more. With these integrations comes not only the chance to  to increase awareness for your brand across multiple Google services,

Neil Ferree's insight:

You should create, populate and optimize a Google+ Personal Page and a Google+ Brand page to get maximum value from the platform.

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Gerard Downey's curator insight, October 31, 2014 3:33 PM

I have to say Google plus is amazing did some testing on a site with no links time to go back

Dawn Matheson's curator insight, October 31, 2014 3:41 PM

I agree - Google+ is your social CV that helps fans, followers, and interested seekers see you for the influencer you are.

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Small Business Marketing Tips: How to Succeed on Social Media

Small Business Marketing Tips: How to Succeed on Social Media | Google Plus Business Pages | Scoop.it

What are some of the biggest challenges trending in small business? A collection of small business marketing tips on how to succeed on social media when you're strapped for time and money.

Neil Ferree's insight:
42 resources to stay on the cutting edge of online marketing
  1. Buffer blog
  2. Hubspot
  3. DuctTape Marketing
  4. Danny Brown
  5. Small Biz Trends
  6. Small Biz Lady
  7. Gary Vee
  8. Medium
  9. LinkedIn
  10. Moz
  11. EConsultancy
  12. Search Engine Land
  13. Inbound.org
  14. Growth Hackers
  15. The Next Web
  16. Mashable
  17. Jay Baer
  18. Social Fresh
  19. Seth Godin
  20. Ad Age
  21. Fast Company
  22. Jay Vig Media
  23. Venture Beat
  24. Brian Solis
  25. Brian Kramer
  26. Social Media Examiner
  27. Forbes Tech
  28. Simply Measured
  29. BrandWatch
  30. Inc Magazine
  31. Pew Research
  32. Think with Google
  33. Yahoo Ad Buzz
  34. Noah Kagan
  35. Neil Patel
  36. Michael Brito
  37. Pat Flynn
  38. Brian Fanzo
  39. Razor Social
  40. Chris Brogan
  41. Wired
  42. Tech Crunch
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How Do You Set Lower Bandwidth For A Google Hangout On Air?

http://www.PaulColligan.com How do you set lower bandwidth for a Google Hangout On Air. It's very easy, as can been seen in this video below. One of the most...

Via Ileane Smith, Randy Hilarski
Neil Ferree's insight:

I am doing more and more Hangouts for 1-on-1 training sessions to private video chat sessions so this tip from @Randy Hilarski is timely and useful.

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Randy Hilarski's curator insight, October 3, 2013 8:12 PM

This is a great feature that I did not know was available. Personally my bandwidth fluctuates wildly so I may downgrade one notch to improve my Hangout experience.

Curated by Neil Ferree
I Build Content Marketing Systems for SMB's and Help My Clients Monetize their Social Media Marketing Campaigns by Increasing their Online Visibility on the right social networks, with the right marketing message at the right time.