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Microsoft adds YELP Listings to Bing Local Searches

Microsoft adds YELP Listings to Bing Local Searches | Google Plus Business Pages | Scoop.it

At the end of May, Google launched one of its biggest multi-product overhauls in quite some time with the release of Google+ Local. The new, more social, offerings replaced the Google Places pages and brought the importance of its Zagat acquisition to light.

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G+ Business Pages Marketing Tips to Help You Get More Targeted Traffic to Your Google Plus Business Page http://www.ferreemoney.com/marketing-blog/
Curated by Neil Ferree
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10 Content Marketing Mistakes That The Amateurs Make

10 Content Marketing Mistakes That The Amateurs Make | Google Plus Business Pages | Scoop.it
Content marketing is time consuming. It is lots of moving parts and needs many skills.It's complicated. So what are 10 mistakes that the amateurs often make
Neil Ferree's insight:

10 Content Marketing Mistakes


  1. Not automating
  2. Not optimizing for search engines
  3. Not hustling your content
  4. Not working on your headlines
  5. Not experimenting
  6. Poor quality content
  7. Not building and owning your online content distribution
  8. Not thinking like a publisher
  9. Not learning from the innovators
  10. Not paying attention to conversion and analytics


All marketers have problems to solve and overcome. But there are two key challenges when you boil it down.


  • Traffic problem
  • Conversion problem

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Neil Ferree's curator insight, May 1, 3:52 PM

There are a lot of moving parts involved in a well honed content marketing system for a small business owner to consider. If you want to become a content marketing ninja and increase your online visibility and brand awareness on the social web, you will want to avoid making these 10 rookie mistakes.

Jenna Coppola's curator insight, May 13, 1:45 PM

I thought this article was interesting and good for people who are just beginning to use social media marketing. The one I thought was really good was the point on "Not Working Your Headlines" because we all see headlines today that are the Buzzfeed type, they look like "20 things to do in your 20s" and they are annoying, but I think they catch the eye of some people. And for amateurs, they would probably go after this type of headline, when in reality, it's overused and a cliche at this point. This article could definitely be useful for someone new at social media marketing. But it clearly could be useful for those who are veterans, clearly, by taking a huge dig at Buzzfeed. 

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10 Marketing Techniques I Learned from Instagram Models

10 Marketing Techniques I Learned from Instagram Models | Google Plus Business Pages | Scoop.it
Do you use Instagram? If you do, you probably notice a ton of pictures of half-naked models. Most people react negatively to these images; for example, t
Neil Ferree's insight:
Technique #4: Post multiple times a day

You can’t expect to post once a week or once a day and get the most traffic. I know some people say you get better engagement if you spread out your posts. And although that’s true, it doesn’t really matter if the content you are posting is exceptionally good.


Just look at these models: they are only posting content that their followers want to see. In addition to that, they are posting the content multiple times a day as it helps them get more engagement faster.

Spend the time to curate great content. If you are pushing out great information, more people will want to follow you.

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How to Become a Content Marketing Ninja

How to Become a Content Marketing Ninja | Google Plus Business Pages | Scoop.it
Follow this content curation and sharing model if you want to become a content marketing ninja
Neil Ferree's insight:

Follow these 6 Steps to become a Content Marketing Ninja


Step 1. Content Discovery (Feedly or SCoop.it)

Step 2. Create a new Snip.ly shortened URL

Step 3. Enter Snip.ly URL into Scoop.it share bar

Step 4. Preview your Snip.ly CTA Banner

Step 5. Add your SEM Insights to the Scoop

Step 6. Post/share your newly Scooped story 



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Is Social Shares the New SEO?

Is Social Shares the New SEO? | Google Plus Business Pages | Scoop.it
Social Shares is fast becoming the key ranking factor for establishing your social authority in the semantic web search results.
Neil Ferree's insight:

When you increase your online visibility and brand awareness, you increase the likelihood of your content being shared on the social web. This will enhance your social presence with your target audience. This is how social shares is influences your SEO and rankings.

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Marketing Automation for Small Business

Marketing Automation for Small Business | Google Plus Business Pages | Scoop.it
Marketing Automation for Small Business

Via Vrinda Rajput
Neil Ferree's insight:

Recent studies show it takes the most time to find quality content to curate and share it with your target audience. When you incorporate feedly, Buzzsumo and Scoop.it into your content curation model, you can significantly reduce your content discovery cycle time.


Get in Touch 424-248-5122 for details on how to implement this custom DiY Content Marketing system for your small business.

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Neil Ferree's curator insight, April 10, 7:50 PM

Testing to see how a Pin on Pinterest and the Board will render on my Scoop.it panel. If this thing plays out like I want, this could be a boom for hand picking Pins and sharing them to our Scoop.it panels = very kewl indeed!

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35 Ways to Connect with Anyone Through Social Media

35 Ways to Connect with Anyone Through Social Media | Google Plus Business Pages | Scoop.it

They’re big names. They’re influential. They have an audience. You know who they are. And it would be great if you could connect with them.

Neil Ferree's insight:

Here is a guide to online networking. It’s a step-by-step approach to using social networks to build the relationships that will power your marketing. It’s the relationships with influencers that lead to press mentions, shares, links, rankings and traffic.

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What The Unofficial Death Of Google+ Means For Marketing

What The Unofficial Death Of Google+ Means For Marketing | Google Plus Business Pages | Scoop.it
As the Google+ we knew splits up, what's the lesson learned? Don't put all your digital marketing eggs in one basket, advises columnist Travis Wright.
Neil Ferree's insight:

Don't put all your eggs in one basket (and) Don't believe everything your read on the Internet (and) It's not likely Google will be buying Twitter anytime soon?

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Neil Ferree's curator insight, April 8, 11:01 AM

Don't put all your eggs in one basket (and) Don't believe everything your read on the Internet (and) It's not likely Google will be buying Twitter anytime soon?

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Ultimate Guide to Using MailChimp and WordPress

Ultimate Guide to Using MailChimp and WordPress | Google Plus Business Pages | Scoop.it
Want to use MailChimp with your WordPress site? In this tutorial we will show you how to use MailChimp with WordPress.
Neil Ferree's insight:

Are you looking to build an email list?


Want to send email updates to your subscribers when you publish a new blog post?


MailChimp is one a leading email service provider and is extremely easy to use. In this guide, we will show you how to use MailChimp and WordPress to get more subscribers.

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Neil Ferree's curator insight, April 7, 5:36 PM

To connect MailChimp to your WordPress site, the first thing you will need is a MailChimp account.


Visit the MailChimp website and click on the ‘Signup Free’ button.


Fill in your email and create a username / password for your account.

Gary Obermeyer's curator insight, April 8, 4:22 PM

This is exactly what I've been looking for as I move my site to Wordpress. 

John Norman's curator insight, April 8, 5:52 PM

If you are into building websites with WordPress and want an integrated approach to building that all important client list then check out this tutorial on how to use MailChimp

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How to Track a Hashtag Campaign Effectively

How to Track a Hashtag Campaign Effectively | Google Plus Business Pages | Scoop.it
To tell any story, you first need to have the facts straight first. To tell a story well, you need to communicate those facts in the most compelling fashion possible.

As social marketers, we don’t lack the facts. With so many channels offering different ways to engage and interact with your followers, there are social KPIs abound. The challenge lies in turning those data points into analysis that provides insights and creates a coherent narrative around your social activities.
Neil Ferree's insight:

Hashtag campaigns are excellent ways to create new organic conversations.  Along with those conversations however, comes an all new data set to understand.


When approaching analysis of a hashtag campaign, it’s important to demonstrate how that new conversation strengthens your brand’s social foundations and improves your competitive position.


In order to prove that value, the new KPIs your hashtag generated must be reinforced by the larger social context of the brand, weaving a holistic story across earned media, owned media, and your competition.

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8 Tips and Tricks for LinkedIn Power Users

8 Tips and Tricks for LinkedIn Power Users | Google Plus Business Pages | Scoop.it

Request to connect through search instead of the profile button.

When you send connection requests through the Connect button on someone's profile, you have to prove you know them through a mutually listed company or school. To skip that step, just search for the person you want to connect with, and use the Connect button next to her name to immediately send the invitation.

Neil Ferree's insight:

Take Advantage of Groups


While connecting with people you don't know is against LinkedIn's rules, joining groups of users with similar experiences, jobs and interests is a great way to reach more people and resources. There are groups for colleges, industries, professional organizations, companies and common interests, and being part of these groups allows you search and filter through them with an upgraded account.

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Sniply — Embed messages into the articles you share.

Sniply — Embed messages into the articles you share. | Google Plus Business Pages | Scoop.it

Embed messages into the articles you share.


Promote yourself with a call-to-action-banner as you share Forbes, TechCrunch, Mashable, and other authority sites and blogs.

Neil Ferree's insight:

Share Content. Drive Traffic. Attach your call-to-action to every link you share.

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15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization

15 Google Analytics Tips to Speed Up Your Website Data Analysis & Optimization | Google Plus Business Pages | Scoop.it
Would you like to achieve more in less time and with less effort? The success of any online business depends on how quickly it can turn insights into action. This is true for data analysis as well.
Neil Ferree's insight:

Data Analysis done right can help improve your online business results 

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Marketing Automation for Small Business

Marketing Automation for Small Business | Google Plus Business Pages | Scoop.it
This Marketing Automation for Small Business is easy to use and fast to deploy.

Via Pantelis Chiotellis
Neil Ferree's insight:

Search YouTube for marketing automation for small business and you'll get 13,000 videos in the results.

Ask 100 small business owners how they automate their social selling process and you'll likely get 100 different answers.

As with organic search results, the top 3 SERPs get 80% of the clicks on YouTube as with OK Google organic and mobile.

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Neil Ferree's curator insight, April 1, 10:52 AM

This is an advanced Content Marketing Ninja Hack I've been using to drive targeted traffic to my Blog.


By following this routine, you can quickly find and curate quality content and share it with your target audience on multiple social networks.


You will need to have the following social media profiles, tools and apps in order to clone this content marketing routine.


Content Discovery Tools

Feedly RSS Reader
Scoop.it Account
Snip.ly Account
The Buffer App


Social Media Profiles

Twitter
LinkedIn
Facebook
G+ Page


Except for Twitter, the Insight I add to my Scooped story will include a significant text narrative. I try to address the WiiFM factor vs. merely sharing content with no introduction as to what the article is about and the value add it contains. 

Julio Ramon Perez Gonzalez's curator insight, April 1, 12:15 PM

avancessobrepequeña empresa

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An Introduction to Nimble

This is "An Introduction to Nimble - March 24, 2015" by Nimble Marketing on Vimeo, the home for high quality videos and the people who love them.
Neil Ferree's insight:

Nimble Demo by John Ferrara, CEO. Social Selling Automagically turn Connections into Conversations & Relationships into Revenue

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The 7 attributes of highly effective curated posts | Scoop.it Blog

The 7 attributes of highly effective curated posts | Scoop.it Blog | Google Plus Business Pages | Scoop.it
Content curation is also a great way to enrich your blog or website: don't just list great resources on your home page, turn them into curated posts.

Via Guillaume Decugis
Neil Ferree's insight:

7 Content Curation Tips from those in the Know. What they call annotating the piece, Scoop.it calls adding your "Insight" to the shared piece of content. I like to address the WiiFM factor, so the reader knows what's in it for them by opting to open and read the piece.

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Guillaume Decugis's curator insight, March 24, 9:11 PM

Content curation is about adding value to content. So how can you efficiently add value to content?


- not on social media as space is too limited and it's hard to connect the dots on news feeds which you don't control;


- not by aggregating a few links here and there on your website without annotating it with your own context.


To really add value, you need to turn your curated content into curated posts. Here's an infographic that details what we've observed as efficient strategies to do that.

Alessio Carciofi's curator insight, March 25, 2:27 AM

via @massimo facchinetti

Marco Favero's curator insight, March 25, 4:32 AM

aggiungi la tua intuizione ...

Rescooped by Neil Ferree from Google Plus and Social SEO
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Marketing Automation for Small Business

This Marketing Automation for Small Business solution is easy to use and fast to deploy. It takes less than 1 hour per day to curate and share high quality content to your top social profiles.

Neil Ferree's insight:

Social Marketing tools needed:


1) Scoop.it

2) Feedly

3) Snip.ly

4) Buffer


Social Profiles needed:


1) Facebook

2) Twitter

3) LinkedIn

4) Google Plus


Get in touch if you would like to schedule a Google Hangout and see if this marketing automation system is a good fit for you and your small business operation.


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Neil Ferree's curator insight, March 23, 10:08 PM
You only need 4 social marketing tools connected to your top 4 social networks.

Social Marketing tools
  1. Scoop.it
  2. Feedly
  3. Snip.ly
  4. Buffer 

Social Profiles
  1. Facebook
  2. Twitter
  3. LinkedIn 
  4. Google Plus
Entwine's curator insight, March 24, 1:25 AM

Great marketing tips on how to automate works for my small business.

Donna Price's curator insight, March 24, 11:48 AM

Whenever you can automate a piece of your marketing and still maintain who you are it is good.

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Analyzing Sniply Analytics

Analyzing Sniply Analytics | Google Plus Business Pages | Scoop.it

Sniply lets you share quality content while at the same time, enable you to drive targeted traffic to your website, Yt channel, Slideshare Deck or any designated landing page you want to exposure to your audience.

Neil Ferree's insight:

Conversions are the total number of times people have clicked on your Sniply message and call-to-action.


Why is this important? This is probably the single most important number because it tells you how many people actually interact with your call-to-action and arrive at your designated destination. This could be your landing page, your online store, a newsletter subscription, app download, or anywhere else you want people to visit.

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Neil Ferree's curator insight, March 23, 2:26 PM

Sniply Analytics Metrics Define


Clicks are the total number of times people have clicked on your Sniply links to visit your shared content.


Conversions are the total number of times people have clicked on your Sniply message and call-to-action.


Conversion Rate is the ratio between Clicks and Conversions.


Average Pages Per Visit is the average number of pages people visit after clicking on your Sniply links.


Average Time on Site is the average amount of time people spend in total after clicking on your Sniply links.


Average Time on Landing Page is the average amount of time people spend on the first page after clicking on your Sniply links.


Bounce Rate is the percentage of people who leave your Sniply links within 10 seconds.

malek's curator insight, March 23, 3:38 PM

Careful with the Bounce Rate is the percentage of people who leave your Sniply links within 10 seconds.

 This ususally means that people clicked on your Sniply link and within 10 seconds decided to leave. Low bounce rates usually mean you’re sharing good content.

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The Ultimate Guide to Creating Visually Appealing Content - QuickSprout

The Ultimate Guide to Creating Visually Appealing Content - QuickSprout | Google Plus Business Pages | Scoop.it

MarTech is the best tool available to bridge the gap between Sales and Marketing. Contact us to see how.


Via iNeoMarketing, massimo facchinetti, malek
Neil Ferree's insight:

Including appealing visuals into each and every piece of shared content is a good practice to adopt.

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Mike Donahue's curator insight, March 23, 8:14 AM

Nice infographic on the the value of images as content. Just eb sure to follow the rules of thumb given.

Nedko Aldev's curator insight, March 24, 5:47 AM

 

290
Roger L. Gill's curator insight, March 24, 8:03 AM

Visual Content is a must for marketing and it must be good.

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How to Format a Google Plus Post For Engagement

How to Format a Google Plus Post For Engagement | Google Plus Business Pages | Scoop.it

A perfect post is elusive at best. In reality there is no perfect post, but there are some fundamentals best practices on Google Plus that will help you get the highest return on your time spent positing and reward you with engagement. 

Neil Ferree's insight:

It is best the title be no longer that 40 characters and bold using an asterisk, use this tool to count the characters.

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10 Ways to Future-Proof Yourself

10 Ways to Future-Proof Yourself | Google Plus Business Pages | Scoop.it
Keep Forging Ahead – Success is a marathon, not a race.
Neil Ferree's insight:

Stay Relevant – Like all other organisms on the planet, over time people and enterprises must adapt not just to stay alive, but to thrive.

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7 Ways to Attract More Attention on Pinterest

7 Ways to Attract More Attention on Pinterest | Google Plus Business Pages | Scoop.it
Do you want a stronger Pinterest presence? In this article you'll discover seven ways to gain attention on Pinterest and engagement for your brand.
Neil Ferree's insight:

These seven tips are by no means the only things to consider when fleshing out your Pinterest marketing tactics. However, in my experience they are the most underutilized, given the positive impact they can have.


Start implementing these techniques thoughtfully on your Pinterest account and you’ll see an increase in attention and engagement.

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13 Content Curation #FAILS - Heidi Cohen

13 Content Curation #FAILS - Heidi Cohen | Google Plus Business Pages | Scoop.it
Have content curation fails? To meet your need more content, you use other people's content but it doesn't make your content marketing strategy succeed?
Neil Ferree's insight:

Don’t blame bad luck when your content curation efforts don’t yield the results you desire.


You need an documented content curation strategy to avoid these 13 content curation #fails.


How do you use content curation in your content marketing strategy?


Do you want to Dramatically Increase Your Online visibility?

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LinkedIn ~ Fremium versus Premium

LinkedIn ~ Fremium versus Premium | Google Plus Business Pages | Scoop.it

Are you on LinkedIn? Are you using their Free service or their Premium service?

Neil Ferree's insight:

LinkedIn is the Premier B2B social networking site on the Internet.


There are definite advantages to having a Premium account vs. a Free account.


I invite you to connect with me on LinkedIn.

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Dave Phillipson's comment, March 15, 1:03 PM
As recommended by LinkedIn (and Facebook), one should only connect with the people they know. I only connect with people I've actually met in persons.

There are a growing number of people who refer to themselves as Open Networkers or LIONs. Social media has also labled them another term: "Social Media Whores" because they'll not only connect with anyone, they can certainly harm your network.

--
Dave Phillipson, Executive Director, Global Development
CEO Space - "The Entrepreneur's Best Friend!"™
http://bit.ly/l4xEVB
The World's Largest, Oldest & Most
Successful Organization for CEOs,
Entrepreneurs & Visionary Investors
http://www.GlobalCEOspace.com
@DavePhillipson


P.S.  Those that know me, understand that there's not much that excites me more than helping a fellow entrepreneur grow their business!  I am passionate about sharing my resources, knowledge, and elite connections in order to build businesses cooperatively.
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33 Ways Your Social Media Plan Will Make You More Successful

33 Ways Your Social Media Plan Will Make You More Successful | Google Plus Business Pages | Scoop.it
You already know a social media plan can really help you share your content and connect with your audience.
Neil Ferree's insight:
Share What You Already Know Will Be Successful

Feedly will show you how many times and article has been shared on the social web. 


Scoop.it shows the same thing, by social network (FB, T, LI, G+) 


Buzzsumo is the 3rd social sharing & monitoring tool that will show you what content is being shred, by whom on the social web.


Read my LinkedIn Pulse article here

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BuzzSumo – A Video Tutorial

http://edwardscom.net/?p=1921 - Buzzsumo is one of, if not the best content search tools out there. If you've used or are currently using the platform do you also take advantages of it's many benefits
Neil Ferree's insight:

Buzzsumo is a powerful social monitoring tool. It let's see;


  • Who is sharing your content on the social web
  • Most shared articles, videos & decks on the social web
  • Find key influencers to promote your content
  • Analyze what content performs best for any topic 
  • Analyze what content performs best for any competitor


Watch my Buzzsumo Video Tutorial Here


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Curated by Neil Ferree
I Build Content Marketing Systems for SMB's and Help Clients Monetize their Social Media Marketing by Increasing their Online Visibility on the right social networks, with the right marketing message at the right time. http://www.FerreeMoney.com