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Latest Google Search Revamp Brings Opportunities For Local Businesses

Latest Google Search Revamp Brings Opportunities For Local Businesses | Google Plus Business Pages | Scoop.it
Recently, Google announced (and Search Engine Land intensely covered) what is being described as the most significant revamp to date of their basic search tool.
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G+ Business Pages Marketing Tips to Help You Get More Targeted Traffic to Your Google Plus Business Page https://plus.google.com/+SocialMediaMarketingPlusLosAngeles/
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How To Get More Interaction On Google+

How To Get More Interaction On Google+ | Google Plus Business Pages | Scoop.it

Ever wondered "Why don't You get +1's, comments and reshares like everyone else on Google+?" Well, the short answer is, don't just know what to say, know how to say it. Take a look at this infographic that breaks down how to get more engagement on Google+.

Neil Ferree's insight:

Photos and Images perform better in comparison to other posts on Google Plus. Here's Why?

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How To Manage Your Social Media Presence

Whether you are seeking a new Job Opportunity on LinkedIn or you are a small business owner or a Soc...

Neil Ferree's insight:

Follow this blueprint if you want to better manage your social media presence so when a prospective client Google’s your name or your business name, they’ll find your social profiles appealing and compelling.


This will increase the likelihood of them following you and engaging you on one or more of your top social media channels.

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How to Manage Your Social Media Presence

How to Manage Your Social Media Presence | Google Plus Business Pages | Scoop.it
Follow this blueprint to manage your social media presence so when someone Google's your name, your social profiles are compelling and social engaging.
Neil Ferree's insight:

When was the last time you Google'd your name? More than likely, your Twitter profile was one of the top ranking socials in the SERPs.


When you want to vet a potential vendor, new hire or someone who you're thinking about following, do you Google their name to see what their social footprint looks like? Yeah, me too! We all do.


Read this article and follow this process to make sure your social media presence is showcasing you in your best light.


Are your social media marketing campaigns performing as well as you would like to?


If not let's talk about I How I can Help improve your results.

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How Being Helpful Helps Your Bottom Line

Learn more at http://jaybaer.com or contact jay@jaybaer.com Jay Baer is a dynamic, inspirational marketing keynote speaker who delivers critical social media...
Neil Ferree's insight:

Listen in at 1:47 on how Hilton Hotels used Social Media Monitoring to be helpful then figure out how to clone this model to fit your niche?


Tips on how to manage your social media presence

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Content Marketing Best Practices

Content Marketing Best Practices 

Neil Ferree's insight:

If Content is King then Content Distribution is Queen and the Queen is Driving the Bus.


Many have figured out our why online visibility is key to gaining traction in the super competitive social media landscape. 

Curating quality content has become a must have skill set for all internet marketers. This video provides a high level over view of what's involved in creating a custom content marketing system. 

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Google Pulls Profile Photos and Circle Counts from Search Results

Google Pulls Profile Photos and Circle Counts from Search Results | Google Plus Business Pages | Scoop.it
Google announced today they will remove profile photos and the author's Google+ circle counts from search results. Google's John Mueller had the following to say about this change: We've been doing...
Neil Ferree's insight:

The Semantic Web & Hummingbird & Conversational Search will have a major influence on the Google SERP's like these:



Authorship is alive and well. Not having your G+ Profile Photo in the SERP's is a bummer, but when your content ranks at the top of the search engine for a long tail keyword phrase per the above (and) when the user lands on your page and the content is congruent with their conversational query, the conversion will take care of itself. 


My model for influencing how and where my pages get ranked goes something like this;


  1. SlideShare Deck
  2. YouTube Video
  3. WP Blog Post
  4. Llistl.ly List
  5. Quora Q&A


Social Updates to;


  • Facebook
  • Google+
  • Twitter
  • LinkedIn
  • Pinterest
Click Here if you want to find out how this model will work for you and your social media footprint?
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How Google Authorship Changes Might Affect Your Thought Leadership ... - Business 2 Community

How Google Authorship Changes Might Affect Your Thought Leadership ... - Business 2 Community | Google Plus Business Pages | Scoop.it
How Google Authorship Changes Might Affect Your Thought Leadership ...
Neil Ferree's insight:

When it comes to managing your social media presence, when and where your Google Authorship Bio Photo renders will be determined if and when the use is signed into their Google account.

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How to Create a 5,000-View SlideShare in 10 Minutes

How to Create a 5,000-View SlideShare in 10 Minutes | Google Plus Business Pages | Scoop.it
The most efficient SlideShare tips for creating presentations that are beautiful, viral, and effective.
Neil Ferree's insight:

Creating a Deck in less than 10 minutes is rare for me.


The one technique I would add to Kevan's handy tip list would be to embed a YouTube video in the Deck where applicable like I did here.


#Slideshare #contentmarketing #JNFerree

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M. Philip Oliver's curator insight, July 17, 5:38 PM
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massimo scalzo's curator insight, July 18, 1:56 AM

Very interesting techniques to create SlideShare views in the blink of an eye !

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Does Your Landing Page Suck? If so, or you're not sure, watch this video!

Does Your Landing Page Suck? If so, or you're not sure, watch this video! | Google Plus Business Pages | Scoop.it
For the first time ever, Unbounce is joining forces with ConversionXL to crown The Ultimate Landing Page Champion. Over 3 weeks, Unbounce’s Oli Gardner and ConversionXL’s Peep Laja will review tear apart brave contestants’ landing pages right before your eyes. You'll decide who gets cut, who makes it to the next round and who ultimately reaches the heights of landing page glory.
Neil Ferree's insight:

If your landing page sucks, you want to watch this video.


Coming to you from Unbounce


20 landing pages reviewed

Top 5 winners are picked

Did you pick the winner?

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massimo scalzo's curator insight, July 18, 2:01 AM

Neil Ferree draws our attention on Landing Pages....bellyaching for many marketers...

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20 WordPress Plugins for a More Powerful Blog

20 WordPress Plugins for a More Powerful Blog | Google Plus Business Pages | Scoop.it
Learn the 10 WordPress plugins that power the Buffer blog, plus 10 more WordPress plugins we'd love to try.
Neil Ferree's insight:

Many of these Wordpress Plugins are well known.


A few are new to me and need further testing. 


Which ones would you recommend?


Hello Bar is first on my list

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M. Philip Oliver's curator insight, July 17, 5:38 PM

Thanks to Neil Ferree

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How to Fix Google+

How to Fix Google+ | Google Plus Business Pages | Scoop.it
With Google+ in turmoil, the company's fatal flaw is exposed. Here is a plan to fix it!
Neil Ferree's insight:

As is usually the case, on such provocative posts, the comment section is where the juicy parts reside. 


Google would have to believe all of these things before retiring Google+ comment submitted by Andy Crestodina
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The CIA's Social Media Manager Deserves a Raise

The CIA's Social Media Manager Deserves a Raise | Google Plus Business Pages | Scoop.it
The CIA answered five Twitter questions on Monday, a month after sending its first official tweet.
Neil Ferree's insight:

Top 5 Tweets by the CIA


  1. No we don't know your password so we can't send it to you
  2. Yes, we are Hiring
  3. If you visit us, maybe we can take a selfie
  4. Our SR-71 Blackbird flew high and faster
  5. No, we don't know where Tupac is


Who said the CIA doesn't have a sense of humor?


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Behind the Scenes Look at Google+ Posts, Profiles and Pages

Behind the Scenes Look at Google+ Posts, Profiles and Pages | Google Plus Business Pages | Scoop.it
I love Google+. In addition to using it for content discovery, this rapidly growing social network is an incredible tool for micro blogging,  networking and
Neil Ferree's insight:

A Deep Dive into Google+ Posts, Pages and Profiles and their many moving parts.


To help Google+ users understand what is happening behind the scenes, Brian details the source code of Google+ posts and pages to show you elements that affect how your posts appear in Google+ and in Google Search.


In this guide, you will learn what tags are added automatically and how to optimize the elements you have control over including:

☞ Titles
☞ Meta descriptions
☞ Canonical tags
☞ Alt attributes
☞ No follow attributes
☞ Rel=author
☞ Target="_blank" 
☞ Schema markup Google adds to profiles and pages


This will help you better manage your social media presence on Google+ and your other top social networks,

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An Introduction to Google+

This is the first video in a series of five which covers just about everything you need to know about Google+ 


Martin is a Master at teaching others how to maximize our social marketing efforts especially when it comes to learning how to manage your social media presence on Google+

Neil Ferree's insight:

Everything you need to know about about Google Plus.


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Marilyn Moran's curator insight, July 6, 12:22 PM

This is an absolute must-watch if you're new to Google+.

Raise the Roof Marketing's curator insight, July 7, 1:00 AM

Great into video to Google+

Dawn Matheson's curator insight, July 8, 2:24 PM

Our thanks to Neil Ferree for breaking down the video with a timestamp outline.

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The Small Business Guide to Google My Business

The Small Business Guide to Google My Business | Google Plus Business Pages | Scoop.it
A streamlined guide for understanding, registering, and optimising your business on Google My Business.
Neil Ferree's insight:

Google has over 1.2 billion unique users per month and is an amazing marketing opportunity for small businesses.


Getting set up used to be a pain.


Fortunately, Google My Business has just been launched to make it easier for brands and local businesses to connect with customers on search, on Maps, and on Google Plus.


Follow this step by step guide for getting set up and optimised.

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The Ultimate List of IFTTT Recipes for Marketers

The Ultimate List of IFTTT Recipes for Marketers | Google Plus Business Pages | Scoop.it
Learn how to use IFTTT to scale and automate some of your marketing tasks. Spend more time on strategy instead of repetitive research with SEER's tips.
Neil Ferree's insight:

Keep Track of the Competition:


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The Ultimate Guide to Using Images in Social Media

The Ultimate Guide to Using Images in Social Media | Google Plus Business Pages | Scoop.it
Interested in how to best apply images for a certain social network such as Facebook, Twitter and Instagram? Here is a guide to using images in social media.
Neil Ferree's insight:

Once we get the Title of the Article figured out, creating or sourcing the perfect image to embed in the piece is every bit as important as the title.


Making sure these images look good in all possible formats is a time-consuming and frustrating process, especially since the content is accessible from a variety of devices. 


Here's how the best and brightest do it so we can better manage our social media posts for;


Facebook

Twitter

Google+

LinkedIn

YouTube

Instagram

Pinterest



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Your First 9 SEO Tasks - Plus Your Business

Your First 9 SEO Tasks - Plus Your Business | Google Plus Business Pages | Scoop.it
Bewildered on how to get started with SEO? Here are your first 9 tasks to take on to setup an SEO optimized web site.
Neil Ferree's insight:

Once you have these first 9 steps under your belt, setting up your Google Authorship so you Rich Snippet Head Shot shows up in the search results will go a long way towards getting your content found, read, touched and shared.


This is a good way to manage your social media presence.

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Survey: 62% Of Consumers Say Social Media Doesn't At All Influence Their Purchasing Decisions

Survey: 62% Of Consumers Say Social Media Doesn't At All Influence Their Purchasing Decisions | Google Plus Business Pages | Scoop.it
It shouldn’t come as a surprise to savvy social media marketers, but consumers really aren’t interested in what you are selling. That is main social media finding in a report released by Gallup today, showing that people say they use social media to be … social … with friends and family and don’t believe that […]
Neil Ferree's insight:

Wither Social Media?

So where does that leave social media? How should businesses react to these results? Gallup’s prescription will sound familiar:


  1. Authentic. Social media sites are highly personal and conversational. And, as Gallup finds, consumers who use these sites do not want to hear sales pitches. They are more likely to listen and respond to companies that seem genuine and personable. They want to interact with a human, not a brand. Companies should back away from the hard sell and focus on creating more of an open dialogue with consumers.
  2. Responsive. The social media world is 24/7, and consumers expect timely responses — even on nights and weekends. Companies must be available to answer questions and reply to complaints and criticisms. Ignoring negative feedback can do even more damage to a brand’s reputation. Instead, companies need to actively listen to what their customers are saying and respond accordingly. If mistakes were made, they must own up to them and take responsibility.
  3. Compelling. Content is everywhere, and consumers have the ability to pick and choose what they like. Companies have to create compelling, interesting content that appeals to busy, picky social media users. This content should be original to the company and not related to sales or marketing. Consumers need a reason to visit and interact with a company’s social media site and to keep coming back to it.



Good insight into how to manage your social media presence!

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A Complete Guide to Google Pages - Plus Your Business

A Complete Guide to Google Pages - Plus Your Business | Google Plus Business Pages | Scoop.it
Just about everything you'll need to get your business on Google, and a load of content on how you can use Google+ for marketing.
Neil Ferree's insight:

Why 'get on Google'?

As you can see from the tour below, Google will help your business go even further. Put simply you will be able to:


  • Help customers find you more easily
  • Make you more accessible from mobile devices
  • Build up customer reviews (if have a 'local' type business)
  •  Use Google Hangouts (free video calls)
  •  Build even better relationships with both potential customers and existing ones too,



Good tips on How to Manage your Google+  presence

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A Complete Guide to Google+ Marketing - Plus Your Business

A Complete Guide to Google+ Marketing - Plus Your Business | Google Plus Business Pages | Scoop.it
Google Plus Marketing is great for businesses! This guide will help you build a community, improve engagement and achieve better results using Google+.
Neil Ferree's insight:

The Ultimate Guide for Google Plus Marketing for Business.


This is especially useful when you connect your Scoop.it account to your Google+ Brand Page. This connection for your Authorship has been available for a couple of months. 


You want Google to link, connect and credit you for the content you curate and share to you top socials and your social connections.


This will help you better manage your social media presence.

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5 Steps to Win the Content Marketing Marathon

5 Steps to Win the Content Marketing Marathon | Google Plus Business Pages | Scoop.it
Content marketing is a marathon. You start excited and energetic, writing away at lightning speed, dodging and weaving around slower, inferior competitors. Then you hit mile 12. Find out how to win here.

Via Mike Allton
Neil Ferree's insight:

Mike is 100% right. Content Marketing is a process not an event, Or as Mike puts is, Content Marketing is a Marathon. 


It helps to take the long view when you design and deploy your Content Marketing System


When you do this, you will be in a much better position to effectively manage your social marketing presence.

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Mike Allton's curator insight, June 23, 7:53 AM

Win the Content Marketing Marathon

"The thirst you feel in your throat and lungs will be gone minutes after the race is over. The pain in your legs within days, but the glory of your finish will last forever." ~ Unknown

Content Marketing is a marathon. You start excited and energetic, writing away at lightning speed, dodging and weaving around slower, inferior competitors.

Then you hit mile 12.

And suddenly your legs feel like lead. Your thighs burn and your feet seem to be moving in wet sand.

You run out of ideas. You stare at an empty content calendar and scribble “infographic?” with no real optimism.

This insightful piece by +James Scherer will give you the five important steps you need to take to win the content marketing marathon.

1. Start Conditioning
2. Stretch Before You Run
3. Start With Small Steps
4. Pace Yourself
5. Push Through The Wall

And while I have never run a marathon, I have participated in grueling bike rides called centuries that are very similar. One in particular, the Tour Of the Scioto River Valley (TOSRV), begins in Columbus, OH on Saturday and follows a 105 mile course to Portsmouth on the banks of the Ohio River. On Sunday, you make your way back, achieving 210 miles bicycling in two days. Many fail to finish, or opt only to do one day.

But I didn't just decide to do TOSRV one day. I'd been riding consistently for months... years... and had specifically trained that year for this event by doing 100-mile rides on Sundays and 30-mile sprints on Wednesday evenings to build up strength and stamina. I had hit the Wall numerous times and learned how to push through it.

And that's exactly how it is with blogging.

When I first started blogging, I didn't begin by creating two blog posts a day. I was lucky to write one a month! But over time, I got better and better, and adopted many of the techniques and best practices that James outlines here.

So take a look at what it takes to win the Content Marketing Marathon and think about how you can adopt some of these ideas yourself. Which ones do you do already, and which ones do you think you can start working on now?

#ContentMarketing   #Blogging   #Business  

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Best Content Marketing System according to DuckDuckGo

Best Content Marketing System according to DuckDuckGo | Google Plus Business Pages | Scoop.it

Best Content Marketing System according to DuckDuckGo. 

Neil Ferree's insight:

I always check to see where my webpages rank with the DuckDuckGo search engine vs. referencing Google and Bing only.


Do you know why its a good move to trust but verify using the Duck?

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Is Google’s new algorithm apocalyptic for PR wire services?

Is Google’s new algorithm apocalyptic for PR wire services? | Google Plus Business Pages | Scoop.it
Sites such as PRWeb and PRNewswire have seen huge drops in search traffic after Google’s newest algorithm update. That may be a good thing.
Neil Ferree's insight:

The above chart shows a significant drop in organic search traffic starting May 28.


Most Google algorithm updates have an impact on the organic traffic, but these drops are stunning.


For some sites, we are seeing an overnight drop of over 80 percent. 

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Content marketing software: It's starting to take off

Content marketing software: It's starting to take off | Google Plus Business Pages | Scoop.it
Venture dollars are pouring into companies like NewsCred, Percolate, and Contently as Oracle, Salesforce, and Adobe begin to slug it out.
Neil Ferree's insight:

Why is this category so suddenly interesting?


The only scalable way to handle these demands is through implementing a content marketing system.”


Forrester Research senior analyst Ryan Skinner said at the most basic level, content marketing tools replace spreadsheets as a means of tracking and coordinating simultaneous writing or content development projects.


But the promise is far grander: helping marketers stay more “culturally informed” about which messages might resonate with their target audiences.


“Every marketer is trying to become a quasi newshound,” Skinner said. “These tools help give them relevance.”

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Curated by Neil Ferree
Social SEO Consultant to the Small Business Community. I can help you amplify your social content marketing campaigns, enhance and grow your social connections using my proven content marketing techniques.