While Google+ has seen much slower growth than other social networks, it still remains a viable business marketing tool for multiple reasons. Many of those reasons are easy to miss and simply overlooked by most marketers, and up until recently, myself included.
Thank goodness for the support and encouragement (insert kick in the pants) from a great friend that truly believes in and promotes the use of Google+ for business on a daily basis. And she's not just blowing smoke.
If you have considered utilizing the power behind this social network, but wonder if Google Plus is worth your time, then listen up to why it might be the right moment to incorporate this sleeping social giant into your marketing repertoire.