Driven by mobile, search and marketing are going local and hyperlocal again. Here are 5 local blogging angles you can use to help insert yourself in your local market.
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Breaking News about Google+ Local, Local Search, Google+ for Business & Mobile Marketing Strategies
Curated by
Linda Buquet :: Catalyst eMarketing
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Just found Greg Gifford's slideshare preso from Pubcon. Greg is a regular here and does awesome graphics and as you'll see very entertaining presentations too. This presentation was about how to build rep, links, citations and doing social interaction for unpopular verticals like car dealerships.
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Especially in large metro areas, longer tale/less competitive local key phrases could include neighborhoods, landmarks or regions. So landing pages for all those local variations helps you cast a wider net for your clients AND could be an additional service you offer them. 
Chris Agro's curator insight,
April 25, 10:12 AM
Hyper-local long tail - WHAAATTT??? Good idea actually :) Delete the scoop?
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As I often do, I'm taking good SEO info and putting a Local SEO spin on it. Below is a great infographic which tells the tale, BUT I want to focus on a comment that's made in the intro. Delete the scoop?
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WHERE Does this Leave Google+ Local? Delete the scoop?
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Just saw a Tweet from Darren Shaw from a couple days ago. Seems his long awaited local rank tracker is now available. Knowing Darren, it's feature-rich.
Track pack, places, and organic rankings. Know whether your queries returned local results in each city, how big the local pack was, and whether the pack was blended or pure. 
Mohammed ALAMI's curator insight,
February 19, 9:40 AM
I love what @DarrenShaw is buiding as local tools
Chris Agro's curator insight,
March 16, 2:45 PM
Just found this company. Great insights and a cool citation tool for local search efforts. Delete the scoop?
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Here is a featured post from one of our Top Contributors, Phil Rosek. Obviously, based on the title, it's a very visual post. So head over to see it! There is a TON of knowledge in every image. So feast your eyes and get smart! Delete the scoop?
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If you deal with Google+ Local you know getting categories right is a big deal when it comes to ranking! Delete the scoop?
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If you care about where the future of search is heading, read every link in this post to get clarity on these issues. 
Neil Ferree's curator insight,
February 6, 12:41 PM
Author Rank is more important than anything right now. Google CEO implies as such. You need your http://bit.ly/RichSnippet in place now so the content your create + curate + syndicate must be connected to your rel=author credentials so your Authorship rating improves. You are the Brand 
E-Strands Ltd's curator insight,
February 11, 7:37 AM
If you care about where the future of search is heading, read every link in this post to get clarity on these issues.
Chris Agro's curator insight,
March 16, 2:47 PM
Author Rank is important to Google and that makes it important to you. Delete the scoop?
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Today, all of the major search engines are providing users a search results page that includes available social media elements among local business content, e.g., images of local businesses from Flickr, local ratings and reviews from sites like Yellowbot.com, Citysquares.com or Getfave.com. Also, the Google Places and Yahoo! Local give users local business listings with added social media content. Essentially, these sites have started to provide a 360-degree view of businesses in local areas. Delete the scoop?
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If you have a local business, you will need to incorporate local into all aspects of your online marketing strategy, including your content marketing. This can help ensure that more pages of your website (your blog in particular) rank well when people are searching for local content. In today’s post, we’re going to look at ways to easily incorporate local into your content marketing strategy, from finding topic ideas to promoting your content with a local audience.
Mohammed ALAMI's curator insight,
January 24, 9:53 AM
Local content is good signal for local rankings Delete the scoop?
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I think this is good for the industry, so I'm helping Myles promote it. Be sure to check out the rich data and results from last year's survey below.
Over 1,150 SEOs took part in BrightLocal's 2012 survey. See results then head over to take the 2013 survey. 
dharmeshvaidya's comment,
February 8, 12:23 AM
It’s hard to come by knowledgeable people on this subject, but you sound like you know what you’re talking about! Thanks
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"Google is likely using its newly launched phone support for Google+ Local Pages listing verification to help secure its lock on the market, which will help keep Google’s maps the most accurate and create a pool of potential paying customers.
With this idea in mind, I sat down with Steve King, Director of Product Strategy for SIM Partners to predict what Google might implement this year to improve, enhance, and monetize Google+ Local Page listings. Here’s what we came up with." Delete the scoop?
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When speaking with SMBs and companies that sell marketing services to SMBs, I hear over and over again how a business wants to rank #1 for important local keywords.
Then, I look at their website and have visions of money being poured down the drain, horses being led to water sans drinking, Sisyphus rolling a boulder up that damn hill, and a variety of other cliches.
Linda Buquet :: Catalyst eMarketing's insight:
See my important comment about many SMB sites having their # listed in the wrong format which can cause problems. 
Paul Gregg's comment,
January 28, 9:55 PM
In my opinion smb should be focused less on rankings and more on revenues and key performance indicators that are tied to site objectives.
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By popular request, I finally added a Google+ Local 101 section to the forum for SMBs and new local search consultants. Delete the scoop?
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So excited to finally be able to announce the launch of the new Google Places Dashboard. YAY! 
Thomas Wooldridge's curator insight,
April 9, 7:22 AM
It is time for you to start reviewing your google pages. Make sure its' optimized to the latest setup. Don't wait too long because your competitors is stepping it up. Delete the scoop?
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Since we have such a big rash of Google+ Local bugs all at once, I decided to set up a new Google Bug Tag to make it easier for you guys to find and keep up with bugs and fixes. As new bugs surface I'll add this tag so you guys can just check at a glance. 
Cora Dugan's comment,
March 19, 6:43 PM
We have an issue right now that we are trying tirelessly to resolve...me and an owner have been locked out of his google+ account- we keep getting an error 500 and no one seems to know the answer. The page is visible on the web...says I am the manager..but when I switch over to it, it goes to the error. Any suggestions besides the obvious that we have l already tried, such as different browsers, sign in/out, clear cache would be so helpful!
Cora Dugan's curator insight,
March 19, 6:56 PM
We are seeing this error on our Google+ page. It started to happen when we tried to verify the business in "Places". We have not resolved this issue as of yet. We can see the page, just that we cannot post from it. Delete the scoop?
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8 Reasons Local SEO is Incredibly Complicated & Difficult
ConfluenceSocialMarketing's curator insight,
March 5, 5:23 PM
Why does Google make such great products and then make the Google+ manual into a book. 
Cindy Speaker's curator insight,
March 13, 8:32 PM
SEO is not my thing, but I know enough to know how important it is that you entrust your SEO to top notch people that know what they are doing. Otherwise you could doom your brand in the eyes of Google. There is no quick fix to SEO. Be patient and only work with top experts. Delete the scoop?
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Here is a featured post from one of our very active members Nick Pratt. It has some great info that will help you power up your Local exposure!
There are lots of good screen shots that help clear some of the confusion about the different options and there is a nice easy section about how to do "Authorship" markup. Delete the scoop?
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Google has created extreme Google+ Local branding confusion. Even leading local consultants are confused but poor SMBs are TOTALLY bamboozled by it all! 
Brian Shields's curator insight,
February 12, 8:09 PM
The Google World has become increasingly confusing. At UpTempo Group we're staying on top of these changes to support the growth of our clients' practices.
ConfluenceSocialMarketing's curator insight,
March 4, 2:56 AM
My clients often have trouble figuring out the difference between Google+, Google Places, Google Maps, what to do about it all. I guess that's good for us. Google needs to keep it simple. Delete the scoop?
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Wowser, Google is just hitting it out of the park with positive changes this week. Tons of major updates, upgrades, new features and improvements you NEED to know about inside.
Much of this has been in the works on the back end for many months and I'm so happy to now be able to share the news. 
Ed Burckhardt's curator insight,
February 3, 9:36 AM
About time! I was beginning to wonder if Google had just abandoned us and left us at the mercy of Yelp and others. I subscribe to the daily digest from the Google Product Forums. I get it 4 or 5 per day, and to read all the complaints, I was just about to unsubscribe from it. Now, thanks to your post Linda, I can see a ray of light at the end of the tunnel. And this time, it doesn't seem to be the Yelp train coming. I really hope they also improve the verification process, when doing updates to the profiles, soon. I have some clients, that we helped to update their information, several months ago, and still waiting. Thank you Linda, as usual, you are on top with all the latest in Local Search. Keep up the good work, we need you! 
Digital Gurus's curator insight,
February 9, 4:08 PM
when it's Google, you gotta have faith! love the improvements...keep'm coming! 
Martin Kizlink's curator insight,
February 15, 8:31 PM
We have been waiting for these positive changes for some time and hope they will be rolled out soon in Europe too.
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After a brief hiatus from the latest version of the iPhone operating system, the Google Map app is back in action for iPhone users. It’s wildly popular, with more than 10 million downloads just within the first 48 hours of its release. This new launch means that more consumers than ever are using Google Maps on their mobile device to find businesses in their area while on the go. For local business owners, it is now more important than ever to optimize your Google+ Local.
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I just completely restructured and expanded my intensive Advanced Google+ Local training program. Doubled the time and added tons of content - without increasing the price.
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I always call Google Local a "SHE". People often comment either thinking it's cute or they act slightly annoyed that I have the nerve to call Google, who everyone else thinks of as a 'he' a 'she'. It's become a bit of an industry joke. So I thought I'd share my rationale… Delete the scoop?
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Location data platform and provider Yext has introduced a range of new data types and rich content into its PowerListing local data syndication product. The new offering is called PowerListings+ (Like Google+). 
Anthony Hall's curator insight,
January 16, 4:05 PM
If you have a local business, you or your marketing person needs to see this. Delete the scoop?
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