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Driven by mobile, search and marketing are going local and hyperlocal again. Here are 5 local blogging angles you can use to help insert yourself in your local market.
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some very good nugets here..
Especially in large metro areas, longer tale/less competitive local key phrases could include neighborhoods, landmarks or regions. So landing pages for all those local variations helps you cast a wider net for your clients AND could be an additional service you offer them. Think of it as the "hyper-local long tail" and follow that yellow brick road!
Hyper-local long tail - WHAAATTT??? Good idea actually :)
As I often do, I'm taking good SEO info and putting a Local SEO spin on it. Below is a great infographic which tells the tale, BUT I want to focus on a comment that's made in the intro.I know lots of Local SEO consultants that are struggling to make a profit. My comment above and the infographic below, is part of the reason. See posts in our Consultant's Corner for help and insights about growing your Local SEO consulting business.
IMM has been offering Local SEO for many years
WHERE Does this Leave Google+ Local?There has just been a big re-organization at Google. Sources say it's the most significant management reorganization since Google co-founder Larry Page became chief exec in 2011.Some of the articles mention Maps & Local Search but no one specifically mentions Google+ Local? Some make reference to the maps/commerce unit as being in disarray and having problems.I asked Google for a comment. Stay tuned...
Just saw a Tweet from Darren Shaw from a couple days ago. Seems his long awaited local rank tracker is now available. Knowing Darren, it's feature-rich.
Track pack, places, and organic rankings. Know whether your queries returned local results in each city, how big the local pack was, and whether the pack was blended or pure.
I love what @DarrenShaw is buiding as local tools
Just found this company. Great insights and a cool citation tool for local search efforts.
Here is a featured post from one of our Top Contributors, Phil Rosek. Obviously, based on the title, it's a very visual post. So head over to see it!
There is a TON of knowledge in every image. So feast your eyes and get smart!
If you deal with Google+ Local you know getting categories right is a big deal when it comes to ranking!Once again Google Map Maker vs Places guidelines conflict or at least are not in alignment. Turns out the MM guidelines or at least the unwritten rules that "power mappers" and reviewers are privately told by Google are MUCH stricter than what Places guidelines allow.REMEMBER if a Googler or Mapper (or even a bot) gets eyes on a listing,they MAY edit or delete it based on MM rules - not Places guidelines!Bunch of local category guideline warnings inside.
If you care about where the future of search is heading, read every link in this post to get clarity on these issues.1st up a VERY IMPORTANT quote from Eric Schmidt, the Executive Chairman of Google. Then below that some important links from Mike Blumenthal that directly relate to local and how all this markup stuff works and why it's so very important to start using it.
Author Rank is more important than anything right now. Google CEO implies as such. You need your http://bit.ly/RichSnippet in place now so the content your create + curate + syndicate must be connected to your rel=author credentials so your Authorship rating improves.
You are the Brand
If you care about where the future of search is heading, read every link in this post to get clarity on these issues.
Author Rank is important to Google and that makes it important to you.
Today, all of the major search engines are providing users a search results page that includes available social media elements among local business content, e.g., images of local businesses from Flickr, local ratings and reviews from sites like Yellowbot.com, Citysquares.com or Getfave.com. Also, the Google Places and Yahoo! Local give users local business listings with added social media content. Essentially, these sites have started to provide a 360-degree view of businesses in local areas.
If you have a local business, you will need to incorporate local into all aspects of your online marketing strategy, including your content marketing. This can help ensure that more pages of your website (your blog in particular) rank well when people are searching for local content. In today’s post, we’re going to look at ways to easily incorporate local into your content marketing strategy, from finding topic ideas to promoting your content with a local audience.
Local content is good signal for local rankings
I think this is good for the industry, so I'm helping Myles promote it. Be sure to check out the rich data and results from last year's survey below.
Over 1,150 SEOs took part in BrightLocal's 2012 survey. See results then head over to take the 2013 survey.
"Google is likely using its newly launched phone support for Google+ Local Pages listing verification to help secure its lock on the market, which will help keep Google’s maps the most accurate and create a pool of potential paying customers.
With this idea in mind, I sat down with Steve King, Director of Product Strategy for SIM Partners to predict what Google might implement this year to improve, enhance, and monetize Google+ Local Page listings. Here’s what we came up with."
When speaking with SMBs and companies that sell marketing services to SMBs, I hear over and over again how a business wants to rank #1 for important local keywords.
Then, I look at their website and have visions of money being poured down the drain, horses being led to water sans drinking, Sisyphus rolling a boulder up that damn hill, and a variety of other cliches.
See my important comment about many SMB sites having their # listed in the wrong format which can cause problems.
By popular request, I finally added a Google+ Local 101 section to the forum for SMBs and new local search consultants.I stay so busy with advanced issues, new updates and bugs, it was just hard for me to find time to add this section. But it's important obviously for new consultants and business owners alike.To start this forum off right, below are links to a few posts that have good foundational knowledge or best practice posts that would be helpful to those new to the world of Google local.
Its always good to make sure you know the basics.
So excited to finally be able to announce the launch of the new Google Places Dashboard. YAY!This new All-in-One Google Local Listing Management Dashboard offers SOOOOO many significant advantages and yes the old dashboard is really going away.Tons of new info & screenshots. Update rolling out now. More info at title link above.
It is time for you to start reviewing your google pages. Make sure its' optimized to the latest setup. Don't wait too long because your competitors is stepping it up.
Since we have such a big rash of Google+ Local bugs all at once, I decided to set up a new Google Bug Tag to make it easier for you guys to find and keep up with bugs and fixes. As new bugs surface I'll add this tag so you guys can just check at a glance. I dare say Google has a bug in her new spring bonnet. (Or a few actually!)
We are seeing this error on our Google+ page. It started to happen when we tried to verify the business in "Places". We have not resolved this issue as of yet. We can see the page, just that we cannot post from it.
8 Reasons Local SEO is Incredibly Complicated & Difficult
You have to admit - Local Search is just plain hard AND complicated!In a previous life I demonstrated and sold high end equipment like LASERS to Dentists. This was back when they 1st came out - before anyone knew what they were or how they worked.But I've never done anything as complicated as Google+ Local! Here are 8 reasons local is so dang hard!
Why does Google make such great products and then make the Google+ manual into a book.
SEO is not my thing, but I know enough to know how important it is that you entrust your SEO to top notch people that know what they are doing. Otherwise you could doom your brand in the eyes of Google. There is no quick fix to SEO. Be patient and only work with top experts.
Here is a featured post from one of our very active members Nick Pratt. It has some great info that will help you power up your Local exposure!
There are lots of good screen shots that help clear some of the confusion about the different options and there is a nice easy section about how to do "Authorship" markup.
Google has created extreme Google+ Local branding confusion. Even leading local consultants are confused but poor SMBs are TOTALLY bamboozled by it all!By popular request I am going to attempt to clear the confusion, but before I get serious....
The Google World has become increasingly confusing. At UpTempo Group we're staying on top of these changes to support the growth of our clients' practices.
My clients often have trouble figuring out the difference between Google+, Google Places, Google Maps, what to do about it all. I guess that's good for us. Google needs to keep it simple.
Google whah huh???
Places guidelines are often very vague. Some corresponding MM are very strict and explicit. IMPORTANT to know the MM rules.IF a listing for any reason ends up going to the MM team or a Googler on the maps side of the house, evals or edits your listing, they could very well be editing per the MM guidelines, not the Places guidelines. Your listing could be edited OR deleted if it does not comply with the MM rules.Top Map Maker rules, guidelines and help docs inside...
Map maker Guidelines
Wowser, Google is just hitting it out of the park with positive changes this week. Tons of major updates, upgrades, new features and improvements you NEED to know about inside.
Much of this has been in the works on the back end for many months and I'm so happy to now be able to share the news.
About time! I was beginning to wonder if Google had just abandoned us and left us at the mercy of Yelp and others. I subscribe to the daily digest from the Google Product Forums. I get it 4 or 5 per day, and to read all the complaints, I was just about to unsubscribe from it. Now, thanks to your post Linda, I can see a ray of light at the end of the tunnel. And this time, it doesn't seem to be the Yelp train coming. I really hope they also improve the verification process, when doing updates to the profiles, soon. I have some clients, that we helped to update their information, several months ago, and still waiting. Thank you Linda, as usual, you are on top with all the latest in Local Search. Keep up the good work, we need you!
when it's Google, you gotta have faith! love the improvements...keep'm coming!
We have been waiting for these positive changes for some time and hope they will be rolled out soon in Europe too.
After a brief hiatus from the latest version of the iPhone operating system, the Google Map app is back in action for iPhone users. It’s wildly popular, with more than 10 million downloads just within the first 48 hours of its release. This new launch means that more consumers than ever are using Google Maps on their mobile device to find businesses in their area while on the go. For local business owners, it is now more important than ever to optimize your Google+ Local.
I just completely restructured and expanded my intensive Advanced Google+ Local training program. Doubled the time and added tons of content - without increasing the price.
There is SO much important new info with all the new problems (like moves, do not support problems, etc.) and all the new G+ merge stuff that needs to be covered, that I could not cover it all in 1 session. Expanded from 2 to 4 hours. Spit into 2 group training sessions over 2 days. Same price. Details at link above.
I always call Google Local a "SHE". People often comment either thinking it's cute or they act slightly annoyed that I have the nerve to call Google, who everyone else thinks of as a 'he' a 'she'. It's become a bit of an industry joke. So I thought I'd share my rationale… 1st off I think of Google in general as a 'he', like most people. I also think of the organic algo as a 'he'. It's only Google LOCAL I refer to as 'she' and here are the reasons...
Location data platform and provider Yext has introduced a range of new data types and rich content into its PowerListing local data syndication product. The new offering is called PowerListings+ (Like Google+).
If you have a local business, you or your marketing person needs to see this.