In this issue, hot citation and schema tips, how NOT to suck at Local SEO, easy mobile review workaround, how to boost traffic and get creative with Business View + great tip filled Hangout with Mike Blumenthal.
Organic search dominates again, driving the greatest amount of traffic to local websites. Respondents also attributed the greatest volume of “calls” to organic, so it’s no surprise that it showed the best ROI of all channels.
Google Places/+Local came in second, driving 3x more traffic than Bing Local or Yahoo Local, therefore justifying the focus and effort that is lavished on it.
Ninja G+ search - HOT for Social! If you are helping clients with social OR if clients are asking you G+ questions like: "How I find the right demographic of people on G+ to follow, circle and posts to comment on in my local area". OR if you want to build your own G+ following by location, industry or other criteria, then this post is for you!
"Almost a year ago, Google threw everyone for a loop with the rollout of the Google Local Carousel. The SEO community scrambled to try to figure out how it worked, and theories started flying about how it would change search behavior. It was immediately evident that a location’s Carousel photo would be all-important…
It didn’t take long to realize the biggest problem with the Carousel: business owners had no control over the photo that gets displayed."
FYI I've never seen anything written about the length of time PURE LOCAL ranking penalties last other than my own comments on the topic.
But in ranking troubleshooting/consulting cases I've worked on, that were lifted within a week after I pointed out the offending problem and it was fixed. I've also seen penalties however that lasted 8 months.
In the post below there is a quote from Matt Cutts talking about how the severity of the penalty fits the crime. I assume that's also true in local.
Here are some dynamic ways to build traffic with Google Business View. Live interactive examples inside...
Linda Buquet :: Catalyst eMarketing's insight:
Now that there is a call to action to "Add a Virtual Tour" front and center at the top of the Google My Business dashboard, you'll have more clients asking about it.
Many SMBs lack imagination and just think of doing plain old photos of their store/office. They don't realize with a little creativity Business View could be turned into a viral marketing campaign that could bring in new business, increase click through and stick rate as well as attract natural links and citations for months to come. And as for local word of mouth... done right, it's a no-brainer.
BREAKING: Google "My Business" Launching Now! Say Goodbye to Google+ Local - This Changes Everything!
Complete rebranding, new unified dashboard and TONs of new upgrades! (Screen shots inside)
When I had my 1st demo 2 months ago I absolutely could not wait to share with everyone. This is a cumulation of some of the half steps and changes we've had over the past year! You are going to LOVE this update, which streamlines everything and gets rid of all the confusion. Google listened AND they delivered!
See complete announcement with screenshots, new feature list and all the new Google My Business resources inside.Goodbye Google+ Local! Hang onto your seats for the biggest, most exciting Google Local update so far!
There have been so many great topics at the Local Search Forum & around the web that get buried. I know many of you suffer from info overload, so here is the latest roundup of Local Search news, Google+ Local issues, as well as PRO advice from the Local Search Forum and from around the web.
Here is the latest roundup of Local Search news, Google+ Local issues, as well as PRO advice from the Local Search Forum and from around the web.
This one is just a small sampling of hand picked posts over just 2 days - not even a full weekly roundup. So it gives you some idea of how much info you are missing, if you are not subscribed to RSS, getting our daily email digest or reading the forum daily.