Information is our greatest asset, but also a potential threat. We can also obsess about the minutiae and lose sight of the value of the key building blocks which make up solid, effective local SEO strategy. We are in danger of making SEO an impenetrable topic which daunts business owners rather than exciting them.
I think a important quality of a good SEO is someone who can think like an expert but talk like a layman. With this in mind, I decided to peel back the layers of complexity and draw out what I consider to be the most simple yet valuable parts of good local SEO strategy.