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5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business - Small Business Trends

5 Reasons Why Do-it-Yourself Marketing Can Actually Hurt Your Business - Small Business Trends | Google+ Local & Local SEO News | Scoop.it

Entrepreneurs, by nature, are do-it-yourself people. Not a bad thing. While that trait may serve you in many areas there’s one where it actually works against you: Marketing. Here’s five reasons why.

 

DIY Doesn’t Really Save Money. Because you’re not spending money on outside resources you might think you’re saving tons of money with a DIY approach. Just remember this…it’s not just what you spend, it’s what you spend and get back on what you spend.

 

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Local Search Buzz: Google Local News Digest

Local Search Buzz: Google Local News Digest | Google+ Local & Local SEO News | Scoop.it
Important Google Local info in this roundup of Local Search & Google My Business news, as well as PRO advice from the Local Search Forum and around the web.
Linda Buquet :: Catalyst eMarketing's insight:

In this issue of the "Buzz"

 

- NEW! Local Search Pros G+ Community - You're Invited!


- 1000+ Niche Citation Sites for 41 Local Business Categories

 

- Thriving Post-Pigeon - 2 Listings that Rank #1 in the Next City Over

And lots more...

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Local Search Ranking Factors 2014 - Just Released

Local Search Ranking Factors 2014 - Just Released | Google+ Local & Local SEO News | Scoop.it
David Mihm's Local Search Ranking Factors 2014 was just published at MOZ. In this time of chaotic Google Local changes, you will want to be sure to
Linda Buquet :: Catalyst eMarketing's insight:

David Mihm's Local Search Ranking Factors 2014 was just published at MOZ. In this time of chaotic Google Local changes, you will want to be sure to read every word and bookmark it for future reference.

I was honored to be selected as a contributor again this year, along with a distinguished group of local marketing experts from around the world to share insights and opinions about the most important Google local ranking factors.

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New Powerhouse Group Trying to Kill Google Local 7 Pack

New Powerhouse Group Trying to Kill Google Local 7 Pack | Google+ Local & Local SEO News | Scoop.it
Powerhouse companies Yelp & TripAdvisor team up in new initiative to kill Google Local as we know it!
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Local Search Buzz - Google Local Search News Digest

Local Search Buzz - Google Local Search News Digest | Google+ Local & Local SEO News | Scoop.it
There is a ton of important new Google Local info, as well as great advice from Pros at the Local Search Forum and news from around the web
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Announcing the New Yext Forum + Discount for Local Search Forum Members

Announcing the New Yext Forum + Discount for Local Search Forum Members | Google+ Local & Local SEO News | Scoop.it
Yext has partnered with the Local Search Forum to provide you with a special discount.
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Pigeon Analysis - New Insights about this Crazy Google Local Algo & the Constant Flux

Pigeon Analysis - New Insights about this Crazy Google Local Algo & the Constant Flux | Google+ Local & Local SEO News | Scoop.it
Google Pigeon flew the coup on 7/24, but this bird has still not landed! Major flux continues and I'll share some reasons why.
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Mike Blumenthal Unmasks the Pigeon Update: Hangout Video

Mike Blumenthal Unmasks the Pigeon Update: Hangout Video | Google+ Local & Local SEO News | Scoop.it
Professor Maps shares the latest info about the Pigeon update
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Local Search Buzz! Google Local Search News Roundup

Local Search Buzz! Google Local Search News Roundup | Google+ Local & Local SEO News | Scoop.it
There is a ton of important new Google Local info, as well as great advice from Pros at the Local Search Forum and news from around the web
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Local Search Buzz! Google My Business & Local SEO News Digest

Local Search Buzz! Google My Business & Local SEO News Digest | Google+ Local & Local SEO News | Scoop.it

In this issue: Google My Business verification issues, 4 Hot Local Ranking & Local Algo Analysis Tools Compared, Gold Local SEO Nuggets, Tips for Attorney Local SEO and lots more.

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Mohammed ALAMI's curator insight, July 24, 10:51 AM

7 resource to save your local rankings:

 

Google My Business Verification Issues: A Time Saving Warning4 Hot Local Ranking & Local Algo Analysis Tools Compared!New Google Maps - Ranking Order List View is Back!Gold Local SEO Nuggets from Mike Ramsey @ MozconCreating Custom Google Maps with Google Maps EngineRock Solid & Simple Google Review StrategyA Case Study on Local Search Keywords & Traffic
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Attorney Local SEO - 3 Tactics for Optimizing those Practice Area Pages!

Attorney Local SEO - 3 Tactics for Optimizing those Practice Area Pages! | Google+ Local & Local SEO News | Scoop.it
There is only so much you can say about City + DUI and your competitors are all saying the same thing...
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4 Hot Local Ranking, Local Algo Analysis & Competitive Research Tools Compared!

4 Hot Local Ranking, Local Algo Analysis & Competitive Research Tools Compared! | Google+ Local & Local SEO News | Scoop.it

I've been sitting on a bunch of new local search tools I use for local rank troubleshooting, penalty discovery and to reverse engineer the local algo.

Been too busy working on my new "Advanced Google My Business Training" to share.  But was working on this section for training and decided to share in the public forum. It turned into a feature comparison with all the pros and cons of each tool, plus I show a side-by-side comparison.

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Local Search Buzz! Google My Business & Local SEO News Digest

Local Search Buzz! Google My Business & Local SEO News Digest | Google+ Local & Local SEO News | Scoop.it

In this issue, hot citation and schema tips, how NOT to suck at Local SEO, easy mobile review workaround, how to boost traffic and get creative with Business View + great tip filled Hangout with Mike Blumenthal.

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Interactive Guide to Google My Business

Interactive Guide to Google My Business | Google+ Local & Local SEO News | Scoop.it

Interactive Guide to Google My Business - One guide I added is scrollable. The other is an interactive infographic. Handy to have handy!

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Mohammed ALAMI's curator insight, July 2, 10:07 AM

If you are a pro, you won't find anything new here. HOWEVER, it may make it easier to find the info you need.

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NEW! Local Search Pros Google+ Community - Join Us!

NEW! Local Search Pros Google+ Community - Join Us! | Google+ Local & Local SEO News | Scoop.it
If you're a Pro - you're invited! Quite a few Pros you know have already joined, so you'll see some familiar faces!
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Thriving Post-Pigeon - Tale of 2 Listings that Rank #1 in the Next City Over

Thriving Post-Pigeon - Tale of 2 Listings that Rank #1 in the Next City Over | Google+ Local & Local SEO News | Scoop.it
If we figure out what makes these 2 rank in the Ⓐ spot even though in a different city/zip, then we might get important clues about this new algo!
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Phone Calls Now Being Tracked by Google My Business Insights

Phone Calls Now Being Tracked by Google My Business Insights | Google+ Local & Local SEO News | Scoop.it

Broke this news yesterday but forgot to Scoop it. ;-)

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Google Recounts GMB Mistakes and 5 Lessons Google Learned About Selling to SMBs

Google Recounts GMB Mistakes and 5 Lessons Google Learned About Selling to SMBs | Google+ Local & Local SEO News | Scoop.it

James Croom, Google's head of marketing for Google My Business and AdWords Express at Google spoke at BIA/Kelsey’s Leading in Local conference Monday.

James shared lots of lessons the Google team learned trying to sell into the SMB market. I thought the lessons Google has learned trying to sell to SMBs would be helpful to share with local search consultants.

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Local Search Buzz! Google Local Search News Roundup

Local Search Buzz! Google Local Search News Roundup | Google+ Local & Local SEO News | Scoop.it
There is a ton of important new Google Local info, as well as great advice from Pros at the Local Search Forum and news from around the web
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Create a Viral Marketing Treasure Hunt with Google Business View

Create a Viral Marketing Treasure Hunt with Google Business View | Google+ Local & Local SEO News | Scoop.it
Want to get clients more clicks, better stick rates, higher conversions, attract natural links, social mentions & word of mouth advertising (the best kind)?
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Tracking Google Local Pigeon Flux Over Time

Tracking Google Local Pigeon Flux Over Time | Google+ Local & Local SEO News | Scoop.it
As the pigeon flies... Here is the crazy mixed up journey since this major local algo hit
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Google Pigeon Collateral Damage & What You Can Do About it

Google Pigeon Collateral Damage & What You Can Do About it | Google+ Local & Local SEO News | Scoop.it
Collateral damage: Damage to things that are incidental to the intended target. Here's how to fight back...
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Warning: GMB Verification Problems - Time Saving Advice to Avoid Frustration

Warning: GMB Verification Problems - Time Saving Advice to Avoid Frustration | Google+ Local & Local SEO News | Scoop.it
There has been a big uptick in Google My Business verification issues for the past month. Here's why...
Linda Buquet :: Catalyst eMarketing's insight:

Don't let this frustrating, time wasting problem get in your way!

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How to Avoid & Solve SEO Client Conflicts For Local Search Consultants and Other Marketing Consultants

How to Avoid & Solve SEO Client Conflicts For Local Search Consultants and Other Marketing Consultants | Google+ Local & Local SEO News | Scoop.it

How to Avoid & Solve SEO Client Conflicts For Local Search Consultants and Other Marketing Consultants   Ever have a client upset because they didn't get the results they think they deserve?

Of course you have, we all have!

Linda Buquet :: Catalyst eMarketing's insight:

Every local search client thinks they deserve to be #1 and thinks, if you are "all that" you can achieve it for them... OVERNIGHT!

So setting expectations is critical. But there are other communication issues that can cause client conflicts too...

Tons of wisdom inside!

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Mohammed ALAMI's curator insight, July 17, 9:18 AM

There are many reasons for those conflicts too:

Your clients might feel that you don’t deliver to their expectations... Like in the example above, perhaps they expected to see results sooner. Or they had completely different expectations towards results they are going to get.

Their site might got penalised. Of course they will blame you for that, regardless of the actual reason...

But you could be the one to blame as well:

Perhaps you had a wrong attitude from the start. Maybe they are a small fish client and you don’t think of them as seriously as of your bigger clients. And, it shows.

You may have lost their trust. Perhaps you didn’t admit an obvious mistake or tried to hide something else from them but the truth came out.

Or perhaps you’ve broken some promises. After all, it’s so easy to say yes to those tiny requests clients make during sales meetings and then forget about them. 

The problem is, clients rarely forget. And the disappointment from not having this delivered may cause irritation and become a basis for conflicts.

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Google Quality Rating Guide Leaked - Deep SEO Insights: How Google Algo Works Now

Google Quality Rating Guide Leaked - Deep SEO Insights: How Google Algo Works Now | Google+ Local & Local SEO News | Scoop.it

Google's Google Quality Ratings Guide was leaked last week and I got my hands on a copy and have been digging in to the LOCAL parts. Tons of resources and a MUST WATCH Video inside!

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DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing!

DYNAMIC! Google Business View: Get your Creative Juices AND Your Traffic Flowing! | Google+ Local & Local SEO News | Scoop.it
Here are some dynamic ways to build traffic with Google Business View. Live interactive examples inside...
Linda Buquet :: Catalyst eMarketing's insight:

Now that there is a call to action to "Add a Virtual Tour" front and center at the top of the Google My Business dashboard, you'll have more clients asking about it.


Many SMBs lack imagination and just think of doing plain old photos of their store/office. They don't realize with a little creativity Business View could be turned into a viral marketing campaign that could bring in new business, increase click through and stick rate as well as attract natural links and citations for months to come. And as for local word of mouth... done right, it's a no-brainer.

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Perry Stevens's curator insight, July 10, 9:35 PM

A timely article about Google Views.