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Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget - ClickZ | #TheMarketingAutomationAlert

Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget - ClickZ | #TheMarketingAutomationAlert | Google Places Optimization News | Scoop.it

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Does this mean that retargeting is now a fundamental part of the campaigns these marketers run? The Barometer asked respondents to rate the claim that "retargeting is a standard practice" using a rating scale in which 5.0 meant "strongly agree." The overall rating came to 3.98, which translates into a fairly resounding yes to the above question.

 

If these responses left little doubt that online marketers have grown attached to retargeting, there's still the question of how they're using it. The survey addressed this question as well. Specifically, the marketing professionals were asked how they would rate the claim that retargeting is comprised of "multiple facets" and "a lot more than a way to drive consumers back to a website." The 3.96 rating reveals that marketers no longer see retargeting as a monolithic strategy but rather as a broad approach to marketing that can be employed in a number of different forms.

 

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marketingIO's curator insight, November 13, 2013 8:52 PM

This pretty much nails it down! Retargeting must be a standard part of your mix (inbound or outbound). Just a matter of time before it is a standard part of MA/CRM.

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Infographic: The Secret Weapons for Better Marketing and Sales - Marketing Technology Blog | #TheMarketingAutomationAlert

Infographic: The Secret Weapons for Better Marketing and Sales - Marketing Technology Blog | #TheMarketingAutomationAlert | Google Places Optimization News | Scoop.it
Back in the day, understanding what customers needed was largely a guessing game, but with today’s tools like analytics and marketing automation,  predicting customer behavior is much more simple.

 

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marketingIO's curator insight, November 5, 2013 7:33 PM

Compare this to the adjacent infographic regarding the cost of a lead, and ask yourself where you'd rather be.

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The ROI of Marketing Automation

The ROI of Marketing Automation | Google Places Optimization News | Scoop.it
This post comes from our Marketing Automation channel sponsor Marketo.
Marketing automation is a technology that streamlines and automates marketing tasks so companies can increase operational efficiency and grow revenue faster.

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MA Needs to Adapt, and The Top 13 Marketing Technology Articles Curated Thursday, 11/14/13

MA Needs to Adapt, and The Top 13 Marketing Technology Articles Curated Thursday, 11/14/13 | Google Places Optimization News | Scoop.it

Scott Brinker recently penned a post on the 3rd party marketplace that is emerging around Marketing Automation, arguing for the API economy and the platform strategy. No doubt that it is a proven strategy, as it provides innovation to the platform user as well as an opportunity for the platform to spread its functionality and ultimately its market presence.

 

But there are inherently critical applications today that should be native to the MA application, and they cannot be ignored given the degree of usage by the market. These include:

► Retargeting

► Predictive Analytics

► Sophisticated optimization, e.g., MVT

► Content Curation

► Big Data tools (for B2B’s relative Little Data)

 

Take Predictive as an example. I could argue that given a choice between lead scoring and predictive analytics, I’d take Predictive every time, and base my whole lead nurturing strategy around it. In fact, you could see Predictive actually replacing lead scoring.

 

Of course there are short term issues with the 3rd party marketplace: picking the right application, learning how to use the new app within the MA environment (it’s never easy), going through integration process, vendor viability, etc.

 

However, the greater issue is the degree of importance that these features provide to the MA user, and the MA vendor is continually asking the question as to whether to include Feature A, and does it provide a sufficient ROI? I’d rather see them ask the question: will this position me as the market leader?

 

At some point, the MA vendor needs to incorporate these features directly into the MA platform before the feature vendors themselves become so formative that they look to subsume the platform via Make or Buy.

 

Marketing Technology…NOW!

 

Have a comment? Email it to info@ineomarketing.com or comment below. I’ll publish it here.

 

Today’s curated articles summarized for your quick review:

-- >  On Digital Marketing Operations and Learning to Fly - Gartner  http://sco.lt/672kUL

-- >  5 Ways To Leverage Predictive Customer Intelligence For Improved Customer Retention And Loyalty - Fourth Source http://sco.lt/8pisXB

-- >  Content Curation's Business Benefits, and 12 Tech Solutions to Consider - CMI http://sco.lt/7YB4Nd

-- >  Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget - ClickZ http://sco.lt/7oznpx

-- >  Should You Change Your SEO Strategy Because of Google Hummingbird? - KISSmetrics http://sco.lt/5H5baT

-- >  2 Key Concepts for Developing Content in Response to Google Hummingbird - ClickZ http://sco.lt/7jEsM5

-- >  5 Must-Know Things About Content Strategists - FastCompany http://sco.lt/6vcNBB

-- >  Making your design and content more persuasive - Smart Insights http://sco.lt/5sbPFJ

-- >  Top 10 Sources of Industry Knowledge for ABM Marketers | SiriusDecisions Blog http://sco.lt/7i0Ql7

-- >  linkbird » Content Marketing in SEO - Infographic http://sco.lt/6IRB8D

-- >  Role of colors on conversion rates | Halwits http://sco.lt/84LW6b

-- >  What funding is best for your business? | smallbusinessheroes http://sco.lt/6vbGz3

-- >  Top 5 SEO Ranking Factors |  SEOCompaniesRanked http://sco.lt/5N1Fyb

 

See ALL Top Curated Marketing Technology Articles here.

 

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Smartphone Use By College Students (Infographic)

Smartphone Use By College Students (Infographic) | Google Places Optimization News | Scoop.it
It’s no secret smartphone use has skyrocketed across the board the past few years, especially in many less developed countries where “Internet” and “phone” are arguably synonymous.
What’s the importance of understanding mobile usage?

Via Brian Yanish - MarketingHits.com
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Visionary's curator insight, November 17, 2013 11:44 AM

College students are getting their news on their phones. hen planning your website, plan for mobile first, then PCs.

Richard Platt's curator insight, November 17, 2013 1:49 PM

Interesting demographic on mobile phone use by college students

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Google Maps track popular summer spots in the northern hemisphere - Castleford Media (blog)

Google Maps track popular summer spots in the northern hemisphere - Castleford Media (blog) | Google Places Optimization News | Scoop.it
CNET UKGoogle Maps track popular summer spots in the northern hemisphereCastleford Media (blog)"We're honoured that people rely on the comprehensive and accurate imagery in Google Maps to research, plan, preview and digitally experience distant as...
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Google Places Has a Great Feature Most Small Business Owners Don’t Know About « Allen Crawley Marketing Systems

Google Places Has a Great Feature Most Small Business Owners Don’t Know About « Allen Crawley Marketing Systems | Google Places Optimization News | Scoop.it
What is one of the most underutilized features of google places business pages?
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Google Places Ranking: Maps Marketing Blueprint For Online ...

Google Places Ranking: Maps Marketing Blueprint For Online ... | Google Places Optimization News | Scoop.it
Secret strategies to Google Places Ranking with Maps Marketing Blueprint. Mmb is an online marketing Google Places and SEO strategy that gives every company the ability to dominate the Search Engines.
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SEO for the Small Fish: Keep it Local | Open Web Solution

SEO for the Small Fish: Keep it Local | Open Web Solution | Google Places Optimization News | Scoop.it
Local search optimization is all about improving your online visibility through local business listings and Google maps. By posting complete profiles on local listing sites, you generate additional traffic through those avenues.
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Eye Tracking Study | Understanding Google Maps & Local Search

Eye Tracking Study | Understanding Google Maps & Local Search | Google Places Optimization News | Scoop.it
Category: Google Places (Maps & Local) – Mike – 10:04 am. SEOMoz was given a chance to test a Mirmetrix eye tracking device. The used the opportunity to analyze the impact of Universal results generated by Blended ...
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Eye Tracking Study | Google Places Results - Understanding ...

Eye Tracking Study | Google Places Results - Understanding ... | Google Places Optimization News | Scoop.it
"These results also suggest that the in-page Local/Places results are having a strong impact, even if they fall in the middle of the page.
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Google Maps Mania: Worldwide Google Map Restaurant Guide

iEatDb uses Googlle Maps with the Google Places API to provide a worldwide restaurant guide.
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5 Ways To Leverage Predictive Customer Intelligence For Improved Customer Retention And Loyalty - Fourth Source | #TheMarketingAutomationAlert

5 Ways To Leverage Predictive Customer Intelligence For Improved Customer Retention And Loyalty - Fourth Source | #TheMarketingAutomationAlert | Google Places Optimization News | Scoop.it

Digest...

 

Here’s how predictive analytics can ensure personalization and relevancy along with the opportunity for faster course correction in your marketing plans:

-- >  Gather a deeper understanding of customers – Predictive analytics takes the information from the CRM and processes it quickly to help marketers get answers to specific queries that in turn enable them to customize the campaign.

-- >  Roll out targeted offers – Predictive analytics helps marketers identify the right products to promote to interested customers by determining their past propensities toward certain products.  This enables targeted offerings to the most profitable customers or the most promising future prospects.

-- >  Deploy real time marketing campaigns – Real-time customer recommendations gathered out of a CRM is further enhanced with a predictive analytics platform. It can provide individual customer predictions to help marketers match the product offers based on relevance, frequency, demographic data and purchasing data available for each individual consumer.

-- >  Make specific offers to specific customers – Propensity modeling is supported by predictive analytics and this enables marketing executives to determine which message is likely to resonate with   a customer and on which channel – call, email, web, direct mail etc. 

-- >  Monitor and course correct in real time – Evaluating marketing campaigns and determining ROI becomes easy with predictive analytics monitoring the CRM. It enables quick course correction in the event the campaign is not meeting desired results.

 

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marketingIO's curator insight, November 13, 2013 9:08 PM

Note that Predictive is at the tail end of the Gartner Hype Curve, and it's just a matter of time before this functionality finds its way into SFDC and Oracle.

Get your Predictive skunk works project into your 2014 budget.

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How Much Does A Lead Cost? [Infographic] | B2B Marketing Insider | #TheMarketingAutomationAlert

How Much Does A Lead Cost? [Infographic] | B2B Marketing Insider | #TheMarketingAutomationAlert | Google Places Optimization News | Scoop.it

Excerpt...

 

How Much Does A Lead Cost? Main Highlights:

-- >  CPL (cost per lead) can vary significantly across industries

-- >  Lead filters do have an expected increase on lead cost (from 20-45% increase in CPL)

-- >  Custom questions like BANT (see below) have the greatest impact on cost (45% increase in CPL)

-- >  According to a test, strict filters can prevent reach, increase cost and lower lead quality

 

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marketingIO's curator insight, November 5, 2013 7:28 PM

Do you think marketing automation would help?

Jean-Christophe BIREMBAUT's curator insight, November 6, 2013 5:44 AM

Benchmarks are always useful. "50% of leads that are generated are not ready to buys"

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3 Things Amazon.com Can Teach Us About Marketing Automation

3 Things Amazon.com Can Teach Us About Marketing Automation | Google Places Optimization News | Scoop.it
We can learn a lot from Amazon.com about marketing automation. Columnist Ramon Ray explains how Amazon is getting it right and shares tips for marketers to better use marketing automation to their advantage.

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How Social Media Supports SEO

How Social Media Supports SEO | Google Places Optimization News | Scoop.it

When content marketing, search engine optimization (SEO), and social media optimization (SMO), are working together, amazing things happen to your website traffic, analytics, social media reach, engagement and ultimately your ROI.


Via Antonino Militello, Guillaume Decugis, Brian Yanish - MarketingHits.com
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2DiFore Marketing Solutions's curator insight, November 21, 2013 8:34 AM

When asked "what is the ROI" in implementing a Social Media campaign, this visual is the answer!

Viral Buzz UK's curator insight, January 6, 2014 4:17 PM

Social media drives traffic and helps seo efforts

Bill Gassett's curator insight, January 29, 2014 6:59 PM

How social media and SEO can work together for the best of both worlds.

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Google's Street View Feature Moves Indoors - Santa Barbara Independent

Google's Street View Feature Moves Indoors - Santa Barbara Independent | Google Places Optimization News | Scoop.it
Santa Barbara IndependentGoogle's Street View Feature Moves IndoorsSanta Barbara IndependentThe street view feature on Google Maps has been entertaining the masses for five years, providing users a virtual tour of any given area as though walking...
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Google Navigation works well but isn't foolproof - Rediff

Google Navigation works well but isn't foolproof - Rediff | Google Places Optimization News | Scoop.it
RediffGoogle Navigation works well but isn't foolproofRediffThis is where Nokia scores. It gives you an option to download the maps and many languages are supported, including Hindi. Nokia and Google Maps are accurate and evenly-matched.
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Google Places Now Get Automatic Updates from Users, Crawls ...

Google Places Now Get Automatic Updates from Users, Crawls.
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Achieve first page results in Google Places | Craigslist Power Ads ...

It's not easy to rank high in Google search results, that's the reason why most business owners hire search engine optimization consultants, so why would it be easy to rank high in Google Places, which is basically the local ...
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Eye-Tracking Google SERPs - 5 Tales of Pizza | SEOmoz

Eye-Tracking Google SERPs - 5 Tales of Pizza | SEOmoz | Google Places Optimization News | Scoop.it
I should note that this is actual eye-tracking data, which should not be confused with “click maps” or heat maps created from mouse movements. These patterns come from people's direct visual interaction with the SERPs.
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Crucial components of Google Maps Optimization

Thе factors οf Google maps optimization differ frοm situation tο situation. Thе аnѕwеr іѕ highly dependable οn уουr location, thе industry, thеу keywords, аnd οthеr related points. Contrary tο whаt people believe, local Google maps optimization ...
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Local Sites | Online News and Media information

Local Sites | Online News and Media information | Google Places Optimization News | Scoop.it
That search phrase causes Google to generate and display a map of the local area, pinpointing and listing those businesses which have claimed a Google Places listing. In addition to the organic search engine optimization ...
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Google Places - the Best Online Marketing Tool for SMBs? | OptiLocal

Google Places - the Best Online Marketing Tool for SMBs? | OptiLocal | Google Places Optimization News | Scoop.it
This week was full of intriguing news, starting with the introduction of a new support feature for Google Places (practically the closest to customer service that Google has ever offered for Places), continuing on with the Think Local event in...
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