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Search Engine Optimization (SEO) For Small Business Websites

Search Engine Optimization (SEO) For Small Business Websites | Google Penalty Recovery | Scoop.it
If you are looking to get the most out of your business and the way that you run your business, it is the time that you learn all about search engine optimization. Search engine optimization, or SEO for short, is a type of marketing that anyone with a website should grow to understand and... https://seo-goldcoast.com.au/news/search-engine-optimization-seo-small-business-websites/
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Why Should Your Business Invest In SEO?

Why Should Your Business Invest In SEO? | Google Penalty Recovery | Scoop.it
SEO is far from being dead. It has become more crucial than ever for businesses. But cracking SEO is often difficult for many businesses. It has so many aspects, many unknowns, and many different opinions on how to tackle it best. SEO needs to be one of part of your comprehensive digital... http://seo-goldcoast.com.au/news/business-invest-seo/
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Australian Government Opening Up IT Opportunities To Smaller IT Businesses

Great news if you are a smaller IT business.  You will finally be able to share your wares with the Australian Government without having to jump through a million hoops.  They have recognised that a lot of smaller firms have some very innovative ideas that will assist Government. And there b... http://seo-goldcoast.com.au/general/australian-government-opening-opportunities-smaller-businesses/
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Spend Your Marketing Budget Wisely: Focus On SEO

Spend Your Marketing Budget Wisely: Focus On SEO | Google Penalty Recovery | Scoop.it
It’s extremely important that you actually have an online marketing budget. The Yellow Pages are dead – have been for many years now – and judging by the number of my clients who have tried Yellow Pages Online Marketing and ditched them in frustration at the lack of results... http://seo-goldcoast.com.au/news/spend-your-marketing-budget-wisely-focus-on-seo/
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Google Panda 4.2 Is Rolling Out (Slowly)

Google Panda 4.2 Is Rolling Out (Slowly) | Google Penalty Recovery | Scoop.it
Anyone doing business online in any capacity needs to know that Google has their Panda 4.2 update currently underway. While this update might not have an immediate effect on you, it is going to be slowly rolled out over the course of the next few months, so changes are going to take place on a... http://seo-goldcoast.com.au/news/google-panda-4-2-is-rolling-out/
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4 Ways To Increase Online Sales

4 Ways To Increase Online Sales | Google Penalty Recovery | Scoop.it
As a business owner entering into the world of online marketing, it is incredibly important to understand that testing all aspects of your sales funnel is one of the major keys to success. You can literally spend years on the Internet and get nowhere if you do not have a strategy in place and... http://seo-goldcoast.com.au/news/4-ways-to-increase-online-sales/
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SEO Strategies to Stay Relevant Through 2016

SEO Strategies to Stay Relevant Through 2016 | Google Penalty Recovery | Scoop.it
We are about halfway through 2015 at this point, and many business owners and content marketers continue to go with the flow and perform keyword research, content marketing, backlink building and conversion optimization. But you have to wonder… “When is Google going to put out its next Internet s... http://seo-goldcoast.com.au/news/seo-strategies-to-stay-relevant-through-2016/
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Video Keywords

Video Keywords | Google Penalty Recovery | Scoop.it
A powerful way to get a lot more traffic going to your video is to get it to rank highly in the search engines for certain keyword phrases. And since Google owns YouTube, it’s incredibly beneficial from an SEO perspective to post your videos on this website. Google loves to rank YouTube videos h... http://seo-goldcoast.com.au/news/video-keywords/
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Google Update Targeting Non-Responsive Websites

Google Update Targeting Non-Responsive Websites | Google Penalty Recovery | Scoop.it
What to Expect from the New Mobile Friendly Google In an incredibly rare turn of events, Google turned the Internet marketing world on its head on February 26, 2015 by actually telling marketers its planned changes for their search engine. You see, Google is usually very quiet about the changes... http://seo-goldcoast.com.au/news/google-update-targeting-non-responsive-websites/
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Ways To Use Search Data To Expand Your Reach Online

Ways To Use Search Data To Expand Your Reach Online | Google Penalty Recovery | Scoop.it
Setting up a website online for your business is necessary in today’s world, but it’s only the tip of the iceberg. Actually getting people to visit this website is another thing entirely, and obviously the ultimate goal of business owners. So you’re now online! Great, then it’s tim... http://seo-goldcoast.com.au/news/ways-to-use-search-data-to-expand-your-reach-online/
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3 Ways To Increase your Organic Traffic

3 Ways To Increase your Organic Traffic | Google Penalty Recovery | Scoop.it
Getting more traffic is the lifeblood of every successful online marketing effort. You can get traffic through paid advertisements, search engine optimisation, social media and other opportunities. But organic traffic from the search engines is the best kind because the searchers are actively... http://seo-goldcoast.com.au/news/3-ways-increase-organic-traffic/
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3 Major SEO Challenges Faced by Business Owners in 2015

3 Major SEO Challenges Faced by Business Owners in 2015 | Google Penalty Recovery | Scoop.it
2015 is finally upon us. As business owners, it’s our duty to make sure that we are ready to face the SEO challenges that are already underway in the new year. SEO can be a lot like walking a tightrope, danger ahead at every step!   There were many changes in 2014. Some were good for c... http://seo-goldcoast.com.au/news/3-major-seo-challenges-faced-business-owners-2015/
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Why Local SEO Is About to Become More Important

Why Local SEO Is About to Become More Important | Google Penalty Recovery | Scoop.it
SEO is a unique monster for many businesses because contrary to most vertical market it does not require products, distribution channels, vendor relationships, or even starting capital. Presently, SEO is increasingly becoming a crucial part of any type of business and is not only for small local... http://seo-goldcoast.com.au/news/why-local-seo-is-about-to-become-more-important/
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September 2016 Penguin Update

September 2016 Penguin Update | Google Penalty Recovery | Scoop.it
Google Confirm Rolling Updates In early September the SEO community noticed that a significant algorithm change or changes seemed to have been rolled out by the big G. It was widely speculated that there was one targeted at local (map) listings and one aimed at organic rankings. The Moz Blog... http://seo-goldcoast.com.au/general/september-2016-penguin-update/
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Build Trust on Social Media for Better Conversions

Build Trust on Social Media for Better Conversions | Google Penalty Recovery | Scoop.it
As business and website owners, it is our job to convince our fan bases to ultimately end up becoming paying customers. And if you want to last in business for any length of time, this is an important job that you must learn how to master. Conversions are the lifeblood of every business. You may... http://seo-goldcoast.com.au/news/build-trust-on-social-media-for-better-conversions/
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The Best Types of Content to Attract Backlinks

The Best Types of Content to Attract Backlinks | Google Penalty Recovery | Scoop.it
Let’s face it, search engine optimisation can be a real pain in the neck from time to time. Getting high quality backlinks to help boost your rankings may not always seem like the easiest thing to accomplish. Sure, all SEO specialists know how to build links manually. But this takes time, effort ... http://seo-goldcoast.com.au/news/the-best-types-of-content-to-attract-backlinks/
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3 Ways to Publish Content to Gain More Exposure

3 Ways to Publish Content to Gain More Exposure | Google Penalty Recovery | Scoop.it
The majority of marketers and business owners will focus on building up their own audience. This makes a great deal of sense from a marketing perspective, but it’s not always the right way to go when looking to expand your business. What do we mean? It’s often difficult to build a sizable aud... http://seo-goldcoast.com.au/news/3-ways-to-publish-content-to-gain-more-exposure/
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2 Reasons Why Websites Don’t Make Money

2 Reasons Why Websites Don’t Make Money | Google Penalty Recovery | Scoop.it
As business owners, our main objective to owning a website is making money, plain and simple. We build our websites in order to enhance our brand, create relationships in our market and most importantly, sell our products and services. But if your website doesn’t deliver on any of these fronts t... http://seo-goldcoast.com.au/news/2-reasons-why-websites-dont-make-money/
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The Importance Of Paying Attention To Google

The Importance Of Paying Attention To Google | Google Penalty Recovery | Scoop.it
Many of you have been in the SEO trenches for a long time. And many of you that have been in this game for a while understand that it’s important to listen to what Google is saying to you, or to read between the lines and figure out what they are not saying to you. When you use this information t... http://seo-goldcoast.com.au/news/the-importance-of-paying-attention-to-google/
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12 Questions to Help Improve Pay Per Click Success

12 Questions to Help Improve Pay Per Click Success | Google Penalty Recovery | Scoop.it
As an online marketing specialist, or just a business owner looking to take advantage of the traffic on the Internet, it’s necessary to look over your PPC marketing tactics to determine if you are getting the best bang for your buck. Let’s be honest. PPC advertising is expensive, (it’s bee... http://seo-goldcoast.com.au/news/12-questions-to-help-improve-pay-per-click-success/
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Website Optimization

Website Optimization | Google Penalty Recovery | Scoop.it
A 5 Point SEO Checklist For Optimising Your Website In today’s world it’s easier than ever for anyone to create a brand-new website on the topic of their choice. And it’s very easy to create a team of content creators that will help to develop the website and fill it with all of the articles, vid... http://seo-goldcoast.com.au/news/website-optimization/
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Ways to Use Search Data to Expand Your Reach

Ways to Use Search Data to Expand Your Reach | Google Penalty Recovery | Scoop.it
Setting up a website online for your business is necessary in today’s world, but it’s only the tip of the iceberg. Actually getting people to visit this website is another thing entirely, and obviously the ultimate goal of business owners. So you’re now online! Great, then it’s tim... http://seo-goldcoast.com.au/general/ways-use-search-data-expand-reach/
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5 Principals For YouTube Business Domination

5 Principals For YouTube Business Domination | Google Penalty Recovery | Scoop.it
When you think about using social media to grow your business, you most likely do not immediately think of YouTube as the ideal platform of choice. But please take this into consideration. Each month, YouTube now hosts over 1 billion unique visitors from all around the world. What’s even more i... http://seo-goldcoast.com.au/news/5-principals-youtube-business-domination/
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