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Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC]

Pixar’s 22 Rules to Phenomenal Storytelling [INFOGRAPHIC] | Google NonProfit Grants Help | Scoop.it
We've said it before: we love Pixar. Their stories are original, funny, and appeal to all audiences. They're masters. That's why Jess and I got excited when we saw Pixar's 22 rules to storytelling.

 

Non-Profits: If there is only one thing you can do to improve your organization, it is getting your story told in a compelling way.  Without a compelling story, all the Pinning, Facebooking, Tweeting etc. you do is wasted.  And, who better to learn from than the Pixar.  Love this!  -Ken


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Stu, PB&J Publishing's comment, July 13, 2012 2:41 PM
Jekaterina, thanks so much for scooping! We hope it inspired you. We're going to be making a few more as we gear up to launch our Hansel and Gretel app, so please keep in touch with us at pbjpublishing.com!
Xavier Schreder's comment, July 13, 2012 4:00 PM
Thanks to you guys, for your efforts and the great work :)
Also i'm a big Pixar's fan,
i'm thrilled to try the french version of the app !
Stu, PB&J Publishing's comment, July 14, 2012 1:18 PM
Thanks Xavier! We'll let you know when it comes out. Please keep in touch in the meantime.
Google NonProfit Grants Help
Google Grants Tips & Advice from www.2080NonProfits.org
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Google for nonprofits-What will you do with $480,000 of free advertising?

Google for nonprofits-What will you do with $480,000 of free advertising? | Google NonProfit Grants Help | Scoop.it

This program just got better, again.  They have reinstated their GrantsPro Advertising Grant which gives non-profits $40K a month (almost $500,000 a year!) in free advertising on Google.  If you don't know about this, run don't walk to sign up.  And yes, we can help!

Ken Dickens's insight:

Even faith-based charities now qualify for free advertising on Google. Use it to get your story out, build your email list, solicit donations, attract sponsors, increase Facebook and YouTube viewers, sign up volunteers, sell products and services, gain evangelists, and of course, fundraising of any kind.  It takes a little work, but is worth it. Note: You can do this yourself, or ask for help. 20/80 Non-Profits is a Google Partner and helps non-profits with this program, and all aspects of modern marketing. If you have questions, go to www.2080nonprofits.org

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Ken Dickens's curator insight, June 29, 4:14 PM

If you are looking for a way to build an audience and success for your crowdfunding campaign, there is no better program than this. Point $40,000 a month of Google Advertising at a landing page on your website that points to your crowdfunding campaign. Yes, $40,000 a month.  Can you turn these visitors into crowdfunding supporters? You bet.  You can do this yourself or we can help. If you have questions contact us at www.2080nonprofits.org

Liz Yardley's curator insight, August 17, 9:08 AM

How can we best use it?

Kadaba Srinath Vasudev's curator insight, August 17, 11:11 AM

Help Rotary eradicate polio from the world - www.endpolio.org/

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Google Adwords

Google Adwords | Google NonProfit Grants Help | Scoop.it
Pins about Google Adwords hand-picked by Pinner Karen Johnson
Ken Dickens's insight:

Great Pinterest board of Google Adwords Infographics.  Quality (not quantity) Infographics from beginning to advanced.  This is a shortcut to Adwords advertising knowledge, nice work, Karen Johnson!

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Free Website Satisfaction Surveys from Google

Free Website Satisfaction Surveys from Google | Google NonProfit Grants Help | Scoop.it

Website satisfaction, automatically analyzed through a simple but powerful interface.

Ken Dickens's insight:

Does your website suck? Or not. Find out free with new survey tools from Google.  Need data to justify changes? Here's your chance to get it. Especially valuable if you want to do before and after when making changes to your site.  Google also introduced new low-cost survey tools for consumers. Well worth checking out.  - Ken

 

www.2080nonprofits.org

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Ken Dickens's curator insight, September 18, 2013 4:24 PM

Does your website suck? Or not. Find out free with new survey tools from Google.  Need data to justify changes? Here's your chance to get it. Especially valuable if you want to do before and after when making changes to your site.  Google also introduced new low-cost survey tools for consumers. Well worth checking out.  - Ken


www.2080noonprofits.org

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How to Calculate Your Google Adwords Mobile Bid Adjustment

How to Calculate Your Google Adwords Mobile Bid Adjustment | Google NonProfit Grants Help | Scoop.it
The Enhanced Campaign migration deadline is twelve days away. Even if you’re leaving ‘upgrading’ until the last minute, you need to be prepared
Ken Dickens's insight:

Adwords Alert: Google is moving all campaigns to "Enhanced" soon, and if you do nothing it will cost you money.  Here is a good overview, but in the meantime, my suggestion is just to set your mobile bid at -20% and then see what happens.  Or, as the author suggest, set it to -100% and kill your mobile ads altogether if they don't work for your site.  - Ken

 

www.2080nonprofits.org

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SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites

SEO Ranking Factors Visualized: The Top 200 Criteria Used by Google To Rank Web Sites | Google NonProfit Grants Help | Scoop.it
SEO itself has always been somewhat of a barrier to entry for online success. In other words, for a new person it's so complex that it takes a long time to

Via Robin Good
Ken Dickens's insight:

Search Engine Optimization means at least following Google's known rules in order to rank highly in search.  Here is a big picture of those rules. Yes, it is complicated, but that is why you hire someone to help.  The payoff of being on the first page of Google rankings is high.  -Ken

www.2080nonprofits.org

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classifieds2india's comment, August 28, 2013 8:08 AM
amazing factors
Lynn O'Connell for O'Connell Meier's curator insight, September 14, 2013 12:41 AM

From May 2013, so some things may have changed...


Maggie DeGennaro's comment, September 15, 2013 12:37 PM
Great information...
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Video SEO Has Landed: Google Trends Tracks YouTube

Video SEO Has Landed: Google Trends Tracks YouTube | Google NonProfit Grants Help | Scoop.it

If you haven’t yet used Google Trends, you’re missing out. It’s one of Google’s most intuitive and useful tools. To access the new YouTube data, launch the site, plot a search and find the “limit to” option on the left hand side. Select “YouTube” and feast on the results. You can choose to examine trends across all of Google and YouTube, or narrow your research strictly to YouTube only. You can also segment by region or category.

Ken Dickens's insight:

Goats are more popular than cats on YouTube right now. Hard to believe. But hey, who knows what people are searching for... well, now you do with 

www.google.com/trends

 

How can you use this? Search for video ideas for your non-profit, and you'll be amazed what you find!  -Ken

http://www.2080nonprofits.org

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Help, My Search Query Report Has Bieber Fever! Plus 5 Tips for Setting Negatives | WordStream

Help, My Search Query Report Has Bieber Fever! Plus 5 Tips for Setting Negatives | WordStream | Google NonProfit Grants Help | Scoop.it
Learn why one client needed to set Justin Bieber as a negative keyword, plus five tips for using negative keywords to filter out unwanted PPC clicks.
Ken Dickens's insight:

Negative keywords prevent your ads showing for the wrong search phrase. Why would this happen?  Because Google wants to show your ad as much as possible and if you are using broad match keywords, that is really broad! Like showing an ad for Fever medicine on a search for Bieber.  Google thiinks Bieber is a mispelling of fever.  Enjoy!  Ken-

 

http://www.2080nonprofits.org

 

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AdWords Bulk Editing Simplifies Large-scale Changes - MarketingVOX

AdWords Bulk Editing Simplifies Large-scale Changes - MarketingVOX | Google NonProfit Grants Help | Scoop.it

Google has announced a bulk-editing feature for AdWords that enables you to, for example, replace a bit of text across a couple of hundred ads; update your URL and destination URLs across your account; or adjust AdWords bids for several thousand keywords.

 

Google offered the example of changing "Road bike" to "Commuter bike" in over 25,000 ads with a single click (see graphic).

 

Google will release the bulk editing features to a limited number of AdWords accounts to collect feedback, and expects to roll the feature out to all users in the usual "coming weeks."

 

Comment:  Great new capability for online managers of Adwords. However, these capabilities are already available if you use Google's Adwords Manager Software, that is downloadable and free.  

 

Most important for time-limited non-profits is something they don't mention.  With the adwords editor and these features you can copy Campaigns and Adgroups with all of their settings and then create new Campaigns and Adgroups that are more specific with these global search and replace features.  Non-Profits, the more specific you are the better you will be able to compete at the $1 per click Google non-profit limitation.

 

So, using Google's example, rather than just changing text from "Road bike" to "Communter Bike" you can copy the "Road Bike" Adgroup or campaign, and then do the text and URL search and replace change to create a new campaign or adgroup.  So, at the end of the day, you have two, not one, groups working for you.  

 

Being specific is the key to success for non-profits, and this new capability helps.  - Ken

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How to Get More Customers With the Same Amount of Traffic by Using Customer Funnels

How to Get More Customers With the Same Amount of Traffic by Using Customer Funnels | Google NonProfit Grants Help | Scoop.it

Excerpted from article on KISSmetrics:

"Getting quality traffic on the interwebs is one of the hardest things you’ll ever have to do. We can spam Twitter, Facebook, Reddit, and LinkedIn all day. We’ll get a ton of traffic. But that won’t get us anywhere. We might go from 100 visits to 10,000 visits and still have only 2 customers.

Luckily, we have another option…

 

Get more customers with the traffic we already have:

The key to making this work is the marketing funnel.

Remember, funnels measure the number of people who move through a series of steps in order to become a customer.

...

Funnels help you find the bottleneck in your customer acquisition.

 

Once you know where people drop off in large batches, you’ll know which part of your business needs the most improvement. And once you fix the problem, you’ll get more customers with the same amount of traffic. That’s the beauty of tracking funnels.

 

5 Best Practices for Building Funnels

1. Fewer Steps is Better than More Steps:

One of the easiest ways to increase the percentage of people who get through your funnel is to eliminate a step. Yup, just hack it out completely. Even if you have an amazing design, world-class copy, and a perfect product, you’ll still lose people at each step.

I want you to be RUTHLESS with your funnels. Hack and slash every unnecessary click, field, button, and page you can. Have no mercy.

 

2. Start With a Benchmark:

This applies to ALL your metrics, not just your funnels.

Based on your industry, business model, target market, and the alignment of the stars, you’ll find a huge difference in metrics from one site to the next.

 

3. Look for Bottlenecks

I already alluded to the best way to prioritize your funnel improvements.

When you’re looking at your entire funnel and trying to decide which step gets your attention first, start with the bottlenecks. In most funnels, there are one or two steps that aren’t really steps. They’re brick walls.

Your mission? Find your bottlenecks and patch them asap.

 

4. When A/B Testing, Track the Impact on the Entire Funnel

Once you find your bottlenecks, you’ll want to start launching improvements to see if you can fix them. The best way to do this is with an A/B test.

A/B tests typically track only the next step.

As soon as you start testing improvements in your funnel, test your changes on the ENTIRE funnel instead of just the next step. This way, you won’t slow your customer growth by accident. And yes, I’ve seen this happen.

 

5. Track People

There’s a myth that most marketers automatically believe. As soon as you start to track your funnel, you’ll assume that customers move orderly through it.

This is false.

People bounce around in funnels.

So how do we get around this? Use customer analytics so you can track people. Then you’ll know how many people moved through each step, even if they’re bouncing around beforehand..."

 

The article is analyzed with more information, examples, and some tools. Read full article here:

http://blog.kissmetrics.com/use-conversion-funnels/

 

More with less is always good.  Go, Google!- Ken

 

http://www.2080nonprofits.org


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25 Ways to Use AdWords Data for SEO | WordStream

25 Ways to Use AdWords Data for SEO | WordStream | Google NonProfit Grants Help | Scoop.it

Learn 25 things within an AdWords account that SEOs and inbound marketers can leverage in optimizing for organic search marketing. If you have a Google Adwords Grant, you can get lots of data to help your other marketing efforts, and since Google is paying for it, it's free.  Free is good!  -Ken

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How to Outrank Your Competition in Google

How to Outrank Your Competition in Google | Google NonProfit Grants Help | Scoop.it

Interview with Lee Odden, who is the author of Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing.

 

In this interview, Lee talks about ranking high in Google, the best way to optimize your online presence, how SEO (search engine optimization) is changing, and more.

 

Read More: http://www.forbes.com/sites/danschawbel/2012/08/14/how-to-outrank-your-competition-in-google/


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New Google for Non-Profits Website

New Google for Non-Profits Website | Google NonProfit Grants Help | Scoop.it

Google for non-profits has updated their website to make it easier to apply, and easier overall.  This is a really nice change and worth checking out.  -Ken

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Maps for good: Google Earth Outreach Developer Grants 2012

Here is a post from Google talking about it's Google Maps program for non-profits.  It shows wonderful examples of how non-profits are using Google Earth to bring their story to life.  It also is a call to action to get a Grant to do this for your idea.  

 

This is worth looking at if only for the inspiration.  Plus, your idea could get funded!  - Ken

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Case Study: Does Dynamic Keyword Insertion (DKI) Really Work? | WordStream

Case Study: Does Dynamic Keyword Insertion (DKI) Really Work? | WordStream | Google NonProfit Grants Help | Scoop.it
Does dynamic keyword insertion really work? This case study offers data proving DKI really does increase clicks and leads from your Google AdWords campaigns.
Ken Dickens's insight:

Dynamic keyword insertion is a fundamental tool for non-profits to spend more of their Grant money because it works. This is a case study and good overview, even if you don't know what DKI is.  -Ken

 

www.2080nonprofits.org

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Google GrantsPro $40K/month Adwords Advertising Grant Reopens after a Year Off.

The Grantspro program is reopening to new applicants in June 2014.

Ken Dickens's insight:

The $40K/month GrantsPro Adwords Advertising program closed down over a year ago, but is now re-opened.  This is huge news for Non-Profits who have a Google Adwords Grant--- a potential 4X increase in your budget.  And it is great news as well for any Non-Profit who needs to expand their awareness, reach, and results.

We can get this Grant for you very quickly, on a Guaranteed basis, no grant, no pay.  Email me kendickens@2080nonprofits.org to make this happen. We are an official Google Partner.

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Google Launches AdWords Paid & Organic Report: See Organic And Paid Query Data Side-By-Side

Google Launches AdWords Paid & Organic Report: See Organic And Paid Query Data Side-By-Side | Google NonProfit Grants Help | Scoop.it
Today, Google is rolling out a brand new Paid & Organic report in AdWords that gives advertisers at-a-glance insights into query performance across the Google landscape. This is pretty big news from a reporting viewpoint.
Ken Dickens's insight:

We get this question a lot, "Why should I advertise on my Brand name". Google did a big study on this and found that you get 50+% more visitors by doing so. But this new Adwords feature shows you exactly. Plus, it shows where you are getting Organic Search specifically, and where you're not.  Really helpful!  -Ken

 

www.2080nonprofits.org

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Critical Change To Google Grants Website Advertising Policy

Critical Change To Google Grants Website Advertising Policy | Google NonProfit Grants Help | Scoop.it

Article points out that your Google Gant Ads must point to your primary domain or a subdomain of that primary domain.  This has always been the case so it is not news, but is a good reminder.

Ken Dickens's insight:

This is really not a change, it has always been the case.  What is not mentioned here and is important is that Google now has an automated system to get a separate Grant for a different website thant has a different purpose under the same EIN number.  See your google.com/nonprofits account for details.  We have secured multiple Google Grants under the same EID for a number of clients.  Let me know if you have questions. -Ken

 

 

www.2080nonprofits.org

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New AdWords Keyword Planner: Google Keyword Tool + AdWords Traffic Estimator

New AdWords Keyword Planner: Google Keyword Tool + AdWords Traffic Estimator | Google NonProfit Grants Help | Scoop.it
A comprehensive overview to the New AdWords Keyword Planner Tool - the replacement for the Google Keyword Tool and AdWords Traffic Estimator!
Ken Dickens's insight:

Great new tool if you are just getting started with Adwords, or, even better, the ability to upload your own keyword lists, say, the highest converting keywords from your website!  -Ken

 

http://www.2080nonprofits.org

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3 Things Every Nonprofit Needs to Know About Google Grants

3 Things Every Nonprofit Needs to Know About Google Grants | Google NonProfit Grants Help | Scoop.it
We give you the lowdown on Google Grants, and tell you how and why your nonprofit should be taking advantage of this golden online marketing opportunity. (What are the benefits for your #nonprofit organization of using #Google #Grants?

Via nonprofit-share
Ken Dickens's insight:

$120,000 in free advertising from Google. We've discussed this before, but this is a good reminder.  We have a Non-Profit Google Grants client that is selling over $20K/month using their Grant.  Non-profits, run don't walk to this opportunity and let us know if you need help.  -Ken

 

http://www.2080nonprofits.org

 

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Google Zeitgeist 2012 : What did you search for?

Google Zeitgeist 2012 : What did you search for? | Google NonProfit Grants Help | Scoop.it
Ken Dickens's insight:

Google knows all. They are the man behind the curtain, the Wizard in the Wizard of Oz. They just released their data on what we searched for this year:  Whitney Houston, Kate Middleton, Hurricane Sandy, and BBB12 and One Direction (What the hell are these?).  Take a look, fascinating.

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Jeff Domansky's curator insight, December 15, 2012 8:50 PM

A few interesting surprises in a "People Magazine"-like review.

Amy Raisbeck's comment, April 10, 2013 6:46 AM
good to see the majority of the planet is engaged in searching for information about the worlds top priorities....
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Landing Pages: A Selection of 25 Best Practices [Infographic]

Landing Pages: A Selection of 25 Best Practices [Infographic] | Google NonProfit Grants Help | Scoop.it

 

Robin Good: To create an effective landing page you need to pay attention to a lot of critical factors. From the layout and positioning of the graphic and text elements on it, to the language and communication style to use.

 

Frequent mistakes include wanting to include too much stuff, providing too many links going off into different directions and not paying enough attention to small details which can make or break your credibility and reputation on the web.

 

Excerpted from the original article:

 

"If you are searching for conversion-focused landing page best practices, then look no further than our latest infographic.

 

We’ve highlighted twenty-five tips you can incorporate into your landing page optimization strategy immediately.

 

From creating targeted, cohesive campaigns to testing strategies that get results - this infographic covers it all."

 

Click here to view the full version: http://bit.ly/PKdPkv

 

Thanks to Agostino Caniato for uncovering it. 

 

Landing pages are more critical than ever for non-profits who want to do a better job segmenting their messaging to their various constituencies.  - Ken

 

http://www.2080nonprofits.org

 


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A Crystal Clear Explanation of How Social Media Influences SEO

A Crystal Clear Explanation of How Social Media Influences SEO | Google NonProfit Grants Help | Scoop.it

How social context is playing a role in SEO and how marketers can adjust their strategies to match the changing character of search.

"More and more, search engines have begun to incorporate social context into their search results. And it's high time we dive into what role social context is playing in SEO, and how marketers can adjust their strategies to match the changing character of search. So without further ado, let's get into the nitty gritty of what's being called "social search" and learn how it affects marketers.

"Social search" is an evolving term for the way in which search engines factor a user's social network -- also referred to as social graph -- into how results are displayed after a search query. In social search, content that has a social connection to you in some way is prioritized. A social connection could mean someone you are linked to via Facebook, Twitter, or any other major social network. Alternately, some forms of social search prioritize content that has been shared by social media influencers, even if those experts aren't directly tied to you".

Read more: http://blog.hubspot.com/blog/tabid/6307/bid/33662/A-Crystal-Clear-Explanation-of-How-Social-Media-Influences-SEO.aspx

 

This is the best explanation I've seen on the definitions of Social Search, and, how it integrates with SEO.  - Ken

 

http://www.2080nonprofits.org


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Multiple Administrators Can Now Manage Your Organization's Google for Nonprofits Account - Google for Non-Profits Blog

Multiple Administrators Can Now Manage Your Organization's Google for Nonprofits Account - Google for Non-Profits Blog | Google NonProfit Grants Help | Scoop.it

Now "teams" of people can manage a Google Non-Profits Adwords account.  So, you can have both internal and external folks helping! Great news from Google - Ken

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A Nonprofit Technology Leader's Top Reads - Books - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas

A Nonprofit Technology Leader's Top Reads - Books - The Chronicle of Philanthropy- Connecting the nonprofit world with news, jobs, and ideas | Google NonProfit Grants Help | Scoop.it

What are you reading?  Here's a reading list from Holly Ross, Executive Director of the Nonprofit Technology Network.  Of special note:  

 

Who she listens to:

 

Jeremiah Owyang, a social-media analyst

Chris Brogan, a marketing consultant

Beth Kanter, a technology consultant

 

Books she asks her employees to read:

 

For managers: First, Break All the Rules: What the World’s Greatest Managers Do Differently, by Marcus Buckingham and Curt Coffman, is helpful in getting employees to identify their leadership styles and how they might be holding others back.

 

For the entire staff: Here Comes Everybody: The Power of Organizing Without Organizations, by Clay Shirky. “The book not only explains social media well but it also examines how nonprofits are shifting.”

 

Success breeds success.  Go for it!  -Ken

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Google is shutting down Website Optimizer: What you need to Know.

Google is shutting down Website Optimizer: What you need to Know. | Google NonProfit Grants Help | Scoop.it

This is an advanced topic for Google Grants holders. But, if you're using their Website Optimizer tool, you need to read this.  Take heart, they have an alternative called Experiments in your Analytics account.

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