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“Breaking News about Google+ Local, Google Places, Local SEO, Google+ for Business & Small Business Marketing Help”
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Big List - Top 50 Local Business Directories in the US

What are the highest ranking business directories in the United States that get the most traffic?  EzLocal just ranked the top 50 - 1st by traffic, then by # of indexed pages on Google.


Via Linda Buquet :: Catalyst eMarketing
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Just Say No to Bad Local SEO Clients - Let them Walk!

Just Say No to Bad Local SEO Clients - Let them Walk! | Google Places Local Optimization & Local SEO News | Scoop.it

For the next post in our new "Consultant's Corner" forum I wanted to share some important info for Local Search Consultants to consider.

 

This post has great info about specialization and focusing on your core business strengths and not getting bogged down with bad clients who are not a good fit for your business. (Especially clients with buggy Places or violation filled listings!)


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Why You’re Stupid for Not Using Google+

Why You’re Stupid for Not Using Google+ | Google Places Local Optimization & Local SEO News | Scoop.it

Learn how brands can start leveraging Google+ to increase consumer engagement, brand recognition, and search domination. Get in on the ground floor of something huge.

 

Google+ is like the Rodney Dangerfield of social networks. No one respects it but it has tremendous potential value. I’m here to tell you that if you’re trying to succeed in search and social media, you must start using Google+ and you must start using it effectively. Here’s why:


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Stop Selling SEO Short - Search Engine Journal

Stop Selling SEO Short - Search Engine Journal | Google Places Local Optimization & Local SEO News | Scoop.it

Eventually, rankings and traffic will sink as their competitors begin publishing expert-written, high-quality content that solves customer problems.

 

If we SEOs don’t start measuring, valuing, and selling clients on the benefits of high-quality content above just search engine rankings, we are selling ourselves and our industry short.

 

Unfortunately, our industry’s chosen acronym implies that the only thing we do of value is drive search engine rankings. We know our content and techniques drive far more, so let’s start taking credit for it.


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The Building Blocks Of Good Local SEO

The Building Blocks Of Good Local SEO | Google Places Local Optimization & Local SEO News | Scoop.it

Information is our greatest asset, but also a potential threat. We can also obsess about the minutiae and lose sight of the value of the key building blocks which make up solid, effective local SEO strategy. We are in danger of making SEO an impenetrable topic which daunts business owners rather than exciting them.

 

I think a important quality of a good SEO is someone who can think like an expert but talk like a layman.  With this in mind, I decided to peel back the layers of complexity and draw out what I consider to be the most simple yet valuable parts of good local SEO strategy.


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Local Search and Google+ Local News Highlights – Halloween 2012

Local Search and Google+ Local News Highlights – Halloween 2012 | Google Places Local Optimization & Local SEO News | Scoop.it

Latest local SEO and Google+ Local news from the Local Search Community.

 

Happy Halloween Edition!

 

Today might be a good day for you to take a break and get caught up on the latest local SEO and Google+ Local news. Following are just a few October posts I hand picked and think are some of the most important to read.


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5 Link Building Tactics to Improve Your Local Rankings

5 Link Building Tactics to Improve Your Local Rankings | Google Places Local Optimization & Local SEO News | Scoop.it
If you work with local businesses, you have seen first-hand the impact of the localized universal results that Mike Ramsey covered in his post on the Venice update.
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SearchCap: The Day In Search, October 16, 2012 ... - Marketing

SearchCap: The Day In Search, October 16, 2012 ... - Marketing | Google Places Local Optimization & Local SEO News | Scoop.it
Search Engine Marketing & Website Optimization · Home · Website Creation ... Apple Maps' problems notwithstanding, smartphone mapping apps offer a better overall experience than online maps. Because [...] Link Building ...
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Google Reviews Comigraphic - Why SMBs Hate Google+ Local

Google Reviews Comigraphic - Why SMBs Hate Google+ Local | Google Places Local Optimization & Local SEO News | Scoop.it

Everyone in the Google Local space knows the hot mess that Google Reviews are in and we have a ton of posts about it here at the Local Search Forum. So I won't rehash all the problems.

 

Today wanted to add some levity to this very sad and very frustrating situation by sharing a great Comigraphic from Mike Ramsey at Nifty Marketing.


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LOCAL Keyword Research Tricks, Treats & Tools

LOCAL Keyword Research Tricks, Treats & Tools | Google Places Local Optimization & Local SEO News | Scoop.it

Monster post for you guys!  In my Local SEO training course I teach how it's imperative to optimize the home page (or the specific location landing page) for the the very best...

 

See all the screenshots and discover some LOCAL keyword research techniques you may have missed.


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New Google Local Site Preview Highlights Competition

New Google Local Site Preview Highlights Competition | Google Places Local Optimization & Local SEO News | Scoop.it

Noticed a fairly minor cosmetic update in the local SERPs I wanted to share.

 

At least I think it's new, because I have not seen anyone blog it yet and I never noticed it til a couple days ago. (Maybe I was sleeping and just never noticed til now?)

 

Wanted to bring it up briefly for a couple reasons. 1st of all it's yet another way Google is highlighting your competitors on your page. (But this time it's on your listing preview.) Secondly it highlights once again how important it is to have a great leading image on your Google+ Local page.


Via Linda Buquet :: Catalyst eMarketing
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How to Get Review Cred in G+ Local as a Top Reviewer- As a Business Page

How to Get Review Cred in G+ Local as a Top Reviewer- As a Business Page | Google Places Local Optimization & Local SEO News | Scoop.it
When Google rolled out G+ Local with Zagat reviews they changed the ordering of review content from time based to most helpful.
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New Google+ Local Review Update & Bugs PLUS 3rd Party Review Counts MIA

New Google+ Local Review Update & Bugs PLUS 3rd Party Review Counts MIA | Google Places Local Optimization & Local SEO News | Scoop.it

Ch-Ch-Ch-Changes… New Zagat update, some bugginess and some unknowns.

 

Conspiracy theories abound... See latest updates post #3 - 6.

 

More commentary coming and waiting on some answers from Google about the bugs.


Via Linda Buquet :: Catalyst eMarketing
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How to Turn BAD Online Reviews into your Best PR Tool!

How to Turn BAD Online Reviews into your Best PR Tool! | Google Places Local Optimization & Local SEO News | Scoop.it

Customers are SEARCHING for your negative reviews and skimming past the good ones. Make your replies shine!

 

Super detailed post with some of the best advice I've seen yet.

 

P.S. Also includes shameful examples of how NOT to respond to negative reviews.


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List of Official Google+ City Pages

List of Official Google+ City Pages | Google Places Local Optimization & Local SEO News | Scoop.it

Back in June 2011 I broke a story about Google's new "City Pages" which I discovered a couple days before Google officially announced them. Now it looks like they are all gone and the ones I have checked go to 404 error pages.

 

I've been collecting Official Google+ City Pages as I find them and have listing the ones I've found so far. If you live/work in a particular city you may want to circle the page, comment on posts and get to know the local Community Manager. Having friends in high Google Local places never hurts!


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The Rudiments Of Local SEO - a Classic by Miriam Ellis

The Rudiments Of Local SEO - a Classic by Miriam Ellis | Google Places Local Optimization & Local SEO News | Scoop.it
Our Super Mod Miriam Ellis just did a rock solid follow-up to The Zen of Local SEO , a post that many have proclaimed is one of the winning posts of (The Rudiments Of Local SEO - a Classic by Miriam Ellis #localseo #googleplaces
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Yelp Fake Review Undercover Sting OUTS SMBs, Warns Consumers. Says "Caught Red Handed"

Yelp Fake Review Undercover Sting OUTS SMBs, Warns Consumers. Says "Caught Red Handed" | Google Places Local Optimization & Local SEO News | Scoop.it

The NY Times just reported about an undercover sting Yelp did on several businesses that were trying to buy fake reviews. Starting today the 1st 8 businesses will find their Yelp listings have a damning consumer warning on them.

 

Yelp is OUTING the businesses that it caught by covering up their reviews with the following notice.  (Click to see full screenshot and read the story, which I tie in a little with G+ reviews.)


Via Linda Buquet :: Catalyst eMarketing
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5 Tips for Optimizing Your LinkedIn Company Page | Social Media Examiner

5 Tips for Optimizing Your LinkedIn Company Page | Social Media Examiner | Google Places Local Optimization & Local SEO News | Scoop.it

If you haven’t created a LinkedIn Company Page, now is the time to do so. The new layout makes it easier for people to find, follow and engage with your Company Page.

 

Here are the new design updates and features that you can take advantage of on your Company Page.


Via Linda Buquet :: Catalyst eMarketing
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Big List - Top 50 Local Business Directories in the US

What are the highest ranking business directories in the United States that get the most traffic?  EzLocal just ranked the top 50 - 1st by traffic, then by # of indexed pages on Google.


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Local Search Study: 43% of Google Mobile & Desktop Search Queries Are Local - Business 2 Community

Local Search Study: 43% of Google Mobile & Desktop Search Queries Are Local - Business 2 Community | Google Places Local Optimization & Local SEO News | Scoop.it
Local Search Study: 43% of Google Mobile & Desktop Search Queries Are LocalBusiness 2 CommunityA new study says that when combining both desktop and mobile search metrics, about 24% of Google queries have local intent, according to a recent report.
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Asking for Reviews (Post Google Apocalypse)

Asking for Reviews (Post Google Apocalypse) | Google Places Local Optimization & Local SEO News | Scoop.it
Since Google starting clamping down on review solicitation, particularly in the dental and auto dealer worlds, many businesses have expressed fear, dismay and...
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Local Search News – hReview Stars and Snippet Spam, Shrinking Local SERPs, Hide Address QA, New Citation Lists and More

Local Search News – hReview Stars and Snippet Spam, Shrinking Local SERPs, Hide Address QA, New Citation Lists and More | Google Places Local Optimization & Local SEO News | Scoop.it

Life is crazy and work is busy. I get it! But since some of you subscribe to the blog BUT don’t have the Local Search Community Forum RSS feed yet, I’m thinking some of you may have missed important posts from the Local Forum. I’ve been curating all the latest Local Search news and adding all my new Google+ Local content at the new Local Search Forum instead of this blog.

 

So following, in no particular order, are just a few recent Google+ Local and Local SEO news posts and tips you may have missed.


Via Linda Buquet :: Catalyst eMarketing
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New Google Updates and LOCAL Algo Changes - Here's the Scoop!

New Google Updates and LOCAL Algo Changes - Here's the Scoop! | Google Places Local Optimization & Local SEO News | Scoop.it

Google does an average of 2 algo updates a day. Did you know that?

 

Many new Google algos go un-named. If they are named, they are worth noting! A few new algo updates recently rolled out and some ARE affecting local. (Including NEW PANDA update.)

 

Discover some fairly major Google updates that just came out that are affecting local.


Via Linda Buquet :: Catalyst eMarketing
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Relocation, Relocation, Relocation - A "New" Local Ranking Tactic?

Relocation, Relocation, Relocation - A "New" Local Ranking Tactic? | Google Places Local Optimization & Local SEO News | Scoop.it
Google’s marketshare and success at fighting spam in rankings continues to create pressure in the local search ecosystem as businesses vie to rank higher than one another in various markets.
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Removing Duplicate Listings from Different Business Directories

Removing Duplicate Listings from Different Business Directories | Google Places Local Optimization & Local SEO News | Scoop.it

Duplicate listings can very easily turn into the plague of the online marketing of every local business. They not only often feature old or incorrect and misleading information, but could also potentially “transmit” this information to other sites, thus spreading it throughout the whole ecosystem and ultimately reaching Google’s local data cluster, which could be devastating for business’s local search rankings. Unfortunately, getting rid of such duplicates has proven to be more difficult than any other process related to local listings – adding, claiming, or editing them. Additionally, there is currently no automated service that deals with this problem, so manual clean-up is the only way to go.


Via Linda Buquet :: Catalyst eMarketing
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