"As the search engine that’s become its own verb, Google’s success is difficult to frame. One of the most telling examples of their gravity in search is how few legitimate competitors they have. (Some would say they have none.) But cataloguing and indexing humanity’s digital wares isn’t easy, especially with an entire cottage industry trying to sabotage the integrity of a search for their own personal gain (among these trends, nefarious Search Engine Optimization). That leaves education in a sticky place."