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Facebook provides a social network ecosystem that allows you to share music, photos and information that can be seen by your friends in their timeline and ticker.
Word of mouth has moved into Google Search. This data is more relevant to your business than you might think.
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Facebook Login - The Secret To Virtuous Viral Loop When you make it easy to create accounts with Facebook, preferred by 60% for account creation, you your customer is on their way to helping your ecommerce website in ways we are only beginning to fully understand. The Virtuous Loop 53% of people who click on your product page BUY and 81% of social sharers post their purchase to Facebook and so influence another round of buying. Done right, with support and gamification, this social proof / buying loop winds up like a perpetual motion machine. Your e-commerce website becomes like a coil with each run through winding the coil that much tighter. Where does the loop show up in your analytics? Look for increasing numbers of customers coming from Facebook. Make watching Facebook source traffic a Key Performance Indicator (KPI). You may want to identify a Facebook sharer persona too. Start with those who signed up with Facebook. Be sure to TAG those customers and reference Facebook and social shares in your Email marketing.
Next look for patterns within the Facebook group. Go beyond heavy, medium and light and look for levels of engagement and what kinds of tools increase shares (social shares on product page or in cart for example). Bottom Line 1. Make sure you have Facebook login as an option.
2. Curate and praise Facebook shares. 3. Watch Facebook shares like a hawk.
The influence of social sharing on Facebook et al is probably more relevant to some products, like music or technology or ice cream, than other personal, high dollar items.
This phenomenon may be hard for those over 40 to grasp, when we don't know anyone who behaves in that way.
Certainly ecommerce sites should add social logins and social sharing buttons. It's the future.
Google Ranking Factors: Social Is The New SEO.
Very informative hangout featuring Joshua Berg and Traphagen.