Post by Jeff Bullas very interesting observations
"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."
In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.
1. The Innovation
An idea, practice or object that is perceived as new
2. Communication Channels
The means by which messages get from one individual to another
The relative speed with which an innovation is adopted by members of the social system
4. The Social System
The people that are engaged in joint problem solving to achieve a common goal
He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.