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This piece was written by Dave Copeland for Readwriteweb. There have been many articles about Pinterest but if you do nothing else, read the white paper by Engauge and report they're referring to. It is absolutely the best one I've seen to date. (more details below)
The most important thing in this piece is the report, here's what you'll see:
A new Engauge white paper breaks down:
**the make-up of the average Pinterest user
**shows that the end result of less reading is more of a focus on content curation than creation.
**The timing of that trend, combined with a stunning design when Internet users are focusing more on visual than text, has allowed Pinterest to explode in popularity.
This is what caught my attention - a quote from a user:
"When I'm looking for new trends on specific topics like fashion or birthday party themes, I now search Pinterest first -- not Google." - Karah Street
Curated by Jan Gordon covering "Content Curation, Social Business and Beyond"
If you're in making Pinterest work for you, you might want to visit my other topic: Pinterest Watch.
Read full article here: [http://rww.to/yQtDNQ]
Facebook members are waking up to this new reality: Timeline is officially transitioning from beta to all-out feature. Eventually, Facebook Timeline may be the default view for all Facebook users.
The invite is relatively small and the explanation — at least on your Facebook homepage — is succinct. “Timeline is a collection of the photos, posts and experiences that help you tell your story.” It’s a little sentence, though packed with meaning.
While photos and posts are fairly well-defined entities, “experiences” is much looser, and it’s really the magic of Timeline. As skeletal as your Facebook Timeline may appear when you first see it, it is intended to be a linear biography, a map of your life. You can fill it up and you can let others do so as well.
Via The New Company, Matmi
Post by Jeff Bullas very interesting observations
"The Google+ Project has drawn the innovators and early adopters into its web and it is producing activities that have surprised myself and others."
In 1962 Everett Rogers published the book “Diffusion of Innovations” where he synthesized research from over 508 diffusion studies and produced a theory that proposed 4 main elements that influence the spread of an idea.
1. The Innovation
An idea, practice or object that is perceived as new
2. Communication Channels
The means by which messages get from one individual to another
The relative speed with which an innovation is adopted by members of the social system
4. The Social System
The people that are engaged in joint problem solving to achieve a common goal
He also outlined the following adopter categories that reveal the percentages of the types of participants that are involved in the innovation cycle.
This is an insightful piece by Jon Evans for Techcrunch
Intro: He asks.....
"Is this a contrarian view? I can't even tell any more. On one hand, Google Plus now has 40 million users, it's the fastest-growing social-networking site in history, and its users have uploaded 3.4 billion photos."
Here's what caught my attention:
Can Facebook seamlessly do both, and be all things to all people?
Maybe, but that’s not the direction they’re going.
****Ironically, they’re doing things “the Google way,” betting on sweeping algorithmic solutions with their Smart Lists and Top Stories,
****while Google seems to be building G+ “the Facebook way,”
****around personal curation and social selection.
****The key difference is that, as moot aka Christopher Poole said the other day,
****our identities — and our relationships — are prisms rather than mirrors, multi-faceted rather than black & white.
Google Plus acknowledges this in a way Facebook doesn’t, and that’s a big part of why I believe it will ultimately succeed.
Curated by JanLGordon covering "Google+ Watch"
Google+ users have in the last few days increased by almost 30% with 2 major events providing the catalyst to its growth. Facebook making significant changes that has angered users and Google+ opening its platform to the public.
According to a survey being run on Mashable, 78% of users hate the new changes.
Users to Facebook who don’t like the changes are venting their anger by using the hashtag #newfacebook on Twitter when making their feelings felt in 140 character bursts. If you want to watch the comments fly by in the Twitter stream, then check it out… it makes interesting reading.
The timing is apparently working well for Google+ with Paul Allen estimating that the Google social networking has grown by 30% in just two days. Paul’s estimates of Google+ growth are based upon solid sampling methodologies that have proven to be very accurate in the past.
Facebook announced some major changes last week including significant modifications to its profile pages at the annual F8 Developers Conference.
Just a few days before that announcement Google+ decided to open its doors to the general public. I don’t think that is a coincidence!
The conference and some of the changes were already publicly known and Google was well aware of the conference timing.
The timing is apparently working well for Google+ with Paul Allen estimating that the Google social networking has grown by 30% in just two days.
Nedra Weinreich from Spare Change, works with nonprofits and government agencies for positive health and social change using social media, transmedia storytelling and entertainment education approaches at Weinreich Communications. She's doing some very important work to make a difference in the world. This is inspiring!
Spare Change - making a difference with social marketing by Nedra Kline Weinreich...
Don't count Google+ out just yet......
Google+ is opening up. The service that the enthusiastic and curious once begged to join is now open to anyone with a Google account, except those unfortunate Apps users (what’s up with that?). Users new and old also get to play with plenty of new desktop and mobiletoys to remind them what was exciting about G+ in the first place.
New APIs even let developers in on the fun.So what’s new? For starters, Google’s finally adding the biggest and most-requested no-brainer of all: search.
As you can see from the photo, in the search box that once found only other profiles, users can search over “everything” (i.e., the web), “people,” “Google+ posts,” or “Sparks” (the lightweight Google News front end embedded in G+).
Results can then be filtered by “most recent” or “Best of.” The algorithm determining “best” search results in G+ is unclear, but it’s likely some combination of best keyword matches, posts by users in your circles, plus +1 upvotes and/or reshares.
Facebook and Google Plus battle for world domination, here is the list of the latest updates before the F8 Developer Conference starts...
This article ends with a rather breathtaking timeline of the battle for supremacy, listing all innovations by the two titans in the order in which they were annoinced.
You just know this is barely the beginning, so stay tuned, folks!
This piece is from Martin Geysler's collection - Social Media What We Think About it.
If you subscribe to a lot of blogs and invest time in sharing useful content with your audience this workflow will help you streamline your process.
One of the most powerful dynamics of social media is the democratization of information. The more you can read, learn and share, the more value you should be able to extract from various digital channels.
Tapping into Web 2.0 to stay educated and informed is a labour intensive proposition.
**The tools are free but your time comes at a cost, so the more efficiently you can mange the process the better.
**If you subscribe to a lot of blogs (and other RSS feeds) and invest time in sharing useful content with your audience this workflow will help you streamline the process.
Before getting started there is one important caveat I need to mention.
**This is a broadcast tactic that will help you become more efficient at scheduling and sharing information. It’s one small piece of digital communication puzzle.
**To get the most out of social media you need to make connections and build relationships by engaging in real time. Enough said, let’s proceed.
Via Martin Gysler, janlgordon
This piece was written by Sean Platt for his blog. It is full of great information on how to use twitter and build a community of people which can result in tremendous opportunities for you.
Because attention is so easy to gather on Twitter, and because your follower count can climb with the speed of a soaring stock, you might find yourself falling into the too typical trap of thinking Twitter’s purpose is to gather as much attention as possible. It’s not.
**Attention is great, but it’s only the end result of getting what you’re really after – quality relationships.
Here's what caught my attention:
**The best way to get the most from your Twitter conversations is to understand the ecosystem.
**Twitter isn’t a chat, it’s a never-ending party.
**When you have a conversation with someone, one-on-one, the two of you are both engaged; two listeners sharing a single conversation.
**Take time to get to know your fans. Not just because they’ve been helping you out and you want to repay the favor, but because they can help you understand more about who your audience is and how you can serve them best.
You want to find the signal through the noise, and filtering your tweets is a great way to make that happen.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
Read full article here: [http://bit.ly/sdWbM7]
Via janlgordon, Robin Good, Johnny E. Ramos Ch.
This article on fastcodesign.com features what can be best described as Infographic Art, produced by Eric Fischer.
There is a World map in which there are no borders and the predominant language of Tweets are depicted in colors.
There are 4 other maps, the third of which is of New York City its famed cultural melting pot.
The depictions are beautiful. See them all here: [http://bit.ly/rZTnd7]
This post is from Jeff Bullas and as always he has some very important information about a StumbleUpon that you should know about.
"I recently stumbled across some data from Stat Counter that revealed that StumbleUpon drives more referral traffic than Facebook and Twitter or any other social media site!"
**The Statistics on StumbleUpon Worth Noting
**StumbleUpon itself has just released a infographic that highlights some interesting facts and figures about its service that is worth keeping in mind
Read the full article: http://bit.ly/rAMOWw
Via janlgordon, Tom George
Are we surprised by this? What are the benefits and the downside for us as participants?
Good piece by Matthew Ingram Sr. Writer for Gigaom..........
By now it’s become fairly obvious that Google’s new social network, Google+, is here to stay (unlike some of the company’s past efforts at being social): depending on which estimates you believe,
**Google+ may have as many as 50 million registered users, which is not bad for a three-month old product.
And the company has made it clear that it wants to use Google+ as a kind of identity platform for other things — hence the importance of its controversial “real name” policy.
**But it wasn’t obvious just how much was riding on the new network until recently, thanks in part to some comments made by vice-president of product Brad Horowitz, who said that in the future, Google+ and Google will effectively become inseparable.
Here's what caught my attention:
"Tying all that to my real name and my Google+ posts is another step down the road towards a potential personal privacy debacle.
**That’s the problem with the kind of ubiquity that Google wants for its Google+ network, and the downside of trying to copy (and improve on) a giant social network like Facebook: along with all of the benefits comes the risks and the inevitable backlash as well
**— and for a company that is already under investigation by the FTC for how far its reach extends, that may be a bit more than even Google can handle.
What do you think?
This wonderful piece was written by Michael Todd. Michael is so generous with strategy, please visit his website, you'll learn so much and maybe even make a great new friend! Thank you Michael....
@mqtodd on twitter
Empire Avenue, TokyoSpeaker, author, love promoter. CEO #NPO Index EAv http://ht.ly/4Jm1q Recovering Kiwi lawyer into raw food, juggling & daily #lifegasm xeeme.com/michaelqtoddhttp://michaelqtodd.com
He gives us great strategy on how to get our G+ house in order and build our presence there. Not to mention the fact that it is possibly the best place to get your content shared online.
Here's an excerpt:
We need to be very aware that the Google + API is about to open any day and that business pages and communities are also due for imminent release.
I have no doubt at all that G+ will go from strength to strength and become a very vital part of everyday life online for everyone. The reach and tools that Google has are overwhelming and we are about to see them all lined up. Blogger, Picassa, Gmail, Google Docs, Places, Images, You Tube, Search and more and more.
So up till today around 3500 people had circled me but my circles were all over the place. I had made too many I think and I had simply followed back everyone who had circled me. That would be my preferred policy but unfortunately there is a pesky 5,000 circling limit which we will all hit before too long.
**Now is the time to get it sorted out.
I'm sure you've notice all the changes on Facebook. Dave Peck has written this post, he explains the new lists (Smart List and Special Friend List) in layman terms and how you can best leverage these to good effect.
There are friends and then there are some special friends. Until now, Facebook has weighed them all on the same scale. In fact, Google Plus exploited this very weakness to great effect with its circles feature. However, that’s all set to change with Facebook’s new Smart List and Special Friend List.
The underlying principle is simple – the one size fits all rule just doesn’t work when it comes to friendship so there got to be a way to treat friends differently.
In this post, I explain the new lists (Smart List and Special Friend List) in layman terms and how you can best leverage these to good effect.
For those who are on Google+, Smart Lists are essentially the circles for Facebook. In fact, it’s one step ahead of G+ circles. Smart Lists automatically group your Facebook friends in these different categories: family, city, high school, college and work.
All the people in your feed who listed that they went to your same school or college will automatically be added to those feeds, and all the people who list where they work will be added to your work friends group.
So, users are saved the hassle of being forced to add people in lists manually. The best part – you can turn it off and customize it as per your needs.
In this post, I express my opinion on how Facebook doubled its revenues and what your business can learn from it.
Jeff Bullas never disappoints, this article is packed with vital information you need to know no matter if you're curating content to build your personal brand or marketing services.
Here's what caught my attention:
"The survival of the social species is a digital battle that will create opportunities and disrupt traditional business models for decades to come."
The Battle for Social
This small change to Google’s search features reveals an evolution of the web that is an early indicator of the growing battle for social that will over time produce winners and losers but will also create a web that will surprise you with its speed and capabilities. The announcement and launching of Google+ saw Zuckerberg respond with a a Skype feature offering free video calls and promising more to come.
Social is about Sharing
All marketers know that if you can make something so shareable that it goes viral then you will produce results for brands that will sell products, make people famous and maybe even position your agency as part of marketing folklore.
YouTube announced the launch of a new edit button, which lets you improve video quality and add effects. Users can now edit videos without having to re-upload them.
Now, you can edit uploaded videos from YouTube itself, and maintain the same video ID.
“Users have long requested a way to make quick edits to new and previously uploaded buttons without having to re-upload the video,”.
Via Robin Good, Mario Corona