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Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC]

Marketers: What Mobile Users Will and Won't Put Up With [INFOGRAPHIC] | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

"Young people between the ages of 18 and 24 are more connected to their mobile devices and open to mobile marketing than you might think".

 

Here are some highlights from this article:

 

Brands need to be careful about how they target those mobile users and how much knowledge they reveal about them.

 

**Nine in 10 young adults 18-24 spend between one and five hours on their mobile devices daily.

 

**Nearly one in 10, meanwhile, are on their gadgets between five and ten hours each day.

 

**Just under a third would actually like for brands to send them promotions via smarthphone and tablet, but more than half say that it’s “extremely important” to be able to opt out of such come-ons.

 

**While 30% of survey respondents said they want offers to be located nearby, two-thirds said they don’t want brands knowing their whereabouts.

 

**More than half worry about their credit card information being stolen, and nearly half fret the risk of signing up for fake websites.


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Orange and Google partner to speed up the spread of innovative SMS-based services in Africa

Orange and Google partner to speed up the spread of innovative SMS-based services in Africa | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

Orange and Google today announced a strategic partnership that will leverage Orange’s SMS platform to bring Google’s services to African customers. This agreement marks an important step forward that will facilitate access to the growing mobile internet market in Africa. Indeed, at the end of 2010, only 1.4% of the population in Africa and Middle East had access to broadband services, compared to 62.5% for mobile services.

With a total customer base of around 60 million customers across the continent, Orange is one of the most powerful mobile operators in Africa and the Middle East today. Innovations such as Orange Money have already demonstrated that mobile technology can improve the lives of African customers and help businesses grow.

Through the development of SMS-based services that operate on all mobile networks (including GSM), Orange and Google will extend the reach of a wide range of internet services that were previously limited to smartphone and broadband users (through 3G, CDMA or WiMax networks) to all Orange mobile customers. Press release: http://bit.ly/qJ8iu6

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Infographic: Why Size & Location Matter With In-App Mobile Advertising

Infographic: Why Size & Location Matter With In-App Mobile Advertising | "#Google+, +1, Facebook, Twitter, Scoop, Foursquare, Empire Avenue, Klout and more" | Scoop.it

 

"Our friends over at Inneractive have published a new infographicthat takes a look at in-app mobile advertising and how size and location can make a huge difference in terms of CTR and eCPM."

 

The graphic details eight specific steps developers and brands should take when monetizing their mobile apps, including using the right creative, the right placement, the right frequency, the right amount of interactive elements, and much more.

Click here to view image full size . . .

 

http://bit.ly/oqXN5a

 

 


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Dea Elmi's comment, November 28, 2011 5:25 PM
In 2012 this area is where I am focusing on. Mobile Social Media.